announcement

  • Erik Wolf posted an article
    Celebrate culinary culture & the reason to travel for food & drink#WorldFoodTravelDay April 18 see more

    Love food? Love travel? On #WorldFoodTravelDay April 18, celebrate with us #culinary #culture and the reason to #travel for food and drink.

    We want to know where in the world you would travel for your next food or beverage experience.

    Share with us by telling your story, posting a photo or even a video.

    Tag your post with #WorldFoodTravelDay. Mention @worldfoodtravelassn on Facebook and Instagram, and @worldfoodtravel on Twitter if you can. It's that easy!


    What is World Food Travel Day? It's an entire day dedicated to drawing awareness to the importance of local culinary cultures around the world. It takes place on April 18, every year, on the same day everywhere in the world.

    According to the experts surveyed in our 2019 State of the Food Travel Industry Report, culinary culture and authenticity are fundamental and even critical components of success in food and beverage tourism. Travel is the best education and traveling for a taste of place gives us a sense of place.  We recognized the need for an annual campaign to spotlight the preservation and promotion of culinary cultures around the world.

    That's #WorldFoodTravelDay on April 18. Help us and our industry to spread awareness about food tourism, culinary authenticity and the importance of our food cultures, not just in your area, but around the world as well! 

  • Erik Wolf posted an article
    Just Released: The Routledge Handbook Of Gastronomic Tourism see more

    We are excited to let you know that the newest addition to our industry's compendium of quality research is now available. The Routledge Handbook of Gastronomic Tourism combines the knowledge and expertise of 100+ scholars from 31 countries, and aims to foster a synergistic interaction between academia and industry. Its wealth of case studies and examples make it an essential resource for students, researchers and industry practitioners of hospitality, tourism, gastronomy, management, marketing, consumer behavior, business and cultural studies. It is edited by Dr. Saurabh Kumar Dixit, and the foreword was written by our Association's Executive Director Erik Wolf. Read more about the book here. If you are interested in purchasing, use the code FLR40 at checkout to save 20%. 

  • Erik Wolf posted an article
    Now in 5th Year, FoodTrekking Awards Recognize Excellence & Innovation In Food Travel Experiences see more

    The FoodTrekking Awards are the travel industry’s oldest and best respected competition to recognize providers of quality, innovative food and beverage travel experiences.  Founded in late 2015 with a mere three categories, today the Awards have grown to recognize excellence and innovation in seven Important areas. The Awards are produced by the World Food Travel Association, the world’s leading authority on food and beverage tourism.

    The FoodTrekking Awards are different than other travel or food industry awards because they focus specifically on food and beverage tourism, the fastest growing sector of the travel industry world-wide.

    Past winners have included Bodegas Torres (Spain), GLP Films (USA), Food Playground (Singapore), Lip Smacking Foodie Tours (USA) and Jamaica Culinary Tours (Jamaica). Peruse other past Awards winners here.
     

    CATEGORIES OF RECOGNITION

    This year, the competition will recognize the following areas of importance to food- and drink-loving travelers:

    • Most Innovative Use of Local Ingredients in a Foodservice Menu
    • Best Creative Use of Space for a Food Lover Attraction
    • Most Innovative Food or Beverage Marketing Campaign for a Destination
    • Best Local Storytelling in a Food or Beverage Experience
    • Best Use of Food or Beverage for Cross-Cultural Understanding
    • Most Authentic Food or Beverage Visitor Experience
    • Best Food or Beverage Packaging Waste Reduction Campaign

     

    APPLICATIONS NOW OPEN

    Applications are now being accepted from any eligible business or destination located anywhere in the world. Interested parties can apply on the award’s website at www.FoodTrekkingAwards.org. Time is of the essence, as applications close May 31, 2019. Finalists will be announced over the summer, and winners will be introduced on stage at the official Awards Ceremony during the Association’s FoodTreX London | Food Travel Innovation Summit in London on November 3, 2019. Awards winners will also be invited to attend the summit as guests of the World Food Travel Association.


    MORE ABOUT ITEMS MENTIONED ABOVE ...
     

    MORE ABOUT THE FOODTREKKING AWARDS

    There are plenty of awards programs for the food, beverage, tourism or hospitality industries. The FoodTrekking Awards are different because they focus specifically on food and beverage tourism and experiences enjoyed by food-loving travelers. The FoodTrekking Awards are another food travel industry ‘first’ pioneered by the World Food Travel Association. 
     

    MORE ABOUT THE WORLD FOOD TRAVEL ASSOCIATION (WFTA)

    The World Food Travel Association (WFTA) was founded in 2003 as a non-profit and non-governmental organization (NGO) and today is recognized as the world's leading authority on food and beverage tourism. Each year the Association serves nearly 100,000+ professionals in over 100 countries. The WFTA’s knowledge, tools and training help trade professionals and organizations to leverage their area's food and beverage products and experiences to help create a strong sense of place, which increases visitor arrivals; destination brand equity; and export demand for their area's food and beverage products. Learn more at www.worldfoodtravel.org.
     

    MORE ABOUT FOOD TOURISM

    Learn more about what food tourism is, which business sectors it includes and the benefits of being involved at www.WhatIsFoodTourism.org.
     

    MORE ABOUT FOODTREX LONDON

    The FoodTreX London | Food Travel Innovation Summit is the World Food Travel Association's flagship event. Held every November on the day before the start of the renowned World Travel Market, FoodTreX London is the food travel industry's premier forum for information exchange, idea sharing and networking with other food and beverage tourism industry professionals from around the world. The next FoodTreX London will take place on Sunday, November 3, 2019. Learn more about the WFTA’s FoodTreX events portfolio at www.foodtrex.org.

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  • Erik Wolf posted an article
    Sessions announced for FoodTreX Global | Online Food Travel Summit April 17-18 see more

    The FoodTreX Global | Online Food Travel Summit is back and taking place this year on April 17-18. So far, 9 fantastic sessions have been scheduled over two days. One day is oriented towards businesses and entrepreneurs, while the second day is oriented more towards destination marketers and governments. Everyone (trade, media, academic, consumer, etc.) is welcome to attend either day or both days. FoodTreX Global is produced by the World Food Travel Association, the world's leading authority on, and oldest organization devoted to, food and beverage tourism.

     

    Learn More & Register Now

     

    So far confirmed sessions and speakers include: 

    Day 1, April 17, 2019, Entrepreneurship & Business Focused

    What Matters Today in Food Tourism, Erik Wolf, World Food Travel Association (Portland | London | Barcelona)

    What is the Undeniable Value of Social Responsibility in Food Tourism? Chantal Cooke, Passion for the Planet (United Kingdom)

    How to Set the Tone for Your Visitors' Experience, Concetta D'Emma, Unconventional Breakfasts (Italy)

    Why Meeting Your Food-Loving Customers Expectations Is Your Next Best Marketing Tool, Eskerne Falcon, Discover San Sebastian (Spain)

     

    Day 2, April 18, 2019, Destination Marketing Focused

    What is Food Sport & What Can it Offer Destinations? Mike McCloud, MMA Creative (USA)

    How a Sustainable Food/ Beverage Tourism Strategy Can Work for Destinations, World Food Travel Association (Portland | London | Barcelona)

    What Destinations Should Be Doing Differently With Social Media, Shonette Laffy, Destination Bristol (United Kingdom)

    How Rural Areas Can Attract More Visitors, Olivia Duff, Headfort Arms Hotel & Boyne Valley (Ireland)

    How To Differentiate Your Destination With Its Immigrant Culinary Cultures, Donna Keren, NYC & Company (USA) 

     

    Learn More & Register Now

     

    Pricing is only US$59 for one day or US$99 for both days. Members and Certified Ambassadors of the World Food Travel Association check in your Members Area once logged in for your discount codes.

     

    It is also worth mentioning that the second day of FoodTreX Global overlaps with World Food Travel Day, a virtual event designed to draw attention to preserving and promoting local culinary cultures around the planet, and an important area in need of attention, according to findings from industry experts interviewed in the World Food Travel Association's 2019 State of the Food Travel Industry Report. Learn about World Food Travel Day and what you can do go be involved.

     

  • Erik Wolf posted an article
    Just Released! Ground-Breaking New State of the Food Travel Industry Report see more

    Today the World Food Travel Association (WFTA) released its latest publication for the food and beverage tourism industry, an entirely revamped State of the Food Travel Industry Report, featuring original, ground-breaking research.

    Report Summary

    The 62-page report compiles the opinions, suggestions and comments from 71 food and beverage tourism industry experts from 20 countries. The report looks at the performance of food and beverage tourism providers, and suggests ways they can improve, such as by developing or improving food and drink activities. It also looks at key food tourism issues overall, along with ways our industry can better match traveler expectations. Considerable attention is given to preserving culinary authenticity, and why it is important to educate visitors, offering them a memory and not just a meal.

    Key Takeaways

    Some of the key takeaways from the report include:

    1. Travelers and consumers alike are more obsessed than ever with everything having to do with food and drink. Interest continues to increase thanks largely to the role of social media.
    2. Providing a genuinely authentic product or experience is essential. Visitors are increasingly knowledgeable about, and demanding of, authenticity in food/drink products and experiences.
    3. The need for cultural preservation is urgent, and not limited to cuisine, as other manifestations of culture, such as music, clothing/fashion, architecture and more are threatened by globalization.
    4. Failure to support small food/beverage businesses will result in hastening towards globalization of the so-called “local” experience, thereby completely negating one of the main reasons to travel for food and drink, as destinations are already beginning to resemble each other more and more.
    5. At the same time, residents would benefit from knowing more about the history of iconic culinary products and traditions in their area, and why preserving culinary culture is a tool for economic development. Therefore local residents should be considered an important target market.
    6. The food/drink experiences provided by businesses and destinations often don’t match visitor expectations. Businesses need to understand that they are selling not just a food/beverage product but also an experience. If visitor (customer) expectations are not met, negative word-of-mouth ensues. Know your customer journey and plan accordingly to help prevent that.
    7. The benefits of developing food tourism go well beyond actual tourism. Food tourism is not just about attracting more visitors who generate a positive economic impact with their spending. It can also help protect local heritage by putting the spotlight on local food and drink, conveying a sense of pride to local residents, and even fostering post-trip demand for product exports.

     

    Get a Free Copy of the Report

    Register for a free copy of the report. The report is another way that the World Food Travel Association (WFTA) leads with firsts for the world’s food and beverage tourism industry.

     

    About the World Food Travel Association

    The World Food Travel Association (WFTA) was founded in 2003 as a non-profit and non-governmental organization (NGO) and is considered the world's leading authority on food and beverage tourism. The Association’s mission is to empower local communities and businesses with the food and beverage tourism knowledge and tools needed to reach new consumers and gain a competitive edge. Each year the Association serves the needs of nearly 100,000+ professionals in over 100 countries.

  • Erik Wolf posted an article
    2019 Food Tourism Industry Calendar: Our industry's most important events & opportunities for 2019. see more

    You're busy, we understand. And there is nothing worse than learning about an interesting event or opportunity after the deadline has passed. Wouldn't it be nice to know about all of our industry's most important events and activities in one, comprehensive place, and at the beginning of the year? We've put just such a list together for you. Now you'll be in the know all year long!

     

    DOWNLOAD the full calendar here in PDF format.

     

    Early January 2019

    2019 State of the Food Travel Industry Report Released

    Register your interest early or download when it’s released here.

     

    January 20, 2019

    Final deadline to participate: 2020 Food Travel Monitor

    Register to attend the overview webinar on January 8.

     

    February 10-11, 2019

    BIT Milan

    We'll deliver an Italy-centric food tourism session to delegates.

     

    February 21-22, 2019

    FoodTreX Pamplona | Regional Food Travel Summit

    Learn More & Register Now 

     

    March 15, 2019

    FoodTrekking Awards Applications Open

     

    April 17-18, 2019

    FoodTreX Global | Online Food Travel Summit

    Apply to Speak | Pre-Register

     

    April 18, 2019

    World Food Tourism Awareness Day

    Look for more information here closer to the date.

     

    May 31, 2019

    FoodTrekking Awards Applications Close

     

    October 7, 2019

    FoodTreX Thessaloniki | Regional Food Travel Summit

    Apply to Speak | Pre-Register

     

    November 3, 2019

    FoodTreX London | Food Travel Innovation Summit

    Apply to Speak | Pre-Register

     

    November 4-6, 2019

    WTM London

    One or more food tourism sessions. Food tourism content in WTM sessions does NOT duplicate FoodTreX London content.

  • Jane Connelly posted an article
    Erik Wolf addresses FoodTreX London November 4 with State of the Food & Beverage Tourism Industry see more

    Erik Wolf, founder of the food tourism industry and of the World Food Travel Association, will kick off the FoodTrex London | Food Travel Innovation Summit on Sunday, November 4, with a preview of findings from the Association's newest State of the Food & Beverage Tourism Report (publication date: January 2019).

     

    SESSION DESCRIPTION

    The food tourism industry's founder and Executive Director of the World Food Travel Association will kick things off and set the tone for the Summit. Then he'll bring you up to speed with initial findings from research taking place right now, in anticipation of the Association's 2019 State of the Food & Beverage Travel Industry Report, which will be published in January 2019.  FoodTreX London delegates will benefit by getting a preview and early access to the information, a full two months before its public release.    

     

    Learn how the food and beverage tourism industry is changing right before your eyes, and what you can do to prepare for the changes happening both right now and next year.

    Speaker: Erik Wolf, Executive Director and Founder, World Food Travel Association

    Session tags: food tourism, industry, trends, data, research, demographics, psychographics, strategy

    LEARN MORE & REGISTER FOR FOODTREX NOW

  • Jane Connelly posted an article
    GLP Films World Short Film Premiere at FoodTreX London see more

    Award winning storytelling GLP films sets a new precedent when it comes to telling destination stories with film. Now with their latest release they bring the food culture of the Republic of Georgia to the world. We are pleased to share GLP Films presents the World Premiere of "Georgia: Feast of the Senses" at FoodTrex London | Food Travel Innovation Summit on Sunday, November 4th.

     

    SESSION DESCRIPTION

    Rob Holmes, Chief Storyteller and Founder of GLP Films, presents the company's newest project, the new food, wine, and culture short film about the Republic of Georgia.  The film explores the unique cultural and culinary traditions of Georgia amidst a colorful backdrop of the Caucasus mountain villages and sprawling monasteries. ​Rob will present this short film in a world premiere. Until then, explore the GLP films channel on Vimeo

    Founded in 2008, GLP Films is an award-winning content marketing agency dedicated to authentic storytelling and content marketing for the travel and outdoor industry. A film company which  passion to protect culinary  To date, GLP has produced and distributed 200+ videos from 35+ countries in Latin America, Africa, Asia, and North America.

     

    Speaker: Rob Holmes, Founder & Chief Storyteller, GLP Films

    Session tags: culinary culture, history, Georgia, wine, film, documentary, storytelling

     

    LEARN MORE & REGISTER FOR FOODTREX NOW

  • Erik Wolf posted an article
    Donate to our food tourism education scholarship campaign today - & qualify for a tax deduction see more

    We have always done things a little differently here at the World Food Travel Association, so instead of giving offers for Black Friday or Cyber Monday, we have taken a different approach that is true to our mission.

    Today we launched our Don't Feast Alone scholarship fundraising campaign to make more scholarships of our Association's food tourism education products available to people in need, i.e. students and recent graduates, the unemployed, the homeless, those with a disability of any kind, and those with any other demonstrable need. In 2018, we granted 48 scholarships for our Association's educational products. We hope to break that record by a huge number in 2019, and we need your help to do that.

    When you donate at various levels, you can get a wide variety of goodies that may include:

    Our organization is classified as a 501 (c) 3 charitable organization in the United States. Therefore your donation is either tax deductible as a charitable donation (US individuals and corporations) or as a marketing expense (other countries). When your donation is complete, you will receive an official donation receipt for your records.

    LEARN MORE ABOUT THE CAMPAIGN & DONATE NOW

    Our goal this year is to raise US$5000, which can pay for enrollment for those in need for 50 Masterclasses, 8 registrations for our FoodTreX London Food Travel Innovation Summit, or as many as 100 registrations to one of our Regional Food Travel Summits.

    No amount is too small, and if you're able to give more, you'll get more in return. It's our way of saying thanks. If you were thinking about joining as a member, or taking advantage of any of our other products, now is the time to do so for the greatest value.

    Help kickstart someone's career and bring the gift of quality food tourism education and training to more people who truly need it. Thank you.

    Erik Wolf
    Executive Director

    PS Can we count on you? If every person receiving this message gave only US$20, we would meet our goal in under 8 hours!


    LEARN MORE ABOUT THE CAMPAIGN & DONATE NOW

    PPS Are you a candidate for one of our scholarships? Learn more and apply now.

    And thank you again for reaching deep into your pockets this holiday season!

  • Erik Wolf posted an article
    World Food Travel Association announces newest Advisor Traveling Spoon's Aashi Vel see more

    The World Food Travel Association is pleased to introduce today its newest member of the Board Advisors, Aashi Vel, with Traveling Spoon. Aashi is originally from India, and has been living in the United States for over 20 years.

    Aashi was an industrial designer for over 11 years and has designed several award-winning consumer and medical products. She has always had a deep passion for food and travel and decided to pursue an MBA from the University of California-Berkeley to start a food company. Before starting business school, she was in Mexico on vacation and struggled to find authentic Mexican cuisine. One day on her way to a restaurant, she passed a local Mexican woman’s home. She saw her cooking and wished she could eat at her home and hear her stories instead of just visiting a restaurant. This was the genesis of her food tourism company Traveling Spoon, which provides travelers with private and authentic food experiences in people's homes around the world. It also gives local hosts the opportunity to become micro-entrepreneurs, making money doing what they love - cooking, eating and sharing their culture.

    Aashi is delighted to become a member of the Association's community. She believes food allows people to truly open up and share stories. It is the catalyst to foster a meaningful connection to the local culture. She is determined to make the world a smaller place by connecting travelers to amazing locals so that they can better understand each other’s culture – the true power of travel.

    Aashi's favorite food/beverage destinations are Japan, Thailand and India. She admires Japanese chefs' dedication to perfecting their craft. She still remembers how artfully a ramen chef put together every bowl of ramen in Tokyo at his 8-person restaurant bar that was devoted to only serving ramen. The balance of flavors in Thai dishes from laap pla duk, a Northern Thai minced catfish salad to pla kapong neung manao, steamed whole fish in a fresh lime, garlic, and chili sauce scintillate her taste buds. The variety of flavors (Indian food in the US tends to be Northern Indian but each state of India has a distinctive cuisine) and the health benefits of Indian food is something she is excited to educate people about.

    She chose to become part of the World Food Travel Association family to be able to better provide entrepreneurs with advice on starting their own businesses, as well as to promote gastrodiplomacy around the world. Aashi also co-hosts the Association's Eat Well Travel Better Podcast with the Association's Founder and Executive Director Erik Wolf. As a member of the Board of Advisors, Aashi is also a Certified Ambassador of the Association.

    Welcome, Aashi!

  • Erik Wolf posted an article
    World Food Travel Association's New Donate Now Campaign Will Create Scholarships for Those in Need see more

    Today the World Food Travel Association, the world's leading authority on food and beverage tourism, announced another industry innovation - its Donate Now scholarship campaign to help those in need of quality education in food and beverage tourism. The purpose of the campaign is to create scholarships for eligible recipients to be able to learn and grow professionally, and prepare for the workforce and a successful travel, hospitality, food or beverage career.

    To kick off the Donate Now campaign, the Association has earmarked a minimum of US$5000 worth of scholarships for eligible candidates to attend its FoodTreX London | Food Travel Innovation Summit taking place November 4 in London. Specific scholarship opportunities will vary throughout the year.

    Eligible scholarship recipients include students, unemployed, retired, military veteran, mobility-challenged and homeless individuals.

    The Association is registered in the US State of Oregon as a charitable educational institution and is authorized by the United States Government to issue official donation receipts, which can be used to minimize tax burdens for eligible individuals and corporations. 

    Donations up to US$500 can be made directly online, while larger donations are handled offline. Individual and corporate donors will receive an official receipt on Association letterhead, and your donation may be deductible for income tax purposes (we do not provide tax or financial advice; consult your local accountant).

    As you think about your end-of-year tax planning, please remember the Association and make a generous donation to help relieve your own tax burden, while helping those in need. The Association also welcomes donations from individual estates and trusts. Please get in touch at help(at)worldfoodtravel(dot)org to discuss making an individual or corporate donation or donate now online.

    Learn More & Donate Now

    Apply for a Scholarship

  • Erik Wolf posted an article
    Just Released! Podcast Episode 16: Chantal Cooke - Stop Listening to Other People see more

    Just released! Our latest episode #16 of Eat Well Travel Better: The Business of Food Travel Podcast, featuring Chantal Cooke.

    In this episode, join us as we speak with Chantal Cooke, publisher of Passion for the Planet, and a noted influencer on the subjects of sustainability, and vegetarian and vegan travel. She hosts the Passion for the Planet website and online radio station. Chantal shares with us her thoughts on how and why food-loving travelers are changing their diets and why she thinks you should stop listening to the advice of others.

     

    In this episode you'll learn:

    • How the food tourism industry is behind the times, and why you are missing an important opportunity
    • Why more people than ever are looking for meat-free dishes
    • How traditions move on (and rightly so)
    • How vegetarian food can also please meat-eaters
    • Why restaurant and hotel chefs are actually being prevented by their owners from innovating with vegetarian and vegan cuisine
    • Why we should stop listening to others and start listening more to ourselves

    LISTEN NOW

     

  • Erik Wolf posted an article
    After 1 Year, Eat Well Travel Better Podcast Garnering 100+ Listeners/Month see more

    Our Eat Well, Travel Better: The Business of Food Travel podcast launched in August 2017. Just in the 12 months since launch, we've been fortunate to count over 1200 listeners (100+/month) from all over the world. Our listeners typically come from the food, beverage, travel, hospitality, and media industries.

    We'd like to thank all of our interviewees for taking the time to share their fascinating stories. And we'd like to thank our listeners as well. We appreciate your interest and support. The Association would also like to extend a special thank you to the podcast's co-host Aashi Vel, without whom it would not be the great show it is today.

    A big thank you to our industry for all your support!


    New to our podcast?

    LEARN MORE ABOUT THE PODCAST     LISTEN TO THE LATEST EPISODE

    Think you might want to appear on a future show?

    LEARN ABOUT APPEARING ON OUR PODCAST

  • Erik Wolf posted an article
    FOOD TOURISM & 5G: IT'S RIGHT AROUND THE CORNER Learn more at FoodTreX London on November 4 see more

    Food Tourism and 5G are poised to be perfect partners. But how many of us are ready for what 5G holds in store? In fact, what is 5G even and what does it mean for your business or destination? At FoodTrex London | Food Travel Innovation Summit on Sunday, November 4, come hear from an industry expert who is already getting ready to implement 5G solutions in their area.


    SESSION DESCRIPTION

    Destinations need to be competitive, and when it comes to food and drink, there's no exception. Still, how can a newer destination compete with a highly-regarded food culture that is hundreds, if not thousands, of years old? Technology is one way to stay ahead and 5G is one of those technologies you need to know about to get the advantage. In this session, Kathryn Davis, Head of Tourism at Visit Bristol, will share the plans for the West of England's ambitious 5G tourism development plans, which is being heralded as a pilot project for other 5G tourism projects in the UK. Kathryn will explain how the region got to where it is, what the strategy is for food tourism in the region, and the role that 5G can play in getting the West of England some well-deserved attention from food and beverage lovers.


    If attracting more customers or visitors with rapidly-approaching 5G technology is of interest, this session is a must.

    Speaker: Kathryn Davis, Head of Tourism, Visit Bristol, Bristol, England

    Session tags: food travel, 5G, 4G, mobile, smartphone, destination marketing, regional partnerships

    LEARN MORE & REGISTER FOR FOODTREX NOW

  • Erik Wolf posted an article
    Lucky 7 reasons why you should attend FoodTreX London | Food Travel Innovation Summit on November 4 see more

    By now, you've probably heard that we are hosting the FoodTreX London | Food Travel Innovation Summit on Sunday, November 4.

    This is the day before World Travel Market begins, for those of you attending that event.

    FoodTreX is our new event brand and the name stands for "Food Travel Excellence". 

    We know there are a lot of conferences, so we've compiled a list of the top reasons we think you should attend FoodTreX London on November 4:

     

     

    1. New information.  The content is about innovation in food tourism, and NOT a repeat of what you've seen or heard elsewhere. Also, the content you'll hear at FoodTreX will not be repeated at World Travel Market. 
    2. New ideas.  New information helps you to think of new ideas to help you get or stay ahead. You need new ideas to grow your business.
    3. Quality networking.  Meet leading food travel industry influencers. Introduce yourself, present your business, create new partnerships.
    4. Intimate setting.  Our goal is quality not quantity. Ticket sales are limited. And in an intimate group, it's easier to meet the people you want.
    5. Convenience.  Piggybacked with World Travel Market. No need to spend extra money or time on another trip.
    6. Food Travel Matters. 93% of visitors engage in some kind of unique or memorable food/drink experience other than eating out. Don't be left out of this profitable market segment.
    7. Food Travel is Changing. You can't just put a list of restaurants on your website or organize a food event.  You need to know who to reach out to, and how to do it in order to be as effective as possible and capture more customers or visitors.

     

    BONUS REASON. Affordable. Other London conferences are in the £695-795 per day range. We don't think quality education and networking should have to cost that much.

    FoodTrex registration is only £395 (plus VAT).


    Come join us for great information, great networking and a lot of fun! Remember, FoodTreX won't be recorded so you'll need to attend in person if you want access to this fantastic content!

    If you're curious and want to learn more or register, click here:

    Learn More or Register for FoodTreX London November 4