Membership in the World Food Travel Association

Join the World Food Travel Association Today

The World's Largest Food & Beverage Tourism Community

The World Food Travel Association was founded in 2003. Since then, we've built a solid community of 50,000+ professionals in the food, beverage, travel, hospitality, media, academic and supplier industries. This is what we call our "food tourism industry cluster". All of these people share a common interest to develop & promote unique and memorable food and beverage experiences and products. You can find our community members on our LinkedIn page and in our Food & Drink Tourism group, Facebook page and FoodTrekkers consumers group, Instagram and Twitter followers, and of course, our 23,000 newsletter subscribers. Now we're taking steps to bring together all of our followers and supporters into once centralized location: our World Food Travel Association online community.

Busy professionals in our cluster need a place where we can congregate, explore and network with others. LinkedIn is the world's business rolodex and doesn't meet our industry's needs.  Facebook, Instagram and Snapchat are consumer-oriented, and drooling over food porn just isn't a substitute for quality B2B networking. Googling for contacts is unreliable, often yielding outdated contact information and old news stories.

Professionals join for our education, research, networking, discussions and events. Our "membership" is a little different than what you might expect with other organizations. Food and beverage tourism education is our cornerstone; we are not a trade association and we don't lobby government entities. We excel at helping you and your business succeed with our education, research and networking tools, quality industry events, and our supportive community.

Food & beverage tourism benefits more than the obvious places like hotels, tours and restaurants. It also benefits tasting rooms, food/ drink retail stores, food/ drink events, food manufacturers and much more. Even if you think you might not fit within the food tourism industry, think again. The math is simple: more visitors or customers = more sales + more jobs + more tax revenue + greater financial stability.

What are you waiting for? Join our community to get your "slice of the pie" and start doing more with the food & beverage tourism community today!

 

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Clear Growth Path

Join as a Silver member and over time, you could grow into a role with greater responsibility and visibility. If you're active and engaged you may earn an invitation to upgrade to Certified Ambassador level at no extra cost to you. We provide full training to our Ambassadors and Advisors. The benefits increases with each increasing level of participation.

If you want to grow personally and professionally, we're here for you. What are you waiting for? Join today!

Benefits Comparison

Watch your career grow with the World Food Travel Association! Below is a summary of all current benefits offered Members of the World Food Travel Association. Once you are a Member, you will have access to the secure Member area, where you will find details on how to use each of the member benefits shown here. We also provide all Members an orientation video to help you ease into your membership and find what you want, fast.

N.B.: Ambassadorship (Gold level) is invitation-only. There is no extra cost for the Gold (Ambassador) upgrade from Silver (regular) Membership.To qualify for an invitation to become an Association Ambassador, just be active in our community and show engagement. Then if we see that you're a good fit to represent us as an Ambassador at your local level, we'll let you know. Read the FAQs to learn more about how Ambassadorship works. All benefits and any discounts mentioned below apply to you and/or your business only and are not transferable. Benefits are subject to change without notice at any time.
 

FOR YOU & YOUR CAREER

       

MEMBERSHIP & VISIBILITY BENEFITS

Member

(Silver)

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Ambassador

(Gold)

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Advisor

Director

MEMBER DIRECTORY/PUBLIC PROFILE

Customizable public, searchable online profile for both you and your business. That's actually 2 different listings, one individual and one for business! You'll want your profile to look great to be listed in our online Member Directory. You can also search for other members (both individuals and businesses). Not all members choose to be listed in the Directory, but it's a great place to be if you want to be found!

SPECIAL RECOGNITION CATEGORY ON ASSOCIATION WEBSITE

Advisors and Directors are recognized on a special page on the Association website.

OFFICIAL ASSOCIATION MEMBER LOGO

Downloadable annual association membership logo for your marketing use.

MEMBERSHIP CARD

Official membership card that you can download, print, laminate if desired and/or display, showing membership type and expiration date.

OFFICIAL ASSOCIATION BUSINESS CARD

We design, and you print & ship at your expense.

INTERVIEW/SPEAKING OPPORTUNITIES

We offer a variety of interview and speaking opportunities. From a special new member call-out in our newsletter and/or website news page, to an appearance on our Eat Well Travel Better Podcast, or speaking at our Online Food Travel Summit of Food Tourism Innovation Summit. Criteria depend on your background, business experience and our editorial and programming requirements.

SPECIAL MEMBERS/AMBASSADORS WEBSITE NAVIGATION
Showing you exactly how to access your benefits.

         

EDUCATION RESOURCES & DISCOUNTS

 

Member

(Silver)

Ambassador

(Gold)

Advisor

Director

RECENT INDUSTRY DATA

Members enjoy an Executive Summary and infographic of our latest research for your personal or business use.

CONFERENCE & WEBINAR DISCOUNTS

Save on WFTA conferences, including our annual Online Food Travel Summit and also our annual Food Tourism Innovation Summit held in London. Silver members save 20% while Gold (Ambassadors) save 50%. Advisors and Directors can attend all WFTA-organized events at no cost.

20%

50%

100%

100%

RESEARCH DISCOUNTS

Silver members save 20% while Gold (Ambassadors) and Advisors save 50%. Directors get free copies of our research.

20%

50%

50%

100%

CERTIFICATION DISCOUNTS

Silver members and  Gold (Ambassadors) save 20% on our CCTP program. Advisors save 50% and it's free for Directors.

20%

20%

50%

100%

FREE & DISCOUNTED MASTERCLASSES

Ambassadors get one free Masterclass each year (additional classes for Ambassadors are 50% off). Advisors/Directors get free Masterclasses.

50%

100%

100%

HAVE FORK WILL TRAVEL BOOK

Members enjoy bulk discounts for group learning.

20%

50%

50%

100%

         

YOUR BUSINESS BENEFITS

Member

(Silver)

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Ambassador

(Gold)

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Advisor

Director

POST YOUR EVENT OR TOUR IN OUR PUBLIC ONLINE CALENDAR

Two/year for silver members. Four/year for Ambassadors.

2

4

4

4

PROMOTE YOUR OFFERS/DISCOUNTS IN OUR NEWSLETTER

Two/year for silver members. Four/year for Ambassadors.

2

4

4

4

SHARE YOUR NEWS ON OUR NEWS PAGE

The number shown is the number of insertions you receive each year.

2

4

4

4

PROMOTE YOUR OFFERS/DISCOUNTS IN YOUR MEMBER PROFILE

Use your member profile to talk about your business and anything you're offering other community members. You can also upload a document such as a PDF brochure or pictures) which can be downloaded by other community members.

OFFICIAL REPRESENTATION

We represent food tourism interests to media and intergovernmental organizations. When feasible and appropriate, we'll mention your business or destination to any journalists or organizations in interviews and speeches. Remember to keep your member profile updated so business leads and potential partners can find you, and the latest information about you and your business, in our Member Directory.

POST JOBS TO OUR ONLINE CAREER CENTER

Only members in good standing can access the Career Center. Members enjoy unlimited postings during the term of your membership.

TESTIMONIAL FEATURE

Get extra publicity when we link to your website from your testimonial.

         

PRODUCT DISCOUNTS

Member

(Silver)

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Ambassador

(Gold)

Join Now

Advisor

Director

FOODTREKKING AWARDS ENTRY DISCOUNT

Members in good standing are eligible to apply to our annual FoodTrekking Awards at the discounted member rate. Discount amount varies by entry type.

SAVE MONEY WITH PARTNER DISCOUNTS

Look for discount information in the appropriate group in our online community. These are separate offers from partners of our Association. Examples of current partners include Transferwise, Rezgo and the National Tour Association.

How to use: Look below this chart and you’ll see a separate chart that features each member and the discount they offer

       

COMPLIMENTARY MEMBERSHIP

As just one way of thanking you for your service, we save you the cost of an annual individual level membership.

EXHIBITOR BOOTH DISCOUNTS AT EVENTS

At any of the Association events (those that we produce), you are welcome to take an Exhibitor Booth at a substantial 50% discount. This does not include regional events produced by our Certified Ambassadors.

OTHER PRODUCT DISCOUNTS

Generous 50% discounts are available on almost all other Association products.

         

MARKETING & PROMOTION BENEFITS

Member

(Silver)

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Ambassador

(Gold)

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Advisor

Director

TRADE SOCIAL MEDIA LIKES/FOLLOWS WITH THE ASSOCIATION

Like/follow from your own accounts to ours (see lower right footer on our website for links to all of our social media outlets). Once we see you've liked/ followed us, we'll do the same for you.

HOST A LOCAL ASSOCIATION TRADE EVENT

You organize the subjects, speakers and logistics. Hold the event in your own language. We'll help you to promote it to our contact database and in our social media. We'll even give you guidance how to set up your event for maximum impact.

LOCALIZED ASSOCIATION BROCHURE

You translate the text, we’ll place it into our brochure for your use.

         

OTHER BENEFITS

Member

(Silver)

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Ambassador

(Gold)

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Advisor

Director

CURATED ONLINE DISCUSSIONS

Get advice from our community.

CODE OF ETHICS & PROFESSIONAL CONDUCT

You read these as part of the Terms & Conditions when you become a member. We take ethics seriously.

GAIN VISIBILITY WITH PROJECT COLLABORATION

Serve as a FoodTrekking Awards judge, Blog Contributor or Experience Assessor. Certified Ambassadors are first in line to be asked when we seek judges for our annual FoodTrekking Awards (paid), contributors to our news blog and consumer publications, and assessors for our experience assessments (paid).

EARN COMMISSIONS

Eligible to earn commissions for products sold. This is sometimes called a “finder’s fee”. This is an incentive to you, but sales are never required. Commissions vary by product type. Earning commissions on product sales is discussed in the ambassador training video. Everyone is different. Some people want to promote and sell the Association’s products and others do not. The choice is yours.

         

CAREER GROWTH

Member

(Silver)

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Ambassador

(Gold)

Join Now

Advisor

Director

CAREER CENTER

You can view the Career Center once you are logged in as a member with a valid membership. Members and Ambassadors both can post as many job openings as you wish.

UPGRADE ELIGIBILITY

Regular members who show engagement and initiative may be invited to upgrade to Ambassador level (upgrades are not automatic, are invitation only and at no extra cost to you). Ambassadors in good standing are eligible to apply to Advisory Board (annual openings available). Advisors in good standing are eligible to apply to Board of Directors (annual and/or biennial openings available). Opening announcements are posted every April.