Research shows that 93% of travelers create long-lasting and powerful memories based on their experiences with an area’s food and beverage. The distinctive local food and beverage products, culinary history and hospitality are the foundation of an area’s character, and that's what attracts visitors and what turns locals into passionate ambassadors for their areas.
The World Food Travel Association (WFTA) was founded as a non-profit and non-governmental organization (NGO) in 2003. As such, we are the world's oldest and largest food tourism organization. As the world's leading authority on food and beverage tourism, the WFTA is highly respected among food, beverage, travel and hospitality industry stakeholders.
Our Mission is to preserve and promote culinary cultures through hospitality and tourism.
Our Vision is to serve as the world's leading hub of innovation and excellence for food, beverage, travel and hospitality industry stakeholders. We coalesce 20 related industry sectors into a single food and beverage tourism industry cluster.
We accomplish our Mission through our product portfolios, which are Community, Education, Events, Awareness and Intelligence. These are a collection of tools and resources that help the major groups we serve to:
- help build an area's brand equity;
- increase revenue & taxes from visitor arrivals; and
- drive export demand for local food and beverage products.
Read About Our Thought Leadership