uNITED BY TASTE OF PLACE

Something new is on the horizon. Join us in shaping the future of food and beverage tourism — where every flavor tells a story, and every place has a taste worth protecting.

Across the world, food and drink define the identity of a place — its taste of place. These flavors, traditions, and stories connect people to culture in ways no other experience can. United by Taste of Place is an upcoming global movement led by the World Food Travel Association, bringing together destinations, businesses, and travelers to protect and promote authentic culinary culture. We’re not ready to reveal all the details just yet — but we can promise it will be a powerful platform for inspiration, recognition, and action. This is your chance to be part of something truly global from the very start.

Why Culinary Culture & Heritage Matter

• Culinary culture is a powerful driver of tourism, economic growth, and community pride.
• Globalization and overtourism threaten the uniqueness of local food and beverage traditions.
• Travelers are seeking authentic, meaningful, and sustainable food experiences now more than ever.

Be Part of the Beginning
Don’t miss the opportunity to be among the first to know when United by Taste of Place launches. Sign up for updates today and stay connected as this groundbreaking movement takes shape.