Protect
Local food traditions are part of our cultural heritage. Once lost, they cannot easily be recreated.
UNITED BY TASTE OF PLACE
Together, we protect the world's culinary heritage.
Community strengthens Taste of Place through shared purpose.
Taste of Place is more than a destination. It is the connection between people, food, culture, and community.
Across the world, farmers, fishers, producers, chefs, artisans, guides, educators, and travelers all help preserve the culinary traditions that give places their identity. Together, they form a global community united by a shared belief: local food culture deserves to be protected, celebrated, and passed on to future generations.
The Taste of Place movement, led by the World Food Travel Association, brings these voices together to strengthen culinary heritage through collaboration, education, research, and advocacy.
WHY IT MATTERS
Celebrate
Every destination has a unique Taste of Place worth sharing with residents and visitors alike.
Connect
The movement brings together professionals, businesses, destinations, educators, and individuals who believe culinary heritage matters.
Inspire
By sharing knowledge and experiences, we help communities build stronger, more sustainable food tourism economies.
WHO IS THE MOVEMENT FOR?
Whether you're a destination professional, chef, producer, entrepreneur, educator, student, researcher, or simply someone who values authentic food culture, there is a place for you in the Taste of Place movement. Together, we can strengthen local foodways, support communities, and ensure culinary traditions continue to thrive.
JOIN THE MOVEMENT
When you join the Taste of Place movement, you become part of an international network committed to protecting culinary heritage through collaboration, learning, and shared purpose.
JOIN THE GLOBAL MOVEMENT
Every member strengthens the movement. Every voice helps protect the world's culinary heritage.
