Membership in the World Food Travel Association

Join the World Food Travel Association Today

The World's Largest Food & Beverage Tourism Community

The World Food Travel Association was founded in 2003. Since then, we've built a solid community of 50,000+ professionals in the food, beverage, travel, hospitality, media, academic and supplier industries. This is what we call our "food tourism industry cluster". All of these people share a common interest to develop & promote unique and memorable food and beverage experiences and products. You can find our community members on our LinkedIn page and in our Food & Drink Tourism group, Facebook page and FoodTrekkers consumers group, Instagram and Twitter followers, and of course, our 23,000 newsletter subscribers. Now we're taking steps to bring together all of our followers and supporters into once centralized location: our World Food Travel Association online community.

Busy professionals in our cluster need a place where we can congregate, explore and network with others. LinkedIn is the world's business rolodex and doesn't meet our industry's needs.  Facebook, Instagram and Snapchat are consumer-oriented, and drooling over food porn just isn't a substitute for quality B2B networking. Googling for contacts is unreliable, often yielding outdated contact information and old news stories.

Professionals join for our education, research, networking, discussions and events. Our "membership" is a little different than what you might expect with other organizations. Food and beverage tourism education is our cornerstone; we are not a trade association and we don't lobby government entities. We excel at helping you and your business succeed with our education, research and networking tools, quality industry events, and our supportive community.

Food & beverage tourism benefits more than the obvious places like hotels, tours and restaurants. It also benefits tasting rooms, food/ drink retail stores, food/ drink events, food manufacturers and much more. Even if you think you might not fit within the food tourism industry, think again. The math is simple: more visitors or customers = more sales + more jobs + more tax revenue + greater financial stability.

What are you waiting for? Join our community to get your "slice of the pie" and start doing more with the food & beverage tourism community today!

 

JOIN TODAY

Clear Growth Path

Join as a Silver member and over time, you could grow into a role with greater responsibility and visibility. If you're active and engaged you may earn an invitation to upgrade to Certified Ambassador level at no extra cost to you. We provide full training to our Ambassadors and Advisors. The benefits increases with each increasing level of participation.

If you want to grow personally and professionally, we're here for you. What are you waiting for? Join today!

Having Trouble Buying?

Having trouble buying a membership? Let us know here. We can arrange a phone call or speak to you via chat.

Questions?

Check out our FAQ first. If you don't see the answer to your question, open a support ticket from the same page.

 

Benefits Comparison

 

N.B.: Ambassadorship is invitation-only. There is no extra cost for the Ambassador (gold) upgrade from Individual Membership (silver).To qualify for an invitation to become an Association Ambassador, just be active in our community and show engagement. Then if we see that you're a good fit to represent us as an Ambassador at your local level, we'll let you know.
Read the FAQs to learn more about how Ambassadorship works.

Silver (Individual)

Join Now

US$149/
year

Gold (Ambassador)

No extra cost after regular silver membership.
Benefit Type

FOR YOU & YOUR CAREER
Your Benefit
& How It Works

   
Visibility

Customizable public, searchable online profile for both you and your business. Once you log in to the system, you’ll be able to edit and update your profile as you wish. Be sure to make it complete so that people can find you based on any words you use.

yes yes
Visibility

Listing in online Member Directory for both you and your business. You'll want your profile to look great to be listed in our online Member Directory. You can also search for other members (both individuals and businesses). Not all members choose to be listed in the Directory, but it's a great place to be if you want to be found!

yes yes
Visibility Downloadable membership card. Print or display official membership card showing membership type and expiration date yes yes
Visibility

New member call-out in our newsletter and/or website news page (space permitting). For the website, download our member questionnaire template from the Members Area and send us your "interview".  We'll polish it up and post it on our News page.

yes yes
Education

Curated online discussions (advice from community). Once logged in, click on Membership in the top menu and then “Discussion Groups” in the drop-down menu. 

yes yes
Education

Education savings (WFTA conferences, webinars, Masterclasses, Certification, Research Reports). Look in the Members Area (see website navigation once you are logged in) for discount codes and URLs.

yes,
20% off

yes,
50% off
Career

Code of Ethics & Professional Conduct. You read these as part of the Terms & Conditions when you become a member. If you didn't read them, you should go back and do so. We take ethics seriously. You can also access a copy of in the Members area once you are logged in.

yes yes
Career

View Career CenterYou can view this once you are logged in as a member with a valid membership. Members and Ambassadors both can post as many job openings as you wish.

yes yes
Networking

Official Association business card. We design, you print & ship at your expense. Send your name how you want it to be shown, any titles after your name (like CCTP, PhD, etc.), one phone number, one email, your city and country. We'll create a proof version of the card for you to review. Once approved, well email you the high-resolution PDF file for printing.

no yes
Income

Eligible to earn commissions for products sold. This is an incentive to you, but sales never required. Commissions vary by product type. Earning commissions on product sales is discussed in the ambassador training video. Remember, sales are not required.

no yes
Career

Eligible to apply to Advisory Board (when openings available, and later, Board of Directors). If you have been a member for at least one year, and you're interested in joining our Board of Advisors, send us a message and we'll let you know if there are any openings and what the expected requirements are.

no yes
Education

One free Masterclass each year; save 50% on all other Association Masterclasses. Look in the Ambassador group in our online community for discount codes and URLs. 

no yes
Administrative Dedicated Members Area of our website. Once you have logged in, you'll see a new menu item in the navigation bar. Hover over it to see detailed information and instructions for Resources, Offers and Activities. Ambassadors have additional tabs with additional information and opportunities only for Ambassadors. yes yes
       
Benefit Type

FOR YOU & YOUR BUSINESS
Your Benefit
& How It Works

   
Marketing

Downloadable annual association membership logo for your marketing use. Download from our online community once logged in. Remember, don't share with non-members! For maximum benefit, always hyperlink your WFTA member logo (wherever you use it) to your WFTA online community profile!

yes yes
Marketing

Post your event or tour in our public online calendarFirst, look at the current Events calendar online. Try to use an existing tour departure or event as a template for your tour or event. Rather than posting a 1/2 day tour, consider using your post for something longer. Be sure to post events with enough lead time for people to plan. Send us the event or tour name, URL, booking instructions, pricing and a short description of less than 50 words. For team plans, the benefit is for the individual team members. The number shown is the number of insertions you receive each year.

yes,
2/year
yes,
4/year
Marketing

Promote your offers/discounts in our newsletter. Send us the offer/discount name, URL, booking instructions, costs, and a short description of less than 50 words. The number shown is the number of insertions you receive each year.

yes,
2/year
yes,
4/year
Marketing

Share your news on our news pageSend us your news in any language. Be sure to include a photo and call to action (URL, email, phone, etc.) If you're not sure what is newsworthy, Google "how to write a newsworthy press release". You should write your news in a Word document and NOT in press release format if possible. The number shown is the number of insertions you receive each year. We reserve the right to approve or deny all news submissions.

yes yes
Sales

Promote your offers/discounts in your member profile. Use your member profile to talk about your business and anything you're offering other community members. You can also upload a document such as a PDF brochure or pictures) which can be downloaded by other community members.

yes yes
Visibility

Representation to media and intergovernmental organizations. When feasible and appropriate, we'll mention your business or destination to any journalists or organizations in interviews and speeches. Remember to keep your member profile updated so anyone can find you in our Member Directory.

yes yes
Operations

Post jobs on our online Career CenterSend us details about your job posting, how someone should respond, and any deadlines. Post as many as you wish per year. Only members in good standing can access the Career Center.

unlimited unlimited
Savings

Access to partner discounts. Look for discount information in the appropriate group in our online community. These are separate offers from partners of our Association. Examples of current partners include  Afex Foreign Exchange and the National Tour Association.

yes yes
Marketing

Trade social media likes/follows with the Association. Like/follow from your own accounts to ours (see lower right footer on our website for links to all of our social media outlets). Once we see you've liked/ followed us, we'll do the same for you. If you don't see our like/ follow after about 7 days, send us a reminder.

no yes
Visibility

Serve as a  FoodTrekking Awards judgeBlog Contributor or Experience AssessorCertified Ambassadors are first in line to be asked when we seek judges for our annual FoodTrekking Awards (paid), contributors to our news blog and consumer publications, and assessors for our experience assessments (paid).

no yes
Visibility, Income

Host a local Association trade eventYou organize the subjects, speakers and logistics. Hold the event in your own language. We'll help you to promote it to our contact database and in our social media. We'll even give you guidance how to set up your event for maximum impact.

no yes
Marketing

Localized Association brochure. You translate the text, we’ll place it into our brochure. Ask for a copy of our overview brochure.  Send us the translations in a Word document (so we can get accent marks and special scripts correct) and we'll lay them out into the file for you. We'll send you a proof to review and once approved, we'll email you the high-resolution file for printing. Alternately, we can send you the InDesign file that you can edit yourself (at your expense). 

no yes
       
  JOIN TODAY