DESTINATIONS
We help destinations identify, develop, and communicate their unique culinary culture as part of a sustainable tourism strategy.
Our tailored programs can elevate your destination by showcasing its unique culinary culture and heritage. From gaining international recognition and enhancing your marketing strategies to fostering local collaboration and driving sustainable tourism, our tools and know-how provide you with the support needed to position your destination as a premier culinary choice. Work with us to increase visitor interest in your destination, boost pride among your stakeholders, and achieve lasting success in the global tourism market.
READINESS ASSESSMENT
A culinary tourism readiness assessment is a quick starter strategy for your destination, providing a foundation for a full gastronomy tourism plan. We conduct a site visit, evaluate your resources, and deliver a detailed report with recommendations, all at an affordable price.
DESTINATION CERTIFICATION
Culinary Capitals is our innovative framework for destination certification, culinary development and culinary promotion for lesser-known culinary destinations.
DESTINATION CONSULTING
We offer customized destination consulting services that focus on leveraging your culinary culture as your unique selling proposition (USP). Consider a full gastronomy tourism strategy, custom culinary tourism research, or something in-between, like a readiness assessment.
DESTINATION sponsorships
A great way to get additional visibility for your destination is by sponsoring one or more of our Association's activities. From regional FoodTreX Summits, to market research reports and our podcast, we offer a wide range of opportunities to suit every interest and budget.
AREA ROUND TABLES
Gather your local culinary tourism stakeholders to discuss ideas, challenges, and concerns about developing and promoting culinary tourism. We facilitate the discussion for you and leverage our experience to help guide the discussion.
AREA AMBASSADORS
Our ambassadors build partnerships and identify meaningful synergies between their local private and public sectors and our organization.
Consulting FAQs
What is the World Food Travel Association's experience in culinary tourism consulting?
Since 2003, the World Food Travel Association has pioneered culinary tourism consulting globally, collaborating with over 500 destination marketing organizations, NGOs, universities and other industry partners. Our expertise includes culinary destination assessments, strategies, certifications, product development, and tailored guidance that empowers destinations to attract sustainable food- and beverage-loving travelers.
What exactly does a Culinary Destination Readiness Assessment entail?
The World Food Travel Association's Culinary Destination Readiness Assessment evaluates your area's culinary strengths, gaps, and opportunities. We analyze your local food and beverage products, experiences, stakeholders, and visitor appeal, providing actionable insights to sustainably grow culinary tourism in your destination.
How does the World Food Travel Association's consulting approach differ from other tourism consultants?
The World Food Travel Association uniquely combines deep culinary tourism expertise, global research, and practical strategies. Our approach prioritizes authentic culinary culture, heritage preservation, and sustainability, ensuring your destination attracts discerning travelers who appreciate genuine local food and beverage experiences.
Can small or emerging destinations benefit from the World Food Travel Association's services?
Absolutely. The World Food Travel Association tailors our culinary tourism strategies and assessments for destinations of all sizes and budgets. Small or emerging destinations often see rapid, measurable benefits, gaining visibility and economic growth by showcasing their unique culinary heritage and products.
What outcomes can we expect from working with the World Food Travel Association?
Clients typically experience increased visitor satisfaction, extended stays, and higher spending from food-loving travelers. Additional outcomes include strengthened local culinary identities, improved stakeholder collaboration, and enhanced global visibility for your destination’s distinctive culinary offerings.
Just Need a Few Hours?
Buy 3-hour stackable packages as needed.
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The World Food Travel Association crafts resources, knowledge & opportunities for industry leaders
