Celebrate culinary culture & the reason to travel for food & drink#WorldFoodTravelDay April 18 see more
Love food? Love travel? On #WorldFoodTravelDay April 18, celebrate with us #culinary #culture and the reason to #travel for food and drink.
We want to know where in the world you would travel for your next food or beverage experience.
Share with us by telling your story, posting a photo or even a video.
Tag your post with #WorldFoodTravelDay. Mention @worldfoodtravelassn on Facebook and Instagram, and @worldfoodtravel on Twitter if you can. It's that easy!
What is World Food Travel Day? It's an entire day dedicated to drawing awareness to the importance of local culinary cultures around the world. It takes place on April 18, every year, on the same day everywhere in the world.
According to the experts surveyed in our 2019 State of the Food Travel Industry Report, culinary culture and authenticity are fundamental and even critical components of success in food and beverage tourism. Travel is the best education and traveling for a taste of place gives us a sense of place. We recognized the need for an annual campaign to spotlight the preservation and promotion of culinary cultures around the world.
That's #WorldFoodTravelDay on April 18. Help us and our industry to spread awareness about food tourism, culinary authenticity and the importance of our food cultures, not just in your area, but around the world as well!
Just Released: The Routledge Handbook Of Gastronomic Tourism see more
We are excited to let you know that the newest addition to our industry's compendium of quality research is now available. The Routledge Handbook of Gastronomic Tourism combines the knowledge and expertise of 100+ scholars from 31 countries, and aims to foster a synergistic interaction between academia and industry. Its wealth of case studies and examples make it an essential resource for students, researchers and industry practitioners of hospitality, tourism, gastronomy, management, marketing, consumer behavior, business and cultural studies. It is edited by Dr. Saurabh Kumar Dixit, and the foreword was written by our Association's Executive Director Erik Wolf. Read more about the book here. If you are interested in purchasing, use the code FLR40 at checkout to save 20%.
Now in the Fifth Year, FoodTrekking Awards Recognize Excellence & Innovation In Food Travel ExperiencesNow in 5th Year, FoodTrekking Awards Recognize Excellence & Innovation In Food Travel Experiences see more
The FoodTrekking Awards are the travel industry’s oldest and best respected competition to recognize providers of quality, innovative food and beverage travel experiences. Founded in late 2015 with a mere three categories, today the Awards have grown to recognize excellence and innovation in seven Important areas. The Awards are produced by the World Food Travel Association, the world’s leading authority on food and beverage tourism.
The FoodTrekking Awards are different than other travel or food industry awards because they focus specifically on food and beverage tourism, the fastest growing sector of the travel industry world-wide.
Past winners have included Bodegas Torres (Spain), GLP Films (USA), Food Playground (Singapore), Lip Smacking Foodie Tours (USA) and Jamaica Culinary Tours (Jamaica). Peruse other past Awards winners here.
CATEGORIES OF RECOGNITION
This year, the competition will recognize the following areas of importance to food- and drink-loving travelers:
- Most Innovative Use of Local Ingredients in a Foodservice Menu
- Best Creative Use of Space for a Food Lover Attraction
- Most Innovative Food or Beverage Marketing Campaign for a Destination
- Best Local Storytelling in a Food or Beverage Experience
- Best Use of Food or Beverage for Cross-Cultural Understanding
- Most Authentic Food or Beverage Visitor Experience
- Best Food or Beverage Packaging Waste Reduction Campaign
APPLICATIONS NOW OPEN
Applications are now being accepted from any eligible business or destination located anywhere in the world. Interested parties can apply on the award’s website at www.FoodTrekkingAwards.org. Time is of the essence, as applications close May 31, 2019. Finalists will be announced over the summer, and winners will be introduced on stage at the official Awards Ceremony during the Association’s FoodTreX London | Food Travel Innovation Summit in London on November 3, 2019. Awards winners will also be invited to attend the summit as guests of the World Food Travel Association.
MORE ABOUT ITEMS MENTIONED ABOVE ...
MORE ABOUT THE FOODTREKKING AWARDS
There are plenty of awards programs for the food, beverage, tourism or hospitality industries. The FoodTrekking Awards are different because they focus specifically on food and beverage tourism and experiences enjoyed by food-loving travelers. The FoodTrekking Awards are another food travel industry ‘first’ pioneered by the World Food Travel Association.
MORE ABOUT THE WORLD FOOD TRAVEL ASSOCIATION (WFTA)
The World Food Travel Association (WFTA) was founded in 2003 as a non-profit and non-governmental organization (NGO) and today is recognized as the world's leading authority on food and beverage tourism. Each year the Association serves nearly 100,000+ professionals in over 100 countries. The WFTA’s knowledge, tools and training help trade professionals and organizations to leverage their area's food and beverage products and experiences to help create a strong sense of place, which increases visitor arrivals; destination brand equity; and export demand for their area's food and beverage products. Learn more at www.worldfoodtravel.org.
MORE ABOUT FOOD TOURISM
Learn more about what food tourism is, which business sectors it includes and the benefits of being involved at www.WhatIsFoodTourism.org.
MORE ABOUT FOODTREX LONDON
The FoodTreX London | Food Travel Innovation Summit is the World Food Travel Association's flagship event. Held every November on the day before the start of the renowned World Travel Market, FoodTreX London is the food travel industry's premier forum for information exchange, idea sharing and networking with other food and beverage tourism industry professionals from around the world. The next FoodTreX London will take place on Sunday, November 3, 2019. Learn more about the WFTA’s FoodTreX events portfolio at www.foodtrex.org.
Sessions announced for FoodTreX Global | Online Food Travel Summit April 17-18 see more
The FoodTreX Global | Online Food Travel Summit is back and taking place this year on April 17-18. So far, 9 fantastic sessions have been scheduled over two days. One day is oriented towards businesses and entrepreneurs, while the second day is oriented more towards destination marketers and governments. Everyone (trade, media, academic, consumer, etc.) is welcome to attend either day or both days. FoodTreX Global is produced by the World Food Travel Association, the world's leading authority on, and oldest organization devoted to, food and beverage tourism.
So far confirmed sessions and speakers include:
Day 1, April 17, 2019, Entrepreneurship & Business Focused
What is the Undeniable Value of Social Responsibility in Food Tourism? Chantal Cooke, Passion for the Planet (United Kingdom)
How to Set the Tone for Your Visitors' Experience, Concetta D'Emma, Unconventional Breakfasts (Italy)
Why Meeting Your Food-Loving Customers Expectations Is Your Next Best Marketing Tool, Eskerne Falcon, Discover San Sebastian (Spain)
Day 2, April 18, 2019, Destination Marketing Focused
What is Food Sport & What Can it Offer Destinations? Mike McCloud, MMA Creative (USA)
What Destinations Should Be Doing Differently With Social Media, Shonette Laffy, Destination Bristol (United Kingdom)
How Rural Areas Can Attract More Visitors, Olivia Duff, Headfort Arms Hotel & Boyne Valley (Ireland)
How To Differentiate Your Destination With Its Immigrant Culinary Cultures, Donna Keren, NYC & Company (USA)
Pricing is only US$59 for one day or US$99 for both days. Members and Certified Ambassadors of the World Food Travel Association check in your Members Area once logged in for your discount codes.
It is also worth mentioning that the second day of FoodTreX Global overlaps with World Food Travel Day, a virtual event designed to draw attention to preserving and promoting local culinary cultures around the planet, and an important area in need of attention, according to findings from industry experts interviewed in the World Food Travel Association's 2019 State of the Food Travel Industry Report. Learn about World Food Travel Day and what you can do go be involved.
Just Released! Ground-Breaking New State of the Food Travel Industry Report see more
Today the World Food Travel Association (WFTA) released its latest publication for the food and beverage tourism industry, an entirely revamped State of the Food Travel Industry Report, featuring original, ground-breaking research.
The 62-page report compiles the opinions, suggestions and comments from 71 food and beverage tourism industry experts from 20 countries. The report looks at the performance of food and beverage tourism providers, and suggests ways they can improve, such as by developing or improving food and drink activities. It also looks at key food tourism issues overall, along with ways our industry can better match traveler expectations. Considerable attention is given to preserving culinary authenticity, and why it is important to educate visitors, offering them a memory and not just a meal.
Some of the key takeaways from the report include:
- Travelers and consumers alike are more obsessed than ever with everything having to do with food and drink. Interest continues to increase thanks largely to the role of social media.
- Providing a genuinely authentic product or experience is essential. Visitors are increasingly knowledgeable about, and demanding of, authenticity in food/drink products and experiences.
- The need for cultural preservation is urgent, and not limited to cuisine, as other manifestations of culture, such as music, clothing/fashion, architecture and more are threatened by globalization.
- Failure to support small food/beverage businesses will result in hastening towards globalization of the so-called “local” experience, thereby completely negating one of the main reasons to travel for food and drink, as destinations are already beginning to resemble each other more and more.
- At the same time, residents would benefit from knowing more about the history of iconic culinary products and traditions in their area, and why preserving culinary culture is a tool for economic development. Therefore local residents should be considered an important target market.
- The food/drink experiences provided by businesses and destinations often don’t match visitor expectations. Businesses need to understand that they are selling not just a food/beverage product but also an experience. If visitor (customer) expectations are not met, negative word-of-mouth ensues. Know your customer journey and plan accordingly to help prevent that.
- The benefits of developing food tourism go well beyond actual tourism. Food tourism is not just about attracting more visitors who generate a positive economic impact with their spending. It can also help protect local heritage by putting the spotlight on local food and drink, conveying a sense of pride to local residents, and even fostering post-trip demand for product exports.
Get a Free Copy of the Report
Register for a free copy of the report. The report is another way that the World Food Travel Association (WFTA) leads with firsts for the world’s food and beverage tourism industry.
About the World Food Travel Association
The World Food Travel Association (WFTA) was founded in 2003 as a non-profit and non-governmental organization (NGO) and is considered the world's leading authority on food and beverage tourism. The Association’s mission is to empower local communities and businesses with the food and beverage tourism knowledge and tools needed to reach new consumers and gain a competitive edge. Each year the Association serves the needs of nearly 100,000+ professionals in over 100 countries.
What's your reason to travel? Would you travel for chain coffee or hamburgers? We didn't think so. see more
Earlier this winter, I paid a visit to a European city whose name I won't disclose. The city offers friendly people, and a nice food and drink scene. Another bonus is that it is relatively unknown for these positive traits, so there are not so many tourists to contend with.
Walking around the city, I came upon a Christmas market, as one might during the wintertime. I walked around the market to see all the vendor stalls. Of the dozens of stalls, I counted only about 5 vendors that sold locally-made products, two of which were alcoholic beverages and the other 3 were locally-made crafts. Of the craft producers, nothing was particularly interesting or unique. One vendor was selling handmade stained-glass figures, one of which was a butterfly for the equivalent price of about US$280. I'm all for supporting local producers of any kind, but not at that price. Today, right now, on the popular Etsy website featuring handmade items, I found another beautiful butterfly (OK, not the same one, but actually, prettier) for the equivalent price of about US$35, including postage. Which do you think I'm going to choose? And all of the other vendors were selling items that looked like they easily could have been manufactured cheaply overseas, and maybe even sourced at any of the discounted 1 dollar/1 pound/1 euro stores. No one would be impressed.
Then I began to think, for anyone who had traveled to this city for the Christmas Market, they would have been woefully disappointed. It got me thinking about motivation for travel in general, and other famous Christmas markets in the world, such as Krakow or Munich. People travel to these cities specifically to visit these world-class markets. I then began to think about food lovers and how we choose destinations. At the same Christmas market mentioned above, there were no vendors selling interesting local foods (either packaged as gifts or as takeaway to eat then), but readily available were falafels, hot dogs, bulk candy and other foodstuffs you might expect to find at a food market anywhere else in the world. Perhaps the market was not intended to appeal to tourists. If it was designed for locals, then one would have to ask, why would anyone fight local traffic and expensive, hard-to-find, holiday parking for the opportunity to buy things you can find in cheap shops anyway? The quote, "There's a sucker born every minute," comes to mind right now, attributed to P. T. Barnum, an American businessman of the mid-19th century and creator of the world-famous circus bearing his name.
I began thinking about a campaign from Visa (you know, the credit card processor) that advertised on the television during the holidays in the United Kingdom. The campaign encourages consumers to get out and spend money on the local high streets (i.e., the main shopping streets). Wanting to buy local is a sentiment that makes us feel all warm and fuzzy, but when the retailers on the high street are primarily coffee chains, discount chains and mobile phone stores, the fuzziness turns to annoying white noise.
The solution is not so simple. For example, is a market like the one described above, an initiative from the local municipality, the area tourism office, an event producer, or a real estate developer? Each of these potential stakeholders has a different motivation to produce and manage a local market. Their end results can be vastly different from each other as well. Or are business taxes (rates) so high in the city center, that no local business can afford a store of its own (at least if it wants its prices to be competitive). Take a stroll down the high street of most cities in the UK. You'll see Vodafone, next to Costa, next to Poundland, next to Card Factory, next to a Boots pharmacy, next to an EE mobile phone store, next to a charity shop, you get the idea. It's not all doom and gloom. Occasionally you might find a locally-owned cafe, pub or restaurant, or a quality attraction like the Shakespeare museum and giftshop in Stratford-Upon-Avon. The situation is similar in other cities in Europe, North America and Asia. Replace Costa with Starbucks in North America, Coffee Bean and Tea Leaf in Asia, you get the idea. Is anyone else noticing a trend?
Another factor to consider is the increasing threat of the mass homogenization of food cultures, a trend noted by the expert panelists we surveyed in our 2019 State of the Food Travel Industry report. Given the fact that authenticity is the #1 motivator for food-loving travelers, a local high street (main street) featuring Costa and Starbucks, for example, is not going to motivate any food- or drink-loving traveler to visit, despite how elated the locals might be at the offering. People travel for many different reasons, e.g. to visit friends and relatives; to attend business meetings; to attend a conference or trade show; for sightseeing; for theater and shopping; for adventure and recreation; and of course, for food and drink. What happens if the destination's authentic offerings are decimated or eliminated? Then suddenly, the destination is no longer of interest to influential food- and drink-loving travelers. In such an instance, we would say that the destination is nearing, or at the end of, its food tourism destination life cycle. Literally all of the expert panelists we surveyed in the report all agreed that “providing an authentic experience to visitors” is a critical goal of food tourism, and 97% felt that “protecting local heritage through food and drink” is also an important goal of food tourism.
Destinations seeking to attract food lovers need to look at the quality and uniqueness of what is on offer. If the items for sale in a market are mass produced trinkets and copies of touristy souvenirs, then there is little to no appeal. Similarly, if the only foods that we can find are those sold anywhere else on the planet, then there is no incentive to travel to your destination because of the food or drink. On the other hand, if those same Etsy-style local craftspeople and artisanal style food and drink producers were encouraged, and incentivized, to take a stall at the market, there would be a significant reason for locals and visitors alike to come and visit the market, at any time of year.
Food for thought.
2019 Food Tourism Industry Calendar: Our industry's most important events & opportunities for 2019. see more
You're busy, we understand. And there is nothing worse than learning about an interesting event or opportunity after the deadline has passed. Wouldn't it be nice to know about all of our industry's most important events and activities in one, comprehensive place, and at the beginning of the year? We've put just such a list together for you. Now you'll be in the know all year long!
Early January 2019
2019 State of the Food Travel Industry Report Released
January 20, 2019
Final deadline to participate: 2020 Food Travel Monitor
February 10-11, 2019
We'll deliver an Italy-centric food tourism session to delegates.
February 21-22, 2019
March 15, 2019
April 17-18, 2019
April 18, 2019
World Food Tourism Awareness Day
Look for more information here closer to the date.
May 31, 2019
October 7, 2019
November 3, 2019
November 4-6, 2019
One or more food tourism sessions. Food tourism content in WTM sessions does NOT duplicate FoodTreX London content.
Jane Connelly posted an articleErik Wolf addresses FoodTreX London November 4 with State of the Food & Beverage Tourism Industry see more
Erik Wolf, founder of the food tourism industry and of the World Food Travel Association, will kick off the FoodTrex London | Food Travel Innovation Summit on Sunday, November 4, with a preview of findings from the Association's newest State of the Food & Beverage Tourism Report (publication date: January 2019).
The food tourism industry's founder and Executive Director of the World Food Travel Association will kick things off and set the tone for the Summit. Then he'll bring you up to speed with initial findings from research taking place right now, in anticipation of the Association's 2019 State of the Food & Beverage Travel Industry Report, which will be published in January 2019. FoodTreX London delegates will benefit by getting a preview and early access to the information, a full two months before its public release.
Learn how the food and beverage tourism industry is changing right before your eyes, and what you can do to prepare for the changes happening both right now and next year.
Speaker: Erik Wolf, Executive Director and Founder, World Food Travel Association
Session tags: food tourism, industry, trends, data, research, demographics, psychographics, strategy
Jane Connelly posted an articleGLP Films World Short Film Premiere at FoodTreX London see more
Award winning storytelling GLP films sets a new precedent when it comes to telling destination stories with film. Now with their latest release they bring the food culture of the Republic of Georgia to the world. We are pleased to share GLP Films presents the World Premiere of "Georgia: Feast of the Senses" at FoodTrex London | Food Travel Innovation Summit on Sunday, November 4th.
Rob Holmes, Chief Storyteller and Founder of GLP Films, presents the company's newest project, the new food, wine, and culture short film about the Republic of Georgia. The film explores the unique cultural and culinary traditions of Georgia amidst a colorful backdrop of the Caucasus mountain villages and sprawling monasteries. Rob will present this short film in a world premiere. Until then, explore the GLP films channel on Vimeo.
Founded in 2008, GLP Films is an award-winning content marketing agency dedicated to authentic storytelling and content marketing for the travel and outdoor industry. A film company which passion to protect culinary To date, GLP has produced and distributed 200+ videos from 35+ countries in Latin America, Africa, Asia, and North America.
Session tags: culinary culture, history, Georgia, wine, film, documentary, storytelling
Donate to our food tourism education scholarship campaign today - & qualify for a tax deduction see more
We have always done things a little differently here at the World Food Travel Association, so instead of giving offers for Black Friday or Cyber Monday, we have taken a different approach that is true to our mission.
Today we launched our Don't Feast Alone scholarship fundraising campaign to make more scholarships of our Association's food tourism education products available to people in need, i.e. students and recent graduates, the unemployed, the homeless, those with a disability of any kind, and those with any other demonstrable need. In 2018, we granted 48 scholarships for our Association's educational products. We hope to break that record by a huge number in 2019, and we need your help to do that.
When you donate at various levels, you can get a wide variety of goodies that may include:
- A year of Association membership
- An entry for your business in our next FoodTrekking Awards
- A printed copy of our Have Fork Will Travel book
- A one-hour telephone consultation with me to discuss any business issue you wish
- A copy of our 2016 Food Travel Monitor research (all 300 plus pages)
- A Masterclass of your choice, and
- Your company name, logo & hyperlink in the "Thanks Supporters" area on the home page of our Association website for one year
- Gold, platinum and diamond level donors will also have their name, company name and hyperlink posted on our thank you page for one year
Our organization is classified as a 501 (c) 3 charitable organization in the United States. Therefore your donation is either tax deductible as a charitable donation (US individuals and corporations) or as a marketing expense (other countries). When your donation is complete, you will receive an official donation receipt for your records.
LEARN MORE ABOUT THE CAMPAIGN & DONATE NOW
Our goal this year is to raise US$5000, which can pay for enrollment for those in need for 50 Masterclasses, 8 registrations for our FoodTreX London Food Travel Innovation Summit, or as many as 100 registrations to one of our Regional Food Travel Summits.
No amount is too small, and if you're able to give more, you'll get more in return. It's our way of saying thanks. If you were thinking about joining as a member, or taking advantage of any of our other products, now is the time to do so for the greatest value.
Help kickstart someone's career and bring the gift of quality food tourism education and training to more people who truly need it. Thank you.
PS Can we count on you? If every person receiving this message gave only US$20, we would meet our goal in under 8 hours!
World Food Travel Association announces newest Advisor Traveling Spoon's Aashi Vel see more
The World Food Travel Association is pleased to introduce today its newest member of the Board Advisors, Aashi Vel, with Traveling Spoon. Aashi is originally from India, and has been living in the United States for over 20 years.
Aashi was an industrial designer for over 11 years and has designed several award-winning consumer and medical products. She has always had a deep passion for food and travel and decided to pursue an MBA from the University of California-Berkeley to start a food company. Before starting business school, she was in Mexico on vacation and struggled to find authentic Mexican cuisine. One day on her way to a restaurant, she passed a local Mexican woman’s home. She saw her cooking and wished she could eat at her home and hear her stories instead of just visiting a restaurant. This was the genesis of her food tourism company Traveling Spoon, which provides travelers with private and authentic food experiences in people's homes around the world. It also gives local hosts the opportunity to become micro-entrepreneurs, making money doing what they love - cooking, eating and sharing their culture.
Aashi is delighted to become a member of the Association's community. She believes food allows people to truly open up and share stories. It is the catalyst to foster a meaningful connection to the local culture. She is determined to make the world a smaller place by connecting travelers to amazing locals so that they can better understand each other’s culture – the true power of travel.
Aashi's favorite food/beverage destinations are Japan, Thailand and India. She admires Japanese chefs' dedication to perfecting their craft. She still remembers how artfully a ramen chef put together every bowl of ramen in Tokyo at his 8-person restaurant bar that was devoted to only serving ramen. The balance of flavors in Thai dishes from laap pla duk, a Northern Thai minced catfish salad to pla kapong neung manao, steamed whole fish in a fresh lime, garlic, and chili sauce scintillate her taste buds. The variety of flavors (Indian food in the US tends to be Northern Indian but each state of India has a distinctive cuisine) and the health benefits of Indian food is something she is excited to educate people about.
She chose to become part of the World Food Travel Association family to be able to better provide entrepreneurs with advice on starting their own businesses, as well as to promote gastrodiplomacy around the world. Aashi also co-hosts the Association's Eat Well Travel Better Podcast with the Association's Founder and Executive Director Erik Wolf. As a member of the Board of Advisors, Aashi is also a Certified Ambassador of the Association.
World Food Travel Association's New Donate Now Campaign Will Create Scholarships for Those in Need see more
Today the World Food Travel Association, the world's leading authority on food and beverage tourism, announced another industry innovation - its Donate Now scholarship campaign to help those in need of quality education in food and beverage tourism. The purpose of the campaign is to create scholarships for eligible recipients to be able to learn and grow professionally, and prepare for the workforce and a successful travel, hospitality, food or beverage career.
To kick off the Donate Now campaign, the Association has earmarked a minimum of US$5000 worth of scholarships for eligible candidates to attend its FoodTreX London | Food Travel Innovation Summit taking place November 4 in London. Specific scholarship opportunities will vary throughout the year.
Eligible scholarship recipients include students, unemployed, retired, military veteran, mobility-challenged and homeless individuals.
The Association is registered in the US State of Oregon as a charitable educational institution and is authorized by the United States Government to issue official donation receipts, which can be used to minimize tax burdens for eligible individuals and corporations.
Donations up to US$500 can be made directly online, while larger donations are handled offline. Individual and corporate donors will receive an official receipt on Association letterhead, and your donation may be deductible for income tax purposes (we do not provide tax or financial advice; consult your local accountant).
As you think about your end-of-year tax planning, please remember the Association and make a generous donation to help relieve your own tax burden, while helping those in need. The Association also welcomes donations from individual estates and trusts. Please get in touch at help(at)worldfoodtravel(dot)org to discuss making an individual or corporate donation or donate now online.
Just Released! Podcast Episode 16: Chantal Cooke - Stop Listening to Other People see more
Just released! Our latest episode #16 of Eat Well Travel Better: The Business of Food Travel Podcast, featuring Chantal Cooke.
In this episode, join us as we speak with Chantal Cooke, publisher of Passion for the Planet, and a noted influencer on the subjects of sustainability, and vegetarian and vegan travel. She hosts the Passion for the Planet website and online radio station. Chantal shares with us her thoughts on how and why food-loving travelers are changing their diets and why she thinks you should stop listening to the advice of others.
In this episode you'll learn:
- How the food tourism industry is behind the times, and why you are missing an important opportunity
- Why more people than ever are looking for meat-free dishes
- How traditions move on (and rightly so)
- How vegetarian food can also please meat-eaters
- Why restaurant and hotel chefs are actually being prevented by their owners from innovating with vegetarian and vegan cuisine
- Why we should stop listening to others and start listening more to ourselves
After 1 Year, Eat Well Travel Better Podcast Garnering 100+ Listeners/Month see more
Our Eat Well, Travel Better: The Business of Food Travel podcast launched in August 2017. Just in the 12 months since launch, we've been fortunate to count over 1200 listeners (100+/month) from all over the world. Our listeners typically come from the food, beverage, travel, hospitality, and media industries.
We'd like to thank all of our interviewees for taking the time to share their fascinating stories. And we'd like to thank our listeners as well. We appreciate your interest and support. The Association would also like to extend a special thank you to the podcast's co-host Aashi Vel, without whom it would not be the great show it is today.
A big thank you to our industry for all your support!
New to our podcast?
Think you might want to appear on a future show?
FOOD TOURISM & 5G: IT'S RIGHT AROUND THE CORNER Learn more at FoodTreX London on November 4 see more
Food Tourism and 5G are poised to be perfect partners. But how many of us are ready for what 5G holds in store? In fact, what is 5G even and what does it mean for your business or destination? At FoodTrex London | Food Travel Innovation Summit on Sunday, November 4, come hear from an industry expert who is already getting ready to implement 5G solutions in their area.
Destinations need to be competitive, and when it comes to food and drink, there's no exception. Still, how can a newer destination compete with a highly-regarded food culture that is hundreds, if not thousands, of years old? Technology is one way to stay ahead and 5G is one of those technologies you need to know about to get the advantage. In this session, Kathryn Davis, Head of Tourism at Visit Bristol, will share the plans for the West of England's ambitious 5G tourism development plans, which is being heralded as a pilot project for other 5G tourism projects in the UK. Kathryn will explain how the region got to where it is, what the strategy is for food tourism in the region, and the role that 5G can play in getting the West of England some well-deserved attention from food and beverage lovers.
If attracting more customers or visitors with rapidly-approaching 5G technology is of interest, this session is a must.
Session tags: food travel, 5G, 4G, mobile, smartphone, destination marketing, regional partnerships