uNITED BY TASTE OF PLACE
Introducing a global movement celebrating culinary culture and heritage.
A new global movement is underway – one that recognizes food and drink not as attractions, but as cultural heritage worth safeguarding.
Across the world, food and beverage traditions define the identity of a place. They reflect history, landscape, craft, and community. This is a destination’s taste of place – and it is increasingly under pressure.
Taste of Place is a global movement led by the World Food Travel Association, created to protect, celebrate, and support authentic culinary cultures and the people who keep them alive. The movement brings together destinations, food and beverage businesses, producers, and conscious consumers around a shared belief: local food culture matters, and it deserves care, respect, and visibility.
Work on the Taste of Place platform is underway, but we need your help. The platform is designed to evolve through collaboration – shaped by those who believe in safeguarding culinary heritage while supporting sustainable tourism and local economies.
Why Culinary Culture & Heritage Matter
- Culinary culture is a cornerstone of destination identity and community pride..
- Globalization and overtourism are eroding local food traditions and small producers.
- Travelers and consumers are increasingly seeking authenticity, meaning, and connection through food.
Taste of Place exists to respond to these realities with purpose, structure, and action.
Join the Movement
Taste of Place is not a campaign you follow – it is a movement you join.
By joining, you become part of a growing global community committed to protecting culinary culture, supporting local foodways, and ensuring that destinations remain rooted in what makes them unique.
Discover the movement, explore how it works, and join us at:
