New! Episode 10: Jenn David - The Power of Design

Just released! Episode 10 of the Association's Eat Well, Travel Better: The Business of Food Travel podcast, featuring Jenn David.

For Jenn it started at a very young age, helping her mom and dad in the kitchen make pies and other baked deliciousness from scratch—mixing the dough, combining the fruit with the spices, feeling the textures, tasting the ingredients, smelling the aromas. These experiences laid the foundation for Jenn’s passion for food—she is still amazed at how simple ingredients transform into something incredible with a little effort and love. In 2002, Jenn and her husband-to-be packed up everything they owned in a small moving truck and drove from their hometown of Boston across the country to San Francisco. The dot-com bubble had just burst but Jenn’s business started to flourish, which included working with Williams-Sonoma and designing their specialty food packaging. It was here that Jenn’s two passions for food and design first intersected and stayed. Now with nearly two decades of specializing in food packaging and branding design, Jenn is an expert in creative strategy for specialty food brands. She brings her passion to each client she works with, and thrives on the challenge of creating branding that truly captures the essence of the product and life of the brand. She continues the tradition with her own children of experimenting and having fun in the kitchen. Learn more about Jenn at Jenn David Design.

In this episode you'll learn:

  1. Why food & beverage packaging can often have a greater impact on a consumer than the actual product itself
  2. How multiple languages on the packaging can affect consumer's expectations of the product or experience
  3. How attractively packaged food/beverage products can help foster long-lasting visitor memories

Resources mentioned in this episode:

How to Design Your Specialty Food Packaging to Sell, a book by Jenn David Connolly