Food Tourism 2025 Initiative

Our Association's 3 Strategic Goals and How We're Tackling Them

What is Food Tourism 2025?

The Food Tourism 2025 Initiative of the World Food Travel Association is a program that brings together the food/beverage travel trade and food-loving consumers to work together to solve some of the most pressing issues of our time. These issues comprise our Association's three strategic goals below. We seek to create lasting, impactful and measurable change in these areas by 2025.

Official hashtag: #EatWellTravelBetter 

We also use #DrinkWellTravelBetter when the subject relates to beverages.


1. Support Culinary Heritage & Authenticity

We seek to educate food loving travelers to respect culinary heritage and authenticity, and to protect food cultures around the world. Did you know that "authenticity" is the number on culinary characteristic that food lovers seek when traveling? (Source: 2016 Food Travel Monitor)

Show your support by using these hashtags: #culinaryheritage #culinaryculture #FoodTourism2025 #EatWellTravelBetter

Here are some examples that help to illustrate what we mean:

Heritage cuisine: Preserving culinary traditions

Keeping It Real: What’s Behind Your Search For Culinary Authenticity?

2. Nurture Gastrodiplomacy

We seek to educate food loving travelers of the importance of leveraging food and drink to cultivate cross-cultural understanding and ultimately, peace among different peoples around the world.

Show your support by using these hashtags: #gastrodiplomacy #culinaryculture #FoodTourism2025 #EatWellTravelBetter

Here are some examples that help to illustrate what we mean:

Peace Through Chocolate

World War One Truce for a Holiday Meal

3. Reduce Food & Beverage Packaging Waste

We seek to educate food loving travelers to reduce the volume of food and beverage packaging waste that they generate.

Show your support by using these hashtags: #FoodTourism2025  #PassOnPlastic #StrawlessinSeattle #SKYOceanRescue #MakeHolidaysGreener 

Here are some examples that help to illustrate what we mean:

New labelling helps UK shoppers avoid plastic packaging

Get Your Free 10-Step Food & Beverage Packaging Waste Reduction Guide (see form to right)

Additional Resources

Sponsors & Partners

Please get in touch if your business, organization or destination is interested in sponsoring any of these initiatives or partnering with us on them.

Free 10-Step Waste Reduction Guide

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