Membership in the World Food Travel Association

Join the World Food Travel Association Today

All About the World's Largest Food & Beverage Tourism Community

The World Food Travel Association was founded in 2003. Since then, we've built a solid community of 50,000+ professionals in the food, beverage, travel, hospitality, media, academic and supplier industries. All of these people share a common interest to develop & promote unique and memorable food and beverage experiences and products. You can meet members of our community on our LinkedIn page and in our LinkedIn Food & Drink Tourism group, Facebook page and FoodTrekkers consumers group, Instagram and Twitter. And we have thousands of newsletter subscribers as well.

How Membership Helps You

Busy professionals in our food tourism industry cluster need a place where we can congregate, explore and network with others. LinkedIn is the world's business rolodex and doesn't meet our industry's needs.  Facebook, Instagram and Snapchat are consumer-oriented, and temptations of food porn doesn't substitute for quality B2B networking. Googling for contacts is unreliable, often yielding outdated contact information and old news stories.

Our "membership" is a little different than what you might expect with other organizations. Food and beverage tourism education is our cornerstone; we are not a trade association and we don't lobby government entities. We excel at helping you and your business succeed with our high quality education and research, networking, leading industry events, and our supportive community.

Food & beverage tourism benefits more than the obvious places like hotels, tours and restaurants. It also benefits tasting rooms, food/ drink retail stores, food/ drink events, food manufacturers and much more. Even if you think you might not fit within the food tourism industry, think again. The math is simple: more visitors or customers = more sales + more jobs + more tax revenue + greater financial stability. Everything we do is designed to support our mission, which is to empower local communities and businesses with the knowledge and tools needed to reach new consumers and gain a competitive edge in the food and beverage travel business. 

Seeking a Career Direction or Just Experience?

Join as a Silver member and over time, you could grow into a role with greater responsibility and visibility. If you're active and engaged, you may earn a complimentary invitation to upgrade to Certified Ambassador level. That's right - at no extra cost to you. We provide full training to all of our Ambassadors, who become Certified in the process. Advisors and Directors of our Association are also Certified Ambassadors. The benefits increases with each increasing level of participation.

If you want to grow personally and professionally, we're ready to help. What are you waiting for? Join today!

Benefits for All Members [Silver + Gold]

  • Member directory online listing/public profile
  • Official Association annual member logo for use online or in print (pictured above)
  • Downloadable personal membership card with your name
  • Code of Ethics & Professional Conduct (all members must follow - let your customers know that you mean business)
  • Promote your offers/discounts in your member profile
  • Post jobs to our online career center, and peruse career center
  • Save money with partner discounts

Benefits for Silver Members [Regular Membership]

EDUCATION - Training and inspiration to run your business better

  • Access to our industry's best food and beverage tourism training (see discounts below) 
  • "Do Business Better" quarterly video showcasing the business tools and software we actually use to get our work done, so you can use them too, and do business better (beginning 4th Quarter 2018)

EVENTS - Networking and relevant education for industry professionals

  • Access to limited recordings from annual Online Food Travel Summit
  • Guaranteed ticket availability for any of our FoodTreX events, anywhere in the world.
  • Reserved preferred seating towards the front at any of our FoodTreX events, anywhere in the world

INTELLIGENCE - Research and data to help you make better decisions

  • Receive each year an advance complimentary copy of the annual State of the Food Travel Industry Report. (While the report is free, there is no need to register to download, and you will receive it up to 1 month before the general public). Learn the latest trends for the year and get a head start on your annual marketing (before others can download the report) 
  • Access past industry reports in online member archive, 24/7
  • Every 5 years we publish our Food Travel Monitor, the world's largest study on food and beverage tourism. Receive a copy of the Executive Summary as well as accompanying infographic for your own use.

AWARENESS - Opportunities for you and your business to shine

  • Submit your news, events and tours to us and we'll upload them to our online calendar or news page, as appropriate

SAVINGS - Ways we save you money

  • 20% savings on most products (exceptions include Have Fork Will Travel book sold on Amazon, speeches and workshops)

Benefits for Gold Members [Ambassadors, Invitation Only]

Ambassadorship (Gold level) is invitation-only. There is no extra cost for the Gold (Ambassador) upgrade from Silver (regular) Membership. To qualify for an invitation to become an Association Ambassador, just be active in our community and show engagement. Then if we see that you're a good fit to represent us as an Ambassador at your local level, we'll let you know. Terms and conditions apply.  Read the FAQs to learn more about how Ambassadorship works.

Gold members receive all of the Silver Member benefits listed above plus:


  • Use of the “Certified Ambassador” designation
  • Manager level access to our public groups: LinkedIn Food & Drink Travel (trade, 12,000 members) and Facebook Foodtrekkers (consumers, 2500 members)
  • Special Ambassadors page on website
  • Custom-designed Ambassador business card (we design, you print locally)
  • Reciprocal social media likes/shares
  • Interview/speaking opportunities (such as at our FoodTreX events, World Travel Market, etc.)


  • Association overview brochure template that you can localize (we provide a PowerPoint template you can edit)
  • Webinar template to help others in your area to understand food tourism and our Association
  • Authorization to produce a FoodTreX Summit in your local area



  • Ability to earn commissions on sale of Association products
  • Greater product discounts (50% on everything except the Have Fork Will Travel book, speeches and workshops)


  • We offer only one paid membership type: Silver.
  • Silver membership is priced at US$149 per year. That's less than US$13 per month.
  • We do not offer monthly membership plans.
  • If you are invited to become a Gold [Ambassador] Member, there is no additional upgrade cost (after your Silver membership subscription).

Good to Know

  • We're the largest community of food and beverage tourism professionals in the world - 139 countries represented!
  • Members receive access to the secure Member Area, where you will find clear details on how to use each and every one of the member benefits listed here.
  • Members of the Board of Advisors and Board of Directors get even more benefits.
  • All Ambassadors, Advisors and Directors are required to go through Certified Ambassador training as part of their leadership role.
  • Any member benefits and discounts apply to you and/or your business only and are not transferable.
  • Benefits are subject to change without notice at any time.