World Food Travel Association

  • Erik Wolf posted an article
    Top 3 Takeaways from the 2019 FoodTreX Online Food Travel Summit see more

    The World Food Travel Association just held its 2019 FoodTreX Online Food Travel Summit on April 17-18. FoodTreX Online is the world’s largest virtual trade conference for the food and beverage tourism trade, taking place every April, and only online.  This year’s edition featured nine international expert speakers across a variety of industries that addressed today’s hot topics that destinations, tour operators and other food, beverage or tourism businesses are facing today.

    Here are the top 3 takeaways that you need to know from the 2019 FoodTreX Online Summit:

     

    1. YOU CAN MAKE MONEY SELLING VEGETARIAN AND VEGAN OPTIONS

    Did you know that as much at 33% of travelers are either vegetarian or vegan? If you don’t offer a good vegetarian selection, you are neglecting many travelers as well as their traveling companions! Also, plant-based menu options are almost always cheaper than meat. Your food costs might be half, and even if you charge $/€/£ 1 or 2 less for the item, you're still making a lot more per dish! So you are actually making money by offering vegetarian options. And meat eaters eat vegetables too, so it is not uncommon for a meat eater to order a vegetarian dish. Meat is not required! Then consider how sustainable-minded travelers are exactly the kind of visitors a destination wants: they tend to spend more, stay longer, and of course care about their own personal impact as travelers. It’s time to reconsider vegetarian and vegan!

     

    2. WHERE ARE YOU IN THE FOOD TOURISM DESTINATION LIFE CYCLE?

    All destinations have a food tourism destination life cycle (see picture above), a concept first pioneered by the World Food Travel Association. It is important to know at what stage of the cycle your destination is currently in so you can plan accordingly. Some destinations are starting to find their own way with food tourism, while others are starting to decline, for a variety of reasons. Perhaps it is time to create or to update your Food Tourism Destination Strategy before it is too late. (By the way: we can help with that!)

     

    3. SHARE THE LOVE. DON’T HOG THE SOCIAL MEDIA SPOTLIGHT.

    Shine the light on your local culinary heroes instead of just on your destination or specific foods. Sharing other people’s stories in your area widens your audience and brings engagement. Also don’t forget to involve local experts like writers, commentators or photographers. These professionals can bring new ideas and perspectives to your social media feed. Have you ever thought of hosting an Instagram takeover? That’s right: you hand over the keys to your Instagram castle to someone outside of your organization, perhaps for a weekend. It may seem risky, the rewards can be tremendous.

     

    Want to learn more? You can get access to all the recordings as well as our 11-page Key Takeaways PDF in our online store here.

    Want to see who spoke at FoodTreX Online before ordering? Download the program here.

    GET ACCESS NOW

  • Erik Wolf posted an article
    World Food Travel Association Launches New Culinary Certified Tourist Guide Program see more

    WORLD FOOD TRAVEL ASSOCIATION LAUNCHES
    NEW ONLINE CULINARY TOURIST GUIDE CERTIFICATION PROGRAMME

    Today the World Food Travel Association (WFTA) and the European Federation of Tourist Guide Associations (FEG) signed an agreement to offer the world’s first truly online, comprehensive Culinary Tourist Guide Certification training programme.

    The WFTA is the world's leading authority on food and beverage tourism.  Its World Food Travel University offers the world’s greatest variety and highest quality of food tourism education and training programmes. The Association offers Masterclasses, a Master’s Degree, speeches, workshops, a trade podcast and an industry handbook under its World Food Travel University portfolio.

    The Culinary Tourist Guide Certification training programme is a short course designed to deliver highly specific content at the participant's own pace. The training programme takes approximately three hours to complete and includes two online Masterclasses with knowledge comprehension exams, followed by an open question assessment. At the end of the training, those tourist guides who pass are certified that they know how to design and conduct a high-quality and professional culinary tour. Tourist guides who graduate receive a printable diploma, lapel pin and marketing support.

    The programme is delivered 100% online and is custom designed to meet the needs of professional tourist guides. English subtitles make comprehension easier for those whose native language is not English.

    The training programme is offered exclusively to the FEG’s association members and affiliates. A list of affiliated organisations can be found on the FEG website.

    The FEG Executive Council President, Efi Kalampoukidou said, "We are really glad to be able to collaborate with the WFTA on this first online course for FEG to offer exclusively to its members. We have all been guiding in our own areas of qualification on gastronomy tours, wine tasting, traditional food markets and taking ​our guests to cooking classes, but ​so far with no ​formal life-long training for our profession ​in this specialist field. It is a great chance for us all to be trained and assessed by the WFTA and finally become ‘Culinary-Certified Tourist Guides.’ I'm sure our colleagues across Europe will embrace this effort for continuous professional development and it'll be a great success ​for all.  This certification will be ​of benefit not just to tourist guides, but to travellers ​as a whole - destinations, tour organisers and of course ​our domestic and overseas travellers, who will all enjoy ​enhanced guiding services ​from us. “

    The WFTA’s Executive Director, Erik Wolf added, “This is an important turning point in the world’s food/culinary/gastronomy tourism industry. There has been a tremendous growth in food tours around the world. What has been lacking so far is the professionalism needed to help travelers get the most out of a destination and its culinary culture. There are a lot of reviews with 5 stars on websites like TripAdvisor simply because the guide had a great personality. Travellers need assurance before they leave home that the guide knows the local culinary culture inside and out. Many guides do, but sadly many do not, and the consumer is none the wiser. Our culinary tourist guide certification programme is designed to provide a common denominator of excellence among culinary tourist guides world-wide. Travelers can rest assured that a Culinary-Certified Tourist Guide will deliver an in-depth, high-quality culinary tour of the given destination. We’re delighted to partner with FEG in this important endeavor.”

    Learn More or Guides Apply Now

    ABOUT THE WORLD FOOD TRAVEL ASSOCIATION (WFTA)

    The World Food Travel Association (WFTA) was founded in 2003 as a non-profit and non-governmental organization (NGO) and today is recognized as the world's leading authority on food and beverage tourism. Each year the Association serves nearly 100,000+ professionals in over 100 countries. The WFTA’s knowledge, tools and training help trade professionals and organizations to leverage their area's food and beverage products and experiences to help create a strong sense of place, which increases visitor arrivals; destination brand equity; and export demand for their area's food and beverage products. Learn more at www.worldfoodtravel.org.

    ABOUT THE EUROPEAN FEDERATION OF TOURIST GUIDE ASSOCIATIONS (FEG)

    FEG was founded in 1986 in Paris to represent the tourist guide profession at the European level, to publicise and improve the quality of service offered to all visitors to Europe, and to bring together and strengthen professional tourist guiding links across the continent. Since then, the organisation has grown to serve over 50,000 professional tourist guides all throughout Europe. FEG provides training, advocacy and a Code of Conduct to ensure the continued professionalism of tourist guiding in Europe. Learn more at https://feg-touristguides.com.

    ABOUT FOOD TOURISM

    Learn more about what food tourism is, which business sectors it includes and the benefits of being involved at www.WhatIsFoodTourism.org.

    RELEASE DATELINE: LONDON, United Kingdom (May 6, 2019)

    MEDIA CONTACTS:

    Erik Wolf, Executive Director, World Food Travel Association help(at)worldfoodtravel(dot)org, (+44) 7827 582 554

    Efi Kalampoukidou, President, European Federation of Tourist Guide Associations info(at)feg-touristguides.org

  • Jane Connelly posted an article
    Just Released! Podcast Episode #21 - John Mulcahy - Don't Ask for Permission, Ask for Forgiveness see more

    Podcast Episode #21 - John Mulcahy - Don't Ask for Permission, Ask for Forgiveness

    In this episode #21, we speak with John Mulcahy, a hospitality and food tourism tourism professional from Ireland. John has packed a lot into forty years - studying, observing, and participating in the tourism and hospitality industry as a student, employee, employer, owner, lecturer and public servant, largely in Ireland, but also in the USA, the UK, & the Middle East.

    In this episode you'll learn:

    • How to be part of the solution not part of the problem
    • Why you should take the road less traveled and don't be afraid where it leads. You'll surprise yourself.
    • Not to be scared to make mistakes; it's the only way to learn
    • To follow your heart and the money will follow after.
    • That it's OK to chase the money for a short while, but have a Plan B.
    • Why you should not ask for permission, rather for forgiveness
    • How the benefits of food tourism ripple out to all areas of the economy.
    • Why providers should not focus on creating just a product. Instead, they should create an experience. (This is similar to our Association's long-standing quote, "Serve a memory, not a meal).

     

    Explore Our Other Podcast Episodes

     

    LISTEN NOW TO EPISODE 21:

     

  • Erik Wolf posted an article
    Food-Loving Traveler Data for Your Next Strategic Plan see more

    HIGH QUALITY RESEARCH FOR YOUR STRATEGY

    Having founded the food tourism industry almost 20 years ago, we've seen a thing or two. We know that many businesses and destinations work on their annual budgets for the coming year during the June-August timeframe. Then, budgets go for approvals in September. Approvals tend to be received by the end of November, and you have your budget for your next fiscal year, right? Even if your business is on a different fiscal year, any time is a good time to invest in quality data.

    342 PAGES & 11 MAJOR MARKETS

    Our 2016 Food Travel Monitor is the world's largest food tourism study ever conducted.  We surveyed outbound travelers from 11 major markets including Australia, China, France, Germany, Ireland, India, Italy, Mexico, Spain, United Kingdom, United States. A total of 342 pages of fantastic data and information. Don't just take our word for it...

    DOWNLOAD TABLE OF CONTENTS

    The report was published in July 2016 and is less than 3 years old. The data are still very relevant.

    THERE WILL NEVER BE A LOWER PRICE

    That's right. Our next report, the 2020 Food Travel Monitor will be priced substantially higher. If you're cost sensitive, or just want to save some money, now is the time to invest in quality research for your needs. The 2016 Monitor is only US$395. 

    ORDER YOUR COPY NOW

    ALBERT EINSTEIN HAD IT RIGHT

    "The only source of knowledge is experience,"  to quote Albert Einstein. Don't settle for second best.  We founded the food tourism industry and no one knows it better than us. We're not an upstart research firm or destination consultancy masquerading as a food tourism industry expert. We invented food tourism, literally. (Well, we invented the modern food tourism industry, not the act itself of traveling for food or beverage).

    ORDER YOUR COPY NOW

    WANT A QUICK PREVIEW?

    Check out this inforgraphic we created from the US outbound food-loving traveler data.

    CO-AUTHORED BY THE FOOD TOURISM INDUSTRY FOUNDER

    That's right, our Association Executive Director Erik Wolf co-authored the report. The Monitor is our brainchild and we carefully crafted all the questions asked in the 11 markets.  We know the right questions to ask in order to drill deep and uncover the data you need.

    ORDER YOUR COPY NOW

    PREFER TO PAY BY WIRE TRANSFER?

    Instead of credit card - we've got you covered. Just get in touch here and we'll send you a formal invoice with bank wire instructions.

  • Erik Wolf posted an article
    World Food Travel Association Signs Partnership With World Gourmet Society see more

    Today the World Food Travel Association (WFTA) and World Gourmet Society (WGS) signed a partnership agreement to collaborate on projects that support the shared goals of both organizations. The WFTA's mission is to preserve and promote the awareness of culinary cultures through hospitality and tourism. The WGS mission is to discover new culinary landscapes and support young chef talent.

    WGS Founder and President Tesi Baur shared his enthusiasm for the partnership, "We from the World Gourmet Society are proud to call World Food Travel Association our partner as both organisations share the goals of embracing the diversity good food globally and discovering new food cultures from different angles. The partnership symbolises a perfect match of two food-focused organisations that share common goals and values in the global food scene”.

    WFTA Founder & Executive Director Erik Wolf shared the sentiment, "We've known Tesi for years and the great work he does with the WGS. It was about time that we formalized our relationship. Our goals are closely aligned. We're looking forward to supporting their efforts and growing together, starting with the upcoming chef video challenge."

    WFTA Executive Director Erik Wolf will serve as a judge on this year's chef video challenge organized by the WGS. Meet the panel of judges.

    About the World Food Travel Association:

    The World Food Travel Association (WFTA) was founded in 2003 as a non-profit and non-governmental organization (NGO) and today is recognized as the world's leading authority on food and beverage tourism. Each year the Association serves nearly 100,000+ professionals in over 100 countries. Our knowledge, tools and training help trade professionals and organizations to leverage their area's food and beverage products and experiences to help create a strong sense of place, which increases visitor arrivals; destination brand equity; and export demand for their area's food and beverage products. Learn more about the WFTA here.

    About the World Gourmet Society:

    WGS is a gourmet club for food enthusiasts and professionals alike. It's a refreshing mix of influential culinary experts including food writers, chefs, restaurant owners and managers, young and dynamic individuals with new and exciting ideas – and last but not least, people who simply love food. When you join WGS, you join a group of global gourmet enthusiasts. You can create a personalised profile page detailing your culinary expertise and can contact and exchange ideas with like-minded food lovers from all around the world. Learn more about the WGS here.

  • Erik Wolf posted an article
    World Food Travel Association launches Nepal's First Food Tourism Conference see more

    Today, the World Food Travel Association, along with partners in Nepal, announced the launch of the country's first food tourism conference under the name FoodTreX Kathmandu. The FoodTreX brand was created by the World Food Travel Association (WFTA), as the umbrella brand name for the Association’s food and beverage travel trade events. The conference organizer and certified World Food Travel Association Ambassador, Suraj Pradhan reflects on the state of food tourism in Nepal, “Despite having an extensive food and drink culture, Nepal has not been able to tap the immense potential in gastronomic tourism. With facts and figures to back them up, we strongly believe that food is the way to a tourist’s heart.”

    FoodTreX Kathmandu Regional Food Travel Summit will take place on 24, 25, and 26 of May at the Park Village Hotel by KGH Group at Budhanilkantha Kathmandu, 21218 Kathmandu, Nepal. Delegates will enjoy a three-day event full of food-loving activities, face-to-face networking opportunities and inspiration from some of the industry’s leaders. Organizers include Two Tables, the U-Turn Group and Social Tours.

    Learn More & Register

    Friday May 24 – delegates participate in a curated food tour with Kathmandu Food Trail

    Saturday May 25 – “Meet the Chefs” at the HUB, Thamel, where delegates and local chefs will rub elbows with some of the country’s influential chefs and enjoy a cocktail-style event with an amazing dishes from local producers and made with local ingredients

    Sunday May 26 –  FoodTreX Kathmandu is an all-day conference full of speakers sharing their success stories, presentations and panel discussions from local and international food tourism industry leaders

    The purpose of the FoodTreX Kathmandu is to explore the rapid transformations that have affected the interrelated areas of gastronomy, tourism and society, shaping new forms of destination branding in Nepal. It is an opportunity to network face-to-face with industry trailblazers and counterparts and help further develop food tourism in Nepal.

    Erik Wolf, the WFTA’s founder and Executive Director, expressed his delight, “FoodTreX Kathmandu represents our first formal step into Asia. We’re pleased to be working with our local ambassador Suraj Pradhan and his team to deliver an outstanding first food tourism event for Nepal.”

    The confirmed list of speakers includes:

    Erik Wolf Executive Director, World Food Travel Association

    Dr. Saurabh Kumar Dixit Eastern Hill University (India)

    Karna Shakya Founder, KGH Group of Hotel and Resorts

    Deepak Raj Joshi CEO, Nepal Tourism Board

    Raj Gyawali Founder & Director, Social Tours

    Prashanta Khanal Food Blogger & Restaurateur

    Dr. Aruna Uprety Public Health Specialist

    Bijay Amatya CEO, Kora Tours

    Samita Kapali Co-Founder, Marketing Director, Green Growth

    Sangam Sherpa Founder, Kapan Organic Farm House

    Dr. Huma Bokkhim (PhD) Senior Food Research Officer, Department of Food Technology and Quality Control, Nepal

    Sunil Shakya Chairman, PATA – Nepal Chapter, KGH Group of Hotel and Resorts

     

    FOODTREX TARGET AUDIENCE

    The FoodTreX conference series is designed for food, beverage, travel and hospitality professionals, including:

    • Destination marketers and governments
    • Small business owners and entrepreneurs
    • Marketing managers and strategists
    • Branding, PR and advertising professionals
    • Product developers
    • Trainers and educators
    • Bloggers
    • People considering a career change
    • Students forging their career path
    • Any other professionals with an interest in food and beverage tourism

    Learn More & Register

    ABOUT THE WORLD FOOD TRAVEL ASSOCIATION (WFTA)

    The World Food Travel Association (WFTA) was founded in 2003 as a non-profit and non-governmental organization (NGO) and today is recognized as the world's leading authority on food and beverage tourism. Each year the Association serves nearly 100,000+ professionals in over 100 countries. The WFTA’s knowledge, tools and training help trade professionals and organizations to leverage their area's food and beverage products and experiences to help create a strong sense of place, which increases visitor arrivals; destination brand equity; and export demand for their area's food and beverage products. Learn more at www.worldfoodtravel.org.

    ABOUT THE FOODTREX FAMILY OF EVENTS

    FoodTreX stands for "Food Travel Experience" and is a brand that was introduced by the World Food Travel Association in 2018 to increase the level of quality and innovation in trade events in our industry. The FoodTreX Regional Summits bring discussion of food and beverage tourism issues and trends to stakeholders in local areas. So far, FoodTreX events have been held in the UK, Spain, Greece, Australia and online. FoodTreX Kathmandu is the first FoodTreX event in Asia.

     

    FOR IMMEDIATE RELEASE - KATHMANDU, Nepal, May 15, 2018

    Media Contact: Suraj Pradhan (+977) 9845075950 hello(at)twotables(dot)com(dot)au

  • World Food Travel Association posted an article
    World Food Travel Association Announces Board Openings see more

    The World Food Travel Association has four new openings on our Board of Directors. Director terms last two years and begin on either July 1 or January 1.

    Highlights of Board duties include:

    • Participate in monthly and annual Board meetings and ad hoc meetings
    • Formulation and oversight of policies and procedures 
    • Strategic planning
    • Financial management, including adoption and oversight of the annual budget, fundraising, grants and donor outreach
    • Oversight of program planning, promotion and evaluation
    • Provide the Executive Director with organizational leadership and advice

    No financial contribution is required or expected as a Board member. Board positions are voluntary and unpaid. Additionally, travel expenses to any required or elective meetings or Association events must be borne by the Board Member or his/her organization. If elected, you will be required to sign a mutual non-disclosure agreement, complete Ambassador Certification training (45 minutes) and complete an annual workplan (template provided).

    Just a few of the benefits of Board service include:

    • Complimentary Gold level membership for the duration of your service (including all Gold level member benefits such as public listing in online community directory)
    • Complimentary access to many Association educational products
    • Visible profile on Association website with hyperlinks
    • Visible role as moderator in Association's social media properties
    • Eligibility to play a key role in Association events, including summits, webinars and press conferences.

    The application process is simply a letter you submit that introduces 1) yourself, 2) your role in the industry, and 3) how you can contribute to the growth of the Association.

    Applications are encouraged from every continent and industry, as well as from those who are diverse by age, gender, religion, physical ability, sexual orientation, etc.

    Applications close June 15, 2019.

    If interested, click "Get More Information" and we'll send you the full description of board duties. If you're ready to apply now, you can do so here.

    Get More Information OR Apply Now

  • Jane Connelly posted an article
    The World Food Travel Association's 2019 #WorldFoodTravelDay was a huge success! see more

    On April 18, 2019, the World Food Travel Association, along with our various partners around the world, celebrated the very first World Food Travel Day.

    Another first for our industry, World Food Travel Day is a full day dedicated to help preserve, promote and celebrate our world's unique culinary cultures. We would like to acknowledge and thank all of the individuals, organizations and destinations around the world that participated to make the first World Food Travel Day such a huge success.

    The campaign garnered more than 2,000 impressions on Google, across 15 different countries and in 4 continents. And the mentions are still coming in!

    If we don't take the steps to preserve our local culinary cultures, who will? We hope to see you for the next World Food Travel Day taking place on April 18, 2020!.
     

    Check out the Twitter results!

    Check out the Instagram results!

    #WorldFoodTravelDay

  • Erik Wolf posted an article
    Just Released! Podcast Episode #20 - Wojtek Osinski - There's No Hiding Behind the Internet see more

    In this episode #20, we speak with Wojtek Osinski, a refugee from a multinational food manufacturing corporation, where he worked for 20 long years. It’s no surprise that after that much time, one acquires a lot of knowledge, information and experience. The time had come when Wojtek knew this was no longer the place for him. So he went back to his passions, which were food and travel, and focused full-time on his Taste Poland food travel blog, which he had been managing for 6 years. In addition to this noteworthy beacon of where to eat and drink in Poland, Wojtek advises food, beverage and tourism small to medium enterprises how to weave through the myriad complexities of business operations, from sales, to marketing, to strategy and service. Today the cause Wojtek is most passionate about is the globalization of culinary cultures, which is why he continues to do what he does.

    In this episode you'll learn:

    • Why food culture makes us unique
    • How greed is a “four letter word” and is destroying food cultures.
    • Why you have to deliver a consistently excellent experience; there is no hiding behind the internet.
    • Why people crave authenticity and human connection – that’s why companies exist to match travelers to hosts to share meals in homes.
    • That business owners overlook the customer journey, but it’s one of the most critical things for you to understand to meet customer expectations.

     

    Explore Our Other Podcast Episodes


    LISTEN NOW TO EPISODE 20:

     

  • Erik Wolf posted an article
    World Food Travel Association Opening for Research Librarian Intern see more

    The World Food Travel Association is looking for a research librarian intern to help sort through and organize a large library of knowledge relating to food and beverage tourism. The type of knowledge varies, from academic papers, to marketing materials and business strategies. Most of the content is written in English. The successful candidate will help us to organize and rank the materials for later use. You will not be doing any of your own original research.

    The intern should be prepared to work 10-20 hours per week for 3 months. While the internship is unpaid, the primary benefit to you is access to one of the world's largest repositories of food and beverage tourism knowledge.  You'll also have weekly meetings with the founder of the food tourism industry, which will add to your overall professional growth.

    As the world's leading authority on food and beverage tourism, the World Food Travel Association will afford you prestige and status in your career path.

    You can be located anywhere in the world. Excellent written and spoken English a must. 

    Company Summary: The World Food Travel Association is the world's leading authority on food and beverage tourism.  Founded in 2003, we are also the world's oldest and best respected such organization serving our industry.

    Location:  Virtual

    Date Posted:  06 Apr 2019

    Expiration Date:  Until filled

    How to apply:  Please send your cover letter and CV to help(at)worldfoodtravel(dot)org.

  • Erik Wolf posted an article
    Celebrate culinary culture & the reason to travel for food & drink#WorldFoodTravelDay April 18 see more

    Love food? Love travel? On #WorldFoodTravelDay April 18, celebrate with us #culinary #culture and the reason to #travel for food and drink.

    We want to know where in the world you would travel for your next food or beverage experience.

    Share with us by telling your story, posting a photo or even a video.

    Tag your post with #WorldFoodTravelDay. Mention @worldfoodtravelassn on Facebook and Instagram, and @worldfoodtravel on Twitter if you can. It's that easy!


    What is World Food Travel Day? It's an entire day dedicated to drawing awareness to the importance of local culinary cultures around the world. It takes place on April 18, every year, on the same day everywhere in the world.

    According to the experts surveyed in our 2019 State of the Food Travel Industry Report, culinary culture and authenticity are fundamental and even critical components of success in food and beverage tourism. Travel is the best education and traveling for a taste of place gives us a sense of place.  We recognized the need for an annual campaign to spotlight the preservation and promotion of culinary cultures around the world.

    That's #WorldFoodTravelDay on April 18. Help us and our industry to spread awareness about food tourism, culinary authenticity and the importance of our food cultures, not just in your area, but around the world as well! 

  • Erik Wolf posted an article
    Now in 5th Year, FoodTrekking Awards Recognize Excellence & Innovation In Food Travel Experiences see more

    The FoodTrekking Awards are the travel industry’s oldest and best respected competition to recognize providers of quality, innovative food and beverage travel experiences.  Founded in late 2015 with a mere three categories, today the Awards have grown to recognize excellence and innovation in seven Important areas. The Awards are produced by the World Food Travel Association, the world’s leading authority on food and beverage tourism.

    The FoodTrekking Awards are different than other travel or food industry awards because they focus specifically on food and beverage tourism, the fastest growing sector of the travel industry world-wide.

    Past winners have included Bodegas Torres (Spain), GLP Films (USA), Food Playground (Singapore), Lip Smacking Foodie Tours (USA) and Jamaica Culinary Tours (Jamaica). Peruse other past Awards winners here.
     

    CATEGORIES OF RECOGNITION

    This year, the competition will recognize the following areas of importance to food- and drink-loving travelers:

    • Most Innovative Use of Local Ingredients in a Foodservice Menu
    • Best Creative Use of Space for a Food Lover Attraction
    • Most Innovative Food or Beverage Marketing Campaign for a Destination
    • Best Local Storytelling in a Food or Beverage Experience
    • Best Use of Food or Beverage for Cross-Cultural Understanding
    • Most Authentic Food or Beverage Visitor Experience
    • Best Food or Beverage Packaging Waste Reduction Campaign

     

    APPLICATIONS NOW OPEN

    Applications are now being accepted from any eligible business or destination located anywhere in the world. Interested parties can apply on the award’s website at www.FoodTrekkingAwards.org. Time is of the essence, as applications close May 31, 2019. Finalists will be announced over the summer, and winners will be introduced on stage at the official Awards Ceremony during the Association’s FoodTreX London | Food Travel Innovation Summit in London on November 3, 2019. Awards winners will also be invited to attend the summit as guests of the World Food Travel Association.


    MORE ABOUT ITEMS MENTIONED ABOVE ...
     

    MORE ABOUT THE FOODTREKKING AWARDS

    There are plenty of awards programs for the food, beverage, tourism or hospitality industries. The FoodTrekking Awards are different because they focus specifically on food and beverage tourism and experiences enjoyed by food-loving travelers. The FoodTrekking Awards are another food travel industry ‘first’ pioneered by the World Food Travel Association. 
     

    MORE ABOUT THE WORLD FOOD TRAVEL ASSOCIATION (WFTA)

    The World Food Travel Association (WFTA) was founded in 2003 as a non-profit and non-governmental organization (NGO) and today is recognized as the world's leading authority on food and beverage tourism. Each year the Association serves nearly 100,000+ professionals in over 100 countries. The WFTA’s knowledge, tools and training help trade professionals and organizations to leverage their area's food and beverage products and experiences to help create a strong sense of place, which increases visitor arrivals; destination brand equity; and export demand for their area's food and beverage products. Learn more at www.worldfoodtravel.org.
     

    MORE ABOUT FOOD TOURISM

    Learn more about what food tourism is, which business sectors it includes and the benefits of being involved at www.WhatIsFoodTourism.org.
     

    MORE ABOUT FOODTREX LONDON

    The FoodTreX London | Food Travel Innovation Summit is the World Food Travel Association's flagship event. Held every November on the day before the start of the renowned World Travel Market, FoodTreX London is the food travel industry's premier forum for information exchange, idea sharing and networking with other food and beverage tourism industry professionals from around the world. The next FoodTreX London will take place on Sunday, November 3, 2019. Learn more about the WFTA’s FoodTreX events portfolio at www.foodtrex.org.

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  • Erik Wolf posted an article
    Just Released! Podcast Episode #19 Christie Peters Skip the Easy Money see more

    Just released! In this episode #19 of Eat Well Travel Better, join us as we speak with Christie Peters, a former model, who left her modeling career to return to her hometown, Saksatoon, in the Canadian prairies, a land of opportunity, a kind of wild west, where innovative and passionate entrepreneurs can do more and innovate more quickly than in a bigger city. Today Christie is the successful Chef/Owner of The Hollows and Primal Pasta restaurants in Saskatoon, Canada. Through her unconventional sourcing and matching of the ingredients found in the harsh climate of the province of Saskatchewan, Christie has been able to achieve a remarkable level of recognition in just a few short years. 

    In this episode you'll learn:

    • Make it nice or make it twice
    • Why slow and steady wins the race
    • Why you should skip the easy money
    • How waste is money
    • Watching the small details can add up to big savings
    • What you can do to avoid paying for advertising
    • What you can do to avoid having to repeat tasks


    LISTEN NOW:

     

  • Erik Wolf posted an article
    Food Tourism, Gastronomy and Local Cuisine opinion/editorial by Maria Athansopoulou see more

    Article submitted by Maria AthanasopoulouCertified Ambassador
    of the World Food Travel Association in Greece and Master Culinary Travel Professional


    In recent years, due to my particular interest in food tourism, I have come in contact and spoken with tourism professionals from all over the world.

    Every day I find that most of them confuse food tourism with gastronomy, considering it is exactly the same thing!

    But is that right?

    The truth is, that gastronomy and food tourism are two different things. In fact, the second requires the first one. In other words, in order to have food tourism, gastronomy must exist. Let's look at some basic definitions of both.

    Gastronomy is “the art and knowledge involved in preparing and eating good food”  - Cambridge English Dictionary

    "Food tourism is the act of traveling for a taste of place in order to get a sense of place." -  World Food Travel Association

    It is clear from the above, that the concepts of gastronomy and food tourism are relevant but not the same.

    The same applies to the concepts of local cuisine or local gastronomy and food tourism. Local gastronomy is the product that food tourism offers to visitors. It is what the gastro – tourists are interested in.

    For example, the food traveler visits the Cycladic islands in Greece, in order to experience their local cuisine through various activities. The visitor's purpose is to participate in local gastronomic experiences.

    These gastro-tourist experiences will eventually help create the final impression that visitors have about the food tourism that the place offers. And this impression, and memory, is what will determine if a place can really become a popular food tourism destination.

    Gastronomy, Local Cuisine and Food Tourism are three separate things but one touches each other and many parameters are common to all three concepts. However, in order to successfully develop food tourism in a destination, it should be made clear to stakeholders, that gastronomy and food tourism are two different things!

  • Erik Wolf posted an article
    Sessions announced for FoodTreX Global | Online Food Travel Summit April 17-18 see more

    The FoodTreX Global | Online Food Travel Summit is back and taking place this year on April 17-18. So far, 9 fantastic sessions have been scheduled over two days. One day is oriented towards businesses and entrepreneurs, while the second day is oriented more towards destination marketers and governments. Everyone (trade, media, academic, consumer, etc.) is welcome to attend either day or both days. FoodTreX Global is produced by the World Food Travel Association, the world's leading authority on, and oldest organization devoted to, food and beverage tourism.

     

    Learn More & Register Now

     

    So far confirmed sessions and speakers include: 

    Day 1, April 17, 2019, Entrepreneurship & Business Focused

    What Matters Today in Food Tourism, Erik Wolf, World Food Travel Association (Portland | London | Barcelona)

    What is the Undeniable Value of Social Responsibility in Food Tourism? Chantal Cooke, Passion for the Planet (United Kingdom)

    How to Set the Tone for Your Visitors' Experience, Concetta D'Emma, Unconventional Breakfasts (Italy)

    Why Meeting Your Food-Loving Customers Expectations Is Your Next Best Marketing Tool, Eskerne Falcon, Discover San Sebastian (Spain)

     

    Day 2, April 18, 2019, Destination Marketing Focused

    What is Food Sport & What Can it Offer Destinations? Mike McCloud, MMA Creative (USA)

    How a Sustainable Food/ Beverage Tourism Strategy Can Work for Destinations, World Food Travel Association (Portland | London | Barcelona)

    What Destinations Should Be Doing Differently With Social Media, Shonette Laffy, Destination Bristol (United Kingdom)

    How Rural Areas Can Attract More Visitors, Olivia Duff, Headfort Arms Hotel & Boyne Valley (Ireland)

    How To Differentiate Your Destination With Its Immigrant Culinary Cultures, Donna Keren, NYC & Company (USA) 

     

    Learn More & Register Now

     

    Pricing is only US$59 for one day or US$99 for both days. Members and Certified Ambassadors of the World Food Travel Association check in your Members Area once logged in for your discount codes.

     

    It is also worth mentioning that the second day of FoodTreX Global overlaps with World Food Travel Day, a virtual event designed to draw attention to preserving and promoting local culinary cultures around the planet, and an important area in need of attention, according to findings from industry experts interviewed in the World Food Travel Association's 2019 State of the Food Travel Industry Report. Learn about World Food Travel Day and what you can do go be involved.