Membership in the World Food Travel Association

Join the World Food Travel Association Today

The World's Largest Food & Beverage Tourism Community

The World Food Travel Association was founded in 2003. Since then, we've built a solid community of 50,000+ professionals in the food, beverage, travel, hospitality, media, academic and supplier industries. All of these people share a common interest to develop & promote unique and memorable food and beverage experiences and products. Our community is found on our LinkedIn page and in our Food & Drink Tourism group, Facebook page and FoodTrekkers consumers group, Instagram and Twitter, and of course, our newsletter subscribers.

Busy professionals in our food tourism industry cluster need a place where we can congregate, explore and network with others. LinkedIn is the world's business rolodex and doesn't meet our industry's needs.  Facebook, Instagram and Snapchat are consumer-oriented, and temptations of food porn doesn't substitute for quality B2B networking. Googling for contacts is unreliable, often yielding outdated contact information and old news stories.

Our "membership" is a little different than what you might expect with other organizations. Food and beverage tourism education is our cornerstone; we are not a trade association and we don't lobby government entities. We excel at helping you and your business succeed with our high quality education and research, networking, leading industry events, and our supportive community.

Food & beverage tourism benefits more than the obvious places like hotels, tours and restaurants. It also benefits tasting rooms, food/ drink retail stores, food/ drink events, food manufacturers and much more. Even if you think you might not fit within the food tourism industry, think again. The math is simple: more visitors or customers = more sales + more jobs + more tax revenue + greater financial stability. Everything we do is designed to support our mission, which is to empower local communities and businesses with the knowledge and tools needed to reach new consumers and gain a competitive edge in the food and beverage travel business.  

What are you waiting for? Join our community to get your "slice of the pie" and start doing more with the food & beverage tourism community today!



Clear Growth Path

Join as a Silver member and over time, you could grow into a role with greater responsibility and visibility. If you're active and engaged you may earn an invitation to upgrade to Certified Ambassador level at no extra cost to you. We provide full training to our Ambassadors and Advisors. The benefits increases with each increasing level of participation.

If you want to grow personally and professionally, we're here for you. What are you waiting for? Join today!

Benefits Summary

Watch your career grow with the World Food Travel Association! Membership is simple - we offer only one level of paid membership (silver level). Look at everything you’ll get as a silver member of the World Food Travel Association:


  • member directory online listing/public profile
  • official Association annual member logo for use online or in print
  • downloadable personal membership card with your name
  • Code of Ethics & Professional Conduct (all members must follow - let your customers know that you mean business)


  • post your event or tour in our public online calendar (2/year)
  • promote your offers/discounts in our email newsletter (2/year)
  • share your news on our news page (2/year)
  • promote your offers/discounts in your member profile
  • post jobs to our online career center
  • testimonials featuring you and your business
  • official representation to media and intergovernmental organizations

EDUCATION RESOURCES (direct downloads after logging in/no registration required)



  • special Ambassadors page on website
  • private Ambassador communication/ collaboration workspace
  • custom-designed Ambassador business card
  • interview/speaker opportunities
  • reciprocal social media likes/shares
  • product brochure templates that you can localize
  • authorization to produce a FoodTreX Summit in your local area
  • opportunities to collaborate on projects together (such as FoodTrekking Awards judge, news blog contributor, Business Accreditation assessor, State of the Industry Report contributor)
  • use of the “Certified Ambassador” designation
  • ability to earn commissions
  • bigger product discounts




Membership, Ambassadorship & Thought Leadership



Masterclasses, Master's Program & Training



Global, Online & Regional Events



Awards, Accreditation & Consumer Campaigns



Market Research, Strategy & Development



Good to Know

  • We're the largest community of food and beverage tourism professionals in the world - 139 countries represented!
  • Membership costs less than US$13/ month!
  • Members get access to the secure Member Area, where you will find clear details on how to use each and every one of the member benefits listed here. We strongly encourage new Members to watch the orientation video to help you ease into your membership and help you to find what you want, fast.
  • Ambassadorship (Gold level) is invitation-only. There is no extra cost for the Gold (Ambassador) upgrade from Silver (regular) Membership. To qualify for an invitation to become an Association Ambassador, just be active in our community and show engagement. Then if we see that you're a good fit to represent us as an Ambassador at your local level, we'll let you know. Read the FAQs to learn more about how Ambassadorship works.
  • Members of the Board of Advisors and Board of Directors get even more benefits.
  • Any member benefits and discounts apply to you and/or your business only and are not transferable.
  • Benefits are subject to change without notice at any time.