Donate to our food tourism education scholarship campaign today - & qualify for a tax deduction see more
We have always done things a little differently here at the World Food Travel Association, so instead of giving offers for Black Friday or Cyber Monday, we have taken a different approach that is true to our mission.
Today we launched our Don't Feast Alone scholarship fundraising campaign to make more scholarships of our Association's food tourism education products available to people in need, i.e. students and recent graduates, the unemployed, the homeless, those with a disability of any kind, and those with any other demonstrable need. In 2018, we granted 48 scholarships for our Association's educational products. We hope to break that record by a huge number in 2019, and we need your help to do that.
When you donate at various levels, you can get a wide variety of goodies that may include:
- A year of Association membership
- An entry for your business in our next FoodTrekking Awards
- A printed copy of our Have Fork Will Travel book
- A one-hour telephone consultation with me to discuss any business issue you wish
- A copy of our 2016 Food Travel Monitor research (all 300 plus pages)
- A Masterclass of your choice, and
- Your company name, logo & hyperlink in the "Thanks Supporters" area on the home page of our Association website for one year
- Gold, platinum and diamond level donors will also have their name, company name and hyperlink posted on our thank you page for one year
Our organization is classified as a 501 (c) 3 charitable organization in the United States. Therefore your donation is either tax deductible as a charitable donation (US individuals and corporations) or as a marketing expense (other countries). When your donation is complete, you will receive an official donation receipt for your records.
LEARN MORE ABOUT THE CAMPAIGN & DONATE NOW
Our goal this year is to raise US$5000, which can pay for enrollment for those in need for 50 Masterclasses, 8 registrations for our FoodTreX London Food Travel Innovation Summit, or as many as 100 registrations to one of our Regional Food Travel Summits.
No amount is too small, and if you're able to give more, you'll get more in return. It's our way of saying thanks. If you were thinking about joining as a member, or taking advantage of any of our other products, now is the time to do so for the greatest value.
Help kickstart someone's career and bring the gift of quality food tourism education and training to more people who truly need it. Thank you.
PS Can we count on you? If every person receiving this message gave only US$20, we would meet our goal in under 8 hours!
World Food Travel Association Ambassador in Australia Holly Galbraith quoted in national media see more
The World Food Travel Association's Ambassador in Australia, Holly Galbraith, was quoted in the October 2018 issue of PubTIC, an independent publication for professionals in the Australian pub industry. Read the full article and what Holly has to say about trends in the Australian pub industry.
The World Food Travel Association announces the 2018 FoodTrekking Awards Winners in London. see more
The World Food Travel Association is pleased to announce the winners of the latest round of the FoodTrekking Awards competition to recognize excellence and innovation in the food and beverage tourism industry.
The 2018 FoodTrekking Awards Ceremony was held after the Association's FoodTreX London | Food Travel Innovation Summit on November 4, 2018. Below is a list of the winners for the categories that received awards.
We congratulate this year's winners for their leadership and vision in our industry.
The next round of the FoodTrekking Awards will open on March 15, 2019 and close on May 31, 2019. Winners for this round will be announced at the next FoodTreX London | Food Travel Innovation Summit on November 3, 2019. Nine categories of excellence and innovation in food and beverage tourism will be recognized.
Learn more about the Awards on the FoodTrekking Awards website.
Best Conversion of Historic Building as a Food Lover Attraction
The Food House at The Green Museum, Djursland, Denmark
Best Local Storytelling in a Food or Beverage Experience
GLP Films, USA
Best Use of Food/Beverage for Cross-Cultural Understanding
Food Playground Pte Ltd, Singapore
Most Authentic Food or Beverage Tour Operator Experience
Jamaica Culinary Tours, Falmouth, Jamaica
"We are truly elated at receiving this recognition at the international level, and buoyed to continue growing our Company as we develop other tours which tell the story of our peoples, culture and history through our food." - Janet Crick, Owner, Jamaica Culinary Tours
Note: there were two Awards cycles in 2018 in order to align our Awards Ceremony with our FoodTreX London | Food Travel Innovation Summit in early November. The winners above are for the late 2018 cycle. Starting with 2019, there will be only one awards cycle. Visit the Awards website for more details.
Greece Event Recap - Food Tourism: A Piece of Cake prepping for next year's FoodTreX Thessaloniki see more
This year, the World Tourism Day – September 27th - was celebrated in Greece at Ramada Plaza Thraki, with an International Workshop entitled "Food Tourism: A Piece Of Cake?".
The workshop was organized under the auspices of the Greek Ministry of Tourism and the World Food Travel Association (WFTA), by Respond On Demand and Τop Τοurism, two tourism development consultancies in Greece and whose owners serve as ambassadors of the WFTA in Greece.
Eight esteemed speakers from various countries, including the food tourism industry and WFTA founder Erik Wolf, talked about food tourism sharing their valuable experience for the benefit of tourism developers in Greece and surrounding areas. A few of the speakers are pictured on this page, and the full list of speakers is available here.
The nearly 100 industry professionals comprising the audience attended the full day event with great interest. When the speeches were over, a storytelling event took place just for the international speakers to introduce them to regional culinary specialties. They tasted local products and discussed their impressions with local tourism and culinary experts. Education and food tasting - perfect partners for a workshop. The day ended with an official gala dinner.
The success of this first food tourism workshop shows that this sector is of great interest in Greece and is going to be developed a lot in the future.
On October 7, 2019, this workshop will repeat under the FoodTreX Thessaloniki | Regional Food Tourism Summit brand, an official event of the World Food Travel Association.
Help developing Gastronomy Tourism in Greece see more
Do you want to do more with gastronomy tourism in Greece?
Greek Online Courses about Food Tourism!
Want to get involved professionally to Gastronomy tourism? Before doing anything else, check out our complimentary short courses below! Do you want to know where to start ? Are you curious about Greece's role on the global scene of gastronomic tourism? Do you want to find out how Gastronomic tourism is developing in Greece today? Do you want to learn how you can capitalize on this rising business segment? Watch today our two free online courses. offered in the Greek language by the World Food Travel Association and Maria Athanasopoulou, an Ambassador of the WFTA in Greece.
Ελληνικά online courses για το Γαστρονομικό τουρισμό
Θέλετε να ασχοληθείτε επαγγελματικά με το Γαστρονομικό τουρισμό? Πριν κάνετε οτιδήποτε άλλο, ενημερωθείτε σχετικά! Θέλετε να μάθετε από πού πρέπει να αρχίσετε? Θέλετε να γνωρίσετε κάποιες παραπάνω λεπτομέρειες για το ρόλο της Ελλάδας στην παγκόσμια σκηνή του γαστρονομικού τουρισμού? Θέλετε να δείτε πως αναπτύσσεται ο Γαστρονομικός τουρισμός στην Ελλάδα σήμερα? Θέλετε να μάθετε αν είναι ένας ανερχόμενος επιχειρηματικά τομέας? Παρακολουθήστε σήμερα δυο δωρεάν online courses στα ελληνικά, από την ambassador της WFTA στην Ελλάδα, Μαρία Αθανασοπούλου - H Μαρία Αθανασοπούλου είναι ambassador της World Food Travel Association στην Ελλάδα:
1. Gastronomic tourism and Greece
1. Γαστρονομικός Τουρισμός και Ελλάδα
by World Food Travel Association & Maria Athanasopoulou
2. The Role of Greece On the World Stage of Gastronomic Tourism
2. Ο Ρόλος Της Ελλάδας Στην Παγκόσμια Σκηνή Του Γαστρονομικού Τουρισμού
by World Food Travel Association & Maria Athanasopoulou
The First FoodTreX London Food Travel Innovation Summit was a huge success according to delegates see more
The FoodTreX London | Food Travel Innovation Summit that took place on Sunday, November 4 was a huge success according to the 107 delegates from 31 countries who attended, with 9 out of 10 delegates saying they would attend the next FoodTreX London event. The ten speakers shared their knowledge and insight about innovating topics that impact the food tourism industry, such as 5G communications and wayfinding, virtual reality and marketing, the customer journey and foodservice expectations, entrepreneurism, special diets, developments in social media marketing, sustainability and food packaging waste reduction, technology innovations in wine tourism, and current trends and issues in food tourism.
Coming up next year in 2019, the World Food Travel Association will produce regional food travel summits Pamplona, Spain, and Thessaloniki, Greece, as well as an online food travel summit. The Association will also repeat the Food Travel Innovation Summit in London on Sunday, November 3, 2019, the day before the world-renowned World Travel Market begins.
New Eat Well Travel Better Podcast featuring Javier Albarracin on Halal Tourism see more
Just released! Our latest episode #15 of Eat Well Travel Better: The Business of Food Travel Podcast, featuring Javier Albarracin.
In this episode, Halal food and travel expert Javier Albarracin, with Barcelona Halal Services, talks about Halal travel and how it's not a trend, but it's the preference of 1.6 billion consumers around the world. He shares why Halal isn't just about religious preferences and why it is an important concept to understand by foodservice professionals. He also recounts his views on how food and drink can be used to build bridges between disparate cultures.
In this episode you'll learn:
- How people take their own behaviors and preferences with them when they travel.
- Why special diets are here to stay. The preference for Halal is growing quickly, even among non-Muslims.
- Halal isn't just about religious preferences, it's also a way to guarantee the origin of foods and protect food safety
- Why it's so hard to reproduce a taste of place after you've traveled home from the place
- How gastronomy and music are two universal languages
- How gastronomy can build bridges
World Food Travel Association announces newest Advisor Traveling Spoon's Aashi Vel see more
The World Food Travel Association is pleased to introduce today its newest member of the Board Advisors, Aashi Vel, with Traveling Spoon. Aashi is originally from India, and has been living in the United States for over 20 years.
Aashi was an industrial designer for over 11 years and has designed several award-winning consumer and medical products. She has always had a deep passion for food and travel and decided to pursue an MBA from the University of California-Berkeley to start a food company. Before starting business school, she was in Mexico on vacation and struggled to find authentic Mexican cuisine. One day on her way to a restaurant, she passed a local Mexican woman’s home. She saw her cooking and wished she could eat at her home and hear her stories instead of just visiting a restaurant. This was the genesis of her food tourism company Traveling Spoon, which provides travelers with private and authentic food experiences in people's homes around the world. It also gives local hosts the opportunity to become micro-entrepreneurs, making money doing what they love - cooking, eating and sharing their culture.
Aashi is delighted to become a member of the Association's community. She believes food allows people to truly open up and share stories. It is the catalyst to foster a meaningful connection to the local culture. She is determined to make the world a smaller place by connecting travelers to amazing locals so that they can better understand each other’s culture – the true power of travel.
Aashi's favorite food/beverage destinations are Japan, Thailand and India. She admires Japanese chefs' dedication to perfecting their craft. She still remembers how artfully a ramen chef put together every bowl of ramen in Tokyo at his 8-person restaurant bar that was devoted to only serving ramen. The balance of flavors in Thai dishes from laap pla duk, a Northern Thai minced catfish salad to pla kapong neung manao, steamed whole fish in a fresh lime, garlic, and chili sauce scintillate her taste buds. The variety of flavors (Indian food in the US tends to be Northern Indian but each state of India has a distinctive cuisine) and the health benefits of Indian food is something she is excited to educate people about.
She chose to become part of the World Food Travel Association family to be able to better provide entrepreneurs with advice on starting their own businesses, as well as to promote gastrodiplomacy around the world. Aashi also co-hosts the Association's Eat Well Travel Better Podcast with the Association's Founder and Executive Director Erik Wolf. As a member of the Board of Advisors, Aashi is also a Certified Ambassador of the Association.
Jane Connelly posted an articleErik Wolf addresses FoodTreX London November 4 with State of the Food & Beverage Tourism Industry see more
Erik Wolf, founder of the food tourism industry and of the World Food Travel Association, will kick off the FoodTrex London | Food Travel Innovation Summit on Sunday, November 4, with a preview of findings from the Association's newest State of the Food & Beverage Tourism Report (publication date: January 2019).
The food tourism industry's founder and Executive Director of the World Food Travel Association will kick things off and set the tone for the Summit. Then he'll bring you up to speed with initial findings from research taking place right now, in anticipation of the Association's 2019 State of the Food & Beverage Travel Industry Report, which will be published in January 2019. FoodTreX London delegates will benefit by getting a preview and early access to the information, a full two months before its public release.
Learn how the food and beverage tourism industry is changing right before your eyes, and what you can do to prepare for the changes happening both right now and next year.
Speaker: Erik Wolf, Executive Director and Founder, World Food Travel Association
Session tags: food tourism, industry, trends, data, research, demographics, psychographics, strategy
Latest episode! Eat Well Travel Better: The Business of Food Travel Podcast featuring Alison Burgh see more
Just released! Our latest episode #14 of Eat Well Travel Better: The Business of Food Travel Podcast, featuring Alison Burgh.
In this episode, tourism development consultant Alison Burgh talks with us about the importance of cultivating a sense of community, why creating a unique and memorable experience is a critical part of getting food tourism right, and why you can't worry about doing what is expected of you. She cites examples in Jamaica and Belize to illustrate her points.
In this episode you'll learn:
- Why developing a sense of community is critical in food tourism
- Why creating a unique and memorable experience is a critical part of getting food tourism right
- Why you can't worry about doing what is expected of you - just follow your heart
After 1 Year, Eat Well Travel Better Podcast Garnering 100+ Listeners/Month see more
Our Eat Well, Travel Better: The Business of Food Travel podcast launched in August 2017. Just in the 12 months since launch, we've been fortunate to count over 1200 listeners (100+/month) from all over the world. Our listeners typically come from the food, beverage, travel, hospitality, and media industries.
We'd like to thank all of our interviewees for taking the time to share their fascinating stories. And we'd like to thank our listeners as well. We appreciate your interest and support. The Association would also like to extend a special thank you to the podcast's co-host Aashi Vel, without whom it would not be the great show it is today.
A big thank you to our industry for all your support!
New to our podcast?
Think you might want to appear on a future show?
World Food Travel Association Announces New Industry Definition of Food Tourism see more
What do we really mean when we say "food travel" or "food tourism"? It is this simple:
"Food tourism is the act of traveling for a taste of place in order to get a sense of place."
As our industry is rapidly evolving, professionals, academics and others continue to put forward their own definitions of food tourism, culinary tourism and gastronomy tourism (these phrases are synonyms).
We've noticed over the years that the definition of "food tourism" has been getting more and more complicated. For some organizations, traveling a certain distance or overnighting in a lodging property is often required for the activity to be regarded as "tourism." But that ignores any locals who travel across a city for a new food or beverage product or experience. Some people don't believe beverages should be included in "food tourism." Some people find the use of "food" too banal, and prefer culinary tourism or gastronomy tourism. For others, they think of gourmet or agricultural offerings, when they hear the word "food." These are overly complicated attempts to explain the simplest concept, "Food tourism is the act of traveling for a taste of place in order to get a sense of place." You can always dissect the definition further, but there is simply no easier way to explain the act of traveling to experience unique food and beverage products and experiences.
Simple is always best.
FOOD TOURISM & 5G: IT'S RIGHT AROUND THE CORNER Learn more at FoodTreX London on November 4 see more
Food Tourism and 5G are poised to be perfect partners. But how many of us are ready for what 5G holds in store? In fact, what is 5G even and what does it mean for your business or destination? At FoodTrex London | Food Travel Innovation Summit on Sunday, November 4, come hear from an industry expert who is already getting ready to implement 5G solutions in their area.
Destinations need to be competitive, and when it comes to food and drink, there's no exception. Still, how can a newer destination compete with a highly-regarded food culture that is hundreds, if not thousands, of years old? Technology is one way to stay ahead and 5G is one of those technologies you need to know about to get the advantage. In this session, Kathryn Davis, Head of Tourism at Visit Bristol, will share the plans for the West of England's ambitious 5G tourism development plans, which is being heralded as a pilot project for other 5G tourism projects in the UK. Kathryn will explain how the region got to where it is, what the strategy is for food tourism in the region, and the role that 5G can play in getting the West of England some well-deserved attention from food and beverage lovers.
If attracting more customers or visitors with rapidly-approaching 5G technology is of interest, this session is a must.
Session tags: food travel, 5G, 4G, mobile, smartphone, destination marketing, regional partnerships
120 Seconds to Change the World: Pierre Thiam from GLP Films on Vimeo. see more
GLP Films Launches 10-Part Video Series with Food Travel Story
GLP Films celebrates their 10th Anniversary with the launch of an inspiring new video series spanning a decade of work. “120 Seconds to Change the World” is an ambitious collection of ten new videos aimed to celebrate and inspire through the untold stories of the change-makers behind GLP's most impactful films. Video number two in the series features world renowned chef, Pierre Thiam.
Chef Pierre Thiam is a citizen of two worlds—born in Senegal, it wasn't until the kitchens of Brooklyn, NY that he found his stride. This story reveals how a Senegalese chef shattered cultural stigmas around men in the kitchen while also managing to introduce an often overlooked African cuisine and culture to the world stage through the universal language of food.
New videos in the 10-part series will be released each month from August 2018 through May 2019. Visit GLP Films now or follow #120secondstochangetheworld for the latest videos.
Watch “120 Seconds to Change the World with Pierre Thiam” below:
Lucky 7 reasons why you should attend FoodTreX London | Food Travel Innovation Summit on November 4 see more
By now, you've probably heard that we are hosting the FoodTreX London | Food Travel Innovation Summit on Sunday, November 4.
This is the day before World Travel Market begins, for those of you attending that event.
FoodTreX is our new event brand and the name stands for "Food Travel Excellence".
We know there are a lot of conferences, so we've compiled a list of the top reasons we think you should attend FoodTreX London on November 4:
- New information. The content is about innovation in food tourism, and NOT a repeat of what you've seen or heard elsewhere. Also, the content you'll hear at FoodTreX will not be repeated at World Travel Market.
- New ideas. New information helps you to think of new ideas to help you get or stay ahead. You need new ideas to grow your business.
- Quality networking. Meet leading food travel industry influencers. Introduce yourself, present your business, create new partnerships.
- Intimate setting. Our goal is quality not quantity. Ticket sales are limited. And in an intimate group, it's easier to meet the people you want.
- Convenience. Piggybacked with World Travel Market. No need to spend extra money or time on another trip.
- Food Travel Matters. 93% of visitors engage in some kind of unique or memorable food/drink experience other than eating out. Don't be left out of this profitable market segment.
- Food Travel is Changing. You can't just put a list of restaurants on your website or organize a food event. You need to know who to reach out to, and how to do it in order to be as effective as possible and capture more customers or visitors.
BONUS REASON. Affordable. Other London conferences are in the £695-795 per day range. We don't think quality education and networking should have to cost that much.
FoodTrex registration is only £395 (plus VAT).
Come join us for great information, great networking and a lot of fun! Remember, FoodTreX won't be recorded so you'll need to attend in person if you want access to this fantastic content!
If you're curious and want to learn more or register, click here: