Food Travel Monitor

The largest food travel study ever conducted.


The 2016 Food Travel Monitor is the world's largest food and beverage tourism research project ever conducted, and it is the World Food Travel Association's fourth major research report.

The Monitor builds on research and analysis from past reports in 2013, 2010 and 2007, and paints the most comprehensive picture ever of the food and beverage tourism industry, food and beverage travelers, their characteristics and behaviors. Get your copy of the report now to start benefiting from this valuable information. The Italy Supplement is now included WITH the 2016 Food Travel Monitor (previously sold separately). Our next major research will be published in 2020 and will be priced higher. 


Institutional and corporate licensing available. Please contact us for details.

The 2020 Monitor will be published in January 2020 and will be priced at US$995 (single user license). Institutional and corporate licensing will be priced at US$2499 (multiple user license). Members find your discount codes in the Members Area once logged in.

Features of the 2016 Food Travel Monitor include:

  • Survey sample size (n) of 2827 respondents.
  • Data and analysis of outbound travelers from the following 11 major markets: Australia, China, France, Germany, Ireland, India, Italy (special supplement), Mexico, Spain, United Kingdom, United States.
  • Final report (10 countries) = 298 pages, Italy report = 44 pages = 342 pages total.

Enjoy the following benefits with your licensed copy of the Food Travel Monitor:

    The data will help justify your new or continued involvement in food and drink tourism to your constituents and leaders by being able to show the economic impact of food travelers from specific major markets.
    With information about online and offline marketing channels most used by food and drink travelers in different countries, you can optimize marketing budget to capture this audience in the most efficient way possible for your needs.
    Use insights about what attracts food and drink travelers most to a business (price, ambiance, events, location, trends, etc.) and help to ensure that you stay relevant to your current and potential customers/visitors. Understand better how farming and agriculture tie in to food and drink tourism; and even potential for future food and drink product exports that are driven by visitor interest. Glean valuable insights about food and drink traveler behaviors, which will help you and your members design the right kinds of products for your target markets.
    Armed with knowledge about food traveler behaviors, attitudes, preferences, motivators, and spending, businesses can more strategically target this general market and now, sub-markets of specific foodie types. Learn which travelers from 11 major markets make the most sense for your needs.
  • Professional, high-quality research and analysis for a fraction of the cost of the big firms
  • Evidence-based recommendations, not theoretical academic discourse


"Quality research on food and beverage tourism is hard to come by. Over the years, the Association has delivered consistent and high quality food and beverage tourism research that has been indispensable to our work in events and communications at Eat Spain up!. The Association also successfully conveys a global and multicultural understanding in all of its projects, which we appreciate, since we’re not located in the USA."

~ Gloria Rodriguez, Director,  Cómete España - Eat Spain up!