culinary tourism

  • World Food Travel Association posted an article
    Join us February 21-22, 2019 for FoodTreX Pamplona, in Navarre, Spain. see more

    Join us February 21-22 in Navarre, Spain for FoodTreX Pamplona, the most important gastronomy tourism trade conference that is held in Spain.  A fundamental objective of the Second International Conference on Gastronomy Tourism, FoodTrex Pamplona, is to bring you speakers, tools, ideas and best practices to develop products that visitors want, and to learn how to promote products and experiences to visitors in the best possible way. As one of the food tourism industry’s leading events for the trade, you’ll meet leaders, experts, influencers and practitioners from all around the world, who will present ideas to help grow your business and improve the experiences you offer.

    Better gastronomy-oriented businesses and experiences can bring more visitors, more income and local taxes, better community development, and more product exports. This is a critical discovery identified by expert panelists in the 2019 State of the Food Travel Industry Report by the World Food Travel Association. Without the proper direction and planning however, a destination's food tourism potential may remain untapped, or fall into an unsustainable pattern that undermines its future. The goal should be to provide meaningful food and drink related experiences that give visitors a true taste of your destination and create raving fans, convinced guests who will continue to promote your product or destination long after they depart. Attend FoodTreX Pamplona to get the proper direction you need to succeed, including answers to questions such as:

    • How to identify opportunities and define achievable objectives.
    • How to create an effective development strategy.
    • How to involve all the actors in the development strategy.
    • How to create Gastronomic Tourism experiences.
    • How to reach the customer.
    • How to adapt to the market.
    • What are the latest trends and fashions embraced by food lovers.

    Over 25 confirmed speakers for the two-day conference include:

    • Erik Wolf, World Food Travel Association, USA.
    • Marc Crothall, Food Tourism Board and Scottish Tourism Alliance, Scotland, UK.
    • Dra. Luisa Puppo, Ligucibario, Italy.
    • Chantal Cooke, Passion for the Planet, UK.
    • Clara Bosh, Ruta del Vino Somontano, Spain.
    • Sophie Cassis, Green Haven Gardens and Le Bon Goût Frais des Îles de la Madeleine, Québec, Canada.
    • Margarita Calleja, Extremadura Turismo, Spain.
    • Kathryn Davis, Visit Bristol, UK.
    • Antoni Aguiló. Fra Roger Association for Food and Culture, Menorca, Spain.
    • Kosuke Nakamori, Manager, Japan National Tourism Organization, Japan.

    If you're in the area, or if food tourism in Spain is important to you, you cannot afford to miss this major industry event.

    Learn more and register here.

     

  • Erik Wolf posted an article
    What's your reason to travel? Would you travel for chain coffee or hamburgers? We didn't think so. see more

    Earlier this winter, I paid a visit to a European city whose name I won't disclose. The city offers friendly people, and a nice food and drink scene. Another bonus is that it is relatively unknown for these positive traits, so there are not so many tourists to contend with. 

    Walking around the city, I came upon a Christmas market, as one might during the wintertime. I walked around the market to see all the vendor stalls. Of the dozens of stalls, I counted only about 5 vendors that sold locally-made products, two of which were alcoholic beverages and the other 3 were locally-made crafts. Of the craft producers, nothing was particularly interesting or unique. One vendor was selling handmade stained-glass figures, one of which was a butterfly for the equivalent price of about US$280. I'm all for supporting local producers of any kind, but not at that price. Today, right now, on the popular Etsy website featuring handmade items, I found another beautiful butterfly (OK, not the same one, but actually, prettier) for the equivalent price of about US$35, including postage. Which do you think I'm going to choose? And all of the other vendors were selling items that looked like they easily could have been manufactured cheaply overseas, and maybe even sourced at any of the discounted 1 dollar/1 pound/1 euro stores. No one would be impressed.

    Then I began to think, for anyone who had traveled to this city for the Christmas Market, they would have been woefully disappointed. It got me thinking about motivation for travel in general, and other famous Christmas markets in the world, such as Krakow or Munich. People travel to these cities specifically to visit these world-class markets. I then began to think about food lovers and how we choose destinations. At the same Christmas market mentioned above, there were no vendors selling interesting local foods (either packaged as gifts or as takeaway to eat then), but readily available were falafels, hot dogs, bulk candy and other foodstuffs you might expect to find at a food market anywhere else in the world. Perhaps the market was not intended to appeal to tourists. If was designed for locals, one would have to ask, why would anyone fight local traffic and expensive, hard-to-find, holiday parking for the opportunity to buy things you can find in cheap shops anyway? The quote, "There's a sucker born every minute," comes to mind right now, attributed to P. T. Barnum, an American businessman of the mid-19th century and creator of the world-famous circus bearing his name.

    I began thinking about a campaign from Visa (you know, the credit card processor) that advertised on the television during the holidays in the United Kingdom. The campaign encourages consumers to get out and spend money on the local high streets (i.e., the main shopping streets). Wanting to buy local is a sentiment that makes us feel all warm and fuzzy, but when the retailers on the high street are primarily coffee chains, discount chains and mobile phone stores, the fuzziness turns to annoying white noise.

    The solution is not so simple. For example, is a market like the one described above, an initiative from the local municipality, the area tourism office, an event producer, or a real estate developer? Each of these potential stakeholders has a different motivation to produce and manage a local market. Their end results can be vastly different from each other as well. Or are business taxes (rates) so high in the city center, that no local business can afford a store of its own (at least if it wants its prices to be competitive). Take a stroll down the high street of most cities in the UK. You'll see Vodafone, next to Costa, next to Poundland, next to Card Factory, next to a Boots pharmacy, next to an EE mobile phone store, next to a charity shop, you get the idea. It's not all doom and gloom. Occasionally you might find a locally-owned cafe, pub or restaurant, or a quality attraction like the Shakespeare museum and giftshop in Stratford-Upon-Avon. The situation is similar in other cities in Europe, North America and Asia. Replace Costa with Starbucks in North America, Coffee Bean and Tea Leaf in Asia, you get the idea. Is anyone else noticing a trend?

    Another factor to consider is the increasing threat of the mass homogenization of food cultures, a trend noted by the expert panelists we surveyed in our 2019 State of the Food Travel Industry report. Given the fact that authenticity is the #1 motivator for food-loving travelers, a local high street (main street) featuring Costa and Starbucks, for example, is not going to motivate any food- or drink-loving traveler to visit, despite how elated the locals might be at the offering. People travel for many different reasons, e.g. to visit friends and relatives; to attend business meetings; to attend a conference or trade show; for sightseeing; for theater and shopping; for adventure and recreation; and of course, for food and drink. What happens if the destination's authentic offerings are decimated or eliminated? Then suddenly, the destination is no longer of interest to influential food- and drink-loving travelers. In such an instance, we would say that the destination is nearing, or at the end of, its food tourism destination life cycle. Literally all of the expert panelists we surveyed in the report all agreed that “providing an authentic experience to visitors” is a critical goal of food tourism, and 97% felt that “protecting local heritage through food and drink” is also an important goal of food tourism.

    Destinations seeking to attract food lovers need to look at the quality and uniqueness of what is on offer. If the items for sale in a market are mass produced trinkets and copies of touristy souvenirs, then there is little to no appeal. Similarly, if the only foods that we can find are those sold anywhere else on the planet, then there is no incentive to travel to your destination because of the food or drink. On the other hand, if those same Etsy-style local craftspeople and artisanal style food and drink producers were encouraged, and incentivized, to take a stall at the market, there would be a significant reason for locals and visitors alike to come and visit the market, at any time of year.

    Food for thought.

    Read This on My Medium Channel

  • Erik Wolf posted an article
    Meet Daniela Nardi 2018 recipient of a World Food Travel Association educational scholarship see more

    Daniela Nardi (pictured) was a recipient of one of the World Food Travel Association's education scholarships this year. She used her scholarship to be able to attend the 2018 FoodTreX London | Food Travel Innovation Summit. She had this to say about the experience:

    "This was a fantastic opportunity to hear from leaders in the Food Travel Industry. Thanks to the scholarship I was able to attend, meet and network with Ambassadors, Entrepreneurs and Consultants to share ideas and experiences".

    Daniela is a student of Hospitality Management (BA) at the University of Greenwich - London, and a personal chef.  Thanks to generous support from our community, Daniela and her career are able to benefit from education like this, at no cost to her.

    Interested in learning more about our scholarship fund and making a tax-deductible donation?

    Learn More About Our Scholarship Program or Donate Now

  • Erik Wolf posted an article
    2019 Food Tourism Industry Calendar: Our industry's most important events & opportunities for 2019. see more

    You're busy, we understand. And there is nothing worse than learning about an interesting event or opportunity after the deadline has passed. Wouldn't it be nice to know about all of our industry's most important events and activities in one, comprehensive place, and at the beginning of the year? We've put just such a list together for you. Now you'll be in the know all year long!

     

    DOWNLOAD the full calendar here in PDF format.

     

    Early January 2019

    2019 State of the Food Travel Industry Report Released

    Register your interest early or download when it’s released here.

     

    January 20, 2019

    Final deadline to participate: 2020 Food Travel Monitor

    Register to attend the overview webinar on January 8.

     

    February 10-11, 2019

    BIT Milan

    We'll deliver an Italy-centric food tourism session to delegates.

     

    February 21-22, 2019

    FoodTreX Pamplona | Regional Food Travel Summit

    Learn More & Register Now 

     

    March 15, 2019

    FoodTrekking Awards Applications Open

     

    April 17-18, 2019

    FoodTreX Global | Online Food Travel Summit

    Apply to Speak | Pre-Register

     

    April 18, 2019

    World Food Tourism Awareness Day

    Look for more information here closer to the date.

     

    May 31, 2019

    FoodTrekking Awards Applications Close

     

    October 7, 2019

    FoodTreX Thessaloniki | Regional Food Travel Summit

    Apply to Speak | Pre-Register

     

    November 3, 2019

    FoodTreX London | Food Travel Innovation Summit

    Apply to Speak | Pre-Register

     

    November 4-6, 2019

    WTM London

    One or more food tourism sessions. Food tourism content in WTM sessions does NOT duplicate FoodTreX London content.

  • Erik Wolf posted an article
    Donate to our food tourism education scholarship campaign today - & qualify for a tax deduction see more

    We have always done things a little differently here at the World Food Travel Association, so instead of giving offers for Black Friday or Cyber Monday, we have taken a different approach that is true to our mission.

    Today we launched our Don't Feast Alone scholarship fundraising campaign to make more scholarships of our Association's food tourism education products available to people in need, i.e. students and recent graduates, the unemployed, the homeless, those with a disability of any kind, and those with any other demonstrable need. In 2018, we granted 48 scholarships for our Association's educational products. We hope to break that record by a huge number in 2019, and we need your help to do that.

    When you donate at various levels, you can get a wide variety of goodies that may include:

    Our organization is classified as a 501 (c) 3 charitable organization in the United States. Therefore your donation is either tax deductible as a charitable donation (US individuals and corporations) or as a marketing expense (other countries). When your donation is complete, you will receive an official donation receipt for your records.

    LEARN MORE ABOUT THE CAMPAIGN & DONATE NOW

    Our goal this year is to raise US$5000, which can pay for enrollment for those in need for 50 Masterclasses, 8 registrations for our FoodTreX London Food Travel Innovation Summit, or as many as 100 registrations to one of our Regional Food Travel Summits.

    No amount is too small, and if you're able to give more, you'll get more in return. It's our way of saying thanks. If you were thinking about joining as a member, or taking advantage of any of our other products, now is the time to do so for the greatest value.

    Help kickstart someone's career and bring the gift of quality food tourism education and training to more people who truly need it. Thank you.

    Erik Wolf
    Executive Director

    PS Can we count on you? If every person receiving this message gave only US$20, we would meet our goal in under 8 hours!


    LEARN MORE ABOUT THE CAMPAIGN & DONATE NOW

    PPS Are you a candidate for one of our scholarships? Learn more and apply now.

    And thank you again for reaching deep into your pockets this holiday season!

  • Erik Wolf posted an article
    Just Released! Podcast Episode 16: Chantal Cooke - Stop Listening to Other People see more

    Just released! Our latest episode #16 of Eat Well Travel Better: The Business of Food Travel Podcast, featuring Chantal Cooke.

    In this episode, join us as we speak with Chantal Cooke, publisher of Passion for the Planet, and a noted influencer on the subjects of sustainability, and vegetarian and vegan travel. She hosts the Passion for the Planet website and online radio station. Chantal shares with us her thoughts on how and why food-loving travelers are changing their diets and why she thinks you should stop listening to the advice of others.

     

    In this episode you'll learn:

    • How the food tourism industry is behind the times, and why you are missing an important opportunity
    • Why more people than ever are looking for meat-free dishes
    • How traditions move on (and rightly so)
    • How vegetarian food can also please meat-eaters
    • Why restaurant and hotel chefs are actually being prevented by their owners from innovating with vegetarian and vegan cuisine
    • Why we should stop listening to others and start listening more to ourselves

    LISTEN NOW

     

  • Erik Wolf posted an article
    Association Partner GLP Films and Georgian National Tourism Administration Launch New Video Campaign see more

    Distribution campaign reaches 3.5 million by leveraging custom digital content featuring adventure, culture and culinary experiences in Georgia

    GLP Films, an award-winning content marketing agency specializing in travel trade storytelling, and the Georgia National Tourism Administration, have partnered on a video campaign featuring adventure, culture and culinary experiences in Georgia. The campaign will share a collection of short films and social videos with trade and consumer markets, including travel agents, tour operators, and leading travel media. The campaign launched on November 1, with incredible support from the travel industry in Georgia and global media partners, and 3.5 million video views to date.

     

    Georgia: Adventure for the Soul from GLP Films on Vimeo.

    Georgia, a small yet poignant country at the crossroads of Europe and Asia, is nestled between the mountainous Caucasus region and the Black Sea. With stunning natural landscapes across various micro-climates, ancient fortress towns steeped in rich tradition, and a hip, modern capital hub, Georgia’s ethnically diverse population of over 10 million are marking the map as an absolute must-go location for the ultimate thrilling adventure, cultural experience, and gourmand’s dream—everywhere a departure and destination for discovery.

    “Our goal for this video campaign is to share the inspiring stories and emotions of the travel experience in Georgia,” explains Mr. George Chogovadze, Head of Georgian National Tourism Administration. “Georgia is proud of our unique cultural heritage and hospitality, and excited to share this new content with the world.”

    “GLP’s unique lens of storytelling is a great fit to help uncover the compelling stories woven into Georgia’s rich history and culture,” explains Laura Knudson, Marketing Director for GLP Films. “The heart of Georgia is its people, and based on early success of the campaign, it seems that consumer and trade audiences agree that you can’t help but fall in love with Georgia.”  

    Adventure comes in many forms in Georgia - from the incredibly friendly people, fascinating culture, the rugged Caucasus Mountains that reach over 5,000 meters, and the rich wine and culinary experiences.

    • Adventure - The Georgian Caucasus Mountains have been luring the adventurous to their untamed rivers, scaleable canyon walls, and monastery-topped summits for generations. Today, it's these same pristine landscapes that are putting Georgia on the map as the world's next must-visit adventure destination. Adventures in Georgia include hiking, trekking, mountaineering, biking, rafting, birding, and a long list of national parks and protected areas.
    • Culture -  Located at the intersection of Eastern Europe and Western Asia, Georgia is rich in human history dating back approximately 1.8 million years. Three cultural monuments are listed as UNESCO World Heritage Sites, including the Svaneti region - home to quaint villages and medieval stone watchtowers that look out over the incredible Caucasus Mountains. Georgians are known as one of the friendliest nations, with their saying that a “guest is a gift from God.”  Don’t be surprised if you are invited into a local’s home for a traditional Supra, better known as a feast.
    • Culinary - Nothing tells you more about the spirit and culture of a country than its cuisine. Winemaking has been practiced in Georgia for over 8,000 years. Dambal khacho, a rare sort of Georgian cheese has been added to UNESCO’s Intangible Heritage. Georgian national dishes are amongst the best in the world for their diversity and taste. Each historical province of the country has its own distinct culinary tradition that was refining for centuries.

     

    Georgia: Feast of the Senses from GLP Films on Vimeo.

    Visit here for more information about travel experiences in Georgia and to leverage the full suite of free video content to support Georgia’s marketing efforts .  

    About GLP Films

    Founded in 2008, GLP Films is an award-winning content marketing agency dedicated to authentic storytelling and content marketing for the travel and sustainability industry.  To date, GLP Films has produced and distributed 200+ videos from 35+ countries in Latin America, Africa, Asia, and North America. GLP Films is committed to working with the best travel brands to elevate the industry through strategic marketing, authentic storytelling, and leadership in sustainability.  We believe authentic storytelling has the power to transform industries, change conversations, and help brands communicate their core vision and positive impact. GLP Films partners with global organizations to produce custom content that supports their content marketing, branding, and distribution needs, while also protecting local cultures, livelihoods, and the natural environment.  Learn more here. GLP Films is a strategic partner with the World Food Travel Association, and won the 2018 FoodTrekking Award in the "Best Local Storytelling in a Food or Beverage Experience" category.

    About Georgia National Tourism Administration

    Georgian National Tourism Administration is a government authority under the Ministry of Economy and Sustainable Development. GNTA is responsible for development, promotion and maintenance of Georgia’s unique tourism experiences. The mission of Georgian National Tourism Administration is to ensure sustainable tourism development through positioning Georgia as a unique travel destination on the international tourist map, improving visitor experience and maximizing their expenditures to significantly contribute to the national economy by effective cooperation with strategic partners. Learn more about Georgia’s travel experiences.

  • Erik Wolf posted an article
    World Food Travel Association Ambassador in Australia Holly Galbraith quoted in national media see more

    The World Food Travel Association's Ambassador in Australia, Holly Galbraith, was quoted in the October 2018 issue of PubTIC, an independent publication for professionals in the Australian pub industry. Read the full article and what Holly has to say about trends in the Australian pub industry.

  • Erik Wolf posted an article
    The World Food Travel Association announces the 2018 FoodTrekking Awards Winners in London. see more

    The World Food Travel Association is pleased to announce the winners of the latest round of the FoodTrekking Awards competition to recognize excellence and innovation in the food and beverage tourism industry. 

    The 2018 FoodTrekking Awards Ceremony was held after the Association's FoodTreX London | Food Travel Innovation Summit on November 4, 2018. Below is a list of the winners for the categories that received awards.

    We congratulate this year's winners for their leadership and vision in our industry.

    The next round of the FoodTrekking Awards will open on March 15, 2019 and close on May 31, 2019. Winners for this round will be announced at the next FoodTreX London | Food Travel Innovation Summit on November 3, 2019.  Nine categories of excellence and innovation in food and beverage tourism will be recognized.

    Learn more about the Awards on the FoodTrekking Awards website. 


    Best Conversion of Historic Building as a Food Lover Attraction

    The Food House at The Green Museum, Djursland, Denmark

     

     

     

     

     

     


    Best Local Storytelling in a Food or Beverage Experience

    GLP Films, USA

     

     

     

     

     

     

     

     

     


    Best Use of Food/Beverage for Cross-Cultural Understanding

    Food Playground Pte Ltd, Singapore


    Most Authentic Food or Beverage Tour Operator Experience

    Jamaica Culinary Tours, Falmouth, Jamaica

     

    "We are truly elated at receiving this recognition at the international level, and buoyed to continue growing our Company as we develop other tours which tell the story of our peoples, culture and history through our food." - Janet Crick, Owner, Jamaica Culinary Tours

     

     

     

     

     

     

     


    Note: there were two Awards cycles in 2018 in order to align our Awards Ceremony with our FoodTreX London | Food Travel Innovation Summit in early November. The winners above are for the late 2018 cycle. Starting with 2019, there will be only one awards cycle. Visit the Awards website for more details.

  • Erik Wolf posted an article
    Greece Event Recap - Food Tourism: A Piece of Cake prepping for next year's FoodTreX Thessaloniki see more

    This year, the World Tourism Day – September 27th - was celebrated in Greece at Ramada Plaza Thraki, with an International Workshop entitled "Food Tourism: A Piece Of Cake?".

    The workshop was organized under the auspices of the Greek Ministry of Tourism and the World Food Travel Association (WFTA), by Respond On Demand and Τop Τοurism, two tourism development consultancies in Greece and whose owners serve as ambassadors of the WFTA in Greece.

    Eight esteemed speakers from various countries, including the food tourism industry and WFTA founder Erik Wolf, talked about food tourism sharing their valuable experience for the benefit of tourism developers in Greece and surrounding areas. A few of the speakers are pictured on this page, and the full list of speakers is available here.

    The nearly 100 industry professionals comprising the audience attended the full day event with great interest. When the speeches were over, a storytelling event took place just for the international speakers to introduce them to regional culinary specialties. They tasted local products and discussed their impressions with local tourism and culinary experts.  Education and food tasting - perfect partners for a workshop. The day ended with an official gala dinner.

    Workshop sponsors included: Kafe-PassionEλαιοτριβείο Κύκλωπας - Kyklopas Extra Virgin Olive Oil Filos Holidays And TravelΜαύρη ΘάλασσαAi Giorgis Tavern - Alexandroupolisand Ramada Plaza Thraki.

    The success of this first food tourism workshop shows that this sector is of great interest in Greece and is going to be developed a lot in the future.

    On October 7, 2019, this workshop will repeat under the FoodTreX Thessaloniki | Regional Food Tourism Summit brand, an official event of the World Food Travel Association.

  • Erik Wolf posted an article
    Help developing Gastronomy Tourism in Greece see more

    Do you want to do more with gastronomy tourism in Greece?

     

    Greek Online Courses about Food Tourism!

    Want to get involved professionally to Gastronomy tourism? Before doing anything else, check out our complimentary short courses below! Do you want to know where to start ? Are you curious about Greece's role on the global scene of gastronomic tourism? Do you want to find out how Gastronomic tourism is developing in Greece today? Do you want to learn how you can capitalize on this rising business segment? Watch today our two free online courses. offered in the Greek language by the World Food Travel Association and Maria Athanasopoulou, an Ambassador of the WFTA in Greece.

    Ελληνικά online courses για το Γαστρονομικό τουρισμό

    Θέλετε να ασχοληθείτε επαγγελματικά  με το Γαστρονομικό τουρισμό? Πριν κάνετε οτιδήποτε άλλο, ενημερωθείτε σχετικά! Θέλετε να μάθετε από πού πρέπει να αρχίσετε? Θέλετε να γνωρίσετε κάποιες παραπάνω λεπτομέρειες για το ρόλο της Ελλάδας στην παγκόσμια σκηνή του γαστρονομικού τουρισμού? Θέλετε να δείτε πως αναπτύσσεται ο Γαστρονομικός τουρισμός στην Ελλάδα σήμερα?  Θέλετε να μάθετε αν είναι ένας ανερχόμενος επιχειρηματικά  τομέας? Παρακολουθήστε σήμερα δυο  δωρεάν online courses στα ελληνικά, από την  ambassador της WFTA στην Ελλάδα, Μαρία Αθανασοπούλου - H Μαρία Αθανασοπούλου είναι ambassador της  World Food Travel Association στην Ελλάδα:

    1. Gastronomic tourism and Greece

    https://worldfoodtravel.wistia.com/medias/8lvgogboqe

    1. Γαστρονομικός Τουρισμός και Ελλάδα
    https://worldfoodtravel.wistia.com/medias/8lvgogboqe
    by World Food Travel Association & Maria Athanasopoulou

    2. The Role of Greece On the World Stage of Gastronomic Tourism

    https://worldfoodtravel.wistia.com/medias/bt6oplbx2i

    2. Ο Ρόλος Της Ελλάδας Στην Παγκόσμια Σκηνή Του Γαστρονομικού Τουρισμού
    https://worldfoodtravel.wistia.com/medias/bt6oplbx2i
    by World Food Travel Association & Maria Athanasopoulou

     

  • Erik Wolf posted an article
    The First FoodTreX London Food Travel Innovation Summit was a huge success according to delegates see more

    The FoodTreX London | Food Travel Innovation Summit that took place on Sunday, November 4 was a huge success according to the 107 delegates from 31 countries who attended, with 9 out of 10 delegates saying they would attend the next FoodTreX London event. The ten speakers shared their knowledge and insight about innovating topics that impact the food tourism industry, such as 5G communications and wayfinding, virtual reality and marketing, the customer journey and foodservice expectations, entrepreneurism, special diets, developments in social media marketing, sustainability and food packaging waste reduction, technology innovations in wine tourism, and current trends and issues in food tourism.

     

    Check Out the FoodTreX London Pictures

     

    Coming up next year in 2019, the World Food Travel Association will produce regional food travel summits Pamplona, Spain, and Thessaloniki, Greece, as well as an online food travel summit. The Association will also repeat the Food Travel Innovation Summit in London on Sunday, November 3, 2019, the day before the world-renowned World Travel Market begins.

    Learn more about FoodTreX events taking next year on the FoodTreX website.

  • Erik Wolf posted an article
    New Eat Well Travel Better Podcast featuring Javier Albarracin on Halal Tourism see more

    Just released! Our latest episode #15 of Eat Well Travel Better: The Business of Food Travel Podcast, featuring Javier Albarracin.

    In this episode, Halal food and travel expert Javier Albarracin, with Barcelona Halal Services, talks about Halal travel and how it's not a trend, but it's the preference of 1.6 billion consumers around the world. He shares why Halal isn't just about religious preferences and why it is an important concept to understand by foodservice professionals. He also recounts his views on how food and drink can be used to build bridges between disparate cultures.

    In this episode you'll learn:

    • How people take their own behaviors and preferences with them when they travel.
    • Why special diets are here to stay. The preference for Halal is growing quickly, even among non-Muslims.
    • Halal isn't just about religious preferences, it's also a way to guarantee the origin of foods and protect food safety
    • Why it's so hard to reproduce a taste of place after you've traveled home from the place
    • How gastronomy and music are two universal languages
    • How gastronomy can build bridges

    LISTEN NOW

     

  • Erik Wolf posted an article
    World Food Travel Association announces newest Advisor Traveling Spoon's Aashi Vel see more

    The World Food Travel Association is pleased to introduce today its newest member of the Board Advisors, Aashi Vel, with Traveling Spoon. Aashi is originally from India, and has been living in the United States for over 20 years.

    Aashi was an industrial designer for over 11 years and has designed several award-winning consumer and medical products. She has always had a deep passion for food and travel and decided to pursue an MBA from the University of California-Berkeley to start a food company. Before starting business school, she was in Mexico on vacation and struggled to find authentic Mexican cuisine. One day on her way to a restaurant, she passed a local Mexican woman’s home. She saw her cooking and wished she could eat at her home and hear her stories instead of just visiting a restaurant. This was the genesis of her food tourism company Traveling Spoon, which provides travelers with private and authentic food experiences in people's homes around the world. It also gives local hosts the opportunity to become micro-entrepreneurs, making money doing what they love - cooking, eating and sharing their culture.

    Aashi is delighted to become a member of the Association's community. She believes food allows people to truly open up and share stories. It is the catalyst to foster a meaningful connection to the local culture. She is determined to make the world a smaller place by connecting travelers to amazing locals so that they can better understand each other’s culture – the true power of travel.

    Aashi's favorite food/beverage destinations are Japan, Thailand and India. She admires Japanese chefs' dedication to perfecting their craft. She still remembers how artfully a ramen chef put together every bowl of ramen in Tokyo at his 8-person restaurant bar that was devoted to only serving ramen. The balance of flavors in Thai dishes from laap pla duk, a Northern Thai minced catfish salad to pla kapong neung manao, steamed whole fish in a fresh lime, garlic, and chili sauce scintillate her taste buds. The variety of flavors (Indian food in the US tends to be Northern Indian but each state of India has a distinctive cuisine) and the health benefits of Indian food is something she is excited to educate people about.

    She chose to become part of the World Food Travel Association family to be able to better provide entrepreneurs with advice on starting their own businesses, as well as to promote gastrodiplomacy around the world. Aashi also co-hosts the Association's Eat Well Travel Better Podcast with the Association's Founder and Executive Director Erik Wolf. As a member of the Board of Advisors, Aashi is also a Certified Ambassador of the Association.

    Welcome, Aashi!

  • Jane Connelly posted an article
    Erik Wolf addresses FoodTreX London November 4 with State of the Food & Beverage Tourism Industry see more

    Erik Wolf, founder of the food tourism industry and of the World Food Travel Association, will kick off the FoodTrex London | Food Travel Innovation Summit on Sunday, November 4, with a preview of findings from the Association's newest State of the Food & Beverage Tourism Report (publication date: January 2019).

     

    SESSION DESCRIPTION

    The food tourism industry's founder and Executive Director of the World Food Travel Association will kick things off and set the tone for the Summit. Then he'll bring you up to speed with initial findings from research taking place right now, in anticipation of the Association's 2019 State of the Food & Beverage Travel Industry Report, which will be published in January 2019.  FoodTreX London delegates will benefit by getting a preview and early access to the information, a full two months before its public release.    

     

    Learn how the food and beverage tourism industry is changing right before your eyes, and what you can do to prepare for the changes happening both right now and next year.

    Speaker: Erik Wolf, Executive Director and Founder, World Food Travel Association

    Session tags: food tourism, industry, trends, data, research, demographics, psychographics, strategy

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