Every community possesses unique food traditions, producers, stories, and culinary heritage that deserve to be understood, protected, and strengthened.
Taste of Place is the unique combination of food, culture, people, traditions, landscapes, and stories that gives every destination its distinct identity. Protecting that identity strengthens communities, supports local economies, and creates more meaningful visitor experiences.
Every destination has flavors, traditions, and foodways that cannot be replicated elsewhere. We call this Taste of Place. Our work helps destinations identify, protect, and celebrate their unique culinary heritage for the benefit of residents, visitors, and future generations.
Discover More →Discover why protecting a destination's unique culinary identity strengthens communities, supports local economies, and creates more meaningful visitor experiences.
Learn More at Taste of Place →Explore the latest perspectives, research, and conversations advancing Taste of Place.
Michelin partnerships generate headlines, but do they build stronger food destinations? We examine the evidence behind the investment and explore alternative approaches to strengthening an entire food ecosystem.
Read the Article →The world's first benchmark measuring how destinations develop, protect, and promote their gastronomy tourism ecosystems through evidence-based planning, partnerships, and long-term destination development.
Explore the GTMI →Award-winning writer Allison Robicelli explores cities, food, storytelling, and the people who shape a destination's identity through its culinary culture.
Listen Now →© World Food Travel Association | All rights reserved.
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