Food Artisans: Fam. Fabbri, 5th Generation Pasta Advocates in Tuscany

26 January 2021
news

Authored by: Livio Colapinto, Zest of Italy

Growing up I have tried dozens of pasta brands, for my family’s sake mostly from Abruzzo, Campania, and Puglia but in the last decade, after a startling increase of sensitivity to dry pasta, I entered the fray and started visiting factories at any latitude across Italy to crack the case.

5 years ago I stumbled upon Pastificio Fabbri of Greve in Chianti, Tuscany, 5 generations in the trade and a lifelong focus on gluten content quality, rather than quantity, and on unrefined semolina that gives nourishment in fibers, polyphenols, and vitamins.

A man in a plaid shirt is holding a stack of noodles.

What strikes me the most of Fabbri is that they can make pasta with any kind of wheat – especially easy to digest and intolerance-free old varieties – as long as they are sourced from small millers and farmers. Simple conditions for a big impact on what is at stake, the healthiness of Italy’s #1 staple.

This is an extract from a short interview I had with Marco Fabbri in the last days.

Livio: Marco, let’s jump straight to the core of the issue here, what should we look for on a label to be sure of buying good pasta?

Marco: I do find pasta labels being misleading – I could say worthless – as they provide very generic and irrelevant information with regards to the actual quality of the pasta. Made in Italy, bronze dies extrusion and low temperature are common arguments that set the bar at a very low level and leave room for improper assumptions. For instance, made in Italy does not mean that the wheat or the production process is Italian but simply that the last steps, i.e. packaging, took place in the country. As per the use of bronze dies, this is not synonym of quality per se. If I use awful flours the pasta will not become good simply because I used bronze during extrusion.

L: What about the last point, the drying at low temperatures?

M: This makes me laugh and upset at the same time. There’s no industry benchmark for what low temperature means or should be. It’s left to subjective and opportunistic decisions and even worse it’s unknown to consumers. Luca Gargano of Velier conducted a scientific study on premium quality Italian pasta artisans to find out we are the only one standing for what we claim.

A white plate topped with pasta and a spoon on a table.

L: What do you mean exactly?

M: Some pasta makers declare drying at low-temp, for 5 or more days but when monitored by a food technologist none of this adds up. In a testing laboratory it’s easy to spot who is working below the thermal damage oxidative temp, 40°C – with loss of di oligo-elements,  flavonoids, polyphenols – or lower than the Maillard reaction aka the caramelization of sugars, ca 50°C. For steaks, dumplings or bread Maillard provides a distinctive flavor but drying pasta above this threshold implies starch gelatinization, which in our plates makes the pasta indigestible and the gluten unabsorbed. Ultimately wheat is debased to something that does not exist in nature.

L: All this implied is there then any evidence that Italian pasta is superior?

M: Not one. With high-quality wheat, justly mineralized water, and a proper production cycle that controls both air temperature, humidity, and bacterial content we could do pasta on the moon. One could save the ancient know-how of Italian pastai, their art of drying, and above all their view of the pasta value chain. For my father and our ancestors, the farmer and the miller were equally important as our job in the factory could not fix problems originated in the fields or stressed flours burnt in the milling.

L: Artisans aside what is your opinion about Italian and foreign wheat?

M: This is a crucial point. Crops need to dry-out in the field before harvest, but in large wheat-producing countries, like Canada, if you don’t use glyphosate and herbicides the wheat doesn’t dry-out on the plant because the groundwaters are too superficial. In Sicily for instance groundwaters are very low in summer and crop dry naturally.

A white plate topped with pasta and sauce on a table

L: These conditions are not unique to Sicily or southern Italy.

M: That’s crystal clear. The whole Mediterranean basin, from Egypt to Tuscany, with very low waters and hot summers is ideal. Wheat needs room, well-drained sloping plains, winters to grow, and summers to dry and die. Perciasacchi, Bidi, Russello, Timmilia, and Biancolilla are just some of the extraordinary native wheat of Sicily and southern Italy. This biodiversity is not easily replicable.

L: What is the advantage of some pasta production districts like Gragnano?

M: Drying pasta open-air in the towns of the Gulf of Naples was normal and pretty natural until the beginning of the 1900s. The summer sea breeze – created at dusk by the difference in temperature between the waters and the land – brought warm, wet, saline air into the streets. And this happened every day, recurrently, providing consistent drying conditions that were needed in the pre-industrialized Italy. The hills in central Italy could have a similar ecosystem but certainly making pasta by the sea in the past was nonpareil.

L: Who’s eating pasta Fabbri today?

M: Our pasta is used in the world of sport, recommended by nutritionists, in fine dining restaurants, and by many private clients. We supply kindergartens and schools around Florence. Our pastas costs 3 times more than the average but those kids are healthy, and they clean their plates like never before. Since 2009 we are the official pasta supplier for Luna Rossa sailing team as well as Yamaha’s and other MotoGP racing teams’ pilots.

There are many different types of pasta in the cabinets.

L: How much should a box of past cost?

M: As much as a packet of cigarettes. Pasta is poor food. In Italy there are millions of smokers, they spend 5 to 6 euro per day. They should buy some good pasta every day and they would gain in health. Here is the deal, below 3 euros per box, there is no good pasta. With 1 euro per box, we would not even cover the production costs. We wait 5 to 6 days for drying the pasta without stress. Time is the only commodity you cannot buy at the stock exchange. It is the last thing we have left, you can’t undersell it. And until time stays the same in order to eat good pasta (and food) we shall always pay for it.

Promotion for culinary capitals an innovative destination certification and development program for unknown destinations
Taste of place podcast listen to our culinary travel and culture podcast with erik wolf
Food
A membership page with a picture of pancakes on a plate.
Mauricio Kusanovic in Patagonia; podcast promotion.
6 February 2026
In this episode of the Taste of Place Podcast, we travel to Chilean Patagonia with Mauricio Kusanovic, a tourism and conservation leader based in Puerto Natales, the gateway to Torres del Paine National Park. Mauricio shares how his family’s legacy in cattle ranching and early tourism has evolved into a model that integrates conservation, regenerative farming, and culinary identity. The conversation explores how food culture, from Patagonian lamb to cold-water seafood, plays a meaningful role in destination identity, community pride, and environmental stewardship. This episode offers thoughtful insight into destination management, sustainable growth, and why better tourism, not more tourism, is essential for places that remain truly wild. Listen here or on any podcast player (search for "Taste of Place Podcast").
6 February 2026
The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.
5 February 2026
Taste of Place is built on a simple but often overlooked truth: culinary heritage does not protect itself. It survives because individuals choose to care for it, defend it, and pass it forward, often quietly, often without recognition. Around the world, traditional foodways are under pressure from standardization, economic shortcuts, and the gradual erosion of local knowledge. The Guardian initiative exists to acknowledge those who actively stand in that space of responsibility, not as figureheads, but as stewards of place-based culinary culture. Guardians help ensure that Taste of Place remains grounded in real people, real practices, and real commitments, anchoring the movement in lived experience rather than abstraction. It is in this spirit of stewardship and long-term commitment to place that we welcome our second Taste of Place Guardian. Kacie Morgan has spent more than a decade telling the story of Wales through food. What began in 2010 as a Welsh food and travel blog, created to build her writing portfolio after graduating from Cardiff University with a degree in journalism, has grown into The Rare Welsh Bit, a multi-award-winning platform dedicated to food-led travel and place-based storytelling. Based in Cardiff, Kacie’s work consistently places Wales at the centre of the narrative while engaging thoughtfully with global cuisines and destinations. A member of the Guild of Food Writers, she contributes to national and international publications including olive, Sainsbury’s Magazine, Co-op Food Mag, Food52, Visit Wales, and Cardiff Life, with features appearing on the BBC, Metro, and National Geographic Traveller. Her role as a champion of local culture was recently recognised at a Pride in Place reception at 10 Downing Street, and through Cardiff University’s alumni awards. As a Big Ideas Wales Role Model, she also works with Business Wales and the Welsh Government to deliver entrepreneurial talks in schools and universities across Wales, and has served as a judge for the Welsh Street Food Awards for four consecutive years. Beyond Wales, Kacie has spoken at international conferences on food and tourism and has been recognised globally for her work, including being named Blogger of the Year by the Grenada Tourism Authority for her coverage of the Grenada Chocolate Festival. Whether exploring traditional Tunisian cuisine in North Africa or travelling by flavour from her own kitchen, her work reflects a deep respect for culinary heritage, lived experience, and the power of food to express identity and place. You can learn more about her and meet Kacie on LinkedIn here or on Instagram . Or visit her website here . Learn more about our new Taste of Place Movement and how you can support it and the work done by Kacie and others like her.
11 January 2026
In this episode, Erik Wolf speaks with Santina Kennedy, an award-winning Irish food consultant, producer champion, and storyteller whose work bridges food history, culture, and contemporary experience design. Santina shares her unconventional journey from banking to café ownership, and ultimately to a vocation that did not exist when she was young: interpreting Irish food culture through storytelling, events, and strategic collaborations. She reflects candidly on delayed purpose, entrepreneurship without capital, and why genuine hospitality matters more than polish or scale. The conversation explores Ireland’s overlooked food narratives - from tenant farmers and kitchen workers to everyday staples like potatoes, butter, and bread - and how these stories can be brought to life through immersive experiences in galleries, estates, and public institutions. Santina also dives deeply into Irish whiskey, explaining how history, resilience, terroir, and innovation are expressed in mash bills, grains, and pairing traditions. A standout theme is Santina’s advocacy for St. Brigid as Ireland’s original food and hospitality patron, and her work elevating Brigid’s legacy through food, drink, poetry, and craft. The episode concludes with a thoughtful discussion on regional food networks, particularly County Wicklow, and why Ireland must first teach its own people to value their food culture before expecting visitors to understand it. This is a rich, reflective conversation about identity, resilience, and the power of food to tell the true story of a place. You can learn more about Santina here . The Taste of Place podcast is sponsored by the World Food Travel Association’s Taste of Place movement. Taste of Place is a global initiative that celebrates culinary culture, food heritage, and the makers behind them. Through the movement, travelers and consumers are encouraged to connect more deeply with destinations and products through their unique flavors and traditions. Learn more at JoinTasteofPlace.org . 🎙️ Available now on Spotify, iTunes & your favorite podcast platforms (Search for "Taste of Place") 📺 Prefer video? Watch it now on our YouTube channel . Or listen here now:
5 January 2026
REGISTER NOW As interest in local food cultures continues to grow, destinations face increasingly complex choices. Tourism can support culinary heritage by strengthening local economies and raising awareness of food traditions. At the same time, poorly managed promotion can simplify, commodify, or distort cultural practices. This webinar brings together perspectives from across the system to examine how tourism and culinary heritage can coexist more responsibly. Panelists: - Janice Ruddock, Executive Director, Ontario Craft Brewers Association - Sean O’Rourke, President, Eat & Walkabout Tours - Niclas Fjellström, Executive Director, Culinary Heritage Network - Erik Wolf, Executive Director, World Food Travel Association The discussion will be moderated by Marc Checkley, a Lausanne-based storyteller, journalist, and experienced event host with a background in food, wine, travel, and cultural programming. Topics include: Recognizing culinary heritage as living culture rather than a static product Understanding how tourism and markets influence tradition over time Identifying where destinations most often struggle to find balance Applying practical principles for responsible promotion and stewardship This session is relevant for destination marketers, tourism offices, policymakers, producer associations, educators, and anyone working at the intersection of food, culture, and place. There is no cost to attend. REGISTER NOW
by Erik Wolf 1 January 2026
In 2025, the World Food Travel Association focused on strengthening culinary culture as living heritage, supporting the people and practices that sustain it, and building informed global collaboration rooted in values rather than prestige. Advanced the Taste of Place Movement and Alliance We clarified and communicated the purpose of the Taste of Place Movement — a global effort dedicated to safeguarding culinary heritage and empowering the keepers of food culture in alignment with the Declaration for the Preservation of Culinary Heritage . The Taste of Place Alliance framework was defined to support destinations, organizations, and practitioners who share these values. We also invite those who support this mission to join the Movement through philanthropic contributions. Do you represent a destination? Please contact us to learn how your destination can participate. Delivered Strategic Advisory and Destination Engagement Work We conducted destination-level analysis and advisory engagement in diverse regions, including the Bothnian Bay area of Sweden and Finland and with Saudi Arabia’s Culinary Arts Commission , to help partners explore how food culture, regional identity, and cooperation can contribute to responsible cultural and economic resilience. Updated Professional Training Programs All certification and training programs were updated with current research, terminology, and real-world cases. Regular refresh cycles ensure that practitioners receive instruction that reflects the most accurate and relevant information available. Built Relationships Through Targeted Engagement We engaged directly with destinations, stakeholders, and partners through site visits and industry events, including exploratory meetings in Umbria, Italy and participation in World Travel Market , to listen, assess alignment, and foster partnerships grounded in cultural integrity. Expanded and Recognized Leadership Within Our Global Network In 2025 we welcomed new Ambassadors from diverse regions, including Chef Dela Acolatse ( Ghana ) and Gerald Kock ( Aruba ), and named Mabel Esther Vega Montaño ( Colombia ) as our first Taste of Place Guardian, recognizing her lifelong commitment to ancestral knowledge and rural food culture. These appointments reinforce our values as articulated in the Declaration for the Preservation of Culinary Heritage. Interested in becoming an Ambassador or Guardian in your area? If you share our values and commitment, please get in touch . Honored Outstanding Contributions to the Field We awarded the 2025 Lifetime Achievement Award to Francesc Fusté-Forné (Girona, Spain) in recognition of his distinguished career advancing food tourism research, education, and understanding of culinary culture. We also invited the community to nominate other individuals whose work has made enduring contributions to our field. Provided Global Advocacy Through Editorial and Media Platforms We continued to interpret and elevate global developments in newsletters and digital content, and through the Taste of Place Podcast , which released 11 episodes in 2025 featuring inspiring leaders. Notable episodes included “Peace Through Food” with Paula Mohammed, “The Sweet Taste of Ethics” featuring Veronica Peralta on ethical chocolate, and “From Tunisia With Flavor” with Jamie Furniss on repositioning Tunisian cuisine for travelers. By sharing these conversations, we reinforced food as cultural heritage and connected listeners with makers and culture bearers.
More posts