gastronomy tourism

  • Erik Wolf posted an article
    World Food Travel Association launches new GastroTerra online trade community. see more

    WFTA Launches World's Largest Food Travel Trade Network

    Today the World Food Travel Association (WFTA) announced the launch of GastroTerra, the Association's new online community for professionals who are passionate about food and beverage tourism.


    "We built GastroTerra to facilitate networking and learning among food & beverage tourism professionals worldwide. Before long, it will be the world's largest private network dedicated specifically to our industry." said the Association's Executive Director and food tourism industry founder Erik Wolf. 


    What is GastroTerra?

    GastroTerra is a private and secure online food & beverage tourism community. It's kind of like LinkedIn meets Facebook, on a mobile app, with many more collaborative features and no distractions. While anyone is welcome to join, GastroTerra is designed specifically for the food and beverage tourism industry.

    It's very easy to use and having it on your phone as a mobile app makes it accessible for everyone to participate and stay connected on a daily basis.  GastroTerra is completely free of advertising so you can focus on what matters: building new business relationships and growing your professional knowledge.

     

    Why Join GastroTerra?

    GastroTerra is the best place to network with other food and beverage tourism industry professionals. It is where you can find inspiration, ideas, guidance, networking, and industry camaraderie. 

    In addition to the launch of GastroTerra, the Association also rolled out a long list of new member benefits for its premium members and also a new free membership level. New benefits include exclusive education and research resources; useful tools to facilitate work with your local area; monthly webinars; sector specific discussion groups; a food travel trade event calendar; and many more. Learn more about GastroTerra and the new benefits.

    Last but not least, GastroTerra is brought to you by the World Food Travel Association, a name you know and trust in food and beverage tourism. So what are you waiting for? We hope to see you over at GastroTerra soon!

     

    LEARN MORE OR JOIN NOW

     

    Take a look at what the mobile app version of the GastroTerra community looks like:

     

     

  • Erik Wolf posted an article
    Top 3 Takeaways from the 2019 FoodTreX Online Food Travel Summit see more

    The World Food Travel Association just held its 2019 FoodTreX Online Food Travel Summit on April 17-18. FoodTreX Online is the world’s largest virtual trade conference for the food and beverage tourism trade, taking place every April, and only online.  This year’s edition featured nine international expert speakers across a variety of industries that addressed today’s hot topics that destinations, tour operators and other food, beverage or tourism businesses are facing today.

    Here are the top 3 takeaways that you need to know from the 2019 FoodTreX Online Summit:

     

    1. YOU CAN MAKE MONEY SELLING VEGETARIAN AND VEGAN OPTIONS

    Did you know that as much at 33% of travelers are either vegetarian or vegan? If you don’t offer a good vegetarian selection, you are neglecting many travelers as well as their traveling companions! Also, plant-based menu options are almost always cheaper than meat. Your food costs might be half, and even if you charge $/€/£ 1 or 2 less for the item, you're still making a lot more per dish! So you are actually making money by offering vegetarian options. And meat eaters eat vegetables too, so it is not uncommon for a meat eater to order a vegetarian dish. Meat is not required! Then consider how sustainable-minded travelers are exactly the kind of visitors a destination wants: they tend to spend more, stay longer, and of course care about their own personal impact as travelers. It’s time to reconsider vegetarian and vegan!

     

    2. WHERE ARE YOU IN THE FOOD TOURISM DESTINATION LIFE CYCLE?

    All destinations have a food tourism destination life cycle (see picture above), a concept first pioneered by the World Food Travel Association. It is important to know at what stage of the cycle your destination is currently in so you can plan accordingly. Some destinations are starting to find their own way with food tourism, while others are starting to decline, for a variety of reasons. Perhaps it is time to create or to update your Food Tourism Destination Strategy before it is too late. (By the way: we can help with that!)

     

    3. SHARE THE LOVE. DON’T HOG THE SOCIAL MEDIA SPOTLIGHT.

    Shine the light on your local culinary heroes instead of just on your destination or specific foods. Sharing other people’s stories in your area widens your audience and brings engagement. Also don’t forget to involve local experts like writers, commentators or photographers. These professionals can bring new ideas and perspectives to your social media feed. Have you ever thought of hosting an Instagram takeover? That’s right: you hand over the keys to your Instagram castle to someone outside of your organization, perhaps for a weekend. It may seem risky, the rewards can be tremendous.

     

    Want to learn more? You can get access to all the recordings as well as our 11-page Key Takeaways PDF in our online store here.

    Want to see who spoke at FoodTreX Online before ordering? Download the program here.

    GET ACCESS NOW

  • Erik Wolf posted an article
    *First FoodTreX London 2019 Speakers Announced see more

    The World Food Travel Association is pleased to announce the first group of speakers who will be participating at the FoodTreX London | Food Travel Innovation Summit. The first group of speakers and their topics include:

    Innovation in Customer Satisfaction for Food-Loving Travelers
    Matthias Tesi Baur, President, World Gourmet Society, London, UK

    Innovation in Food/Beverage Destination Strategy
    Marc Crothall, Chief Executive Officer, Scottish Tourism Alliance, Stirling, Scotland, UK

    Innovation in Conscious Consumers: When Food Lovers Travel
    Chantal Cooke, Passion for the Planet, UK

    Innovation in Online Food Tourism Strategy
    Veruska Anconitano, Award-winning journalist, Dublin, Ireland

    Innovation in Food/Beverage Tourism Industry Collaboration
    Justin Hawke, Moor Beer, Bristol, England, UK

    Innovation in Local Empowerment Through Food Tourism
    Aashi Vel, Co-Owner, Traveling Spoon, San Francisco, California, USA

    Innovation in Food/Beverage Tourism Community Engagement [Panel]
    Roberta Garibaldi, University of Bergamo, Italy
    Maria Athanasopoulou, Respond on Demand, Thessaloniki, Greece
    Udi Goldschmidt, Culinary Institute of Jerusalem, Israel

    State of the Food & Beverage Tourism Industry
    Erik Wolf, Executive Director, World Food Travel Association, USA & UK

    More speakers will be announced shortly.

    The FoodTreX London | Food Travel Innovation Summit is the World Food Travel Association's flagship event. It always takes place in London and on the day before the start of World Travel Market. This year, the Food Travel Innovation Summit will be held on Sunday, November 3 at the Amba Hotel Charing Cross in Central London.

    The FoodTreX London | Food Travel Innovation Summit is our industry's premier forum for the exchange of ideas and innovations relating to food and beverage tourism.  We explore trends, issues, tools and developments that you won't find online and topics that will make the greatest impact on food and beverage tourism in the coming year. You need to stay competitive in a rapidly evolving world and the ideas and information you get at FoodTreX will give you a competitive advantage. Network with other attendees and professionals from around the world who include tourism boards, governments, business owners and managers of all types, universities and media. Pricing for the first 50 Innovation Summit delegates is only £299 (plus VAT), after which pricing will increase to £349 (plus VAT).

    And this year for the first time, the World Food Travel Association is holding its Food Travel Research Summit concurrently with its Innovation Summit. The aim of the Food Travel Research Summit is to give academics and researchers a platform to present their latest ground-breaking research on any issues relating to food and beverage tourism. Student pricing for the first 20 Research Summit delegates is only £149 (plus VAT), after which pricing will increase to £179 (plus VAT). 

    All registered delegates will be free to go back and forth without restriction to both summits.

    Professionals are also invited to attend the Association's Annual Meeting on Saturday, November 2. The meeting is free for Association members of Silver level and above. Others are welcome to attend for a nominal US$25 (approx. £20) to cover the cost of your food and drink. RSVP here for the Annual Meeting.

    Both Summits and the annual meeting will be held in the same venue, the Amba Hotel Charing Cross in Central London

    REGISTER NOW

  • Erik Wolf posted an article
    Top reasons to attend FoodTreX London | Food Travel Innovation Summit on November 3 see more

    Now in its second year - the FoodTreX London | Food Travel Innovation Summit taking place on Sunday, November 3.

    This is the day before World Travel Market begins, for those of you attending that event.

    We know there are a lot of conferences vying for your attention. We've compiled a list of the top reasons why you should choose FoodTreX London on November 3:
     

    1. New information.  The content is about innovation in food tourism, and NOT a repeat of what you've seen or heard elsewhere. Also, the content you'll hear at FoodTreX will not be repeated at World Travel Market. 
    2. New ideas.  New information helps you to think of new ideas to help you get or stay ahead. You need new ideas to grow your business.
    3. Quality networking.  Meet leading food travel industry influencers. Introduce yourself, present your business, create new partnerships.
    4. Intimate setting.  Our goal is quality not quantity. Ticket sales are limited. And in an intimate group, it's easier to meet the people you want.
    5. Convenience.  Piggybacked with World Travel Market. No need to spend extra money or time on another trip.
    6. Food Travel Matters. 93% of visitors engage in some kind of unique or memorable food/drink experience other than eating out. Don't be left out of this profitable market segment.
    7. Food Travel is Changing. You can't just put a list of restaurants on your website or organize a food event.  You need to know who to reach out to, and how to do it in order to be as effective as possible and capture more customers or visitors.
    8. Concurrent Research Summit. This year we're hosting the FoodTrex Food Travel Research Summit at the same time. Attend both summits for the same price!
    9. Quality Content. FoodTreX stands for "Food Travel Excellence". 
    10. Affordable. While other London conferences cost in the £695-795 per day range, we don't think quality education and networking should have to cost that much. FoodTrex registration will be less than £395 (+VAT).


    Come join us for great information, great networking and a lot of fun! Remember, FoodTreX won't be recorded so you'll need to attend in person if you want access to this fantastic content! 

    Sign Up for Event Announcements

  • Jane Connelly posted an article
    Calling All Academics for the Food Travel Research Summit see more

    Call for Proposals
    2019 FoodTreX London
    Food Travel Research Summit

    The World Food Travel Association is seeking submissions of academic papers for the FoodTreX London|Food Travel Research Summit. As the world’s leading authority on food and beverage tourism, the World Food Travel Association is uniquely qualified to shepherd an academic/research summit of this type. You can learn more about the Association here.

    The FoodTreX London|Food Travel Research Summit for academics/researchers will take place concurrently with the FoodTreX London|Food Travel Innovation Summit for the trade on Sunday 3, November 2019 in London. There will be two separate auditoriums, one for each Summit. Student delegates will be free to move back and forth between both Summits without having to pay an additional registration fee for the Innovation Summit

    Are you interested in presenting your latest research relating to food or beverage tourism? Applications are now open to all academic, instructors, teaching assistants, researchers, professors and others engaged in researching food and beverage tourism.

     

    DOWNLOAD SUBMISSION TEMPLATE  OR   APPLY NOW TO PRESENT YOUR RESEARCH
     

    AND DON'T FORGET ABOUT OUR SUMMER SALE! REGISTER NOW FOR ONLY £129 (VAT INCL)

  • Jane Connelly posted an article
    For aspiring food tourism, culinary tourism & gastronomy tourism destinations. see more

    10 Step Guide To Food Tourism Destination Development
    - Food Tourism Made Easy

    The much anticipated 10-Step Guide To Food Tourism Destination Development is now ready. Please note that by "food tourism", we also mean culinary tourism, beverage tourism, gastronomy tourism and turismo gastronómico. This Guide serves everyone involved in our industry, including destinations, governments, travel agencies, tour operators, tourist guides, and all other small business owners who are vital to the development or survival of a Food Lover's Destination.

    In the Guide, we’ve outlined herein the basic steps you need to follow to either develop your emerging food-lover destination, or to refine the steps that you are already taking as an existing food-lovers’ destination. As you have come to expect from the world's leading authority on food and beverage tourism, the Guide is written in plain everyday language, without confusing tables of data, boring graphs or hard-to-understand terminology. The Guide is easy to understand and implement for destinations of every size, located anywhere in the world.

     

    Download your copy HERE.

  • Erik Wolf posted an article
    World Gourmet Society Chef Video Competition Applications Now Open see more

    The WGS Best Video Contest 2019 has started

    The World Gourmet Society, a strategic partner of our Association, has launched this year's edition of the chef video challenge. Their "Best Video Contest" is a great way for professional chefs and home cooks to showcase their culinary skills to a truly global gourmet and food lover audience.

    Last year 58 videos from 17 countries generated in total more than 400.000 social media views.

    You can submit your chef video now!

    For more information browse the 2019 video contest page where you also will find some tips and rules about the contest. The global winner of the 2019 contest will be announced during a gala dinner in London.

    The 2019 award categories are:

    • Show your personality as a chef (hero category)
    • Most Creative Plate
    • Best Use of Ingredients
    • Best Cooking Techniques shown
    • Honouring Local Traditions
    • Most Professionally Produced video
    • Most Entertaining video
    • Best Social Media response

    Browse the videos from the 2018 WGS Video Contest to review the quality of the last years’ winners or check out the 2018 final results from Monaco here.

     

  • Erik Wolf posted an article
    FoodTreX Kathmandu Success: 100+ Delegates From 8 Countries see more

    ASIA’S FIRST FOODTREX FOOD TOURISM CONFERENCE HUGE SUCCESS: KATHMANDU WELCOMED 100+ DELEGATES FROM EIGHT COUNTRIES

    The World Food Travel Association hosted its first  FoodTreX Regional Food Tourism Summit in Asia yesterday. Over 100 delegates from 8 countries and 3 continents converged on the Park Village Resort in Kathmandu for a full day of speeches, meetings and inspiration about Nepal’s potential as a destination for food-loving travelers. Preceding the conference day, delegates enjoyed a full-day food tour to experience the real Kathmandu, and another day of chef demonstrations from some of the area’s more innovative restaurants. The Summit was produced with local partners U-Turn Marketing Solutions Pvt Ltd and Two Tables (Nepal) Pvt Ltd, and supported by a variety of sponsors that include Nepal Tourism BoardTurkish Airlines, the KGH Group and  LG. Pictures and videos from the event can be found throughout social media.

    The conclusion at the end of the Summit was that Nepal indeed has strong potential to welcome food-loving travelers, yet a lot of work remains to be done. WFTA Executive Director Erik Wolf shared the sentiment, “The warmth of the Nepalese people, the delicious, authentic foods and exotic spices all bode well for Nepal’s potential as a food-lovers’ destination. To realize that potential, the key stakeholders must come together with local entrepreneurs and work together to move forward. A food tourism strategy for Nepal is the logical next step.”

    The dates for the next FoodTreX Summit in Nepal have already been announced: May 22-24, 2020.

    ABOUT THE WORLD FOOD TRAVEL ASSOCIATION (WFTA)

    The World Food Travel Association (WFTA) was founded in 2003 as a non-profit and non-governmental organization (NGO) and today is recognized as the world's leading authority on food and beverage tourism. Each year the Association serves nearly 100,000+ professionals in over 100 countries. The WFTA’s knowledge, tools and training help trade professionals and organizations to leverage their area's food and beverage products and experiences to help create a strong sense of place, which increases visitor arrivals; destination brand equity; and export demand for their area's food and beverage products. Learn more at www.worldfoodtravel.org.

    ABOUT THE FOODTREX FAMILY OF EVENTS

    FoodTreX stands for "Food Travel Experience" and is a brand that was introduced by the World Food Travel Association in 2018 to increase the quality and level of innovation in food travel trade events. The FoodTreX Regional Summits bring discussion of food and beverage tourism issues and trends to stakeholders in local areas. So far, FoodTreX events have been held in the UK, Spain, Greece, Nepal, Australia and also online.

     

    FOR IMMEDIATE RELEASE – (KATHMANDU, Nepal, May 26, 2018)

    Media Contacts: Suraj Pradhan (+977) 9845075950 hello(at)twotables(dot)com(dot)au

    Erik Wolf (+44) 7827-582 554 help(at)worldfoodtravel(dot)org

  • Erik Wolf posted an article
    The Secret Weapon for Aspiring Culinary Destinations see more

    While primary culinary destinations may find this article of interest, the article is written largely for the benefit of secondary and tertiary culinary destinations.

    “We’re a food lover’s dream destination!” “We’ve got 180 different cuisines!” “We publish a comprehensive restaurant guide of the entire area.” “We’ve got a Starbucks.”

    We’ve heard cries like these time and time again from destinations of all types and sizes. Just because your area has restaurants with multiple types of cuisines and a couple of breweries, does not mean that your destination is, or could be, a food-lover’s dream. And a restaurant guide and a Starbucks themselves aren’t travel motivators. As for whether your destination is a truly dream for food lovers, well, that is for the food lovers to decide!

    When crafting a destination that will appeal to food lovers, there are two important ingredients to evaluate. The first is research, while the second is the culinary destination life cycle. In this article, we’ll look at research. Next time, we’ll look at the culinary destination life cycle.

    Cash is the lifeblood of a business. Without cash, any kind of business will wither and die. Pretty simple math. Consequently, the business owner or manager is necessarily obsessed with sales. More revenue! More visitors! The company’s staff, and especially anyone in a sales role, gets tired of hearing the same pleas over and over. Similarly, travelers hate being bullied into buying more or being charged more.

    How do we entice more visitors to try our destinations for high quality food and drink? Marketing decisions drive sales, but what drives the marketing decisions? Research.

    In destination marketing, research can help us to discover a lot of different things such as the age range, income level and preferences of travelers who might be interested in our destination. But there is a problem with this kind of purely demographic information. Let’s say your research tells you that the type of traveler who would enjoy your destination is 30-40 years old, with one or no kids, earning €50,000-70,000 per year and who likes outdoor recreation as well as good food. What’s wrong with this picture? You’ve just described a huge percentage of travelers. And if you look at their preferences for good food and outdoor recreation, a very high percentage of the world’s tourist destinations could be a great fit. How does the data you’ve just gathered help to lure the ideal travel to your area? You need more precise data to help you to define your target markets. You don’t just need more research; you need a different type of research.

    The laser scalpel in food tourism/culinary tourism/gastronomy tourism research is PsychoCulinary profiling. It’s a tool that our Association introduced in 2010, and which was honed to perfection since then. In a nutshell, PsychoCulinary profiling analyzes the buying behavior of food-loving travelers. It can explain why your friends love the new Italian restaurant down the street, while your family doesn’t care for it. It’s the same principle with destinations, namely, why some people rave about a place and other people return home without the same excitement.

    There is another piece of the puzzle, however, and that is customization. Knowing how travelers think and make decisions is important and helpful. But what do you think would happen if you matched the wrong type of visitors to the wrong type of destination? For example, if your area is known for Michelin star restaurants, what would visitor exit surveys say if you marketed your area to food-loving novices? The comments would not be positive. Or if your area is known for food trucks, would Michelin-star seekers enjoy your destination? Unlikely. It’s like finding the right key to unlock the door. You’re trying to find the exactly right type of food lover who will love your destination, not just any destination. That’s how you get raving fans who return home and praise your area’s food and drink to friends like them.

    To get this type of data, analysis is required, not just of the food-loving travelers, but also of the destination itself. You need quality research to make quality marketing decisions that will drive actual increased bookings. You may have heard the term market research before? That’s the market that is part of marketing.

    As the world’s leading authority on food and beverage tourism, the World Food Travel Association has always led with firsts for our industry. We conducted the world’s first research study of American food-loving travelers in 2007, as well as the world’s first global study of food-loving travelers in 2010, which included our breakthrough PsychoCulinary profiling analysis. We followed with subsequent studies of American food-loving travelers in 2013 and another global study in 2016. Our research and data help destinations, governments and businesses to make sound decisions to woo successfully food- and beverage-loving travelers.

    If you need data to help drive your strategy and marketing decisions, consider investing in our 2016 Food Travel Monitor report. Published in July 2016, less than 3 years ago, the data and conclusions from this report are still highly relevant. You can order a copy of the 342-page report for only US$395. The markets surveyed include Australia, China, France, Germany, Ireland, India, Italy, Mexico, Spain, the United Kingdom, and the United States.

    The 2016 report will be discontinued in November 2019 to make way for the 2020 report, the price of which has been set at US$995. Markets analyzed in the 2020 report will be Canada, China, France, India, Mexico, the United Kingdom, and the United States. You can save US$600 by investing in the 2016 report today.

    Both reports include the PsychoCulinary profiles of outbound food-loving travelers from those countries.

    Order your copy of the 2016 Food Travel Monitor today before it's no longer available. Remember, the 2020 Report will be priced at US$995.

    You can also subscribe to our newsletter here.

    This article is the first in a series of articles designed for marketers and strategists for culinary and aspiring culinary destinations. Next time we’ll be taking a look at the culinary destination life cycle. 

  • Jane Connelly posted an article
    6 Ways to Improve Your Food Tourism Offering from the World Food Travel Association see more

    6 WAYS TO IMPROVE YOUR FOOD TOURISM PRODUCTS

    Learn how to take your business to the next level by improving the products and services you promote to food-loving travelers. Get our full infographic shown here for the top 6 things you need to know, as our industry experts identified in our 2019 State of the Food Travel Industry Report.

     

     

  • Erik Wolf posted an article
    World Food Travel Association launches Nepal's First Food Tourism Conference see more

    Today, the World Food Travel Association, along with partners in Nepal, announced the launch of the country's first food tourism conference under the name FoodTreX Kathmandu. The FoodTreX brand was created by the World Food Travel Association (WFTA), as the umbrella brand name for the Association’s food and beverage travel trade events. The conference organizer and certified World Food Travel Association Ambassador, Suraj Pradhan reflects on the state of food tourism in Nepal, “Despite having an extensive food and drink culture, Nepal has not been able to tap the immense potential in gastronomic tourism. With facts and figures to back them up, we strongly believe that food is the way to a tourist’s heart.”

    FoodTreX Kathmandu Regional Food Travel Summit will take place on 24, 25, and 26 of May at the Park Village Hotel by KGH Group at Budhanilkantha Kathmandu, 21218 Kathmandu, Nepal. Delegates will enjoy a three-day event full of food-loving activities, face-to-face networking opportunities and inspiration from some of the industry’s leaders. Organizers include Two Tables, the U-Turn Group and Social Tours.

    Learn More & Register

    Friday May 24 – delegates participate in a curated food tour with Kathmandu Food Trail

    Saturday May 25 – “Meet the Chefs” at the HUB, Thamel, where delegates and local chefs will rub elbows with some of the country’s influential chefs and enjoy a cocktail-style event with an amazing dishes from local producers and made with local ingredients

    Sunday May 26 –  FoodTreX Kathmandu is an all-day conference full of speakers sharing their success stories, presentations and panel discussions from local and international food tourism industry leaders

    The purpose of the FoodTreX Kathmandu is to explore the rapid transformations that have affected the interrelated areas of gastronomy, tourism and society, shaping new forms of destination branding in Nepal. It is an opportunity to network face-to-face with industry trailblazers and counterparts and help further develop food tourism in Nepal.

    Erik Wolf, the WFTA’s founder and Executive Director, expressed his delight, “FoodTreX Kathmandu represents our first formal step into Asia. We’re pleased to be working with our local ambassador Suraj Pradhan and his team to deliver an outstanding first food tourism event for Nepal.”

    The confirmed list of speakers includes:

    Erik Wolf Executive Director, World Food Travel Association

    Dr. Saurabh Kumar Dixit Eastern Hill University (India)

    Karna Shakya Founder, KGH Group of Hotel and Resorts

    Deepak Raj Joshi CEO, Nepal Tourism Board

    Raj Gyawali Founder & Director, Social Tours

    Prashanta Khanal Food Blogger & Restaurateur

    Dr. Aruna Uprety Public Health Specialist

    Bijay Amatya CEO, Kora Tours

    Samita Kapali Co-Founder, Marketing Director, Green Growth

    Sangam Sherpa Founder, Kapan Organic Farm House

    Dr. Huma Bokkhim (PhD) Senior Food Research Officer, Department of Food Technology and Quality Control, Nepal

    Sunil Shakya Chairman, PATA – Nepal Chapter, KGH Group of Hotel and Resorts

     

    FOODTREX TARGET AUDIENCE

    The FoodTreX conference series is designed for food, beverage, travel and hospitality professionals, including:

    • Destination marketers and governments
    • Small business owners and entrepreneurs
    • Marketing managers and strategists
    • Branding, PR and advertising professionals
    • Product developers
    • Trainers and educators
    • Bloggers
    • People considering a career change
    • Students forging their career path
    • Any other professionals with an interest in food and beverage tourism

    Learn More & Register

    ABOUT THE WORLD FOOD TRAVEL ASSOCIATION (WFTA)

    The World Food Travel Association (WFTA) was founded in 2003 as a non-profit and non-governmental organization (NGO) and today is recognized as the world's leading authority on food and beverage tourism. Each year the Association serves nearly 100,000+ professionals in over 100 countries. The WFTA’s knowledge, tools and training help trade professionals and organizations to leverage their area's food and beverage products and experiences to help create a strong sense of place, which increases visitor arrivals; destination brand equity; and export demand for their area's food and beverage products. Learn more at www.worldfoodtravel.org.

    ABOUT THE FOODTREX FAMILY OF EVENTS

    FoodTreX stands for "Food Travel Experience" and is a brand that was introduced by the World Food Travel Association in 2018 to increase the level of quality and innovation in trade events in our industry. The FoodTreX Regional Summits bring discussion of food and beverage tourism issues and trends to stakeholders in local areas. So far, FoodTreX events have been held in the UK, Spain, Greece, Australia and online. FoodTreX Kathmandu is the first FoodTreX event in Asia.

     

    FOR IMMEDIATE RELEASE - KATHMANDU, Nepal, May 15, 2018

    Media Contact: Suraj Pradhan (+977) 9845075950 hello(at)twotables(dot)com(dot)au

  • Erik Wolf posted an article
    Should Greece Bet on Gastronomy Tourism? see more

    We grew up listening and reading about the beautiful Greek beaches and the brilliant sun of Greece. For many decades, people from all over the world have been visiting Greece to enjoy the unique Greek summer. Photos with sandy beaches and emerald waters travel around the world and are republished on social media platforms every day.

    But is Greece only sun and sea? Apparently not. Greece is culture, history, way of living but also tasty food.

    This has always been recognized by people from other countries! Greeks know very well how to enjoy the tasty food with good company!

    The history of Greek gastronomy is long. Even today, there are Greek recipes which were included in ancient Greeks’ daily diet. Over the years, Greek cuisine has evolved, and has become what we all know and enjoy nowadays.

    Greece has a strong gastronomic culture. It has plenty of recipes, great local products and people who know how to cook and they love to do it daily, in every corner of the country. All this makes us believe that Greece, in the coming years, will be able to claim a high position on the world map of gastronomy tourism.

    We already have the first thing we need, the good local cuisine.

    The second thing that helps Greece, is that in general there is a good reputation of Greek cuisine abroad.

    So, how do we have to move forward?

    Gastronomy tourism does not just mean that those who come to Greece will eat good quality and delicious food. It means that we will offer high-quality gastronomic experiences such as food tours, cooking classes, wine tastings, visits to dairies, estates, etc.

    All of these activities should be recorded and create a tourist product. We need to describe them well and price them fairly. These programs should then be promoted abroad, through travel agents but also directly to the general public.

    It is out of question that the gastronomy experiences offered, should be of a high standard. They should attract the tourists for their quality in order to make them continue spreading the word about Greece, even when they leave our country.

    Food was from ancient times a way for people to approach each other. In Greece, the family table is something sacred. It gathers relatives and friends, where issues that concern them are discussed. The family table in Greece is where the Greeks communicate their joy or sorrow.

    Greek people are hospitable. They honor their visitor and easily offer him a seat on their family table, making him feel a member of the family.

    These are our two strongest elements for the future development of Greek gastronomy tourism. Our good local cuisine and the strong hospitality that the Greeks have. It is a combination that if it is cultivated properly, it is irresistible.

    The development of gastronomy tourism in Greece will bring significant benefits to the agricultural sector too, since local Greek products will be consumed. This will also greatly benefit the local community, so profits are much larger than anyone can imagine initially.

    What we need is to create organized and attractive tourist programs. Speaking for organized proposals, we do not mean suggestions that appeal only large groups of tourists from abroad. We are talking about a detailed inventory of the gastronomy experiences we can offer to our guests.

    This is precisely the process that we will have to follow throughout Greece, so that Greek food tourism can be shaped and become an autonomous tourist product.

    We should all work towards this direction, knowing that in the coming years gastronomy tourism is expected to rise to very high levels.  It would be a shame if Greece would not be on the top since it is a country with long gastronomy tradition and a strong sense of hospitality.

    Maria  Athanasopoulou is an Ambassador of the World Food Travel Association in Greece and Master Culinary Travel Professional. She is also the founder of the tourism marketing company Respond On Demand Ltd.

  • Jane Connelly posted an article
    Plastic Bans Are Finally Happening! see more

    Packaging waste, and especially single use plastic, is one of the biggest problems our world has ever faced. What do you think? Is the problem out of control? Have we passed the point of no return? Here at the World Food Travel Association, we still think Earth has a chance.

    And as it so happens, the war against plastic waste is now on. We noticed some movment towards this over the past few years. Now in 2019, we have seen a surge in bans on plastic of various forms, from straws and shopping bags, to cutlery, takeaway containers and more. And many of the experts we surveyed for our 2019 State of the Food Travel Industry report agreed that single use plastics were detrimental to the overall food- and beverage-loving visitor experience. It seems that we have consensus: we have a problem.

    Many cities, regions and countries have recognized the problem and are now doing something about it to force change. After the State of California banned plastic bags and implemented a tax for single use plastics, the US state of New York followed with its own plastic bag ban. Within California, San Francisco enacted legislation last year to ban plastic straws. We have also seen that Taiwan is stepping up with their own bans as well as the European Parliament for legislation across the EU.  This is music to our ears!

    At the World Food Travel Association, we support industry advocates who educate food loving travelers to reduce the volume of food and beverage packaging waste that we all generate. Learn more about who we support and what we are doing here.

    How are you helping wage the #WarOnPlastic?

  • Erik Wolf posted an article
    Meet Max Thammaraks, the World Food Travel Association's newest Ambassador in Thailand see more

    The World Food Travel Association is pleased to announce our newest Ambassador, Max Thammaraks, from Thailand.  

    Max was well travelled from a young age; taking holidays and studying abroad from early childhood. His family owns Intco, a bespoke travel business and handling agents for international tour companies, now in its fifth decade of operation. Since taking the helm of the business in 2008, Max has expanded its scope, reach and services to meet the needs of today’s travellers, most recently focusing on food tourism and custom catering. He serves as the company's Managing Director.

    “Wherever I go, food and drinks are an integral part of my travel experience,” said Max, a bon vivant, of his passion for food and wines. “Food is of importance to each and every culture and can be instrumental in allowing a visitor to get a taste of a culture and destination.”

    Max a certified sommelier who owns a few resorts and restaurants across Thailand. Among them is renowned Wine Casa, an Italian restaurant and wine bar in the family hotel, The Legend Chiang Rai Boutique River Resort & Spa, in Northern Thailand, as well as holding shares in numerous restaurants in Bangkok. “Food, beverages and travel have been my lifelong passion; I grew up with it and therefore I want to promote it and be involved in any way possible.”

    We sat down with Max and asked him a few questions about himself, his passions and his plans. Here is what he shared:

    WFTA: Max, what does your company Intco do?

    Max:  We are a premier travel agency with decades of expertise. We specialize in bespoke programs which are tailored to each group’s specific needs.  

    WFTA: When and how did your interest in food/beverage tourism begin?

    Max: I have always had personal interest in food, beverages and travel. Whenever I travel and wherever I go, I find food and drinks to be an integral part of the experience. Food is of importance to each and every culture and can be instrumental in allowing a visitor to get a taste of a culture and destination. As a rule of thumb in wine, “what grows together, goes together”, I find exploring each unique location’s produce, cuisine and beverages fascinating and of course fun; whether it be wine, beer, cocktails or coconut juice. 

    WFTA: What are your favorite food/beverage destinations and why do you like them?

    Max: Bangkok is the epicenter of Thai cuisine where you can find representations from all of Thailand’s culinary regions. What is extraordinary is the sheer diversity which you can find in every corner of the city, ranging from amazing street food stalls to the river market; from Michelin stared restaurants to the best China town in the world with over 200 years of history. Bangkok is also where all the abundant resources from all over Thailand come together in the local markets and restaurants. Of late this has become more and more recognised internationally, as Bangkok’s dining scene is becoming increasingly renowned for its gourmet restaurants and extraordinary bars.

    As a fan of French food and wine, Lyon is my food Mecca. It’s hard for me to pick just a couple of gourmet cities, since there are more than a dozen that I love. But if I must, I would have to pick Lyon as France's best gastronomic secret. Lyon is home, or nearby neighbor, to some of France’s finest produce - fish, chicken, pork, cheese, game, meats. It is there that I find joy in the simplest pleasures. A humble bistro and brasserie may pair exquisite local meats and cheeses with a delicious wine from Rhone to create a memorable experience. (If you were to ask my wife, I usually get a bit excited and over indulge whenever I land in Lyon.) While the cuisine often appears simplistic, it is honed to perfection through centuries of passion and on closer inspection, is as cutting edge and sophisticated as any nouvelle cuisine to be found in Paris.  

    And then San Diego – it is the breeze, the sunshine and the cool vibes of the city which is celebrated in its cuisine. The seafood is fresh, abundant and delicious. It is the capital of craft beer in the U.S and the local wine scene is very interesting with organic wines from the area sitting side by side on the shelf with Mexican wines. Being by the border, the Mexican food there is the best and most authentic in the States. San Diego is also jam packed with exciting districts such as the Glaslamp Quarter, where there are fun activities and cool people to meet all day and all night. 

    WFTA: Why did you join the World Food Travel Association?

    Max: Food, beverages and travel have been my lifelong passion; I grew up with it and therefore I want to promote it and be involved in any way possible.  I enjoy meeting with similar minds and learning from them of their food journey and what they have done on their home turf and hopefully I can find inspiration to do something similar with my mine.

    WFTA: What can we expect to see next from you or your company? Do you have an upcoming milestone that you would like to share?

    Max: I want to expand my company into the food and travel business. We want to further establish ourselves in the catering business and one-of-a-kind food tours. 

    WFTA: What advice do you have for prospective members of the Association? Why should they join?

    Max: The association is well established and has a solid plan to expand in the future. Plus you will meet many great minds in the food and travel business. 

    WFTA: When you hear the phrase “authentic Thai” what comes to mind?

    Max: Nothing is set in stone, nor black and white in Thailand’s rich and varied food scape. There is no absolute, no rigid rule and no definitive text book to follow. Like many other of the world’s great cuisines, Thai cuisine is complex, varied, regional, traditional as well as progressive. And that is what makes it special and exciting; its ability to adapt and adopt. The truth is that many Thai dishes are reinterpreted foreign imports: my favorite ‘krapao kai’ (chicken with Thai basil) originated in China, while some of my favorite desserts were introduced to our Royal courts by the wife of a Portuguese Ambassador over four centuries ago. Thai cuisine as we know it is exciting and constantly changing, never afraid of experimentation, taking chances and being creative.    

    Welcome, Max. We look forward to hearing more stories from you about Thailand. Interested parties can get in touch with Max through his website here.

  • Erik Wolf posted an article
    Food Tourism, Gastronomy and Local Cuisine opinion/editorial by Maria Athansopoulou see more

    Article submitted by Maria AthanasopoulouCertified Ambassador
    of the World Food Travel Association in Greece and Master Culinary Travel Professional


    In recent years, due to my particular interest in food tourism, I have come in contact and spoken with tourism professionals from all over the world.

    Every day I find that most of them confuse food tourism with gastronomy, considering it is exactly the same thing!

    But is that right?

    The truth is, that gastronomy and food tourism are two different things. In fact, the second requires the first one. In other words, in order to have food tourism, gastronomy must exist. Let's look at some basic definitions of both.

    Gastronomy is “the art and knowledge involved in preparing and eating good food”  - Cambridge English Dictionary

    "Food tourism is the act of traveling for a taste of place in order to get a sense of place." -  World Food Travel Association

    It is clear from the above, that the concepts of gastronomy and food tourism are relevant but not the same.

    The same applies to the concepts of local cuisine or local gastronomy and food tourism. Local gastronomy is the product that food tourism offers to visitors. It is what the gastro – tourists are interested in.

    For example, the food traveler visits the Cycladic islands in Greece, in order to experience their local cuisine through various activities. The visitor's purpose is to participate in local gastronomic experiences.

    These gastro-tourist experiences will eventually help create the final impression that visitors have about the food tourism that the place offers. And this impression, and memory, is what will determine if a place can really become a popular food tourism destination.

    Gastronomy, Local Cuisine and Food Tourism are three separate things but one touches each other and many parameters are common to all three concepts. However, in order to successfully develop food tourism in a destination, it should be made clear to stakeholders, that gastronomy and food tourism are two different things!