Us ... In a Nutshell
Research shows that 93% of travelers create long-lasting, fond memories based on their experiences with an area’s food and beverage. The distinctive local food and beverage products, culinary history and hospitality are the foundation of an area’s character, and that's what attracts visitors and what turns locals into passionate ambassadors for their areas.
The World Food Travel Association (WFTA) is the world's leading authority on food and beverage tourism, serving a community of 50,000+ professionals in 139 countries. Our knowledge, tools and training help trade professionals and organizations to leverage their area's food and beverage to help create a strong sense of place, which increases visitor arrivals; destination brand equity; and export demand for their area's food and beverage products.
The WFTA is the world's oldest and largest food tourism organization and is highly respected among food, beverage, travel and hospitality industry stakeholders.
Our Mission is to create economic opportunities where food and beverage meet travel and hospitality.
We accomplish this through our Education & Publishing (Learning), Certification & Recognition, Research & Consulting, and Community & Event activities.
We seek to:
1) provide thought leadership to the food and beverage tourism industry;
2) preserve & celebrate unique and memorable food and beverage products and experiences; and
3) educate travelers about the importance of reducing the food & beverage packaging waste they generate.