• You're invited. Take a seat at our table and join our family.

    See what you're missing with new memberships. Enjoy benefits like online directory listing; post your news & events; member logo; product discounts & more.

    Join Now

  • Good food and drink can help create a unique sense of place.

    A strong sense of place attracts visitors; helps build an area's brand equity; increases revenues; & drives export demand for local food and beverage products.

    Join Now

  • You're invited. Take a seat at our table and join our family.

    See what you're missing with new memberships. Enjoy benefits like online directory listing; post your news & events; member logo; product discounts & more.

    Join Now

  • For 93% of travelers, food and beverage are a primary motivator.

    So nearly everyone seeks your area's unique and memorable food and beverage experiences. Are you getting your slice of the pie? We can help (hint: we founded the industry).

    Join Now

  • You're invited. Take a seat at our table and join our family.

    See what you're missing with new memberships. Enjoy benefits like online directory listing; post your news & events; member logo; product discounts & more.

    Join Now

  • Food and drink attract a large and growing number of travelers.

    Are you reaching these influential travelers with the right products, messaging and packaging? Food tourism is so much more than a list of restaurants or a food or wine event.

    Join Now

  • You're invited. Take a seat at our table and join our family.

    See what you're missing with new memberships. Enjoy benefits like online directory listing; post your news & events; member logo; product discounts & more.

    Join Now

WHO WE ARE

In 2001 we founded the food tourism industry. Today we are the world's leading authority on food and beverage tourism. We got there by creating "firsts" for our industry.

Our Mission

Our mission is to create economic opportunities where food and beverage meet travel and hospitality. We accomplish this with our Education & Publishing (Learning), Certification & Recognition and Research & Consulting activities.

Our Vision

Our Vision is to serve as a hub that supports the economic viability of food, beverage, travel and hospitality industry stakeholders. We coalesce 20 cross-industry sectors into a single food and beverage tourism industry cluster.

Our Goals

We seek to 1) provide thought leadership to our industry; 2) celebrate unique and memorable food and beverage products and experiences; and 3) educate consumers about the importance of local food & beverage products to an area's economy.

WE HELP YOUR CAREER

Education has been our primary focus since we founded our industry in 2001. We've been the leader of our industry's development, as evidenced by our long list of education resources.

Individual Certification

The world's first and still best respected certification for all professionals interested in becoming experts on culinary travel, including travel agents, marketing and sales managers, and strategists. Learn more.

Masterclass Series

Short courses designed to deliver highly specific content. For example, have you ever wanted to learn the best way to design a food tour or food tour company"? Learn more.

Have Fork Will Travel Book

Called the "bible" and "A to Z" of food tourism, it's our industry's most comprehensive handbook for food and beverage tourism. Choose print or digital versions. Order yours now.

Join as a Member

Enjoy benefits like online directory listing; membership card; post your news & events; member logo for online use; product discounts & more. Learn more about membership and its benefits.

Become an Ambassador

Are you passionate about your local area? Do you want to represent our Association in your area? Ambassadorship is an invitation-only upgrade from regular membership (but no extra cost). Learn more about Ambassadorship.

Business of Food Travel Podcast

Get ahead with lessons from food & beverage tourism industry leaders. Learn more and listen now. We also seek leaders with exceptional stories to appear on future shows.
 

WHAT IS FOOD TOURISM?

It's much, much more than just a list of restaurants and gourmet experiences.
Unique food & beverage drive a strong sense of place,
which drives new business income & new tax revenue.

LEARN MORE ABOUT FOOD TOURISM & INDUSTRY BENEFITS FOR YOU

WE HELP YOUR BUSINESS

With tools to help destination marketers and business owners make sound decisions everyday. Are you doing food tourism right? We can help.

Food Travel Monitor

We pioneered major research in food and beverage tourism, with 4 major research studies. Our latest 2016 Food Travel Monitor will help you understand foodies in 11 major markets. Learn more.

PsychoCulinary Profiling

Not all foodies are the same! Learn about the 13 different profiles and how to be sure you're targeting the right customers or visitors. Learn more.
 

Food Tourism Fitness Reports

20-pages, actionable intelligence, insights and your unique call-to-action recommendations in several major areas, both quantitative and qualitative analysis. Learn more about the Report.

Phone Consultation

Save on big consulting fees when you just need an hour or two of an expert's time. Think of it like your "food tourism psychiatrist". Learn more.

Annual FoodTrekking Awards

First global competition that recognizes excellence in food and beverage experiences in 14 categories. 2018 Awards now open through November 19. Learn more or Apply now.
 

Speeches & Workshops

Do you need a speaker for your next conference, or a trainer for an upcoming workshop? We've delivered the food tourism message to 100,000 professionals in many industries all over the planet. Learn more.
   

UPCOMING EVENTS

Don't miss these upcoming events.

THANKS SUPPORTERS


For your generous ongoing support of our programs. Want to see your company or organization here? Contact us to discuss partnership or sponsorship opportunities.

RECENT NEWS

Don't miss our recent news and announcements.

November 12, 2017
What the World Food Travel Association did for the food tourism industry at World Travel Market 2017 Read More