event

  • Erik Wolf posted an article
    Sessions announced for FoodTreX Global | Online Food Travel Summit April 17-18 see more

    The FoodTreX Global | Online Food Travel Summit is back and taking place this year on April 17-18. So far, 9 fantastic sessions have been scheduled over two days. One day is oriented towards businesses and entrepreneurs, while the second day is oriented more towards destination marketers and governments. Everyone (trade, media, academic, consumer, etc.) is welcome to attend either day or both days. FoodTreX Global is produced by the World Food Travel Association, the world's leading authority on, and oldest organization devoted to, food and beverage tourism.

     

    Learn More & Register Now

     

    So far confirmed sessions and speakers include: 

    Day 1, April 17, 2019, Entrepreneurship & Business Focused

    What Matters Today in Food Tourism, Erik Wolf, World Food Travel Association (Portland | London | Barcelona)

    What is the Undeniable Value of Social Responsibility in Food Tourism? Chantal Cooke, Passion for the Planet (United Kingdom)

    How to Set the Tone for Your Visitors' Experience, Concetta D'Emma, Unconventional Breakfasts (Italy)

    Why Meeting Your Food-Loving Customers Expectations Is Your Next Best Marketing Tool, Eskerne Falcon, Discover San Sebastian (Spain)

     

    Day 2, April 18, 2019, Destination Marketing Focused

    What is Food Sport & What Can it Offer Destinations? Mike McCloud, MMA Creative (USA)

    How a Sustainable Food/ Beverage Tourism Strategy Can Work for Destinations, World Food Travel Association (Portland | London | Barcelona)

    What Destinations Should Be Doing Differently With Social Media, Shonette Laffy, Destination Bristol (United Kingdom)

    How Rural Areas Can Attract More Visitors, Olivia Duff, Headfort Arms Hotel & Boyne Valley (Ireland)

    How To Differentiate Your Destination With Its Immigrant Culinary Cultures, Donna Keren, NYC & Company (USA) 

     

    Learn More & Register Now

     

    Pricing is only US$59 for one day or US$99 for both days. Members and Certified Ambassadors of the World Food Travel Association check in your Members Area once logged in for your discount codes.

     

    It is also worth mentioning that the second day of FoodTreX Global overlaps with World Food Travel Day, a virtual event designed to draw attention to preserving and promoting local culinary cultures around the planet, and an important area in need of attention, according to findings from industry experts interviewed in the World Food Travel Association's 2019 State of the Food Travel Industry Report. Learn about World Food Travel Day and what you can do go be involved.

     

  • Erik Wolf posted an article
    FoodTreX Pamplona (February 21-22) Final Program Announced see more

    The final program for FoodTreX Pamplona has just been announced. You can download it here (both Spanish and English-language versions are available).

    View the Program Now

    Join us February 21-22 in Navarre, Spain for FoodTreX Pamplona, the most important gastronomy tourism trade conference that is held in Spain.  A fundamental objective of the Second International Conference on Gastronomy Tourism, FoodTrex Pamplona, is to bring you speakers, tools, ideas and best practices to develop products that visitors want, and to learn how to promote products and experiences to visitors in the best possible way. As one of the food tourism industry’s leading events for the trade, you’ll meet leaders, experts, influencers and practitioners from all around the world, who will present ideas to help grow your business and improve the experiences you offer.

    Better gastronomy-oriented businesses and experiences can bring more visitors, more income and local taxes, better community development, and more product exports. This is a critical discovery identified by expert panelists in the 2019 State of the Food Travel Industry Report by the World Food Travel Association. Without the proper direction and planning however, a destination's food tourism potential may remain untapped, or fall into an unsustainable pattern that undermines its future. The goal should be to provide meaningful food and drink related experiences that give visitors a true taste of your destination and create raving fans, convinced guests who will continue to promote your product or destination long after they depart. Attend FoodTreX Pamplona to get the proper direction you need to succeed, including answers to questions such as:

    • How to identify opportunities and define achievable objectives.
    • How to create an effective development strategy.
    • How to involve all the actors in the development strategy.
    • How to create Gastronomic Tourism experiences.
    • How to reach the customer.
    • How to adapt to the market.
    • What are the latest trends and fashions embraced by food lovers.

    Over 25 confirmed speakers for the two-day conference include:

    • Erik Wolf, World Food Travel Association, USA.
    • Marc Crothall, Food Tourism Board and Scottish Tourism Alliance, Scotland, UK.
    • Dra. Luisa Puppo, Ligucibario, Italy.
    • Chantal Cooke, Passion for the Planet, UK.
    • Clara Bosh, Ruta del Vino Somontano, Spain.
    • Sophie Cassis, Green Haven Gardens and Le Bon Goût Frais des Îles de la Madeleine, Québec, Canada.
    • Margarita Calleja, Extremadura Turismo, Spain.
    • Kathryn Davis, Visit Bristol, UK.
    • Antoni Aguiló. Fra Roger Association for Food and Culture, Menorca, Spain.
    • Kosuke Nakamori, Manager, Japan National Tourism Organization, Japan.

    If you're in the area, or if food tourism in Spain is important to you, you cannot afford to miss this major industry event.

    Will we see you February 21-22 in Navarre, Spain

    Register Now for FoodTreX Pamplona

    FoodTreX Pamplona is kindly supported by:

  • World Food Travel Association posted an article
    Join us February 21-22, 2019 for FoodTreX Pamplona, in Navarre, Spain. see more

    Join us February 21-22 in Navarre, Spain for FoodTreX Pamplona, the most important gastronomy tourism trade conference that is held in Spain.  A fundamental objective of the Second International Conference on Gastronomy Tourism, FoodTrex Pamplona, is to bring you speakers, tools, ideas and best practices to develop products that visitors want, and to learn how to promote products and experiences to visitors in the best possible way. As one of the food tourism industry’s leading events for the trade, you’ll meet leaders, experts, influencers and practitioners from all around the world, who will present ideas to help grow your business and improve the experiences you offer.

    Better gastronomy-oriented businesses and experiences can bring more visitors, more income and local taxes, better community development, and more product exports. This is a critical discovery identified by expert panelists in the 2019 State of the Food Travel Industry Report by the World Food Travel Association. Without the proper direction and planning however, a destination's food tourism potential may remain untapped, or fall into an unsustainable pattern that undermines its future. The goal should be to provide meaningful food and drink related experiences that give visitors a true taste of your destination and create raving fans, convinced guests who will continue to promote your product or destination long after they depart. Attend FoodTreX Pamplona to get the proper direction you need to succeed, including answers to questions such as:

    • How to identify opportunities and define achievable objectives.
    • How to create an effective development strategy.
    • How to involve all the actors in the development strategy.
    • How to create Gastronomic Tourism experiences.
    • How to reach the customer.
    • How to adapt to the market.
    • What are the latest trends and fashions embraced by food lovers.

    Over 25 confirmed speakers for the two-day conference include:

    • Erik Wolf, World Food Travel Association, USA.
    • Marc Crothall, Food Tourism Board and Scottish Tourism Alliance, Scotland, UK.
    • Dra. Luisa Puppo, Ligucibario, Italy.
    • Chantal Cooke, Passion for the Planet, UK.
    • Clara Bosh, Ruta del Vino Somontano, Spain.
    • Sophie Cassis, Green Haven Gardens and Le Bon Goût Frais des Îles de la Madeleine, Québec, Canada.
    • Margarita Calleja, Extremadura Turismo, Spain.
    • Kathryn Davis, Visit Bristol, UK.
    • Antoni Aguiló. Fra Roger Association for Food and Culture, Menorca, Spain.
    • Kosuke Nakamori, Manager, Japan National Tourism Organization, Japan.

    If you're in the area, or if food tourism in Spain is important to you, you cannot afford to miss this major industry event.

    Learn more and register here.

     

  • Erik Wolf posted an article
    Lucky 7 reasons why you should attend FoodTreX London | Food Travel Innovation Summit on November 4 see more

    By now, you've probably heard that we are hosting the FoodTreX London | Food Travel Innovation Summit on Sunday, November 4.

    This is the day before World Travel Market begins, for those of you attending that event.

    FoodTreX is our new event brand and the name stands for "Food Travel Excellence". 

    We know there are a lot of conferences, so we've compiled a list of the top reasons we think you should attend FoodTreX London on November 4:

     

     

    1. New information.  The content is about innovation in food tourism, and NOT a repeat of what you've seen or heard elsewhere. Also, the content you'll hear at FoodTreX will not be repeated at World Travel Market. 
    2. New ideas.  New information helps you to think of new ideas to help you get or stay ahead. You need new ideas to grow your business.
    3. Quality networking.  Meet leading food travel industry influencers. Introduce yourself, present your business, create new partnerships.
    4. Intimate setting.  Our goal is quality not quantity. Ticket sales are limited. And in an intimate group, it's easier to meet the people you want.
    5. Convenience.  Piggybacked with World Travel Market. No need to spend extra money or time on another trip.
    6. Food Travel Matters. 93% of visitors engage in some kind of unique or memorable food/drink experience other than eating out. Don't be left out of this profitable market segment.
    7. Food Travel is Changing. You can't just put a list of restaurants on your website or organize a food event.  You need to know who to reach out to, and how to do it in order to be as effective as possible and capture more customers or visitors.

     

    BONUS REASON. Affordable. Other London conferences are in the £695-795 per day range. We don't think quality education and networking should have to cost that much.

    FoodTrex registration is only £395 (plus VAT).


    Come join us for great information, great networking and a lot of fun! Remember, FoodTreX won't be recorded so you'll need to attend in person if you want access to this fantastic content!

    If you're curious and want to learn more or register, click here:

    Learn More or Register for FoodTreX London November 4

  • Erik Wolf posted an article
    World Food Travel Association Announces New FoodTreX Brand for Food Travel Conferences see more

    Today the World Food Travel Association (WFTA) unveiled its new FoodTreX brand for its food travel conference series.

    The FoodTreX brand was created as the umbrella brand name for the Association’s food and beverage travel trade events. “There was a clear need to unify our event brands,” said Association Executive Director Erik Wolf. “Over the past 12 months we’ve supported or produced events in Spain, Greece and Australia, as well as our popular Online Food Travel Summit. We have more planned, including Singapore and Nepal. It was time to unite our various events under a common brand so we created FoodTreX.” FoodTreX stands for "Food Travel Experience".

    FoodTreX events are designed to last a single day and feature talks on topics relevant to the host market, delivered by industry experts.  FoodTreX events can focus on specific regions (e.g. Spain, Greece, Australia), specific topics (e.g. FoodTreX London | Food Travel Innovation Summit) or can also be held online (e.g. FoodTreX Global | Online Food Travel Summit). The next FoodTreX event will be FoodTreX London | Food Travel Innovation Summit, which will take place on Sunday, November 4, 2018.

    FOODTREX TARGET AUDIENCE

    The FoodTreX conference series is designed for food, beverage, travel and hospitality professionals, including:

    • Destination marketers and governments
    • Small business owners and entrepreneurs
    • Marketing managers and strategists
    • Branding, PR and advertising professionals
    • Product developers
    • Trainers and educators
    • Bloggers
    • People considering a career change
    • Students forging their career path
    • Any other professionals with an interest in food and beverage tourism

  • Erik Wolf posted an article
    Last Chance to Register: Online Food Travel Summit takes place next week see more

    The Online Food Travel Summit takes place next week! This is our industry's only Online Summit and is brought to you by the World Food Travel Association, the world's leading authority on food and beverage tourism.

    If you've been thinking about joining us, now is the time to register! 

    • 10 speakers
    • 9 sessions
    • 2 days
    • Countless ideas!

    LEARN MORE & REGISTER NOW


    If you can't join us on the days or times mentioned, you can playback the recording as much as you wish for up to 365 days after the event.


    Members can get the discounted member rate by logging in first and then registering for the sessions you wish. Non-member sessions are only US$15 each.


    Get an All Access Pass or combine Summit registration with Association membership for greatest savings.


    If you already registered, you will receive full instructions about how to login for your session(s) by this coming Sunday night at 23:00 (11:00 PM) US Pacific Time.


    This is an online event. You save the considerable time and cost of attending an in-person event.


    If you attend World Travel Market in London, save the date and join us the day before on Sunday, November 4 for our Food Tourism Innovation Summit.

    LEARN MORE & REGISTER NOW

    We hope to see you next week at the Summit!

  • Erik Wolf posted an article
    2018 FoodTrekking Awards Winners Announced by the World Food Travel Association see more

    The World Food Travel Association introduced the FoodTrekking Awards in 2015 to recognize the excellence of experience afforded to customers and visitors by industry stakeholders representing the various awards categories. Applications are processed by a panel of judges, who are experts in the various categories represented. Judges assess how well each applicant has met the criteria. Winners are announced publicly and receive a handsome color plaque and generous publicity from the Association.

    Learn more about the Awards and visit the main FoodTrekking Awards page.
     

    Presenting the 2018 FoodTrekking Awards Winners

     

    BEST BEER EXPERIENCE

    1st Place: Bell's Brewery (Comstock and Kalamazoo, Michigan, USA) 

    Runner Up: Kiuchi Brewery (Naka, Japan) 

     

    BEST FOOD/BEVERAGE TOUR OPERATIONS (LAND)

    1st Place: Lip Smacking Foodie Tours (Las Vegas, Nevada, USA) 

    Runner Up: Naturalwalks (Catalonia)  

     

    BEST FOOD/BEVERAGE TOUR OPERATIONS (WATER)

    1st Place: Bon Beer Voyage (Beercation Cruises)   

     

    BEST FOOD TRAVEL BLOGGER

    1st Place: Taste of Adventure Blog by Krystal Hauserman    

     

    BEST FOOD TRAVEL JOURNALIST

    1st Place: Veruska Anconitano

     

    BEST COOKING SCHOOL/CLASS

    1st Place: African Relish (Prince Albert, Western Cape, South Africa) 

    Runner Up: Food Playground (Singapore)

     

    BEST FARM OR FARMERS’ MARKET EXPERIENCE

    1st Place: London Borough Market 

    Runner Up: Reading Terminal Market (Philadelphia, Pennsylvania, USA) 

     

    BEST FOOD/BEVERAGE DESTINATION EXPERIENCE

    1st Place: Canada's Food Island, (Prince Edward Island, Canada )

    Runner Up: Santa Fe, New Mexico, USA 

     

    BEST RETAIL/GROCERY EXPERIENCE

    1st Place: Eataly (Worldwide) 

    Runner Up: La Grande Epicerie (Paris, France)

     

    BEST FOODIE LODGING EXPERIENCE

    1st Place: The Leela Palace (Udaipur, Rajasthan, India) 

    Runner Up: The Louise (Barossa Valley, Australia) 

     

    BEST FOODSERVICE EXPERIENCE FOR VISITORS

    1st Place: Ristorante Grotta Palazzese (Polignano a Mare, Italy) 

    Runner Up: El Farallon (Los Cabos, Mexico) 

     

    BEST FOOD/BEVERAGE EVENT EXPERIENCE

    1st Place: Mistura (Lima, Peru) 

    Runner Up: Salon de Chocolate (Quito, Ecuador)

     

    BEST FOOD TRAVEL TECHNOLOGY

    1st Place: Bitemojo 

     

    BEST WINE EXPERIENCE

    1st Place: Bodegas Torres (Spain)

    Runner Up: Willamette Valley Vineyards (Turner, Oregon, USA) 

     

    2019 Applications Open August 1

    Applications for the 2019 FoodTrekking Awards will open on August 1, 2018 and close on September 15, 2018. Winners will be announced in London at the Food Tourism Innovation Summit on November 4, 2018. New for 2019, the World Food Travel Association has partnered with World Travel Market (WTM) to administer the Best Culinary Destination award, part of the Market’s new awards program. The Food Tourism Innovation Summit takes place the day before WTM opens to the trade at London’s ExCel Centre

  • Erik Wolf posted an article
    The World Food Travel Association is currently recruiting volunteers for upcoming events see more

    The World Food Travel Association is currently recruiting volunteers for its Online Food Travel Summit (Online, April 24-25) and its Innovation Summit (London, November 4).

    We offer two kinds of volunteering opportunities: Planning Committee (in advance of an event) and On Site (day of event):

    Planning Committee (in Europe, called Scientific Committee)

    We seek volunteers with skills in marketing, sales, sponsorships, media relations, social media, SEO, project management and event management to serve on our event planning committee. Prior experience is not required, but is highly desirable. The committee holds biweekly conference calls until 10 weeks before the event, when we switch to weekly conference calls. Volunteers are expected to attend 75% of calls or meetings, and are required to use our team collaboration system for committee communications. Volunteering means that you donate your time and skills for the benefit of the project, and consequently, no volunteer roles are paid. You will receive a Volunteer Roles & Responsibilities document once you become a volunteer. Active volunteers who perform duties as agreed on in advance in our the roles and responsibilities document will receive free admission to the event, recognition on the event's page on our website, and public recognition at or during the event itself. Additional benefits are at the discretion of the Association.

    On Site (Innovation Summit only, London, November 4, 2018)

    We seek volunteers with people skills. You might be checking people in and providing name badges, troubleshooting someone who has lost an item, or helping speakers acclimate to the stage and room, just as a few examples. Prior experience is not required, but is highly desirable. The general rule is 1 hour off (free) to attend the event for every hour worked. Volunteers receive complimentary event registration, recognition on the event's page on our website, and public recognition at or during the event itself. Additional benefits are at the discretion of the Association.

    Read Event FAQs Here Apply as a Volunteer Now

     

  • Erik Wolf posted an article
    Speak at an 2018 World Food Travel Association event. see more

    Are you a speaker with a compelling story to share? We have opportunities for compelling speakers to deliver presentations on a variety of topics, from how-to talks, to stories of personal transformation, innovation and more. We've now finalized the details for our 2018 event line-up. which includes in-person and online events. If you might be interested, learn more and apply on our Events page:
     

    SPEAK AT AN UPCOMING EVENT

  • Erik Wolf posted an article
    2018 FoodTrekking Awards by the World Food Travel Association see more

    Applications open October 1 for the World Food Travel Association's 2018 FoodTrekking Awards for excellence in food and beverage tourism. Now in their third year, the FoodTrekking Awards recognize business and destination excellence in food and beverage tourism.  Applications will close on November 19, 2017, when the judges begin to process the entries. Winners will be announced on January 4, 2018. Applications prepaid by September 30 will receive EARLY ACCESS to the application on September 30, plus a Word document of application questions for easier offline preparation of your answers.

     

    The FoodTrekking Awards recognize excellence in the following 14 food and beverage tourism industry categories:

    • BEST FOODIE DESTINATION EXPERIENCE
    • BEST FOOD/BEVERAGE TOUR OPERATIONS (LAND)
    • BEST FOOD/BEVERAGE TOUR OPERATIONS (WATER)
    • BEST BEER EXPERIENCE
    • BEST FOODSERVICE EXPERIENCE FOR VISITORS
    • BEST FOODIE LODGING EXPERIENCE
    • BEST FOOD/BEVERAGE/TRAVEL MEDIA PROFESSIONAL
    • BEST WINE EXPERIENCE
    • BEST FOOD/BEVERAGE/TRAVEL BLOGGER
    • BEST FARM/FARMERS’ MARKET EXPERIENCE
    • BEST RETAIL & GROCERY EXPERIENCE
    • BEST COOKING/BEVERAGE CLASS/SCHOOL
    • BEST FOOD & BEVERAGE EVENT EXPERIENCE
    • NEW FOR 2018! BEST FOOD TRAVEL TECHNOLOGY

     

    SIGN UP NOW

     

    The FoodTrekking Awards are another first pioneered by the World Food Travel Association. Every so often, you might hear about an award for a foodie destination or maybe a tour operator, or an award for local excellence, but many of these awards are inconsistent, unspecialized or are limited to local value. The World Food Travel Association is the world's leading authority on food and beverage tourism and uniquely qualified to administer a global competition that recognizes excellence in food and beverage tourism. Read more about the history of food tourism and food tourism industry founder Erik Wolf. Or learn more about the awards and peruse past winners. Pictured left is Eko Snails Garden, a 2017 FoodTrekking Awards winner in the Farms/Farmers Markets category
     

    HOW TO APPLY

    Application pricing is US$275 for destination marketing organizations and US$125 for all other categories. Current premium members of the World Food Travel Association should use discount codes available in the online member community. Businesses interested in applying can learn more here or sign up now.

     

     

    SIGN UP NOW

     

    QUESTIONS?

    Are you new to the FoodTrekking Awards or just have a few questions? Start with the Awards FAQ in our Association's support portal here. The FAQ page answers the most common questions about the application process, cost, eligibility, deadlines and of course, terms and conditions. Still have a question? Open a support ticket. We'd love to hear from you!

  • Erik Wolf posted an article
    Book Release: Secrets to Successful Events for Food Events & Festival Planners see more

    Just in time for summer, author Lynn Fuhler has released two essential how-to guides for festivals and event planners. While each guide showcases how to organize, promote and manage events, they specifically address events targeting food tourists - people who are passionate about food, wine and beer and are willing to travel great distances to enjoy the experience.

    In the first book, Fuhler, the former tourism director of Clearwater Beach, Fla., has incorporated ways food tourism event organizers can work with the hospitality industry and destination marketing organizations. The ensuing results can be an official host hotel sponsorship package, added publicity, increased attendance, a more relevant audience, a boost to the local economy and more dollars raised for charity*. This manual logically walks organizers through each step in the planning process. For instance, for those unfamiliar with the quirks of online ticketing, Lynn suggests what questions planners should ask and explains the subtle nuances of payment processing. Her second handbook geared toward those with some event experience is filled with sample contracts and forms for sponsorships, talent, vendors or concessions plus examples of bids for merchandise like tee shirts.

    Lynn is the former chairman of the all-volunteer Clearwater Jazz Holiday, then the largest free jazz festival in the Southeast U.S. She holds a travel and tourism degree from St. Louis University and is co-founder of Flying Compass, a marketing and creative design firm serving the hospitality industry. Her books, Secrets to Successful Events:  How to Organize, Promote and Manage Exceptional Events and Festivals and Secrets to Successful Events Resource Guide:  42+ Easy-to-Use Forms and Tools to Save You Time and Money are available on Amazon and through major booksellers.

    *The food and beverage industry plays a major role in events with more than nine out of 10 restaurants actively involved in charitable activities. Collectively one million U.S. restaurants are estimated to reach up to $3 billion each year in charitable contributions according to a Gallup poll released in August 2016.