Food Tourism 2025 Initiative

Causes Important to Us & How We Support Them

What is Food Tourism 2025?

The Food Tourism 2025 Initiative of the World Food Travel Association is a program that brings together the food/beverage travel trade and food-loving consumers to spread awareness, not just about food tourism, but about some of our industry's most critical issues and to work towards a solution to these issues.  

Sponsors and partners, please get in touch if your business, organization or destination is interested in sponsoring any of these initiatives or partnering with us on them.

We need your support! If the issues below resonate with you, then please make a free pledge to support them. The more people who pledge, the more influence we will have with the media, corporations and governments to drive real change. And it costs absolutely nothing!

Official hashtags: #EatWellTravelBetter   #foodtourism   #FoodTourism2025

We also use #DrinkWellTravelBetter when the subject relates to beverages.


1. Support Culinary Heritage & Authenticity

We support the ongoing education of food loving travelers to respect culinary heritage and authenticity, and to protect food cultures around the world. Did you know that "authenticity" is the number on culinary characteristic that food lovers seek when traveling? (Sources: 2016 Food Travel Monitor, 2019 State of the Food Travel Industry Report)

Show your support by using these hashtags:
#culinaryheritage #culinaryculture

Here are some examples that help to illustrate what we mean:

Heritage cuisine: Preserving culinary traditions

Keeping It Real: What’s Behind Your Search For Culinary Authenticity?


2. Nurture Gastrodiplomacy

We support the ongoing education of food loving travelers about the importance of leveraging food and drink to cultivate cross-cultural understanding and ultimately, peace among different peoples around the world.

Show your support by using these hashtags:
 #gastrdiplomacy #culinaryculture

Here are some examples that help to illustrate what we mean:

Peace Through Chocolate

World War One Truce for a Holiday Meal

The Muslim Notion of Karam

Read Why The American University Created a Gastrodiplomacy Course

Air Canada Article on Gastrodiplomacy


3. Reduce Food & Beverage Packaging Waste

We support industry advocates who educate food loving travelers to reduce the volume of food and beverage packaging waste that they generate.

Here are hashtags for some of the campaigns we support:
#StrawlessinSeattle #SKYOceanRescue #MakeHolidaysGreener #PassOnPlastic

We officially support ABTA's Make Holidays Greener Campaign - learn more now.

Here are some examples that help to illustrate what we mean:

New labelling helps UK shoppers avoid plastic packaging

Post Your Food/Beverage Packaging Waste Pictures Here


Get the 10-Step Foodservice Checklist to Reduce Packaging Waste:


Honorable Mention: Overtourism

While we are gravely concerned about overtourism, it is an issue that affects the tourism industry at large, and not just food and beverage tourism. This issue is definitely on our radar, but we do not have sufficient resources to include this as a major point of focus for our Association. The best we can do is to include it in discussions when relevant, in order to raise awareness, and offer solutions as appropriate.

Make the Pledge

Are you passionate about these issues?

Then make a commitment and take the pledge (it's free). Learn more about the pledge and/or complete the form below.