Research shows that 93% of travelers create long-lasting and powerful memories based on their experiences with an area’s food and beverage. The distinctive local food and beverage products, culinary history and hospitality are the foundation of an area’s character, and that's what attracts visitors and what turns locals into passionate ambassadors for their areas.
The World Food Travel Association (WFTA) was founded in 2003 as a non-profit and non-governmental organization (NGO) and has become the world's leading authority on food and beverage tourism. Today the Association serves a community of 50,000+ professionals in 139 countries.
Our knowledge, tools and training help trade professionals and organizations to leverage their area's food and beverage to help create a strong sense of place, which increases visitor arrivals; destination brand equity; and export demand for their area's food and beverage products.
The World Food Travel Association is the world's oldest and largest food tourism organization and is highly respected among food, beverage, travel and hospitality industry stakeholders.