Distribution campaign reaches 3.5 million by leveraging custom digital content featuring adventure, culture and culinary experiences in Georgia
GLP Films, an award-winning content marketing agency specializing in travel trade storytelling, and the Georgia National Tourism Administration, have partnered on a video campaign featuring adventure, culture and culinary experiences in Georgia. The campaign will share a collection of short films and social videos with trade and consumer markets, including travel agents, tour operators, and leading travel media. The campaign launched on November 1, with incredible support from the travel industry in Georgia and global media partners, and 3.5 million video views to date.
Georgia, a small yet poignant country at the crossroads of Europe and Asia, is nestled between the mountainous Caucasus region and the Black Sea. With stunning natural landscapes across various micro-climates, ancient fortress towns steeped in rich tradition, and a hip, modern capital hub, Georgia’s ethnically diverse population of over 10 million are marking the map as an absolute must-go location for the ultimate thrilling adventure, cultural experience, and gourmand’s dream—everywhere a departure and destination for discovery.
“Our goal for this video campaign is to share the inspiring stories and emotions of the travel experience in Georgia,” explains Mr. George Chogovadze, Head of Georgian National Tourism Administration. “Georgia is proud of our unique cultural heritage and hospitality, and excited to share this new content with the world.”
“GLP’s unique lens of storytelling is a great fit to help uncover the compelling stories woven into Georgia’s rich history and culture,” explains Laura Knudson, Marketing Director for GLP Films. “The heart of Georgia is its people, and based on early success of the campaign, it seems that consumer and trade audiences agree that you can’t help but fall in love with Georgia.”
Adventure comes in many forms in Georgia - from the incredibly friendly people, fascinating culture, the rugged Caucasus Mountains that reach over 5,000 meters, and the rich wine and culinary experiences.
- Adventure - The Georgian Caucasus Mountains have been luring the adventurous to their untamed rivers, scaleable canyon walls, and monastery-topped summits for generations. Today, it's these same pristine landscapes that are putting Georgia on the map as the world's next must-visit adventure destination. Adventures in Georgia include hiking, trekking, mountaineering, biking, rafting, birding, and a long list of national parks and protected areas.
- Culture - Located at the intersection of Eastern Europe and Western Asia, Georgia is rich in human history dating back approximately 1.8 million years. Three cultural monuments are listed as UNESCO World Heritage Sites, including the Svaneti region - home to quaint villages and medieval stone watchtowers that look out over the incredible Caucasus Mountains. Georgians are known as one of the friendliest nations, with their saying that a “guest is a gift from God.” Don’t be surprised if you are invited into a local’s home for a traditional Supra, better known as a feast.
- Culinary - Nothing tells you more about the spirit and culture of a country than its cuisine. Winemaking has been practiced in Georgia for over 8,000 years. Dambal khacho, a rare sort of Georgian cheese has been added to UNESCO’s Intangible Heritage. Georgian national dishes are amongst the best in the world for their diversity and taste. Each historical province of the country has its own distinct culinary tradition that was refining for centuries.
Visit here for more information about travel experiences in Georgia and to leverage the full suite of free video content to support Georgia’s marketing efforts .
About GLP Films
Founded in 2008, GLP Films is an award-winning content marketing agency dedicated to authentic storytelling and content marketing for the travel and sustainability industry. To date, GLP Films has produced and distributed 200+ videos from 35+ countries in Latin America, Africa, Asia, and North America. GLP Films is committed to working with the best travel brands to elevate the industry through strategic marketing, authentic storytelling, and leadership in sustainability. We believe authentic storytelling has the power to transform industries, change conversations, and help brands communicate their core vision and positive impact. GLP Films partners with global organizations to produce custom content that supports their content marketing, branding, and distribution needs, while also protecting local cultures, livelihoods, and the natural environment. Learn more here. GLP Films is a strategic partner with the World Food Travel Association, and won the 2018 FoodTrekking Award in the "Best Local Storytelling in a Food or Beverage Experience" category.
About Georgia National Tourism Administration
Georgian National Tourism Administration is a government authority under the Ministry of Economy and Sustainable Development. GNTA is responsible for development, promotion and maintenance of Georgia’s unique tourism experiences. The mission of Georgian National Tourism Administration is to ensure sustainable tourism development through positioning Georgia as a unique travel destination on the international tourist map, improving visitor experience and maximizing their expenditures to significantly contribute to the national economy by effective cooperation with strategic partners. Learn more about Georgia’s travel experiences.