MARKET RESEARCH

The most comprehensive market research reports for the food and beverage tourism industry.

DEVELOP BETTER TOURISM PRODUCTS

Use insights about what factors (price, ambiance, events, location, trends, etc.) most attract food and drink travelers to a business and stay relevant to your current and potential customers.

IMPROVE DESTINATION MARKETING STRATEGIES

Justify your new or continued involvement in food and drink tourism to your constituents and leaders by showing the economic impact of food travelers from specific major markets.

ATTRACT MORE VISITORS AND MAKE MORE SALES

Armed with knowledge about food-loving traveler behaviors, attitudes, preferences, motivators, and spending, you can more strategically target this general market and now, sub-markets of specific food lover types. ​

ABOUT THE FOOD TRAVEL MONITOR

350 pages of in-depth data on the characteristics and behaviors of food and beverage travelers (n= 4500 respondents), data and analysis of outbound travelers from the following countries: Canada, China, France, Mexico, United Kingdom, United States. New July 2020 addendum includes post-pandemic commentary. Last published in 2020 with a special COVID update in late 2020.

FOOD TRAVEL MONITOR

TOP INSIGHTS

  1. Defining the Culinary Traveler
  2. Importance of Food to Leisure Travelers
  3. Food & Beverage Activities While Traveling
  4. PsychoCulinary Profiling: How Food Lovers Differ
  5. Financial Impact of Food-Loving Travelers
  6. Food-Related Decision Making Before the Trip
  7. Social Influence: How Travelers Influence Others
  8. Lasting Impact of Food Travel
  9. Satisfaction, Return Visitation & Recommendation
  10. Focus on Generation Z
  11. New addendum just added – Post-Pandemic Conclusions


And more, a total of 23 information-rich sections.

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Get this license if you are 1 person working alone as an independent contractor or with one other colleague or a small team, and you’re using the information in your own small business planning. In this situation, you are not intending to republish findings to groups like members or area stakeholders.

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Get this license if your office is 21 or more people, or if you need to do more with the information, e.g. borrow/ extract/ add value/ publish excerpts to your stakeholders, members, or company subsidiaries.

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Discover the annual food and beverage tourism industry trends! Every year, we ask VIP food and beverage tourism industry experts from around the world to share their opinions on the most important issues facing our industry today.

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