Has this ever happened to you: a friend went to a new restaurant and raved about it, while you went and didn't understand why they loved it so much? That's PsychoCulinary profiling. It helps marketers understand who to market to, how to market to, and how to develop the right products for, the food and beverage lovers who are going to love best what you have to offer. PsychoCulinary Profiling is available as a standalone analytical tool for specific destinations, or as part of a larger Strategy & Development project.
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