We at the Association are often heard saying, "It's a memory and not a meal," in reference to foodservice experiences. Unfortunately, that concept is all too often either not understood or forgotten when serving food and beverages to visitors. The food and beverage you offer are an important, if not the most important, part of your business and the products you sell. But again, it's not just a meal; you should be serving a memory. We analyze the complete food and beverage experience assessment, in other words, the Food-Lover Customer Journey, for your business.
What kind of food or beverage experience does it take to lure foodies (and non-foodies alike) to your business? A single focus on fine dining or photography featuring the ubiquitous tower of food may not be enough. Similarly, inconsistent service, food quality concerns, and food safety issues can also harm the reputation of your business and adversely affect your ability to attract new visitors and customers. These are just a few of the concerns that affect the customer journey, and one of the major reasons why some people have great things to say about your business while others do not. For those unhappy customers, their expectations were not met.