Online Food Travel Summit

  • Erik Wolf posted an article
    Recordings available from Online Food Travel Summit see more

    A huge thanks to the 264 delegates from 36 countries who attended our second annual Online Food Travel Summit, which took place April 24-25. Recordings were made and are available as follows:

    Sessions 1 and 9
    A member benefit and available to WFTA members only in the Members Area (one you're logged in, even if you did not register for the Summit)

    Sessions 2-8

    EXPLORE & PURCHASE AVAILABLE RECORDINGS

    If you attended but did not receive recording links:
    Links for sessions you purchased were sent out on May 2. If you did not receive, please check your spam folder. If you still do not have the recordings for sessions you purchased, then let us know at help (at) worldfoodtravel (dot) org. Remember, recordings of Sessions 1 and 9 are available only to current Association members from the Members Area once you're logged in.

    Any questions or problems?
    Let us know at help (at) worldfoodtravel (dot) org.

  • Erik Wolf posted an article
    Last Chance to Register: Online Food Travel Summit takes place next week see more

    The Online Food Travel Summit takes place next week! This is our industry's only Online Summit and is brought to you by the World Food Travel Association, the world's leading authority on food and beverage tourism.

    If you've been thinking about joining us, now is the time to register! 

    • 10 speakers
    • 9 sessions
    • 2 days
    • Countless ideas!

    LEARN MORE & REGISTER NOW


    If you can't join us on the days or times mentioned, you can playback the recording as much as you wish for up to 365 days after the event.


    Members can get the discounted member rate by logging in first and then registering for the sessions you wish. Non-member sessions are only US$15 each.


    Get an All Access Pass or combine Summit registration with Association membership for greatest savings.


    If you already registered, you will receive full instructions about how to login for your session(s) by this coming Sunday night at 23:00 (11:00 PM) US Pacific Time.


    This is an online event. You save the considerable time and cost of attending an in-person event.


    If you attend World Travel Market in London, save the date and join us the day before on Sunday, November 4 for our Food Tourism Innovation Summit.

    LEARN MORE & REGISTER NOW

    We hope to see you next week at the Summit!

  • Erik Wolf posted an article
    Webinar April 24: Peering into the Food Tourism Future by Erik Wolf World Food Travel Association see more

    Peering into the Food Tourism Future

    This webinar is session 1 and part of the Online Food Travel Summit.


    LEARN MORE & REGISTER

    DATE & TIME
    Tuesday, April 24, 2018 at 09:00-09:45 in Portland (17:00-17:45 in London)

    Unlike all other sessions, this session will NOT be recorded for future playback. There is no charge for this session, but registration is required and space is limited. All other sessions are only US$15 each or get an All Access Pass for greatest savings.
     

    SPEAKER
    Erik Wolf, Executive Director
    World Food Travel Association
    Portland, Oregon, USA

     

    READ SPEAKER BIOGRAPHY

     

    DESCRIPTION

    Food tourism industry founder and World Food Travel Association Executive Director Erik Wolf leads this lively session. What can business owners, entrepreneurs, managers, strategists and destinations expect to see in food and beverage tourism over the next 12 months? Some of the Online Food Travel Summit's sessions give a peek into our industry's pressing issues, but there are still plenty of other topics that we need to take into consideration as we develop and promote our food and beverage products and experiences.

     

    READ MORE

     

    WHAT YOU'LL LEARN

    • Discussion of current trends & issues in the food & beverage tourism industry
    • A look at coming considerations for the food & beverage tourism industry

     

    SESSION BEST FOR

    • Marketing managers and strategists
    • Branding, PR and advertising professionals
    • Destination marketers and governments
    • Small business owners and entrepreneurs
    • Product developers
    • Trainers and educators
    • Bloggers seeking to do more
    • People considering a career change
    • Students forging their career path

     

    LEARN MORE & REGISTER


    IMPORTANT EVENT FACTS

    • This Summit includes 9 total sessions that cover best practices, how to's, and case studies, specifically for food and beverage tourism industry professionals.
    • All sessions are delivered in English.
    • You register and attend online like a webinar. No need to travel anywhere. Registrations close April 23. Space is limited for each session.
    • All registered delegates get 1-year access to a recording of each session you've purchased (excluding session 1). Even if your location or schedule mean that the session times are inconvenient for you, you can still access to the content later (although you'll miss the Q&A by not attending live)
    • This Summit is the world's only 100% online food and beverage tourism conference for trade professionals. It's our second major online conference (our first one took place in 2015).
    • Session 1 is offered free. Pricing is very affordable for all other sessions, only US$12 each for members (US$15 for non-members). Choose individual sessions or buy an All Access Pass for greatest savings. Non-members can bundle a new membership and All Access Pass for incredible savings!
    • Destination marketing organizations that are able to help with marketing can earn sponsorship status (no cash required). Get in touch to learn more.

     

    Also be sure to save the date for our Food Tourism Innovation Summit in London on Sunday, November 4, the day before World Travel Market begins.

  • Erik Wolf posted an article
    Webinar April 25: From Dream to Profitable Business: How to Make Your Food Tourism Idea Work see more

    From Dream to Profitable Business:
    How to Make Your Food Tourism Idea Work

    This webinar is session 7 and part of the Online Food Travel Summit.


    LEARN MORE & REGISTER

    DATE & TIME
    Wednesday, April 25, 2018 at 11:00-11:50 PDT (19:00-19:50 GMT)

     

    SPEAKERS
    Midgi Moore, Owner, Juneau Food Tours
    Juneau, Alaska, USA

     

    READ SPEAKER BIOGRAPHY

     

    DESCRIPTION

    Creating a food-/drink-/hospitality-related business isn't all about the food or drink. It's about being able to execute well on a plan. That includes building relationships, using the right tools, and knowing when to say no. Midgi Moore, CCTP, will discuss how she grew her simple blog into a successful food tour operation. In this session, she will discuss the importance of developing and executing an action plan, including tools and tips on negotiations, developing a business plan, growing smartly, and ensuring sustainability. We'll also look at examples of other smaller businesses that have succeeded in a similar capacity. If you are an aspiring entrepreneur looking to grow your passion into a productive business in food and beverage tourism, then this session is for you...

     

    READ MORE

     

    WHAT YOU'LL LEARN

    • How to take an idea from concept into action
    • How to create an action plan (including the components)
    • The importance of a business plan, including a lean canvas
    • Steps to take to increase your chances of profitability

     

    SESSION BEST FOR

    • Small business owners and entrepreneurs
    • Product developers
    • Trainers and educators
    • Bloggers seeking to do more
    • People considering a career change
    • Students forging their career path

     

    LEARN MORE & REGISTER


    IMPORTANT EVENT FACTS

    • This Summit includes 9 total sessions that cover best practices, how to's, and case studies, specifically for food and beverage tourism professionals.
    • All sessions are delivered in English.
    • You register and attend online like a webinar. No need to travel anywhere. Registrations close April 23. Space is limited for each session.
    • All registered delegates get 1-year access to recordings of the sessions you've purchased. Even if your location or schedule mean that the session times are inconvenient for you, you'll still get access to the content (although you'll miss the Q&A by not attending live)
    • This Summit is the world's only 100% online food and beverage tourism conference for trade professionals. It's our second major online conference (our first one took place in 2015).
    • Pricing is very affordable, only US$12 per session for members (US$15 for non-members). Choose to pay per session or buy an All Access Pass for greatest savings. Non-members can bundle a new membership and All Access Pass for incredible savings!
    • Sponsorships are available for only US$500 per session (limit one sponsor/session) and include session access for your co-workers, inclusion of your company name, logo and URL during the session, on the event page of the website and in our social media promotions. Let us know ASAP at help@worldfoodtravel.org to start getting maximum exposure.
    • Destination marketing organizations that are able to help with marketing can earn sponsorship status (no cash). Get in touch to learn more.

     

    Also be sure to save the date for our Food Tourism Innovation Summit in London on Sunday, November 4, the day before World Travel Market begins.

  • Erik Wolf posted an article
    Creating a Food Tourism Experience that Visitors Will Buy at the Online Food Travel Summit. see more

    Creating a Food Tourism Experience that Visitors Will Buy

    This webinar is session 6 and part of the Online Food Travel Summit.


    LEARN MORE & REGISTER



    DATE & TIME
    Wednesday, April 25, 2018 at 10:00-10:50 PDT (18:00-18:50 GMT)

     

    SPEAKERS
    Luisa Puppo, Manager, Ligucibario and
    Manager, LiguriabyLuisa blog
    Genoa, Liguria, Italy

     

     

     

    READ SPEAKER BIOGRAPHY

     

    DESCRIPTION

    The economic potential of experiential tourism for the further development of gourmet travel is significant. It's about being able to provide interactive food experiences which puts guests at the centre of a well-designed plot. That includes highlighting the USP (unique selling proposition) of the offer. Luisa Puppo will discuss how she planned successful experiential tourism itineraries and initiatives based on gastronomy. In this session, she will focus on the cultural and linguistic dimensions of the relationship with food tourists as drivers for competitiveness  She'll also look at best practices and case studies in experiential food tourism and provide checklists and operational tools to enhance the customer journey. This session is for destinations, accommodation facilities, restaurants, food manufacturers looking to build on their food cultural biodiversity and grow their food tourism appeal.  [continued]

     

    READ MORE

     

    WHAT YOU'LL LEARN

    • The three steps of the customer journey (and where experience fits overall)
    • How different cultural and linguistic lenses can affect visitor perception
    • What destinations, small business owners and entrepreneurs can do to increase their appeal to food lovers

     

    SESSION BEST FOR

    • Marketing managers and strategists
    • Branding, PR and advertising professionals
    • Destination marketers
    • Small business owners and entrepreneurs
    • Product developers
    • Students forging their career path

     

    LEARN MORE & REGISTER


    IMPORTANT EVENT FACTS

    • This Summit includes 9 total sessions that cover best practices, how to's, and case studies, specifically for food and beverage tourism professionals.
    • All sessions are delivered in English.
    • You register and attend online like a webinar. No need to travel anywhere. Registrations close April 23. Space is limited for each session.
    • All registered delegates get 1-year access to recordings of the sessions you've purchased. So even if your location means that the session times are not convenient for you, you'll still get access to the content (although you'll miss the Q&A by not attending live)
    • This Summit is the world's only 100% online food and beverage tourism conference for trade professionals. It's our second major online conference (our first one took place in 2015).
    • Pricing is very affordable, only US$12 per session for members (US$15 for non-members). Choose to pay per session or buy an All Access Pass for greatest savings. Non-members can bundle a new membership and All Access Pass for incredible savings!
    • Sponsorships are available for only US$500 per session (limit one sponsor/session) and include session access for your co-workers, inclusion of your company name, logo and URL during the session, on the event page of the website and in our social media promotions. Let us know ASAP at help@worldfoodtravel.org to start getting maximum exposure.
    • Destination marketing organizations that are able to help with marketing can earn sponsorship status (no cash). Get in touch to learn more.

     

    Also be sure to save the date for our Food Tourism Innovation Summit in London on Sunday, November 4, the day before World Travel Market begins.

  • Erik Wolf posted an article
    Webinar April 24: Influencers & Your Digital Strategy: What You Need to Know see more

    Influencers & Your Digital Strategy: What You Need to Know

    This is the session 4 webinar, which takes place place during the Online Food Travel Summit.


    LEARN MORE & REGISTER



    DATE & TIME
    Tuesday, April 24, 2018 at 12:00-12:50 PM PST (20:00-20:50 GMT)

     

    SPEAKER
    Veruska Anconitano, award-winning freelance food/travel writer, Dublin, Ireland

     

    READ SPEAKER BIOGRAPHY

     

    DESCRIPTION

    Perhaps more than any previous marketing approaches, digital marketing has held the greatest promise and is delivering the greatest results, for food and drink destinations and entrepreneurs. The right digital strategy can help to put destinations and individual businesses in front of a large audience. Yet many of us are unsure how to begin with a digital strategy - who, where and when to invest our time and money? Which are the best bloggers, instagrammers and youtubers to help you by communicating your values, your brand and the area you represent? In this talk, we'll discuss the importance of food in tourism and how to become a recognized brand by using the power of digital tools and online influencers. We will share how to move from being an area known for food and beverages to being an area chosen for its food and beverages. Experiential tourism is a fact, with food and drink being core components. Food and drink can easily shape a region, helping to make it desirable. This session will be presented using real examples of destinations, food and wine regions, and brands that have already used influencers to raise awareness. 

     

    READ MORE

     

    WHAT YOU'LL LEARN

    • The key components of a sustainable digital strategy
    • How destinations can move from being known for food/beverage to being chosen for food/beverage
    • How to raise awareness of products, experiences and destinations by leveraging influencers
    • How to reach the most appropriate influencers to help convey your message

     

    SESSION BEST FOR

    • Marketing managers and strategists
    • Branding, PR and advertising professionals
    • Destination marketers
    • Students forging their career path

     

    LEARN MORE & REGISTER


    IMPORTANT EVENT FACTS

    • This Summit includes 9 total sessions that cover best practices, how to's, and case studies, specifically for food and beverage tourism professionals.
    • All sessions are delivered in English.
    • You register and attend online like a webinar. No need to travel anywhere. Registrations close April 23. Space is limited for each session.
    • All registered delegates get 1-year access to recordings of the sessions you've purchased. So even if your location means that the session times are not convenient for you, you'll still get access to the content (although you'll miss the Q&A by not attending live)
    • This Summit is the world's only 100% online food and beverage tourism conference for trade professionals. It's our second major online conference (our first one took place in 2015).
    • Pricing is very affordable, only US$12 per session for members (US$15 for non-members). Choose to pay per session or buy an All Access Pass for greatest savings. Non-members can bundle a new membership and All Access Pass for incredible savings!
    • Sponsorships are available for only US$500 per session (limit one sponsor/session) and include session access for your co-workers, inclusion of your company name, logo and URL during the session, on the event page of the website and in our social media promotions. Let us know ASAP at help@worldfoodtravel.org to start getting maximum exposure.
    • Destination marketing organizations that are able to help with marketing can earn sponsorship status (no cash). Get in touch to learn more.

     

    Also be sure to save the date for our Food Tourism Innovation Summit in London on Sunday, November 4, the day before World Travel Market begins.

  • Erik Wolf posted an article
    Session 2 webinar about food tourism development in Greece during the Online Food Travel Summit see more

    Promoting Food Tourism in a Time of Economic Austerity: The Case of Greece

    This is the session 2 webinar, which takes place place during the Online Food Travel Summit.


    LEARN MORE & REGISTER



    DATE & TIME
    Tuesday, April 24, 2018 at 10:00-10:50 PST (18:00-18:50 GMT)

     

    SPEAKERS
    Maria Athanasopoulou, Co-Owner, Top Tourism and






     Xeni Gerna, Vocational Tourism Training Institute, Hellenic Ministry of Tourism, Thessaloniki, Greece





     

     

    READ SPEAKER BIOGRAPHIES

     

    DESCRIPTION
    Greece is one of the world's favorite tourism destinations. Yet in recent years, the country has experienced economic hardships not normally experienced in a developed economy. Economists know that tourism is an excellent way to bring a fresh infusion of cash to a destination. Therefore increasing tourism would seem to be an important part of the solution to Greece's economic crisis. Yes and no. The problem is that there is so much competition among destinations, travelers have too much choice. A trip to Greece might absolutely be of interest, but there is simply too much marketing noise. How can a beloved destination like Greece rise above the clutter and make itself heard? The answer is food and drink. Greek food (i.e. authentic Greek food in Greece) has always been a highlight of any visit to Greece. Our speakers will discuss the measures Greece has been taking to leverage food and beverage tourism in this time of economic austerity. Topics covered include how Greece modified its destination marketing strategy, including branding of its food and beverages in a tourism context; the idea of gastronomy and destination attraction and loyalty; changes made by Greek food and beverage manufacturers to facilitate tourism; and low-/no-cost marketing tactics used by Greek food, beverage, tourism and hospitality businesses. Metrics will compare the economic situation and performance before and after these changes were implemented. 

    WHAT YOU'LL LEARN

    • Identify the red economic flags that reveal a pending crisis and that important changes will soon be needed ahead
    • How to develop & promote food and beverage tourism products and experiences with little or no budget
    • In the face of enormous stress and rising emotions, best practices in crisis communications and how to join the voices of various constituents into the symphony of a consistent message that appeals to travelers overwhelmed with marketing "noise"

    SESSION BEST FOR

    • Marketing managers and strategists
    • Branding, PR and advertising professionals
    • Destination marketers and governments
    • Small business owners and entrepreneurs
    • Product developers

     

    LEARN MORE & REGISTER


    IMPORTANT EVENT FACTS

    • This Summit includes 9 total sessions that cover best practices, how to's, and case studies, specifically for food and beverage tourism professionals.
    • All sessions are delivered in English.
    • You register and attend online like a webinar. No need to travel anywhere. Registrations close April 23. Space is limited for each session.
    • All registered delegates get 1-year access to recordings of the sessions you've purchased. So even if your location means that the session times are not convenient for you, you'll still get access to the content (although you'll miss the Q&A by not attending live)
    • This Summit is the world's only 100% online food and beverage tourism conference for trade professionals. It's our second major online conference (our first one took place in 2015).
    • Pricing is very affordable, only US$12 per session for members (US$15 for non-members). Choose to pay per session or buy an All Access Pass for greatest savings. Non-members can bundle a new membership and All Access Pass for incredible savings!
    • Sponsorships are available for only US$500 per session (limit one sponsor/session) and include session access for your co-workers, inclusion of your company name, logo and URL during the session, on the event page of the website and in our social media promotions. Let us know ASAP at help@worldfoodtravel.org to start getting maximum exposure.

  • Erik Wolf posted an article
    World's leading authority on food/beverage tourism presents 100% online food travel trade conference see more

    The World Food Travel Association is pleased to announce the speakers and sessions for its second Online Food Travel Summit, taking place April 24-25, 2018.

    Sessions and speakers are focused 100% on the food and beverage industry and include:

    Promoting Food Tourism in a Time of Economic Austerity: The Case of Greece
    Maria Athanasopoulou, Co-Owner, Top Tourism and Xeni Gerna, Vocational Tourism Training Institute, Hellenic Ministry of Tourism, Thessaloniki, Greece

    Managing Food Traveler Expectations in "Overtouristed" Destinations
    Danny Adler, Owner, Adler & Marlow, Barcelona, Spain

    Influencers & Your Digital Strategy: What You Need to Know
    Veruska Anconitano, award-winning freelance food/travel writer, Dublin, Ireland

    Let's Get Digital — Maximizing Your Message in the Millennial Age
    Kuvy Ax, Owner, ROOT PR, Boulder, Colorado, USA and Alexandra Palmerton, Owner,  The 5th Sense, Denver, Colorado, USA

    Creating a Food Tourism Experience that Visitors Will Buy
    Luisa Puppo, Manager, Ligucibario and Manager, LiguriabyLuisa blog, Genoa, Liguria, Italy

    From Dream to Profitable Business: How to Make Your Food Tourism Idea Work
    Midgi Moore, Owner, Juneau Food Tours, Juneau, Alaska, USA

    It's the People Who Hold It Together: Ireland's Food Champion Program
    Sinead Hennessy, Food Tourism Officer, Fáilte Ireland, Limerick, Ireland

    Peering Into the Food Tourism Future
    Erik Wolf, Executive Director, World Food Travel Association, Portland, Oregon, USA

    The Summit covers best practices, how to's, case studies for food and beverage tourism professionals, including:

    • Marketing managers and strategists
    • Branding, PR and advertising professionals
    • Destination marketers and governments
    • Small business owners and entrepreneurs
    • Product developers
    • Trainers and educators
    • Bloggers seeking to do more
    • People considering a career change
    • Students forging their career path
    • Anyone with an interest in food and beverage tourism

    All sessions will be delivered in English. The Summit is 100% online and saves you the time and cost of traveling to an in-person conference. And the best part? We save you money too! Sessions are only US$12 each for members (US$15 for non-members). Discounted all Access passes are also available.

    Visit the Summit website to learn more and to register. Registrations close April 23.