Just Released! Podcast Episode 17: Rosetta Ferrari - Travel is the Best Education see more
In this episode #17 of Eat Well Travel Better, join us as we speak with Rosetta Ferrari. Born and raised in London to Italian parents, Rosetta spent her young life in and around the food industry, but chose to seek an alternative path. In her pursuit of a career in music, the food world kept finding its way back to her in the form of various jobs and opportunities, and eventually her position at Gregg Wallace Italian Food Holidays, a special interest holiday company. required her to design and create bespoke itineraries for authentic Italian food tours, which run regularly throughout the year and often sell out at maximum capacity.
In this episode you'll learn:
- To know and focus on your true strengths, and hire others to do what you need help with
- For those who are shy, how to arrange circumstances so you will be in a position to overcome your shyness
- Why authentic cuisines ultimately beget fusion dishes
- Why regional cuisines are, in many cases, more important than national cuisines
- Why promoting regions instead of entire countries can help combat overtourism
- Why travel is the best education
World Food Travel Association Announces New Industry Definition of Food Tourism see more
What do we really mean when we say "food travel" or "food tourism"? It is this simple:
"Food tourism is the act of traveling for a taste of place in order to get a sense of place."
As our industry is rapidly evolving, professionals, academics and others continue to put forward their own definitions of food tourism, culinary tourism and gastronomy tourism (these phrases are synonyms).
We've noticed over the years that the definition of "food tourism" has been getting more and more complicated. For some organizations, traveling a certain distance or overnighting in a lodging property is often required for the activity to be regarded as "tourism." But that ignores any locals who travel across a city for a new food or beverage product or experience. Some people don't believe beverages should be included in "food tourism." Some people find the use of "food" too banal, and prefer culinary tourism or gastronomy tourism. For others, they think of gourmet or agricultural offerings, when they hear the word "food." These are overly complicated attempts to explain the simplest concept, "Food tourism is the act of traveling for a taste of place in order to get a sense of place." You can always dissect the definition further, but there is simply no easier way to explain the act of traveling to experience unique food and beverage products and experiences.
Simple is always best.
Chile's program helps to protect indigenous food cultures in its Los Lagos region see more
This just in from our Ambassador-in-Training in Chile, Dalma Díaz Pinto:
In March 2017, Dalma asked for the World Food Travel Association's support for a project called "Ambassadors of the Coastal Edge of the Region of the Lakes". This initiative spearheaded by Chile's Bordemar Foundation was designed to help protect the local area's cultural and gastronomic heritage, and also to highlight the important role in promoting local traditions by the women fishermen of Los Lagos, a beautiful regional tourist destination at the northern edge of Patagonia. Now, a year later, the project is complete, and the result is impressive.
You can watch the four documentaries as follows (in Spanish with English subtitles):
The project was financed by 2% Culture 2017 fund from the Los Lagos (Chile) regional government.
The World Food Travel Association (WFTA) supports every destination that seeks to preserve and promote its culinary heritage. Research that our Association has conducted over the years continues to prove that authenticity is the number one motivator for visitors to choose one destination over another. Working with the indigenous peoples of a region is one of the most authentic ways to develop and promote a local culinary culture.
We applaud Dalma and her region for having the foresight to take the initiative and also the commitment to bring this project to fruition. Congratulations!