entrepreneur

  • Erik Wolf posted an article
    Just Released! Podcast Episode #19 Christie Peters Skip the Easy Money see more

    Just released! In this episode #19 of Eat Well Travel Better, join us as we speak with Christie Peters, a former model, who left her modeling career to return to her hometown, Saksatoon, in the Canadian prairies, a land of opportunity, a kind of wild west, where innovative and passionate entrepreneurs can do more and innovate more quickly than in a bigger city. Today Christie is the successful Chef/Owner of The Hollows and Primal Pasta restaurants in Saskatoon, Canada. Through her unconventional sourcing and matching of the ingredients found in the harsh climate of the province of Saskatchewan, Christie has been able to achieve a remarkable level of recognition in just a few short years. 

    In this episode you'll learn:

    • Make it nice or make it twice
    • Why slow and steady wins the race
    • Why you should skip the easy money
    • How waste is money
    • Watching the small details can add up to big savings
    • What you can do to avoid paying for advertising
    • What you can do to avoid having to repeat tasks


    LISTEN NOW:

     

  • Erik Wolf posted an article
    Just Released! Podcast Episode 16: Chantal Cooke - Stop Listening to Other People see more

    Just released! Our latest episode #16 of Eat Well Travel Better: The Business of Food Travel Podcast, featuring Chantal Cooke.

    In this episode, join us as we speak with Chantal Cooke, publisher of Passion for the Planet, and a noted influencer on the subjects of sustainability, and vegetarian and vegan travel. She hosts the Passion for the Planet website and online radio station. Chantal shares with us her thoughts on how and why food-loving travelers are changing their diets and why she thinks you should stop listening to the advice of others.

     

    In this episode you'll learn:

    • How the food tourism industry is behind the times, and why you are missing an important opportunity
    • Why more people than ever are looking for meat-free dishes
    • How traditions move on (and rightly so)
    • How vegetarian food can also please meat-eaters
    • Why restaurant and hotel chefs are actually being prevented by their owners from innovating with vegetarian and vegan cuisine
    • Why we should stop listening to others and start listening more to ourselves

    LISTEN NOW

     

  • Jane Connelly posted an article
    Musings of a Millennial: Beer, Motorcycles & Gastrodiplomacy at FoodTreX London see more

    A young, influential entrepreneur will share his inspiring story of adventure, innovation, and success. His journey has been nothing short of amazing. Get inspired at FoodTrex London | Food Travel Innovation Summit on Sunday, November 4th.


    SESSION DESCRIPTION

    Fraser Doherty “aka Jam Boy” is a successful serial entrepreneur. He is also a millennial and an influencer. His career started when he turned his grandmother’s jam recipe into the popular SuperJam product sold in supermarkets around the world. His latest venture is Beer52, the world’s largest beer club, which was first inspired by a motorcycle journey. Today 65,000 subscribers relive the team’s monthly adventures through the beers they receive with their monthly Ferment magazine. Fraser and his team partner with tourism offices across Europe, the US and elsewhere, to inspire a growing audience to travel to places they otherwise may never go, like North Korea, where beer alone can help foster peace and understanding. Fraser’s work epitomises how marketing a destination effectively to a small, niche, audience is much more powerful than broadcasting generic messages to an untargeted audience. Fraser will share his insights and lessons learned, woven into an entertaining and inspiring story that is highly relevant to food or beverage travel professionals who seek to tell a story, create a brand and stand out in an ever-competitive market. Visit his website.

     

    Speaker: FRASER DOHERTY MBE "JAMBOY"

    Session tags: influencer, entrepreneur, beer, destination marketing, storytelling, branding, niche tourism

    LEARN MORE & REGISTER FOR FOODTREX NOW

  • Erik Wolf posted an article
    New! Eat Well Travel Better Podcast Episode 12: Tung Do - Just Do It see more

    Just released! Eat Well, Travel Better podcast episode 12.

    Tung Do is a Vietnamese-American whose family escaped to the US at the end of the Vietnam war in 1975 and settled in Texas. After spending 10 years as a securities trader, Tung returned to Vietnam in 2009 to do charity work just for one year. He fell in love with the country and decided to stay, eventually starting 4 different businesses there. The most successful business Tung runs in Vietnam is called XO Tours. An award-winning Vietnam tour company which offers unique city and food tours on scooters in both Ho Chi Minh City and Hoi An. Tung shares with us a number of valuable insights, not the least of which is to "Just Do It" - start your business even if you are scared and have no experience.

    Tung shares with us a number of valuable insights, not the least of which is to "Just Do It" - start your business even if you are scared or have no experience. You can listen to the podcast here:

  • Erik Wolf posted an article
    New Podcast | Episode 9: Jon Simon - The Lost Art of the Phone Call | World Food Travel Association see more

    Just released! Episode 9 of the Association's Eat Well, Travel Better: The Business of Food Travel podcast, featuring Jon Simon. Jon is a serial entrepreneur and the founder of Pieminister, a small group of restaurants and cafes in southern and western United Kingdom, focused on serving the savoury pie, which everyone in the UK and Commonwealth knows all too well. Recently Jon co-founded Good Sixty, an online platform which brings together the best of the best, of food retailers and artisan producers, allowing people to either buy local groceries or amazing produce from across the UK and have it delivered to their door. Jon talks about what he learned from the time he co-founded Pieminister, and how he's applying that to his new business ventures.

    In this episode you'll learn:

    1. Why it's important to find and then share the stories about the area as well as the products and the people
    2. What goes into an area's "signature dish"
    3. How to motivate yourself to get started on a food tourism project of your own
    4. The destination marketing opportunity today for secondary and tertiary destinations
    5. Think about and develop unexpected food & beverage experiences
    6. The three things that make food travel memorable

    Resources mentioned in this episode:

    Tools of Titans (book)

     

  • Erik Wolf posted an article
    Webinar April 24: Peering into the Food Tourism Future by Erik Wolf World Food Travel Association see more

    Peering into the Food Tourism Future

    This webinar is session 1 and part of the Online Food Travel Summit.


    LEARN MORE & REGISTER

    DATE & TIME
    Tuesday, April 24, 2018 at 09:00-09:45 in Portland (17:00-17:45 in London)

    Unlike all other sessions, this session will NOT be recorded for future playback. There is no charge for this session, but registration is required and space is limited. All other sessions are only US$15 each or get an All Access Pass for greatest savings.
     

    SPEAKER
    Erik Wolf, Executive Director
    World Food Travel Association
    Portland, Oregon, USA

     

    READ SPEAKER BIOGRAPHY

     

    DESCRIPTION

    Food tourism industry founder and World Food Travel Association Executive Director Erik Wolf leads this lively session. What can business owners, entrepreneurs, managers, strategists and destinations expect to see in food and beverage tourism over the next 12 months? Some of the Online Food Travel Summit's sessions give a peek into our industry's pressing issues, but there are still plenty of other topics that we need to take into consideration as we develop and promote our food and beverage products and experiences.

     

    READ MORE

     

    WHAT YOU'LL LEARN

    • Discussion of current trends & issues in the food & beverage tourism industry
    • A look at coming considerations for the food & beverage tourism industry

     

    SESSION BEST FOR

    • Marketing managers and strategists
    • Branding, PR and advertising professionals
    • Destination marketers and governments
    • Small business owners and entrepreneurs
    • Product developers
    • Trainers and educators
    • Bloggers seeking to do more
    • People considering a career change
    • Students forging their career path

     

    LEARN MORE & REGISTER


    IMPORTANT EVENT FACTS

    • This Summit includes 9 total sessions that cover best practices, how to's, and case studies, specifically for food and beverage tourism industry professionals.
    • All sessions are delivered in English.
    • You register and attend online like a webinar. No need to travel anywhere. Registrations close April 23. Space is limited for each session.
    • All registered delegates get 1-year access to a recording of each session you've purchased (excluding session 1). Even if your location or schedule mean that the session times are inconvenient for you, you can still access to the content later (although you'll miss the Q&A by not attending live)
    • This Summit is the world's only 100% online food and beverage tourism conference for trade professionals. It's our second major online conference (our first one took place in 2015).
    • Session 1 is offered free. Pricing is very affordable for all other sessions, only US$12 each for members (US$15 for non-members). Choose individual sessions or buy an All Access Pass for greatest savings. Non-members can bundle a new membership and All Access Pass for incredible savings!
    • Destination marketing organizations that are able to help with marketing can earn sponsorship status (no cash required). Get in touch to learn more.

     

    Also be sure to save the date for our Food Tourism Innovation Summit in London on Sunday, November 4, the day before World Travel Market begins.

  • Erik Wolf posted an article
    Webinar April 25: From Dream to Profitable Business: How to Make Your Food Tourism Idea Work see more

    From Dream to Profitable Business:
    How to Make Your Food Tourism Idea Work

    This webinar is session 7 and part of the Online Food Travel Summit.


    LEARN MORE & REGISTER

    DATE & TIME
    Wednesday, April 25, 2018 at 11:00-11:50 PDT (19:00-19:50 GMT)

     

    SPEAKERS
    Midgi Moore, Owner, Juneau Food Tours
    Juneau, Alaska, USA

     

    READ SPEAKER BIOGRAPHY

     

    DESCRIPTION

    Creating a food-/drink-/hospitality-related business isn't all about the food or drink. It's about being able to execute well on a plan. That includes building relationships, using the right tools, and knowing when to say no. Midgi Moore, CCTP, will discuss how she grew her simple blog into a successful food tour operation. In this session, she will discuss the importance of developing and executing an action plan, including tools and tips on negotiations, developing a business plan, growing smartly, and ensuring sustainability. We'll also look at examples of other smaller businesses that have succeeded in a similar capacity. If you are an aspiring entrepreneur looking to grow your passion into a productive business in food and beverage tourism, then this session is for you...

     

    READ MORE

     

    WHAT YOU'LL LEARN

    • How to take an idea from concept into action
    • How to create an action plan (including the components)
    • The importance of a business plan, including a lean canvas
    • Steps to take to increase your chances of profitability

     

    SESSION BEST FOR

    • Small business owners and entrepreneurs
    • Product developers
    • Trainers and educators
    • Bloggers seeking to do more
    • People considering a career change
    • Students forging their career path

     

    LEARN MORE & REGISTER


    IMPORTANT EVENT FACTS

    • This Summit includes 9 total sessions that cover best practices, how to's, and case studies, specifically for food and beverage tourism professionals.
    • All sessions are delivered in English.
    • You register and attend online like a webinar. No need to travel anywhere. Registrations close April 23. Space is limited for each session.
    • All registered delegates get 1-year access to recordings of the sessions you've purchased. Even if your location or schedule mean that the session times are inconvenient for you, you'll still get access to the content (although you'll miss the Q&A by not attending live)
    • This Summit is the world's only 100% online food and beverage tourism conference for trade professionals. It's our second major online conference (our first one took place in 2015).
    • Pricing is very affordable, only US$12 per session for members (US$15 for non-members). Choose to pay per session or buy an All Access Pass for greatest savings. Non-members can bundle a new membership and All Access Pass for incredible savings!
    • Sponsorships are available for only US$500 per session (limit one sponsor/session) and include session access for your co-workers, inclusion of your company name, logo and URL during the session, on the event page of the website and in our social media promotions. Let us know ASAP at help@worldfoodtravel.org to start getting maximum exposure.
    • Destination marketing organizations that are able to help with marketing can earn sponsorship status (no cash). Get in touch to learn more.

     

    Also be sure to save the date for our Food Tourism Innovation Summit in London on Sunday, November 4, the day before World Travel Market begins.

  • Erik Wolf posted an article
    Creating a Food Tourism Experience that Visitors Will Buy at the Online Food Travel Summit. see more

    Creating a Food Tourism Experience that Visitors Will Buy

    This webinar is session 6 and part of the Online Food Travel Summit.


    LEARN MORE & REGISTER



    DATE & TIME
    Wednesday, April 25, 2018 at 10:00-10:50 PDT (18:00-18:50 GMT)

     

    SPEAKERS
    Luisa Puppo, Manager, Ligucibario and
    Manager, LiguriabyLuisa blog
    Genoa, Liguria, Italy

     

     

     

    READ SPEAKER BIOGRAPHY

     

    DESCRIPTION

    The economic potential of experiential tourism for the further development of gourmet travel is significant. It's about being able to provide interactive food experiences which puts guests at the centre of a well-designed plot. That includes highlighting the USP (unique selling proposition) of the offer. Luisa Puppo will discuss how she planned successful experiential tourism itineraries and initiatives based on gastronomy. In this session, she will focus on the cultural and linguistic dimensions of the relationship with food tourists as drivers for competitiveness  She'll also look at best practices and case studies in experiential food tourism and provide checklists and operational tools to enhance the customer journey. This session is for destinations, accommodation facilities, restaurants, food manufacturers looking to build on their food cultural biodiversity and grow their food tourism appeal.  [continued]

     

    READ MORE

     

    WHAT YOU'LL LEARN

    • The three steps of the customer journey (and where experience fits overall)
    • How different cultural and linguistic lenses can affect visitor perception
    • What destinations, small business owners and entrepreneurs can do to increase their appeal to food lovers

     

    SESSION BEST FOR

    • Marketing managers and strategists
    • Branding, PR and advertising professionals
    • Destination marketers
    • Small business owners and entrepreneurs
    • Product developers
    • Students forging their career path

     

    LEARN MORE & REGISTER


    IMPORTANT EVENT FACTS

    • This Summit includes 9 total sessions that cover best practices, how to's, and case studies, specifically for food and beverage tourism professionals.
    • All sessions are delivered in English.
    • You register and attend online like a webinar. No need to travel anywhere. Registrations close April 23. Space is limited for each session.
    • All registered delegates get 1-year access to recordings of the sessions you've purchased. So even if your location means that the session times are not convenient for you, you'll still get access to the content (although you'll miss the Q&A by not attending live)
    • This Summit is the world's only 100% online food and beverage tourism conference for trade professionals. It's our second major online conference (our first one took place in 2015).
    • Pricing is very affordable, only US$12 per session for members (US$15 for non-members). Choose to pay per session or buy an All Access Pass for greatest savings. Non-members can bundle a new membership and All Access Pass for incredible savings!
    • Sponsorships are available for only US$500 per session (limit one sponsor/session) and include session access for your co-workers, inclusion of your company name, logo and URL during the session, on the event page of the website and in our social media promotions. Let us know ASAP at help@worldfoodtravel.org to start getting maximum exposure.
    • Destination marketing organizations that are able to help with marketing can earn sponsorship status (no cash). Get in touch to learn more.

     

    Also be sure to save the date for our Food Tourism Innovation Summit in London on Sunday, November 4, the day before World Travel Market begins.

  • Erik Wolf posted an article
    NEW! Podcast Episode 8: Amanda Niode - Making Food Travel Memorable see more

    Just released! Episode 8 of the Association's Eat Well, Travel Better: The Business of Food Travel podcast, featuring Amanda Niode. Amanda Niode is an internationally renowned environmental and climate change educator and communicator. Her work background is varied, handling environmental specialties and climate change for Indonesian government agencies, multinational corporations, consulting companies, academic institutions, civil societies and international organizations. Amanda was appointed as a visiting scholar at the Massachusetts Institute of Technology (MIT) in Cambridge, outside Boston in the United States, and she has also lived in the United States. Amanda also serves as an Ambassador of the World Food Travel Association in Indonesia.

    In this episode you'll learn:

    1. Why it's important to find and then share the stories about the area as well as the products and the people
    2. What goes into an area's "signature dish"
    3. How to motivate yourself to get started on a food tourism project of your own
    4. The destination marketing opportunity today for secondary and tertiary destinations
    5. Think about and develop unexpected food & beverage experiences
    6. The three things that make food travel memorable

    Resources mentioned in this episode:

    Trailing the Taste of Gorontalo (book)
    Omar Niode Foundation
    Will Write for Food (book) 

     

  • Erik Wolf posted an article
    Webinar April 25: Let's Get Digital — Maximizing Your Message in the Millennial Age see more

    Let's Get Digital — Maximizing Your Message in the Millennial Age

    This is the session 5 webinar, which takes place place during the Online Food Travel Summit.


    LEARN MORE & REGISTER



    DATE & TIME
    Wednesday, April 25, 2018 at 09:00-9:50 PST (17:00-17:50 GMT)

     

    SPEAKERS
    Kuvy Ax, Owner, ROOT PR, Boulder, Colorado, USA; and


    Alexandra Palmerton, Owner,  The 5th Sense, Denver, Colorado, USA

     

     

    READ SPEAKER BIOGRAPHY

     

    DESCRIPTION

    With millennials officially comprising the largest (and still growing) sector of food and beverage tourism, now it's more important than ever to speak their language. So if we know WHO we need to be talking to, all that we need to do now is to discover the HOW, WHEN, WHAT and WHERE, right? It sounds complicated, but it doesn't have to be. In this session, we'll dive into how to refine your messaging and target it to this emerging, growing group of potential customers. We'll cover media relations, social media, how to refine your online presence and much, much more. Let's get digital. [continued]

     

    READ MORE

     

    WHAT YOU'LL LEARN

    • How your very own customers (or visitors) have changed in the past few years
    • How marketing messages have needed to change for a changing market
    • How to refine your online messaging to appeal to a millennial generation
    • What tools are best for communicating with a millennial generation (hint: Facebook is on its way out!)

     

    SESSION BEST FOR

    • Marketing managers and strategists
    • Branding, PR and advertising professionals
    • Destination marketers and governments
    • Small business owners and entrepreneurs
    • Product developers

     

    LEARN MORE & REGISTER


    IMPORTANT EVENT FACTS

    • This Summit includes 9 total sessions that cover best practices, how to's, and case studies, specifically for food and beverage tourism professionals.
    • All sessions are delivered in English.
    • You register and attend online like a webinar. No need to travel anywhere. Registrations close April 23. Space is limited for each session.
    • All registered delegates get 1-year access to recordings of the sessions you've purchased. So even if your location means that the session times are not convenient for you, you'll still get access to the content (although you'll miss the Q&A by not attending live)
    • This Summit is the world's only 100% online food and beverage tourism conference for trade professionals. It's our second major online conference (our first one took place in 2015).
    • Pricing is very affordable, only US$12 per session for members (US$15 for non-members). Choose to pay per session or buy an All Access Pass for greatest savings. Non-members can bundle a new membership and All Access Pass for incredible savings!
    • Sponsorships are available for only US$500 per session (limit one sponsor/session) and include session access for your co-workers, inclusion of your company name, logo and URL during the session, on the event page of the website and in our social media promotions. Let us know ASAP at help@worldfoodtravel.org to start getting maximum exposure.
    • Destination marketing organizations that are able to help with marketing can earn sponsorship status (no cash). Get in touch to learn more.

     

    Also be sure to save the date for our Food Tourism Innovation Summit in London on Sunday, November 4, the day before World Travel Market begins.

  • Erik Wolf posted an article
    Recordings available from Online Food Travel Summit see more

    A huge thanks to the 264 delegates from 36 countries who attended our second annual Online Food Travel Summit, which took place April 24-25. Recordings were made and are available as follows:

    Sessions 1 and 9
    A member benefit and available to WFTA members only in the Members Area (one you're logged in, even if you did not register for the Summit)

    Sessions 2-8

    EXPLORE & PURCHASE AVAILABLE RECORDINGS

    If you attended but did not receive recording links:
    Links for sessions you purchased were sent out on May 2. If you did not receive, please check your spam folder. If you still do not have the recordings for sessions you purchased, then let us know at help (at) worldfoodtravel (dot) org. Remember, recordings of Sessions 1 and 9 are available only to current Association members from the Members Area once you're logged in.

    Any questions or problems?
    Let us know at help (at) worldfoodtravel (dot) org.

  • Erik Wolf posted an article
    World Food Travel Association's Eat Well Travel Better podcast with destination marketer Bill Baker see more

    Bill Baker's career in travel and tourism started with a domestic airline in Sydney, Australia over 40 years ago. After this first taste of a career in tourism, Bill moved to Australia's Hunter Valley, where his career in destination marketing really began. In those days, Hunter Valley had just ten wineries, one restaurant and no lodging. Today it’s one of the most famous wine tourism destinations in the world, with over 200 wineries, and dozens of hotels, resorts and restaurants.  Later Bill joined the Australian Tourist Commission and moved to New York where his team launched the very successful “Slip a Shrimp on the Barbie” campaign. Then later he moved to Los Angeles; Frankfurt, Germany; and London. During his journey around the world, he continued to develop and refine new approaches to branding and marketing destinations. Bill established Total Destination Marketing in 1994 in Australia, and began adapting what he had learned to benefit the marketing of cities and regions. He moved to the U.St. State of Oregon in 2000, where his focus has continued on the marketing and branding of small cities. His book, Destination Branding for Small Cities, has been a best seller in its category for over a decade. Last year, Bill worked in five countries and was the keynote speaker at the Inaugural  International Place Branding Association conference in London. Bill's destination marketing expertise is known around the world. In this episode, we speak with him to hear his take about place branding and food and beverage tourism.  Learn more about Bill here.

    In this episode you'll learn:

    1. How to coalesce a smaller community around its food and beverage assets
    2. What you need to watch to ensure that you always stay relevant
    3. How and why you need to share the story of a place in order to sell it
    4. How brand promise affects food traveler expectations - for better or worse
    5. How to create a win-win-win among local residents, destination marketers/governments and visitors
    6. Why politicians need to perform a cost-benefit analysis before interfering with destination marketing budgets
    7. Why human interaction is essential to a successful food or beverage visitor experience 

     

    Resources mentioned in this episode:
    Destination Branding for Small Cities (book on Amazon) 
    New toolkit for Successful Destination & Community Branding (series of article downloads)

     

  • Erik Wolf posted an article
    Chile's program helps to protect indigenous food cultures in its Los Lagos region see more

    This just in from our Ambassador-in-Training in Chile, Dalma Díaz Pinto:

    In March 2017, Dalma asked for the World Food Travel Association's support for a project called "Ambassadors of the Coastal Edge of the Region of the Lakes". This initiative spearheaded by Chile's Bordemar Foundation was designed to help protect the local area's cultural and gastronomic heritage, and also to highlight the important role in promoting local traditions by the women fishermen of Los Lagos, a beautiful regional tourist destination at the northern edge of Patagonia. Now, a year later, the project is complete, and the result is impressive.

    You can watch the four documentaries as follows (in Spanish with English subtitles):

    Cristina Nempu, Caleta San Pedro. Purranque, Province of Osorno

    Rosita Romero, Quenuir. Maullín, Province of Llanquihue

    Gladys Barría. Chepu, Ancud. Province of Chiloé

    Irene Subiabre and Fresia González. Caleta El Manzano. Hualaihué. Province of Palena

    The project was financed by 2% Culture 2017 fund from the Los Lagos (Chile) regional government.

    The World Food Travel Association (WFTA) supports every destination that seeks to preserve and promote its culinary heritage. Research that our Association has conducted over the years continues to prove that authenticity is the number one motivator for visitors to choose one destination over another. Working with the indigenous peoples of a region is one of the most authentic ways to develop and promote a local culinary culture.

    We applaud Dalma and her region for having the foresight to take the initiative and also the commitment to bring this project to fruition. Congratulations!

  • Erik Wolf posted an article
    Last Chance to Register: Online Food Travel Summit takes place next week see more

    The Online Food Travel Summit takes place next week! This is our industry's only Online Summit and is brought to you by the World Food Travel Association, the world's leading authority on food and beverage tourism.

    If you've been thinking about joining us, now is the time to register! 

    • 10 speakers
    • 9 sessions
    • 2 days
    • Countless ideas!

    LEARN MORE & REGISTER NOW


    If you can't join us on the days or times mentioned, you can playback the recording as much as you wish for up to 365 days after the event.


    Members can get the discounted member rate by logging in first and then registering for the sessions you wish. Non-member sessions are only US$15 each.


    Get an All Access Pass or combine Summit registration with Association membership for greatest savings.


    If you already registered, you will receive full instructions about how to login for your session(s) by this coming Sunday night at 23:00 (11:00 PM) US Pacific Time.


    This is an online event. You save the considerable time and cost of attending an in-person event.


    If you attend World Travel Market in London, save the date and join us the day before on Sunday, November 4 for our Food Tourism Innovation Summit.

    LEARN MORE & REGISTER NOW

    We hope to see you next week at the Summit!

  • Erik Wolf posted an article
    World Food Travel Association's Eat Well Travel Better podcast featuring Sweden's Fia Gulliksson see more

    Fia Gulliksson is a respected entrepreneur from Sweden who is focused on creative gastronomy. She is a self taught chef and also the brain behind many ideas, businesses and projects. Fia uses food and culture as the tools to lead Food In Action, her company that launched a number of successful initiatives and sustainable brands that have catalysed development for the Swedish region of Jämtland, and put that area firmly on the map. Fia’s companies are focused on providing enduring social and cultural capital to rural areas. What's more, they’re debt-free, and… they’re profitable. Fia travels the world to inspire others towards crEATive action, development and social transformation of their own local communities. Learn more about Fia here.

    In this episode you'll learn:

    1. What it means to be a passionate potato
    2. How to establish and then prioritize your core values
    3. How to become an Innovation Master by acting like a "C.I.A." agent
    4. How to bring your vision to life when everyone else says "no"
    5. Why you need to trust your inner voice