Research shows that 93% of travelers now seek unique and memorable food and drink experiences. (Source: 2016 Food Travel Monitor) "Food tourism" connotes different things to different people. For some, it's the Michelin star restaurants (actually, only about 18% of all food lovers prefer gourmet options first). For others, it's food trucks. Still for others, it's farm visits or an agriturismo in Italy. Each of those is part of what we call "food tourism" but our industry is so much bigger than that! Not sure what we mean by "food tourism"? Learn more here.
Simply promoting gourmet restaurants and food festivals, or offering a restaurant list featuring 100+ world cuisines, are limited in appeal. Did you know that there are 13 different kinds of food lover "personalities"? Not everone seeks gourmet products and experiences, just like not everone seeks a food truck experience. You want to be sure that you're reaching the right kinds of food lovers, don't you?
Reaching food lovers can be lucrative for everone: businesses, destinations and groups. Even if you run a single restaurant or cafe, wouldn't you want to fill empty tables on slow days with travelers to your area? As a destination, don't you want to attract more visitors in low season? And as a group, don't your members want innovative ways to find more customers? The Food Tourism Fitness report helps you do all these and more.
Our new Food Tourism Fitness report is designed to help every bustiness type to benchmark what they're doing well and highlight areas in need of improvement. It is an exclusive benefit of Platinum business membership. That's right - you get the report plus a full business membership for a year! No extra costs or fees. It's all included. And it's not a one-time report: you get an updated report each year to track your progress!
Read below to learn more about the Report and everything included.