RESOURCES FOR DESTINATIONS

Check out our resources below designed especially for tourism offices, governments and NGOs engaged in tourism, food and hospitality.

CULINARY DESTINATION ASSESSMENTS

The assessment provides expert analysis through on-site visits, interviews, and customized evaluation tools, and delivers a clear, actionable roadmap for your future culinary tourism development.


It is a practical and cost-effective starting point for destinations seeking to explore or expand their role in food or beverage tourism.

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CULINARY CAPITALS DESTINATION CERTIFICATION

Launched in 2021 to support food-focused destinations in their recovery after the pandemic, Culinary Capitals is an international certification program that recognizes and promotes destinations with exceptional culinary culture and heritage.


Culinary Capitals raises your global visibility, attracts food-loving travelers, and provides a structured platform to celebrate and grow your unique gastronomic identity.

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DESTINATION FOOD & BEVERAGE TOURISM STRATEGY

A comprehensive, long-term strategic plan tailored to elevate your destination’s food and beverage assets.


This service guides you through our proven 3-D development process (Discover, Develop, Deliver) to create a sustainable, locally grounded, and globally competitive culinary tourism strategy for your destination.

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EXAMPLES OF PAST DESTINATION WORK

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Bristol, England

Bristol is a great food destination, but no one knew that because it was always overshadowed by nearby London. We created the region's culinary destination strategy and helped Bristol to improve its culinary positioning in a highly competitive marketplace.

State of Oregon, USA

Oregon was previously unknown as a culinary destination. We created the positioning for Oregon as a must-see culinary destination, and also published the Oregon Culinary Escapes travel guide, which was widely distributed to visitors.

Province of Quebec, Canada

Quebec was unsure of how to reach out to food-loving travelers. We performed custom culinary travel research, which helped the tourism ministry to improve its product development and enhance its positioning to food-loving travelers.

Leavenworth, Washington, USA

Leavenworth was known as a Christmas themed destination. We helped this area in central Washington state to discover a more sustainable long-term marketing strategy by positioning itself as the apple capital of the USA.

Absolut Vodka

Absolut is an iconic brand known around the world. Yet very few people ever visited its factory headquarters. We worked with Absolut Vodka to create a sales strategy to promote its factory tours in Sweden as a must-visit for vodka lovers.

Central Florida, USA

Central Florida is sandwiched in-between Tampa and Orlando, and due to rapid urban growth, it is at risk of losing its identity. We created a Culinary Tourism Readiness Assessment, which uncovered new opportunities to improve the destination's positioning and marketing efforts.

Alberta, Canada

Alberta was known for its stunning scenery, but not much else. We created the province's first culinary tourism strategy. It set the tone for future product development and marketing work in gastronomy tourism and helped to diversify the province's tourism portfolio.

Bristol, England

Bristol is a great food destination, but no one knew that because it was always overshadowed by nearby London. We created the region's culinary destination strategy and helped it to improve its culinary positioning in a highly competitive marketplace.

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