• You're invited. Take a seat at our table and join our family.

    See what you're missing with new individual & business memberships. Enjoy benefits like online directory listing; post your news & events; member logo; product discounts & more.

    Join Now

  • Good food and drink can help create a unique sense of place.

    A strong sense of place attracts visitors; helps build an area's brand equity; increases revenues; & drives export demand for local food and beverage products.

    Join Now

  • You're invited. Take a seat at our table and join our family.

    See what you're missing with new individual & business memberships. Enjoy benefits like online directory listing; post your news & events; member logo; product discounts & more.

    Join Now

  • For 93% of travelers, food and beverage are a primary motivator.

    That means that almost everyone seeks your area's unique and memorable food and beverage experiences. Are you getting your slice of the pie? We can help (we founded the industry).

    Join Now

  • You're invited. Take a seat at our table and join our family.

    See what you're missing with new individual & business memberships. Enjoy benefits like online directory listing; post your news & events; member logo; product discounts & more.

    Join Now

  • Food and drink attract a large and growing number of travelers.

    Are you reaching these influential travelers with the right products, messaging and packaging? Food tourism is so much more than a list of restaurants or a food or wine event.

    Join Now

  • You're invited. Take a seat at our table and join our family.

    See what you're missing with new individual & business memberships. Enjoy benefits like online directory listing; post your news & events; member logo; product discounts & more.

    Join Now

WHO WE ARE

In 2001 we founded the food tourism industry. Today we are the world's leading authority on food and beverage tourism. We got there by creating "firsts" for our industry.

Our Mission

Our mission is to create economic opportunities where food and beverage meet travel and hospitality. We accomplish this with our Education & Publishing (Learning), Certification & Recognition and Research & Consulting activities.

Our Vision

Our Vision is to serve as a hub that supports the economic viability of food, beverage, travel and hospitality industry stakeholders. We coalesce 20 cross-industry sectors into a single food and beverage tourism industry cluster.

Our Goals

We seek to 1) provide thought leadership to our industry; 2) celebrate unique and memorable food and beverage products and experiences; and 3) educate consumers about the importance of local food & beverage products to an area's economy.

 

WE OFFER EXCEPTIONAL LEARNING OPPORTUNITIES

Education has been our primary focus since we founded our industry in 2001. We've been the leader of our industry's development, as evidenced by our long list of education resources.

Speeches & Workshops

Do you need a speaker for your next conference, or a trainer for an upcoming workshop? We've delivered the food tourism message to 100,000 professionals in many industries all over the planet. Learn more.

Masterclass Series

Short courses designed to deliver highly specific content. For example, have you ever wanted to learn the best way to design a food tour or food tour company"? Learn more.

Have Fork Will Travel Book

Called the "bible" and "A to Z" of food tourism, it's our industry's most comprehensive handbook for food and beverage tourism. Choose print or digital versions. Order yours now.
 

Business of Food Travel Podcast

Get ahead and learn lessons from food & beverage tourism industry leaders. Learn more and listen now. We're also looking for leaders with exceptional stories to appear on future shows.
 

WHAT IS FOOD TOURISM?

It's much, much more than just a list of restaurants and gourmet experiences.
Unique food & beverage drive a strong sense of place,
which drives new business income & new tax revenue.

LEARN MORE ABOUT FOOD TOURISM & INDUSTRY BENEFITS FOR YOU

WE DO RESEARCH & CONSULTING

Our research and consulting tools help destination marketers and business owners make sound decisions everyday. Are you doing food tourism right? We can help.

Food Travel Monitor

We pioneered major research in food and beverage tourism, with 4 major research studies. Our latest 2016 Food Travel Monitor will help you understand foodies in 11 major markets. Learn more.

Destination Assessments

Part strategy, economic impact assessment, experience assessment, and positioning analysis, it's a rock-solid foundation and roadmap for food and beverage tourism development. Learn more.

Business Assessments

Serving the needs of travelers is often very different from those of local residents. Our in-depth analysis draws on nearly 20 years of experience all over the globe. Learn how we can help your business.
 

PsychoCulinary Profiling

Not all foodies are the same! Learn about the 13 different profiles and how to be sure you're targeting the right customers or visitors. Learn more.
 

WE PROVIDE CERTIFICATION & RECOGNITION

In 2001 we founded the food tourism industry. Today we are the world's leading authority on food and beverage tourism. We got there by creating "firsts" for our industry, such as:
 

Individual Certification

The world's first and still best respected certification for all professionals interested in becoming experts on culinary travel, including travel agents, marketing and sales managers, and strategists. Learn more.
 

FoodTrekking Awards

The world's first global competition that recognizes exclusively excellence in food and beverage experiences in 13 categories. Learn more. 2018 Awards now open through November 19. Apply now.
 

UPCOMING EVENTS

Don't miss these upcoming events.

THANKS SUPPORTERS


For your generous ongoing support of our programs. Want to see your company or organization here?

Sign up for a Company Platinum plan (click Join Now in upper right corner).

RECENT NEWS

Don't miss our recent news and announcements.