• Erik Wolf posted an article
    World Food Travel Association launches new GastroTerra online trade community. see more

    WFTA Launches World's Largest Food Travel Trade Network

    Today the World Food Travel Association (WFTA) announced the launch of GastroTerra, the Association's new online community for professionals who are passionate about food and beverage tourism.

    "We built GastroTerra to facilitate networking and learning among food & beverage tourism professionals worldwide. Before long, it will be the world's largest private network dedicated specifically to our industry." said the Association's Executive Director and food tourism industry founder Erik Wolf. 

    What is GastroTerra?

    GastroTerra is a private and secure online food & beverage tourism community. It's kind of like LinkedIn meets Facebook, on a mobile app, with many more collaborative features and no distractions. While anyone is welcome to join, GastroTerra is designed specifically for the food and beverage tourism industry.

    It's very easy to use and having it on your phone as a mobile app makes it accessible for everyone to participate and stay connected on a daily basis.  GastroTerra is completely free of advertising so you can focus on what matters: building new business relationships and growing your professional knowledge.


    Why Join GastroTerra?

    GastroTerra is the best place to network with other food and beverage tourism industry professionals. It is where you can find inspiration, ideas, guidance, networking, and industry camaraderie. 

    In addition to the launch of GastroTerra, the Association also rolled out a long list of new member benefits for its premium members and also a new free membership level. New benefits include exclusive education and research resources; useful tools to facilitate work with your local area; monthly webinars; sector specific discussion groups; a food travel trade event calendar; and many more. Learn more about GastroTerra and the new benefits.

    Last but not least, GastroTerra is brought to you by the World Food Travel Association, a name you know and trust in food and beverage tourism. So what are you waiting for? We hope to see you over at GastroTerra soon!




    Take a look at what the mobile app version of the GastroTerra community looks like:



  • Erik Wolf posted an article
    Introducing World Food Travel Association Advisory Board Member Livio Colapinto from Italy see more

    Livio Colapinto is the co-owner of Zest of Italy, a company founded in 2008 with Kathrin Fehervary that focuses on delivering quality food and wine tours throughout the various regions of Italy. He also serves as a member of the Board of Advisors, and is a Certified Ambassador of, the World Food Travel Association. We spent a few minutes with Livio recently to get to know him better.

    Livio was born in Torino, Northern Italy, with Apulian (located Southern Italy) roots and great passion for the cooking of his mother, aunts and grandmothers. At the age of 8, he was cooking his first meal for the family and since then, he has never stopped searching for the best foods.

    After his engineering studies and some 7 years of work in finance between London, Zurich and Tokyo, he returned to his origins. He paused his career in international banking to get a Master’s Degree in Food Culture and Communication from the University of Gastronomic Sciences. He was the right-hand of Slow Food founder Carlo Petrini for two years, which prompted him to attend the Slow Food University of Gastronomic Sciences, and supported Oscar Farinetti, with the opening of the original Eataly stores in Italy and Japan. Because of this relationship, Livio was able to invite Oscar to appear on a recent Eat Well, Travel Better podcast produced by our Association.

    Livio got started with the World Food Travel Association almost 6 years ago when he penned a chapter, Food & Drink Manufacturing, in the Association’s Have Fork Will Travel bookFor Livio, being a part of the World Food Travel Association gives him a broader perspective about the food and beverage tourism industry. He finds the networking one of the most valuable tools the Association offers.

    As for his favorite food destinations, Livio has a fondness for Japan, which he obtained when he lived in Tokyo, in 2006, to open the Japan office of Slow Food. Livio is also fascinated by New York City and Los Angeles due his numerous trips there for meetings with food retailers and restaurateurs (think: Nancy Silverton, Eli Zabar), who use Livio’s services to source quality Italian food and beverage products.

    As for what’s next for Livio and his company, he’ll be working to develop new travel programs to Italy with both passionate food travelers and foodservice professionals, many of who originate in the USA.

    You can learn more and follow him here on Instagram or here on Facebook.

  • Erik Wolf posted an article
    Latest episode! Eat Well Travel Better: The Business of Food Travel Podcast featuring Alison Burgh see more

    Just released! Our latest episode #14 of Eat Well Travel Better: The Business of Food Travel Podcast, featuring Alison Burgh.

    In this episode, tourism development consultant Alison Burgh talks with us about the importance of cultivating a sense of community, why creating a unique and memorable experience is a critical part of getting food tourism right, and why you can't worry about doing what is expected of you. She cites examples in Jamaica and Belize to illustrate her points.

    In this episode you'll learn:

    • Why developing a sense of community is critical in food tourism
    • Why creating a unique and memorable experience is a critical part of getting food tourism right
    • Why you can't worry about doing what is expected of you - just follow your heart



  • Erik Wolf posted an article
    Meet Jane Connelly, our newest Ambassador, in Catalonia see more

    The World Food Travel Association is pleased to announce our newest Certified Ambassador, residing in Catalonia, Jane Connelly. Jane is American and has been living in Spain for 7 years. We got together with Jane to get to know her better.

    Jane is a Seattle native whose hungry stomach and passion for a career in food tourism led her to Spain. Although she is relatively new to the food tourism industry. She is not short of excitement to kick off her career as an active member in the WFTA community. "My interest in food tourism started at a very young age, but it really came to light when I spent time living in Mexico and afterwards, in southern Spain," shared Jane. Her time abroad provided her with the insight of the importance and value that food and beverage can have on a traveler's overall understanding of a culture and experience there.

    Jane's favorite food/beverage destinations are Spain, Thailand and the Pacific Northwest of the United States/southwestern Canada. She has enjoyed meals in every region in Spain (and it's understandably impossible for her to choose a favorite among them). "Each region is rich in exquisite local products, tasteful dishes, and unique food cultures." Jane has fond memories of Chang Mai, Thailand, its popular dish “Khao Soi” and the unforgettable night market packed with mouth watering street food. Finally, Jane cannot ignore her native Pacific Northwest region of the United States. She reminisces, "Here you find products such as wild salmon, Dungeness crab, and other fresh seafood. Also available are game meats, wild mushrooms and an assortment of delicate and delicious berries. The Pacific Northwest region is full of foodie destinations that will entice you, from enjoying fresh oysters, to sushi, or a nice cold craft beer." Jane also shared an honorable mention: Querétaro, Mexico. "You just have to go!" she says. We can't wait to taste of ourselves.

    Jane is strong believer of food and travel as a mechanism for sustainable tourism and economic growth. Whether it is promoting local foodways, products or simply educating fellow travelers. Food, travel and sustainability go hand in hand.  "That's why I chose to become part of the World Food Travel Association family," she recounts.

    "This is only the beginning; you will be seeing more of me in the future!" Welcome, Jane!