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World Food Travel Academy
Develop new skills through courses, certifications, webinars, and practical education designed specifically for gastronomy tourism professionals.
SELF-GUIDED DESTINATION DEVELOPMENT
Develop your destination at your own pace.
A PRACTICAL GUIDE TO BUILDING STRONGER GASTRONOMY DESTINATIONS
Crafting Your Taste of Place is a practical handbook for destinations seeking to strengthen their gastronomy tourism strategies. Drawing on more than two decades of international experience, it provides a structured framework for understanding, developing, and promoting authentic culinary experiences that reflect the character of a place. Organized into four sections, the book examines the foundations of gastronomy tourism before exploring destination strategy, culinary heritage, product development, branding, sustainability, and visitor engagement. Throughout, practical examples and case studies illustrate how destinations have translated ideas into successful initiatives while addressing the challenges of long-term development. The book also considers emerging trends, including digital transformation, artificial intelligence, changing traveler expectations, and the growing importance of sustainability. Written for destination managers, tourism professionals, policymakers, educators, and industry partners,
Crafting Your Taste of Place offers practical guidance for building resilient, distinctive, and competitive gastronomy destinations.
Digital Edition Notice
Due to the complexity of current European Union accessibility requirements for electronic publications, this title is available in print only and will not be released as a digital edition at this time. We appreciate your understanding.
A FOUNDATIONAL REFERENCE FOR GASTRONOMY TOURISM PROFESSIONALS
Since the emergence of modern gastronomy tourism in the early 2000s, the industry has evolved dramatically. Consumer expectations have changed, destinations have become more sophisticated, and food has become one of the world's most influential travel motivators. First published in 2014, Have Fork Will Travel has become one of the field's defining reference works. Written for destination managers, tourism professionals, hospitality leaders, educators, and entrepreneurs, it explores the strategic relationship between food, drink, culture, and place while providing practical guidance for developing memorable visitor experiences. Contributors from more than 70 organizations across 24 countries helped shape its global perspective, making it one of the most internationally informed publications on gastronomy tourism. Rather than presenting theory alone, the book combines strategic thinking with practical frameworks that readers can apply in destinations of every size. Although written for practitioners, each chapter concludes with discussion questions, making the book equally valuable as a teaching resource for universities and professional development programs.
Continue Your Taste of Place Journey
Inspired by these ideas? Here are three ways to deepen your knowledge and put them into practice.
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Taste of Place Membership
Become part of a global community committed to protecting culinary heritage and strengthening destinations through food and drink.
Put Ideas into Practice
Strategy & Consulting
Turn inspiration into action with consulting services that help destinations build stronger culinary identities and sustainable visitor economies.
