Ambassadors for the World Food Travel Association

Become an Ambassador ... Advance Your Career

Become an Ambassador Today

Are you passionate about your area's food and drink? Do you believe in the power of food as a tool for economic development and a way for people to understand each other better? Read on if you think you might be interested in representing your area as a World Food Travel Association ambassador.


The requirements to become an area ambassador are easy:

  • Join the Association as an individual member (only US$149 per year)
  • Proactively work with our Association team to show your passion and commitment. By proactive, we mean host a local or regional event, contribute an article to our blog, post your news on our news page, refer a journalist to us for an interview, just as examples. There are many ways for you to show your passion and commitment.
  • Once we see evidence of your engagement we may invite you to become an area ambassador (yes, it's invitation only)
  • Once you accept our invitation to upgrade to Ambassador level, you'll need to watch a 1-hour training video and take a test (with 70% or better correct answers). Once you pass, you will be certified as an official ambassador of our Association. It's that straightforward!
  • That's it! There are no additional fees but you will need to keep your membership current from year to year



The benefits to you as a certified Ambassador are as follows:

  • All of the benefits of the regular individual membership status, plus:
  • More visibility (post more of your news, events and blog articles)
  • Enjoy free Masterclasses and generous discounts on our other education products and events
  • We'll design on official Ambassador business card for you (you'll just need to print it locally)
  • Access our food tourism industry research for your own use
  • Enjoy our public support for your area events (both consumer and trade)
  • Explore ways that we can jointly collaborate on projects in your area




Membership, Ambassadorship & Thought Leadership



Masterclasses, Master's Program & Training



Global, Online & Regional Events



Awards, Accreditation & Consumer Campaigns



Market Research, Strategy & Development