FoodTreX

  • Erik Wolf posted an article
    Sessions announced for FoodTreX Global | Online Food Travel Summit April 17-18 see more

    The FoodTreX Global | Online Food Travel Summit is back and taking place this year on April 17-18. So far, 9 fantastic sessions have been scheduled over two days. One day is oriented towards businesses and entrepreneurs, while the second day is oriented more towards destination marketers and governments. Everyone (trade, media, academic, consumer, etc.) is welcome to attend either day or both days. FoodTreX Global is produced by the World Food Travel Association, the world's leading authority on, and oldest organization devoted to, food and beverage tourism.

     

    Learn More & Register Now

     

    So far confirmed sessions and speakers include: 

    Day 1, April 17, 2019, Entrepreneurship & Business Focused

    What Matters Today in Food Tourism, Erik Wolf, World Food Travel Association (Portland | London | Barcelona)

    What is the Undeniable Value of Social Responsibility in Food Tourism? Chantal Cooke, Passion for the Planet (United Kingdom)

    How to Set the Tone for Your Visitors' Experience, Concetta D'Emma, Unconventional Breakfasts (Italy)

    Why Meeting Your Food-Loving Customers Expectations Is Your Next Best Marketing Tool, Eskerne Falcon, Discover San Sebastian (Spain)

     

    Day 2, April 18, 2019, Destination Marketing Focused

    What is Food Sport & What Can it Offer Destinations? Mike McCloud, MMA Creative (USA)

    How a Sustainable Food/ Beverage Tourism Strategy Can Work for Destinations, World Food Travel Association (Portland | London | Barcelona)

    What Destinations Should Be Doing Differently With Social Media, Shonette Laffy, Destination Bristol (United Kingdom)

    How Rural Areas Can Attract More Visitors, Olivia Duff, Headfort Arms Hotel & Boyne Valley (Ireland)

    How To Differentiate Your Destination With Its Immigrant Culinary Cultures, Donna Keren, NYC & Company (USA) 

     

    Learn More & Register Now

     

    Pricing is only US$59 for one day or US$99 for both days. Members and Certified Ambassadors of the World Food Travel Association check in your Members Area once logged in for your discount codes.

     

    It is also worth mentioning that the second day of FoodTreX Global overlaps with World Food Travel Day, a virtual event designed to draw attention to preserving and promoting local culinary cultures around the planet, and an important area in need of attention, according to findings from industry experts interviewed in the World Food Travel Association's 2019 State of the Food Travel Industry Report. Learn about World Food Travel Day and what you can do go be involved.

     

  • Erik Wolf posted an article
    FoodTreX Pamplona (February 21-22) Final Program Announced see more

    The final program for FoodTreX Pamplona has just been announced. You can download it here (both Spanish and English-language versions are available).

    View the Program Now

    Join us February 21-22 in Navarre, Spain for FoodTreX Pamplona, the most important gastronomy tourism trade conference that is held in Spain.  A fundamental objective of the Second International Conference on Gastronomy Tourism, FoodTrex Pamplona, is to bring you speakers, tools, ideas and best practices to develop products that visitors want, and to learn how to promote products and experiences to visitors in the best possible way. As one of the food tourism industry’s leading events for the trade, you’ll meet leaders, experts, influencers and practitioners from all around the world, who will present ideas to help grow your business and improve the experiences you offer.

    Better gastronomy-oriented businesses and experiences can bring more visitors, more income and local taxes, better community development, and more product exports. This is a critical discovery identified by expert panelists in the 2019 State of the Food Travel Industry Report by the World Food Travel Association. Without the proper direction and planning however, a destination's food tourism potential may remain untapped, or fall into an unsustainable pattern that undermines its future. The goal should be to provide meaningful food and drink related experiences that give visitors a true taste of your destination and create raving fans, convinced guests who will continue to promote your product or destination long after they depart. Attend FoodTreX Pamplona to get the proper direction you need to succeed, including answers to questions such as:

    • How to identify opportunities and define achievable objectives.
    • How to create an effective development strategy.
    • How to involve all the actors in the development strategy.
    • How to create Gastronomic Tourism experiences.
    • How to reach the customer.
    • How to adapt to the market.
    • What are the latest trends and fashions embraced by food lovers.

    Over 25 confirmed speakers for the two-day conference include:

    • Erik Wolf, World Food Travel Association, USA.
    • Marc Crothall, Food Tourism Board and Scottish Tourism Alliance, Scotland, UK.
    • Dra. Luisa Puppo, Ligucibario, Italy.
    • Chantal Cooke, Passion for the Planet, UK.
    • Clara Bosh, Ruta del Vino Somontano, Spain.
    • Sophie Cassis, Green Haven Gardens and Le Bon Goût Frais des Îles de la Madeleine, Québec, Canada.
    • Margarita Calleja, Extremadura Turismo, Spain.
    • Kathryn Davis, Visit Bristol, UK.
    • Antoni Aguiló. Fra Roger Association for Food and Culture, Menorca, Spain.
    • Kosuke Nakamori, Manager, Japan National Tourism Organization, Japan.

    If you're in the area, or if food tourism in Spain is important to you, you cannot afford to miss this major industry event.

    Will we see you February 21-22 in Navarre, Spain

    Register Now for FoodTreX Pamplona

    FoodTreX Pamplona is kindly supported by:

  • World Food Travel Association posted an article
    Join us February 21-22, 2019 for FoodTreX Pamplona, in Navarre, Spain. see more

    Join us February 21-22 in Navarre, Spain for FoodTreX Pamplona, the most important gastronomy tourism trade conference that is held in Spain.  A fundamental objective of the Second International Conference on Gastronomy Tourism, FoodTrex Pamplona, is to bring you speakers, tools, ideas and best practices to develop products that visitors want, and to learn how to promote products and experiences to visitors in the best possible way. As one of the food tourism industry’s leading events for the trade, you’ll meet leaders, experts, influencers and practitioners from all around the world, who will present ideas to help grow your business and improve the experiences you offer.

    Better gastronomy-oriented businesses and experiences can bring more visitors, more income and local taxes, better community development, and more product exports. This is a critical discovery identified by expert panelists in the 2019 State of the Food Travel Industry Report by the World Food Travel Association. Without the proper direction and planning however, a destination's food tourism potential may remain untapped, or fall into an unsustainable pattern that undermines its future. The goal should be to provide meaningful food and drink related experiences that give visitors a true taste of your destination and create raving fans, convinced guests who will continue to promote your product or destination long after they depart. Attend FoodTreX Pamplona to get the proper direction you need to succeed, including answers to questions such as:

    • How to identify opportunities and define achievable objectives.
    • How to create an effective development strategy.
    • How to involve all the actors in the development strategy.
    • How to create Gastronomic Tourism experiences.
    • How to reach the customer.
    • How to adapt to the market.
    • What are the latest trends and fashions embraced by food lovers.

    Over 25 confirmed speakers for the two-day conference include:

    • Erik Wolf, World Food Travel Association, USA.
    • Marc Crothall, Food Tourism Board and Scottish Tourism Alliance, Scotland, UK.
    • Dra. Luisa Puppo, Ligucibario, Italy.
    • Chantal Cooke, Passion for the Planet, UK.
    • Clara Bosh, Ruta del Vino Somontano, Spain.
    • Sophie Cassis, Green Haven Gardens and Le Bon Goût Frais des Îles de la Madeleine, Québec, Canada.
    • Margarita Calleja, Extremadura Turismo, Spain.
    • Kathryn Davis, Visit Bristol, UK.
    • Antoni Aguiló. Fra Roger Association for Food and Culture, Menorca, Spain.
    • Kosuke Nakamori, Manager, Japan National Tourism Organization, Japan.

    If you're in the area, or if food tourism in Spain is important to you, you cannot afford to miss this major industry event.

    Learn more and register here.

     

  • Erik Wolf posted an article
    Greece Event Recap - Food Tourism: A Piece of Cake prepping for next year's FoodTreX Thessaloniki see more

    This year, the World Tourism Day – September 27th - was celebrated in Greece at Ramada Plaza Thraki, with an International Workshop entitled "Food Tourism: A Piece Of Cake?".

    The workshop was organized under the auspices of the Greek Ministry of Tourism and the World Food Travel Association (WFTA), by Respond On Demand and Τop Τοurism, two tourism development consultancies in Greece and whose owners serve as ambassadors of the WFTA in Greece.

    Eight esteemed speakers from various countries, including the food tourism industry and WFTA founder Erik Wolf, talked about food tourism sharing their valuable experience for the benefit of tourism developers in Greece and surrounding areas. A few of the speakers are pictured on this page, and the full list of speakers is available here.

    The nearly 100 industry professionals comprising the audience attended the full day event with great interest. When the speeches were over, a storytelling event took place just for the international speakers to introduce them to regional culinary specialties. They tasted local products and discussed their impressions with local tourism and culinary experts.  Education and food tasting - perfect partners for a workshop. The day ended with an official gala dinner.

    Workshop sponsors included: Kafe-PassionEλαιοτριβείο Κύκλωπας - Kyklopas Extra Virgin Olive Oil Filos Holidays And TravelΜαύρη ΘάλασσαAi Giorgis Tavern - Alexandroupolisand Ramada Plaza Thraki.

    The success of this first food tourism workshop shows that this sector is of great interest in Greece and is going to be developed a lot in the future.

    On October 7, 2019, this workshop will repeat under the FoodTreX Thessaloniki | Regional Food Tourism Summit brand, an official event of the World Food Travel Association.

  • Erik Wolf posted an article
    World Food Travel Association Announces New FoodTreX Brand for Food Travel Conferences see more

    Today the World Food Travel Association (WFTA) unveiled its new FoodTreX brand for its food travel conference series.

    The FoodTreX brand was created as the umbrella brand name for the Association’s food and beverage travel trade events. “There was a clear need to unify our event brands,” said Association Executive Director Erik Wolf. “Over the past 12 months we’ve supported or produced events in Spain, Greece and Australia, as well as our popular Online Food Travel Summit. We have more planned, including Singapore and Nepal. It was time to unite our various events under a common brand so we created FoodTreX.” FoodTreX stands for "Food Travel Experience".

    FoodTreX events are designed to last a single day and feature talks on topics relevant to the host market, delivered by industry experts.  FoodTreX events can focus on specific regions (e.g. Spain, Greece, Australia), specific topics (e.g. FoodTreX London | Food Travel Innovation Summit) or can also be held online (e.g. FoodTreX Global | Online Food Travel Summit). The next FoodTreX event will be FoodTreX London | Food Travel Innovation Summit, which will take place on Sunday, November 4, 2018.

    FOODTREX TARGET AUDIENCE

    The FoodTreX conference series is designed for food, beverage, travel and hospitality professionals, including:

    • Destination marketers and governments
    • Small business owners and entrepreneurs
    • Marketing managers and strategists
    • Branding, PR and advertising professionals
    • Product developers
    • Trainers and educators
    • Bloggers
    • People considering a career change
    • Students forging their career path
    • Any other professionals with an interest in food and beverage tourism

  • Erik Wolf posted an article
    World Food Travel Associations seeks volunteers for FoodTreX London | Food Travel Innovation Summit see more

    The World Food Travel Association presents FoodTreX London | Food Travel Innovation Summit taking place on Sunday, November 4, the day before World Travel Market begins. We're looking for volunteers to help with:

    • delegate registration/help desk (onsite)
    • speaker green room (onsite)
    • pre-event marketing
    • official event photographer (onsite)

    Volunteer work is unpaid and includes free registration (£395 value) and lunch on the event day. Please contact help(at)worldfoodtravel(dot)org with your details if interested.

  • Erik Wolf posted an article
    The First FoodTreX London Food Travel Innovation Summit was a huge success according to delegates see more

    The FoodTreX London | Food Travel Innovation Summit that took place on Sunday, November 4 was a huge success according to the 107 delegates from 31 countries who attended, with 9 out of 10 delegates saying they would attend the next FoodTreX London event. The ten speakers shared their knowledge and insight about innovating topics that impact the food tourism industry, such as 5G communications and wayfinding, virtual reality and marketing, the customer journey and foodservice expectations, entrepreneurism, special diets, developments in social media marketing, sustainability and food packaging waste reduction, technology innovations in wine tourism, and current trends and issues in food tourism.

     

    Check Out the FoodTreX London Pictures

     

    Coming up next year in 2019, the World Food Travel Association will produce regional food travel summits Pamplona, Spain, and Thessaloniki, Greece, as well as an online food travel summit. The Association will also repeat the Food Travel Innovation Summit in London on Sunday, November 3, 2019, the day before the world-renowned World Travel Market begins.

    Learn more about FoodTreX events taking next year on the FoodTreX website.