Food Travel Strategy & Development

Destinations and governments depend on strategic plans like a roadmap. You need a vision of where you're going and how you will get there. Food tourism strategy and product development work is not like other tourism development strategies. Food lovers have very specific needs and very specific ways they'll accept information. And every destination is different. Some areas are bless with bountiful food and beverage products and experiences, while others are fledgling. We all start somewhere. Insight and analyses are areas where we excel. Our Strategy and Development work can also include our PsychoCulinary Profiling (see below). How can we help put your destination or business "on the food lover's map"?

Want an Action Plan with your Strategy? We're happy to include one.

The top reasons why destinations and governments hire us to create a food/beverage tourism strategy:

  • Impartiality. We see things you don't.
  • Third Party. We say things you can't.
  • Expertise. We founded the food tourism industry and are behind all the major firsts in our industry.
  • Specialization. We're not a big consulting firm trying to "do food tourism too". Food & beverage tourism is all we do: it's our specialty.
  • Authority. With the World Food Travel Association brand behind our work, your stakeholders will know you mean business.

Some of the ways we can help include:

  • destination food tourism strategies
  • local & regional food traveler research
  • destination experience assessments
  • product experience assessments
  • mystery (secret) shopping
  • keynote speeches
  • entrepreneur training
  • workshop facilitation
  • stakeholder training
  • quotations and testimonials for official use
  • phone consultation

Over the years, we've helped 400+ clients in various sectors ranging from destination marketing and governments, to association and NGOs, conferences and events, large corporations, entrepreneurs, academia and media, including:





Work With the Best

There is no shortage of tourism development consultants, some of which even claim to be able to carry out work in food or beverage tourism consulting. They might do an OK job for you, but chances are, they probably learned what they know from us. We often see evidence of other industry professionals "borrowing" our content, whether it's in their PowerPoint on screen, in an article they've written, or in their marketing materials. We're flattered.

Don't settle for second best. When you work with us, you work with the world's oldest, largest and best-respected organization devoted 100% to food and beverage tourism. It's our main focus, and has been since 2001. Our Executive Director Erik Wolf is regarded as the founder of today's food tourism industry. He personally works on every consulting project, so your important project will never be handed off to junior staff or interns. When you hire us, you pay for our knowledge & experience, our methodology and business process, our quality control and of course, our brand on the finished work.

Our expertise is in strategic analysis, product development and marketing strategy. Our work can also include our PsychoCulinary profiling analysis for deeper insight.

Don't Settle for Second Best

"The only source of knowledge is experience." - Albert Einstein

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Respond On Demand Ltd
Maria Athanasopoulou
(+30) 6932 230 665

Koan Consulting
José María de Juan Alonso
(+34) 91 559 63 20