World Food Travel Association - What We Do

Our mission is to create economic opportunities for professionals and businesses, where food and beverage meet travel and hospitality. Learn more about the Association.

As the world's leading authority on food tourism, you can imagine that we do a lot! We have a program, product or activity to suit the needs and interests of nearly everyone. You can peruse our high-level summary of activities below, then explore in detail whatever suits your needs the most. You'll get additional ideas from the navigation bar too. Members and Certified Ambassadors should log in and consult the Members Area for additional information.

As always, we're here for you if you have a question. 

What Inspires You Most?

COMMUNITY

We offer a secure online platform where professionals in our industry can network with each other, and where consumers can come to validate your business, your activities, and your membership in the Association. Looking for more responsibility and more visibility, check out our Certified Ambassadors program. Join today.                           

WORLD FOOD TRAVEL UNIVERSITY

We offer the world's greatest variety and highest quality food tourism education and training. Our focus is on practical application, not theory. Certified Culinary Travel Professional, Masterclasses, Have Fork Will Travel book are just a few of the products within our University.  We also offer in-person training, speeches and workshops, usually delivered by the founder of the food tourism industry himself.

ONLINE FOOD TRAVEL SUMMIT

It is impractical for professionals today to travel to the far reaches of the planet to attend a 2-day conference for the food tourism trade. The time required and cost are prohibitive. Our Online Food Travel Summit brings the education to you and focuses on best practices, case studies and how-to's.  Learn more or register.      

FOOD TOURISM INNOVATION SUMMIT

Taking place annually every November on the Sunday preceding the first day of World Travel Market (WTM), our Innovation Summit brings you ideas and information you need to stay competitive in a rapidly evolving world. Technology, branding, customer service -we tackle these hard issues and more. No need to make a special trip, if you'll already be in London to attend WTM. Learn more.

REGIONAL EVENTS

Through our Certified Ambassadors, we support food tourism trade events throughout the world. Recently, we've supported events in Greece, Spain and Australia. We can help you plan and promote your event, while you maintain full control over all the details.  Explore our Events Calendar.

FOODTREKKING AWARDS

Introduced in 2016, this is our industry's first and best respected awards, acknowledging excellence of food and beverage tourism experiences. Beginning in 2018, we are including the FoodTrekking Awards ceremony at the end of the day at our Food Tourism Innovation Summit in London. Learn more about the Awards.

EAT WELL TRAVEL BETTER PODCAST

The world's first podcast on the business of food travel. With each episode, we meet food tourism industry leaders and examine their secrets of success. We reveal the obstacles and challenges they faced, along with their solutions and triumphs, and give you ideas and inspirations for the same business issues you're facing.

RESEARCH

Since 2007, we have produced four major research studies, continuing to build our industry's profile and understanding of food travelers, food lovers, and their behaviors. Our latest 2016 Food Travel Monitor is the most comprehensive and valuable study of food and beverage travelers ever conducted in our industry. Learn more or order your copy.

STATE OF THE INDUSTRY REPORT

We had published this report irregularly in the past. With the start of 2018, we reintroduced a new version of the report, which talks about the state of our industry, and includes our Association's milestones from the past year. Get your copy now.    

HOW CAN WE HELP YOU NOW?

THOUGHT LEADERSHIP

We're the driving force behind our industry's firsts. We identify pains and needs in our industry, and then design solutions for those problems for industry professionals like you, all around the world. Have an idea of something you'd like to see? Let us know.   

ASSOCIATION & INDUSTRY NEWS

We maintain our industry's most comprehensive resource of news and information affecting you and your business. Get news about what both small and larger companies in our industry are doing, as well as news and announcements from our Association. Members can post their news for no additional fees.

VOICE TO THE MEDIA

Over the years, we've worked with all types of journalists pretty much everywhere in the world. Whether it's an interview, a quotation, research or fact-checking, we've been there for media since the beginning of our industry in 2001.  Media professionals please get in touch.

CODE OF ETHICS & PROFESSIONAL CONDUCT

Our industry's first and only such code. We set the tone for professionalism and integrity in the food and beverage tourism industry. If any community member or partner violates our trust, we ask them to leave our community. It's that simple. Members can download a copy of the Code in the Members Area once logged in.