The Undeniable Relationship Between Food Tourism and Plastic

7 October 2020
Plastic

The sun is burning hot, so you decide to take a plunge into the clear, crispy, sapphire water. Underneath the surface you are greeted by the extraordinary blue world, and through your snorkelling mask you spot multi-coloured fishes and corals, a turtle gliding by, and … a face mask? Turning your head, you spot a latex glove resting on the seabed next to the colony of sea urchins. You get up back on the beach to return to your towel. The sand feels like velvet, but suddenly you step on something sharp – a plastic bottle cap! The vendor passing your spot in the sand offers you ice cold watermelon juice in a plastic mug with a plastic straw, and hands it over wearing latex gloves for hygiene purposes. Upon receiving the mug, you take out your sanitizer gel to squeeze some alcohol from the plastic mini-container, just in case.

In the modern world of today, we are surrounded by plastic. We purchase all kinds of beverages in plastic bottles and most of our fruit and vegetables are sold wrapped in plastic. Most consumers are aware that we have a plastic problem, and every day new inventions and creative ideas help us find ways to avoid overusing plastic. However, with the recent arrival of COVID-19, our newest sanitary threat, some of our much-needed progress has reverted. The global pandemic brought a false sense of confidence in sanitation. The use of plastic increased not, only for our health professionals, but for every individual obliged to wearing face masks, and in some cases even disposable gloves, in public.

The tourism and hospitality sectors are responsible for a large use of plastic, although awareness is created among more companies and stakeholders every day! The organisation Travel without Plastic describes how customer perception and expectation is one of the main reasons why hoteliers might find it challenging to introduce changes such as exchanging some plastics for alternative materials, as their fear is losing clients over it.

Today the pandemic situation demands disposable items to be used, sometimes for good reason, but the plastic use has therefore increased immensely, and the ‘Covid waste’, as reported by the Guardian in June, are filling our tourist destinations with dirty, used items such as face masks, latex gloves and sanitizing gel bottles. The World Health Organisation (WHO) actually recommends washing of the hands before choosing to use single-use plastic gloves, as gloves have been found to provide false security, which in turn leads to people washing their hands less. More plastic is not a sanitizing method in itself!

8 million tonnes of plastic end up in the ocean each year (David Attenborough on BBC Blue Planet – 2018)

The invention of plastic in the beginning of the 20 th century revolutionized the world. As a matter of fact, plastic was once considered to be the saviour of the natural world, as items could be created with a synthetic, man made material where often animal products like elephant tusks and tortoise shells previously had served. Let’s not forget these additional positive outcomes from the invention of synthetic materials – in the health care sector we now have blood transfusions, operating materials, syringes and more. The logistic and supply chain industry has undoubtedly benefited from packaging solutions, both protective packaging for frail and delicate materials, as well as packaging for food products to last longer, and overall, for less weight. Imagine how much weight an airline has saved on one single flight only by substituting hardware cutlery and tableware with plastic options?  

What can our tourism industry do instead?

As previously mentioned, we are all aware of the threat that plastic is posing to the environment and damage it does. Many food and beverage companies have already adopted bamboo plates and coconut bowls when serving street food or take-away. I don’t know about you, but I think it is pretty neat having my curry with rice served in a banana leaf package.

I was also pleasantly surprised when I was handed a hard-plastic mug at my town’s yearly “street-festival”, to be refilled at all the temporary bars setup outdoors. I observed a similar idea at a wine festival in a village north of Barcelona, were one purchased (or brought your own) wine glass upon entering the festival, and went from one open-aired wine tasting to another – brilliant!

The World Food Travel Association recently became a signatory of the UNWTO’s Global Tourism Plastic Initiative and its mission to eliminate, innovate and reduce the use of plastics in the tourism industry. The initiative gathers tourism companies and destinations around the world and all signatories agree to fulfil a set of concrete and actionable commitments by 2025. An important step in the right direction and tourism organizations around the world are encouraged to join the battle against plastic pollution.

What can the average traveller do?

Ask for the waffle cone instead of the plastic cup when you order ice cream. Bringing your own water bottle to refill with water, or alternatively water purification tablets if the water source requires it. Bring your own toiletries, soap as well as shampoo and conditioner for your hotel stays! Bring your own bag when shopping. Bring your own cutlery when planning to eat takeaway food.

Plastic cannot, and will not, vanish from the Earth. In fact, there is still a need for many of the benefits it brings. Nevertheless, the responsible use of plastics, and logical substitutes are a good start for improving our current situation. Are you curious about how to facilitate tourism to your destination or business, without the use of plastics? Join us on October 30 for an inspirational talk from Jo Hendrickx, Founder of Travel Without Plastic at the FoodTreX Food Travel Innovation Summit.

You are back in the sapphire water. Underneath the surface you are once again greeted by the striking waterworld in all shades of blue. A turtle gliding by, and… did you catch it smiling? Turning your head, you spot a colony of sea urchins resting on the seabed. Mesmerized by the beauty, you tread through the smooth, vanilla-coloured sand back to your spot. The vendor passing by offers you ice cold watermelon juice in a paper mug, he sanitizes his hands before pouring it and handing it over, for hygiene purposes. Upon receiving the mug, you take out your stainless straw from your bag and enjoy the refreshing juice. Small changes. Big impact!

Authored by Rosanna Olsson

Promotion for culinary capitals an innovative destination certification and development program for unknown destinations
Taste of place podcast listen to our culinary travel and culture podcast with erik wolf
Food
A membership page with a picture of pancakes on a plate.
Mauricio Kusanovic in Patagonia; podcast promotion.
6 February 2026
In this episode of the Taste of Place Podcast, we travel to Chilean Patagonia with Mauricio Kusanovic, a tourism and conservation leader based in Puerto Natales, the gateway to Torres del Paine National Park. Mauricio shares how his family’s legacy in cattle ranching and early tourism has evolved into a model that integrates conservation, regenerative farming, and culinary identity. The conversation explores how food culture, from Patagonian lamb to cold-water seafood, plays a meaningful role in destination identity, community pride, and environmental stewardship. This episode offers thoughtful insight into destination management, sustainable growth, and why better tourism, not more tourism, is essential for places that remain truly wild. Listen here or on any podcast player (search for "Taste of Place Podcast").
Colorful wooden buildings line a harbor in Bergen, Norway, with boats and a green mountain backdrop.
6 February 2026
The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.
Woman with blonde hair wearing a green sweater smiles at the camera against a white wall.
5 February 2026
Taste of Place is built on a simple but often overlooked truth: culinary heritage does not protect itself. It survives because individuals choose to care for it, defend it, and pass it forward, often quietly, often without recognition. Around the world, traditional foodways are under pressure from standardization, economic shortcuts, and the gradual erosion of local knowledge. The Guardian initiative exists to acknowledge those who actively stand in that space of responsibility, not as figureheads, but as stewards of place-based culinary culture. Guardians help ensure that Taste of Place remains grounded in real people, real practices, and real commitments, anchoring the movement in lived experience rather than abstraction. It is in this spirit of stewardship and long-term commitment to place that we welcome our second Taste of Place Guardian. Kacie Morgan has spent more than a decade telling the story of Wales through food. What began in 2010 as a Welsh food and travel blog, created to build her writing portfolio after graduating from Cardiff University with a degree in journalism, has grown into The Rare Welsh Bit, a multi-award-winning platform dedicated to food-led travel and place-based storytelling. Based in Cardiff, Kacie’s work consistently places Wales at the centre of the narrative while engaging thoughtfully with global cuisines and destinations. A member of the Guild of Food Writers, she contributes to national and international publications including olive, Sainsbury’s Magazine, Co-op Food Mag, Food52, Visit Wales, and Cardiff Life, with features appearing on the BBC, Metro, and National Geographic Traveller. Her role as a champion of local culture was recently recognised at a Pride in Place reception at 10 Downing Street, and through Cardiff University’s alumni awards. As a Big Ideas Wales Role Model, she also works with Business Wales and the Welsh Government to deliver entrepreneurial talks in schools and universities across Wales, and has served as a judge for the Welsh Street Food Awards for four consecutive years. Beyond Wales, Kacie has spoken at international conferences on food and tourism and has been recognised globally for her work, including being named Blogger of the Year by the Grenada Tourism Authority for her coverage of the Grenada Chocolate Festival. Whether exploring traditional Tunisian cuisine in North Africa or travelling by flavour from her own kitchen, her work reflects a deep respect for culinary heritage, lived experience, and the power of food to express identity and place. You can learn more about her and meet Kacie on LinkedIn here or on Instagram . Or visit her website here . Learn more about our new Taste of Place Movement and how you can support it and the work done by Kacie and others like her.
Santina Kennedy holding a silver plate, Ireland Made by Makers, outdoors.
11 January 2026
In this episode, Erik Wolf speaks with Santina Kennedy, an award-winning Irish food consultant, producer champion, and storyteller whose work bridges food history, culture, and contemporary experience design. Santina shares her unconventional journey from banking to café ownership, and ultimately to a vocation that did not exist when she was young: interpreting Irish food culture through storytelling, events, and strategic collaborations. She reflects candidly on delayed purpose, entrepreneurship without capital, and why genuine hospitality matters more than polish or scale. The conversation explores Ireland’s overlooked food narratives - from tenant farmers and kitchen workers to everyday staples like potatoes, butter, and bread - and how these stories can be brought to life through immersive experiences in galleries, estates, and public institutions. Santina also dives deeply into Irish whiskey, explaining how history, resilience, terroir, and innovation are expressed in mash bills, grains, and pairing traditions. A standout theme is Santina’s advocacy for St. Brigid as Ireland’s original food and hospitality patron, and her work elevating Brigid’s legacy through food, drink, poetry, and craft. The episode concludes with a thoughtful discussion on regional food networks, particularly County Wicklow, and why Ireland must first teach its own people to value their food culture before expecting visitors to understand it. This is a rich, reflective conversation about identity, resilience, and the power of food to tell the true story of a place. You can learn more about Santina here . The Taste of Place podcast is sponsored by the World Food Travel Association’s Taste of Place movement. Taste of Place is a global initiative that celebrates culinary culture, food heritage, and the makers behind them. Through the movement, travelers and consumers are encouraged to connect more deeply with destinations and products through their unique flavors and traditions. Learn more at JoinTasteofPlace.org . 🎙️ Available now on Spotify, iTunes & your favorite podcast platforms (Search for "Taste of Place") 📺 Prefer video? Watch it now on our YouTube channel . Or listen here now:
Webinar announcement: Tourism and Culinary Heritage panel. Baked bread in oven; text on overlay:
5 January 2026
REGISTER NOW As interest in local food cultures continues to grow, destinations face increasingly complex choices. Tourism can support culinary heritage by strengthening local economies and raising awareness of food traditions. At the same time, poorly managed promotion can simplify, commodify, or distort cultural practices. This webinar brings together perspectives from across the system to examine how tourism and culinary heritage can coexist more responsibly. Panelists: - Janice Ruddock, Executive Director, Ontario Craft Brewers Association - Sean O’Rourke, President, Eat & Walkabout Tours - Niclas Fjellström, Executive Director, Culinary Heritage Network - Erik Wolf, Executive Director, World Food Travel Association The discussion will be moderated by Marc Checkley, a Lausanne-based storyteller, journalist, and experienced event host with a background in food, wine, travel, and cultural programming. Topics include: Recognizing culinary heritage as living culture rather than a static product Understanding how tourism and markets influence tradition over time Identifying where destinations most often struggle to find balance Applying practical principles for responsible promotion and stewardship This session is relevant for destination marketers, tourism offices, policymakers, producer associations, educators, and anyone working at the intersection of food, culture, and place. There is no cost to attend. REGISTER NOW
WFTA Year in Review 2025 graphic with a dark flower logo on a gradient background of pink, yellow, and blue geometric shapes.
by Erik Wolf 1 January 2026
In 2025, the World Food Travel Association focused on strengthening culinary culture as living heritage, supporting the people and practices that sustain it, and building informed global collaboration rooted in values rather than prestige. Advanced the Taste of Place Movement and Alliance We clarified and communicated the purpose of the Taste of Place Movement — a global effort dedicated to safeguarding culinary heritage and empowering the keepers of food culture in alignment with the Declaration for the Preservation of Culinary Heritage . The Taste of Place Alliance framework was defined to support destinations, organizations, and practitioners who share these values. We also invite those who support this mission to join the Movement through philanthropic contributions. Do you represent a destination? Please contact us to learn how your destination can participate. Delivered Strategic Advisory and Destination Engagement Work We conducted destination-level analysis and advisory engagement in diverse regions, including the Bothnian Bay area of Sweden and Finland and with Saudi Arabia’s Culinary Arts Commission , to help partners explore how food culture, regional identity, and cooperation can contribute to responsible cultural and economic resilience. Updated Professional Training Programs All certification and training programs were updated with current research, terminology, and real-world cases. Regular refresh cycles ensure that practitioners receive instruction that reflects the most accurate and relevant information available. Built Relationships Through Targeted Engagement We engaged directly with destinations, stakeholders, and partners through site visits and industry events, including exploratory meetings in Umbria, Italy and participation in World Travel Market , to listen, assess alignment, and foster partnerships grounded in cultural integrity. Expanded and Recognized Leadership Within Our Global Network In 2025 we welcomed new Ambassadors from diverse regions, including Chef Dela Acolatse ( Ghana ) and Gerald Kock ( Aruba ), and named Mabel Esther Vega Montaño ( Colombia ) as our first Taste of Place Guardian, recognizing her lifelong commitment to ancestral knowledge and rural food culture. These appointments reinforce our values as articulated in the Declaration for the Preservation of Culinary Heritage. Interested in becoming an Ambassador or Guardian in your area? If you share our values and commitment, please get in touch . Honored Outstanding Contributions to the Field We awarded the 2025 Lifetime Achievement Award to Francesc Fusté-Forné (Girona, Spain) in recognition of his distinguished career advancing food tourism research, education, and understanding of culinary culture. We also invited the community to nominate other individuals whose work has made enduring contributions to our field. Provided Global Advocacy Through Editorial and Media Platforms We continued to interpret and elevate global developments in newsletters and digital content, and through the Taste of Place Podcast , which released 11 episodes in 2025 featuring inspiring leaders. Notable episodes included “Peace Through Food” with Paula Mohammed, “The Sweet Taste of Ethics” featuring Veronica Peralta on ethical chocolate, and “From Tunisia With Flavor” with Jamie Furniss on repositioning Tunisian cuisine for travelers. By sharing these conversations, we reinforced food as cultural heritage and connected listeners with makers and culture bearers.
More posts