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  • Erik Wolf posted an article
    World Food Travel Association Launches New Culinary Certified Tourist Guide Program see more

    WORLD FOOD TRAVEL ASSOCIATION LAUNCHES
    NEW ONLINE CULINARY TOURIST GUIDE CERTIFICATION PROGRAMME

    Today the World Food Travel Association (WFTA) and the European Federation of Tourist Guide Associations (FEG) signed an agreement to offer the world’s first truly online, comprehensive Culinary Tourist Guide Certification training programme.

    The WFTA is the world's leading authority on food and beverage tourism.  Its World Food Travel University offers the world’s greatest variety and highest quality of food tourism education and training programmes. The Association offers Masterclasses, a Master’s Degree, speeches, workshops, a trade podcast and an industry handbook under its World Food Travel University portfolio.

    The Culinary Tourist Guide Certification training programme is a short course designed to deliver highly specific content at the participant's own pace. The training programme takes approximately three hours to complete and includes two online Masterclasses with knowledge comprehension exams, followed by an open question assessment. At the end of the training, those tourist guides who pass are certified that they know how to design and conduct a high-quality and professional culinary tour. Tourist guides who graduate receive a printable diploma, lapel pin and marketing support.

    The programme is delivered 100% online and is custom designed to meet the needs of professional tourist guides. English subtitles make comprehension easier for those whose native language is not English.

    The training programme is offered exclusively to the FEG’s association members and affiliates. A list of affiliated organisations can be found on the FEG website.

    The FEG Executive Council President, Efi Kalampoukidou said, "We are really glad to be able to collaborate with the WFTA on this first online course for FEG to offer exclusively to its members. We have all been guiding in our own areas of qualification on gastronomy tours, wine tasting, traditional food markets and taking ​our guests to cooking classes, but ​so far with no ​formal life-long training for our profession ​in this specialist field. It is a great chance for us all to be trained and assessed by the WFTA and finally become ‘Culinary-Certified Tourist Guides.’ I'm sure our colleagues across Europe will embrace this effort for continuous professional development and it'll be a great success ​for all.  This certification will be ​of benefit not just to tourist guides, but to travellers ​as a whole - destinations, tour organisers and of course ​our domestic and overseas travellers, who will all enjoy ​enhanced guiding services ​from us. “

    The WFTA’s Executive Director, Erik Wolf added, “This is an important turning point in the world’s food/culinary/gastronomy tourism industry. There has been a tremendous growth in food tours around the world. What has been lacking so far is the professionalism needed to help travelers get the most out of a destination and its culinary culture. There are a lot of reviews with 5 stars on websites like TripAdvisor simply because the guide had a great personality. Travellers need assurance before they leave home that the guide knows the local culinary culture inside and out. Many guides do, but sadly many do not, and the consumer is none the wiser. Our culinary tourist guide certification programme is designed to provide a common denominator of excellence among culinary tourist guides world-wide. Travelers can rest assured that a Culinary-Certified Tourist Guide will deliver an in-depth, high-quality culinary tour of the given destination. We’re delighted to partner with FEG in this important endeavor.”

    Learn More or Guides Apply Now

    ABOUT THE WORLD FOOD TRAVEL ASSOCIATION (WFTA)

    The World Food Travel Association (WFTA) was founded in 2003 as a non-profit and non-governmental organization (NGO) and today is recognized as the world's leading authority on food and beverage tourism. Each year the Association serves nearly 100,000+ professionals in over 100 countries. The WFTA’s knowledge, tools and training help trade professionals and organizations to leverage their area's food and beverage products and experiences to help create a strong sense of place, which increases visitor arrivals; destination brand equity; and export demand for their area's food and beverage products. Learn more at www.worldfoodtravel.org.

    ABOUT THE EUROPEAN FEDERATION OF TOURIST GUIDE ASSOCIATIONS (FEG)

    FEG was founded in 1986 in Paris to represent the tourist guide profession at the European level, to publicise and improve the quality of service offered to all visitors to Europe, and to bring together and strengthen professional tourist guiding links across the continent. Since then, the organisation has grown to serve over 50,000 professional tourist guides all throughout Europe. FEG provides training, advocacy and a Code of Conduct to ensure the continued professionalism of tourist guiding in Europe. Learn more at https://feg-touristguides.com.

    ABOUT FOOD TOURISM

    Learn more about what food tourism is, which business sectors it includes and the benefits of being involved at www.WhatIsFoodTourism.org.

    RELEASE DATELINE: LONDON, United Kingdom (May 6, 2019)

    MEDIA CONTACTS:

    Erik Wolf, Executive Director, World Food Travel Association help(at)worldfoodtravel(dot)org, (+44) 7827 582 554

    Efi Kalampoukidou, President, European Federation of Tourist Guide Associations info(at)feg-touristguides.org

  • Erik Wolf posted an article
    World Food Travel Assn presents Managing Food Traveler Expectations in "Overtouristed" Destinations see more

    Managing Food Traveler Expectations in "Overtouristed" Destinations

    This is the session 3 webinar, which takes place place during the Online Food Travel Summit.


    LEARN MORE & REGISTER



    DATE & TIME
    Tuesday, April 24, 2018 at 11-11:50 PST (19:00-19:50 GMT)

     

    SPEAKER
    Danny Adler, Owner, Adler & Marlow Tour Operator, Barcelona, Spain

     

    READ SPEAKER BIOGRAPHY

     

    DESCRIPTION

    The issue of "Overtourism" officially came to light in 2013 with the publication of "Overbooked: The Exploding Business of Travel and Tourism" by Elizabeth Becker. Managing a luxury travel company in Barcelona, Danny has been in a unique position to witness first-hand the deluge of visitors to one of the world's most "overtouristed" destinations that Becker discusses in her book. For the past few years, Danny has been struggling to offer his clients authentic food and wine experiences, in a destination where the mere demand and traffic of tourists is a threat to the very same authenticity. He finds himself constantly needing to replace once coveted neighborhood wine bars and restaurant gems in itineraries because they have regrettably become overrun with individual tourists (FITs) and tour groups.

    The problem that food and drink lovers face is severe for several reasons. First, we all desire high quality in an authentic environment. Unfortunately, both quality and environment are influenced and significantly altered, once there is a massive shift in clientele from locals to tourists. We then see the overall loss of foodie gems. ... [continued]

    READ MORE

     

    WHAT YOU'LL LEARN

    • Why destinations become "overtouristed"
    • How to adjust tour itineraries when areas are too popular
    • What tourism offices can do to better manage "overtouristed" areas
    • How less popular destinations can maneuver this situation to their advantage

    SESSION BEST FOR

    • Marketing managers and strategists
    • Branding, PR and advertising professionals
    • Destination marketers and governments
    • Small business owners and entrepreneurs
    • Product developers
    • Trainers and educators

     

    LEARN MORE & REGISTER


    IMPORTANT EVENT FACTS

    • This Summit includes 9 total sessions that cover best practices, how to's, and case studies, specifically for food and beverage tourism professionals.
    • All sessions are delivered in English.
    • You register and attend online like a webinar. No need to travel anywhere. Registrations close April 23. Space is limited for each session.
    • All registered delegates get 1-year access to recordings of the sessions you've purchased. So even if your location means that the session times are not convenient for you, you'll still get access to the content (although you'll miss the Q&A by not attending live)
    • This Summit is the world's only 100% online food and beverage tourism conference for trade professionals. It's our second major online conference (our first one took place in 2015).
    • Pricing is very affordable, only US$12 per session for members (US$15 for non-members). Choose to pay per session or buy an All Access Pass for greatest savings. Non-members can bundle a new membership and All Access Pass for incredible savings!
    • Sponsorships are available for only US$500 per session (limit one sponsor/session) and include session access for your co-workers, inclusion of your company name, logo and URL during the session, on the event page of the website and in our social media promotions. Let us know ASAP at help@worldfoodtravel.org to start getting maximum exposure.
    • Destination marketing organizations that are able to help with marketing can earn sponsorship status (no cash). Get in touch to learn more.

     

    Also be sure to save the date for our Food Tourism Innovation Summit in London on Sunday, November 4, the day before World Travel Market begins.