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Food & Beverage Tourism Industry Books by the WFTA
OUR NEWEST BOOK SETS THE GOLD STANDARD FOR GASTRONOMY DESTINATION DEVELOPMENT & MARKETING
Crafting Your Taste of Place is the most up-to-date and comprehensive guide available for destinations looking to develop or refine their culinary tourism strategies. Just published, it draws on over two decades of global expertise, and offers a step-by-step roadmap, from understanding the fundamentals of food tourism to building standout culinary products and experiences that resonate with today’s travelers.
Organized into four clear sections, the book explores everything from strategic positioning and culinary heritage to sustainability, branding, and omnichannel marketing. It also includes practical case studies from destinations around the world, offering insights into real-world successes and challenges. With forward-looking chapters on digital tools, AI, and evolving traveler expectations, this guide is an essential resource for destination marketers, tourism professionals, and anyone shaping the future of gastronomy tourism.
printed version available now for worldwide shipping
digital version coming soon
HERALDED AS THE "BIBLE" OF FOOD AND BEVERAGE TOURISM, THIS BOOK IS A TIMELESS CLASSIC
Since the food tourism industry began in 2003, both business and consumer behavior have changed significantly. Despite economic challenges, the industry has shown resilience and maturity.
First published in 2014, this handbook is considered a classic in the field and continues to offer valuable insights for today’s gastronomy tourism professionals. It provides ideas and tools for navigating the evolving food tourism landscape, covering strategies, product innovation, and promotion, with practical lessons for those working in food, beverage, travel, and hospitality.
Created with input from over 70 thought leaders across 24 countries, the book presents a global perspective and explores the strategic connections between food, drink, travel, and hospitality. While not designed as an academic text, it includes discussion questions suitable for classroom use.