Top 10 Predictions for the “New Food Tourism in 2020”
6 May 2020
This year, 2020, will bring changes to our food tourism industry. Drawn partly from our latest market research report the 2020 Food Travel Monitor , and observing the changes on our industry brought on by COVID, we formulated a list of of ten predictions that you can expect to see in the culinary tourism industry. And good news – the majority of our predictions are quite positive!
- Our love of good food and drink won’t change.
- Expect to see a greater respect for, and interest in, local culinary cultures & sustainability.
- There is still strong opportunity for development & diversification in beverage products and experiences.
- Health & safety will be of utmost concern, which will create new opportunities.
- Expect to see new attention given to developing “contactless” products and also new culinary experiences for differently-abled travelers.
- Smaller companies can gain market share from leaders who are failing to innovate right now.
- Many weaker businesses will unfortunately fail, while strong businesses will get stronger.
- “Weaker” businesses might also succeed by pivoting to a new business model.
- Experiences that require more income (e.g. gourmet and luxury) will likely see reduced participation or slower growth.
- Expect to see younger people delaying their adoption of new food & drink experiences.
Born in Las Raíces, San Juan del Cesar, Colombia, Mabel Esther Vega Montaño honors with her life the name of the place where she was born. A rural teacher and guardian of traditions, she combines formal education with the transmission of ancestral knowledge about respectful cultivation and harvesting of the land. Through fique weaving, she connects communities and promotes rural tourism intertwined with local gastronomy, where the wooden pestle, the totumo achiotero, and the wood-fired stove accompany the preparation of traditional dishes that celebrate the living memory and deep roots of the territory to which she has devoted her life. Learn more about our new Taste of Place Movement and how you can support it and the work done by Mabel and others like her.
In Loving Memory and with Deep Gratitude: Honoring Brian F. Lorge
🎧 New Podcast Episode Alert! Episode 80: “Mexico Beyond the Myths” featuring Ximena Velasco In this episode of the Taste of Place Podcast, we chat with Ximena Velasco, founder of the ¡Qué Gusto! festival in France. Originally from Mexico, Ximena has dedicated the past decade to changing perceptions of Mexican food abroad, proving that it is far more than fajitas or chili con carne. She shares her journey from working with Atout France to creating her own cultural platform, the challenges of promoting Mexican gastronomy in a country so deeply proud of its own food traditions, and the victories that come from perseverance, creativity, and trust in her instincts. 🎙️ Available now on Spotify, iTunes & your favorite podcast platforms (Search for "Taste of Place") 📺 Prefer video? Watch it now on our YouTube channel.
Quarterly tales from the ambassadors of the World Food Travel Association
🎧 New Podcast Episode Alert! Episode 79: “Peace Through Food” featuring Paula Mohammed In this episode of the Taste of Place Podcast, we sit down with Paula Mohammed – podcaster, cultural explorer, and founder of In My Kitchen. Paula’s story begins with a unique multicultural upbringing as the daughter of a Pakistani father and a mother from New Zealand with Māori heritage, raised in both Canada and New Zealand. She shares how a childhood memory of curried peas sparked a lifelong passion for connecting cultures through food. From organizing events and working in sports marketing, to launching In My Kitchen and facilitating culinary exchanges worldwide, Paula has built a life around creating peace through food — one dish and one story at a time. 🎙️ Available now on Spotify, iTunes & your favorite podcast platforms (Search for "Taste of Place") 📺 Prefer video? Watch it now on our YouTube channel.
Chef Dela Acolatse from Ghana is the newest certified ambassador for the World Food Travel Association.
