World Travel Market

  • Erik Wolf posted an article
    *First FoodTreX London 2019 Speakers Announced see more

    The World Food Travel Association is pleased to announce the first group of speakers who will be participating at the FoodTreX London | Food Travel Innovation Summit. The first group of speakers and their topics include:

    Innovation in Customer Satisfaction for Food-Loving Travelers
    Matthias Tesi Baur, President, World Gourmet Society, London, UK

    Innovation in Food/Beverage Destination Strategy
    Marc Crothall, Chief Executive Officer, Scottish Tourism Alliance, Stirling, Scotland, UK

    Innovation in Conscious Consumers: When Food Lovers Travel
    Chantal Cooke, Passion for the Planet, UK

    Innovation in Online Food Tourism Strategy
    Veruska Anconitano, Award-winning journalist, Dublin, Ireland

    Innovation in Food/Beverage Tourism Industry Collaboration
    Justin Hawke, Moor Beer, Bristol, England, UK

    Innovation in Local Empowerment Through Food Tourism
    Aashi Vel, Co-Owner, Traveling Spoon, San Francisco, California, USA

    Innovation in Food/Beverage Tourism Community Engagement [Panel]
    Roberta Garibaldi, University of Bergamo, Italy
    Maria Athanasopoulou, Respond on Demand, Thessaloniki, Greece
    Udi Goldschmidt, Culinary Institute of Jerusalem, Israel

    State of the Food & Beverage Tourism Industry
    Erik Wolf, Executive Director, World Food Travel Association, USA & UK

    More speakers will be announced shortly.

    The FoodTreX London | Food Travel Innovation Summit is the World Food Travel Association's flagship event. It always takes place in London and on the day before the start of World Travel Market. This year, the Food Travel Innovation Summit will be held on Sunday, November 3 at the Amba Hotel Charing Cross in Central London.

    The FoodTreX London | Food Travel Innovation Summit is our industry's premier forum for the exchange of ideas and innovations relating to food and beverage tourism.  We explore trends, issues, tools and developments that you won't find online and topics that will make the greatest impact on food and beverage tourism in the coming year. You need to stay competitive in a rapidly evolving world and the ideas and information you get at FoodTreX will give you a competitive advantage. Network with other attendees and professionals from around the world who include tourism boards, governments, business owners and managers of all types, universities and media. Pricing for the first 50 Innovation Summit delegates is only £299 (plus VAT), after which pricing will increase to £349 (plus VAT).

    And this year for the first time, the World Food Travel Association is holding its Food Travel Research Summit concurrently with its Innovation Summit. The aim of the Food Travel Research Summit is to give academics and researchers a platform to present their latest ground-breaking research on any issues relating to food and beverage tourism. Student pricing for the first 20 Research Summit delegates is only £149 (plus VAT), after which pricing will increase to £179 (plus VAT). 

    All registered delegates will be free to go back and forth without restriction to both summits.

    Professionals are also invited to attend the Association's Annual Meeting on Saturday, November 2. The meeting is free for Association members of Silver level and above. Others are welcome to attend for a nominal US$25 (approx. £20) to cover the cost of your food and drink. RSVP here for the Annual Meeting.

    Both Summits and the annual meeting will be held in the same venue, the Amba Hotel Charing Cross in Central London


  • Erik Wolf posted an article
    World Food Travel Association supports International Travel & Tourism Awards Best Food Destination see more

    The World Food Travel Association (WFTA) is delighted to support the first-ever International Travel & Tourism Awards (ITTA) offered by the World Travel Market (WTM), with which the WFTA maintains a strategic partnership. Specifically, the WFTA is assisting WTM and its Awards by judging in the "Best Food Destination" category. 

    With the scale, influence, contacts and expertise of WTM behind it, the International Travel & Tourism Awards are guaranteed to hold a position of influence and respect in our industry.  Destinations interested in applying as the Best Food Destination should enter now, as applications close May 31. There are a total of 13 awards categories to choose from to celebrate the success of national, regional and city tourist boards and recognize outstanding private sector companies and individuals, as well as a specific award to recognize the Best Food Destination. The ITTA ceremony will take place on November 6th 2018 at Tobacco Dock in London, during the World Travel Market Week.


    The International Travel & Tourism Awards and the Best Food Destination category complement, but do not replace the WFTA's own FoodTrekking Awards, which will open for entries next month. New for this year, the WFTA is revamping its own FoodTrekking Awards with brand new categories and has consigned the Best Food Destination category to WTM's own awards program. The FoodTrekking Awards will offer different awards categories from those offered in years past. New categories will celebrate innovation and excellence in food and beverage tourism, which align perfectly with the Association's own Food Tourism Innovation Summit taking place in London on Sunday, November 3, the day before World Travel Market begins. The WFTA's own FoodTrekking Awards ceremony will take place at the end of the day at its Food Tourism Innovation Summit.

    "Our industry needs successful and innovative role models to emulate, which is why it is essential to recognize excellence and achievement in food and beverage tourism," says WFTA Executive Director Erik Wolf. "A sincere thank you to our past FoodTrekking Awards applicants and winners. We look forward to taking our food and beverage travel industry into the next decade with leading programs such as our FoodTrekking Awards and WTM's International Travel & Tourism Awards."


  • World Food Travel Association posted an article
    What the World Food Travel Association did for the food tourism industry at World Travel Market 2017 see more

    We attended World Travel Market (WTM) this year with two primary goals in mind: 1) to benefit our members and 2) to move our industry forward. 

    Our first order of business was a panel we hosted entitled "Getting Food Tourism Right". We've observed that even though our industry is 17 years old, many destination marketers and service providers still don't understand the full scope of what "food tourism" means and consequently, are not realizing their full business potential. To some, "food tourism" is the mere act of dining out so a list of restaurants seems sufficient. To others, it's visiting wineries. Food tourism can include those things, but it is usually so much more. To help illustrate the breadth of our industry and the types of business involved, we presented an in-depth, two-hour long session where we heard from some of our industry's leading players in food tourism, including Failte Ireland, Eating Europe Food Tours, VizEat, the Piedmont region of Italy, La Cucina Caldesi Cookery School in London, and Great British Chefs. We talked a little about who food travelers are, what they like and how to get started in our industry. Nearly 300 people attended this 2-hour session.

    Of course we attended WTM with our industry in mind. Over the course of the three day event, our schedule was full with 24 meetings from a variety of businesses, such as tourism offices, trade associations, advertising and public relations agencies, market research firms, journalists and bloggers and even a television producer. Many of these companies wanted to know how to work better together with us, while we explored working partnerships with other companies like KOAN Consulting based in Madrid, Spain. We're sorry if we could not fit you into our schedule this year and encourage you to get in touch earlier next year as we really would like to meet as many of our industry partners as possible! The conversations we had in these appointments will contribute to our 2018 strategic plan, product development and marketing initiatives. Lots of exciting things scheduled for 2018!

    Thanks to everyone who attended our panel discussion and who attended WTM. It's a great event and one not to be missed. Mark your calendars for next year's World Travel Market which takes place November 5-7, 2018 in London.

  • Erik Wolf posted an article
    Meet the World Food Travel Association at World Travel Market this November. see more

    For the third year in a row, the World Food Travel Association is pleased to host a food tourism session for World Travel Market (WTM) in London, the world's second largest travel industry trade event. This year's session is entitled "Getting Food Tourism Right" and will take place on Tuesday, November 7, from 10:30 AM - 12:30 PM. The 2-hour session will interview leading representatives from various tourism industry sectors and show different ways of "doing food tourism the right way". If you're attending WTM, you can't afford to miss this session. We also have a very limited number of appointment slots available on Tuesday, November 7 and Wednesday, November 8. If you'd like to arrange an appointment onsite at WTM, please email us here with details of your request.

  • Erik Wolf posted an article
    Food Tourism session at London's World Travel Market 2017 see more


    In case you missed the food tourism session at World Travel Market (WTM) in November, you can now watch it on YouTube, thanks to our partners at WTM who recorded the full session. That's right, the full 2-hour session is now online. There is really a lot of good information in there, so if you wanted to attend and couldn't make it, this should more than make up for it. Enjoy!