Food Travel Monitor

The largest food travel study ever conducted.

The 2016 Food Travel Monitor is the world's largest food and beverage tourism research project ever conducted, and it is the World Food Travel Association's fourth major research report. The Monitor builds on research and analysis from past reports in 2013, 2010 and 2007, and paints the most comprehensive picture ever of the food and beverage tourism industry, food and beverage travelers, their characteristics and behaviors. Get your copy of the report now to start benefiting from this valuable information. The Italy Supplement is now included WITH the 2016 Food Travel Monitor (previously sold separately).

We're aiming for our next major research to be published in 2020. If your business or destination is interested in becoming a sponsor, please get in touch with us at help(at)worldfoodtravel(dot)org.


Features of the 2016 Food Travel Monitor include:

  • Survey sample size (n) of 2827 respondents.
  • Data and analysis of outbound travelers from the following 11 major markets: Australia, China, France, Germany, Ireland, India, Italy (special supplement), Mexico, Spain, United Kingdom, United States.
  • Final report (10 countries) = 298 pages, Italy report = 44 pages = 342 pages total.
  • Creative Commons license for Attribution & Non-Commercial use (you may use all portions of the report and create derivative works, but may not sell your new creation based on our work). Distribute and share portions of the report and your derivative works with your partners in the geographic area where you are based (e.g. a state, province, or official region) (ask about licensing for larger geographic areas).


Enjoy the following benefits with your licensed copy of the Food Travel Monitor:

    The data will help justify your new or continued involvement in food and drink tourism to your constituents and leaders by being able to show the economic impact of food travelers from specific major markets.
    With information about online and offline marketing channels most used by food and drink travelers in different countries, you can optimize marketing budget to capture this audience in the most efficient way possible for your needs.
    Use insights about what attracts food and drink travelers most to a business (price, ambiance, events, location, trends, etc.) and help to ensure that you stay relevant to your current and potential customers/visitors. Understand better how farming and agriculture tie in to food and drink tourism; and even potential for future food and drink product exports that are driven by visitor interest. Glean valuable insights about food and drink traveler behaviors, which will help you and your members design the right kinds of products for your target markets.
    Armed with knowledge about food traveler behaviors, attitudes, preferences, motivators, and spending, businesses can more strategically target this general market and now, sub-markets of specific foodie types. Learn which travelers from 11 major markets make the most sense for your needs.
  • Professional, high-quality research and analysis for a fraction of the cost of the big firms
  • Evidence-based recommendations, not theoretical academic discourse


  • The Food Travel Monitor is US$395.
  • Association members save 20-50% depending on membership type (login to Members Area for details).

Good to Know

  • All research reports are. licensed individually. Please allow up to 24 hours for fulfillment.
  • Institutional licensing available. Please contact us for details.


"Quality research on food and beverage tourism is hard to come by. Over the years, the Association has delivered consistent and high quality food and beverage tourism research that has been indispensable to our work in events and communications at Eat Spain up!. The Association also successfully conveys a global and multicultural understanding in all of its projects, which we appreciate, since we’re not located in the USA."

~ Gloria Rodriguez, Director,  Cómete España - Eat Spain up!