Association Announces New FoodTreX Brand for Food Travel Conferences

Today the World Food Travel Association (WFTA) unveiled its new FoodTreX brand for its food travel conference series.

The FoodTreX brand was created as the umbrella brand name for the Association’s food and beverage travel trade events. “There was a clear need to unify our event brands,” said Association Executive Director Erik Wolf. “Over the past 12 months we’ve supported or produced events in Spain, Greece and Australia, as well as our popular Online Food Travel Summit. We have more planned, including Singapore and Nepal. It was time to unite our various events under a common brand so we created FoodTreX.” FoodTreX stands for "Food Travel Experience".

FoodTreX events are designed to last a single day and feature talks on topics relevant to the host market, delivered by industry experts.  FoodTreX events can focus on specific regions (e.g. Spain, Greece, Australia), specific topics (e.g. FoodTreX London | Food Travel Innovation Summit) or can also be held online (e.g. FoodTreX Global | Online Food Travel Summit). The next FoodTreX event will be FoodTreX London | Food Travel Innovation Summit, which will take place on Sunday, November 4, 2018.


The FoodTreX conference series is designed for food, beverage, travel and hospitality professionals, including:

  • Destination marketers and governments
  • Small business owners and entrepreneurs
  • Marketing managers and strategists
  • Branding, PR and advertising professionals
  • Product developers
  • Trainers and educators
  • Bloggers
  • People considering a career change
  • Students forging their career path
  • Any other professionals with an interest in food and beverage tourism