Ambassadors for the World Food Travel Association

Become an Ambassador ... Advance Your Career

Become an Ambassador Today

Are you passionate about your area's food and drink? Do you believe in the power of food as a tool for economic development and a way for people to understand each other better? Read on if you think you might be interested in representing your area as a World Food Travel Association ambassador.


The requirements to become an area ambassador are easy:

  • Join the Association as an individual member (only US$149 per year)
  • Proactively work with our Association team to show your passion and commitment. By proactive, we mean host a local or regional event, contribute an article to our blog, post your news on our news page, refer a journalist to us for an interview, just as examples. There are many ways for you to show your passion and commitment.
  • Once we see evidence of your engagement we may invite you to become an area ambassador (yes, it's invitation only). 
  • Once you accept our invitation to upgrade to Ambassador level, you'll need to watch a 1-hour training video and take a test (with 70% or better correct answers). Once you pass, you will be certified as an official ambassador of our Association. It's that straightforward!
  • Once you've achieved Certified Ambassador status, you'll need to complete an annual workplan (like a list of things you want to do with us in the coming year). Don't worry - we have a template and even give you suggestions. We'll ask you to update this workplan once each year.
  • That's it! There are no additional fees but you will need to keep your membership current from year to year.

Ambassador Benefits

Ambassadorship (Gold level) is invitation-only. There is no extra cost for the Gold (Ambassador) upgrade from Silver (regular) Membership. To qualify for an invitation to become an Association Ambassador, just be active in our community and show engagement. Then if we see that you're a good fit to represent us as an Ambassador at your local level, we'll let you know. Terms and conditions apply.  Read the FAQs to learn more about how Ambassadorship works.

Gold members receive all of the Silver Member benefits plus:


  • Use of the “Certified Ambassador” designation
  • Manager level access to our public groups: LinkedIn Food & Drink Tourism (trade, 12,000 members) and Facebook Foodtrekkers (consumers, 2400 members)
  • Special Ambassadors page on website
  • Custom-designed Ambassador business card (we design, you print locally)
  • Reciprocal social media likes/shares
  • Interview/speaking opportunities (such as at our FoodTreX events, World Travel Market, etc.)


  • Association overview brochure template that you can localize (we provide a PowerPoint you can edit)
  • Webinar template to help others in your area to understand food tourism and our Association
  • Authorization to produce a FoodTreX Summit in your local area



  • Ability to earn commissions on sale of Association products
  • Greater product discounts (50% on everything except the Have Fork Will Travel book, speeches and workshops)