The World Food Travel Association (formerly the International Culinary Tourism Association) is the world’s leading authority on culinary travel. We work with members of the press from all over the world, to help you write or produce interesting and feature-rich articles and segments about the hottest trend in travel. How can we help you? Qualified journalists, freelancers and other accredited members of the media, please contact us with your request. You can also click the appropriate tab to read about the services we offer and how to qualify as an accredited journalist with our Association. If your request is urgent, please call us on (+1) 503-213-3700 . If you get voice mail, please leave a message that includes your deadline and any specific requests. We will be notified of your message as soon as you leave it.
- Food Tourism is now more than just a niche – everyone seems to be doing it.
- Because we all eat, we take eating for granted. Yet it is the one thing with the greatest potential to make a long lasting impact on visitors.
- Culinary art is the only art form that speaks to all five human senses (sight, sound, smell, taste, touch).
- Nearly 100% of tourists dine out when traveling. Each dining opportunity is a chance to get to know local food and people.
- Cuisine is the only attraction that is available year-round, in any weather, at any time of day, even on holidays.
- Cuisine is “experiential” as it satisfies today’s traveler demands for hands-on, interactive experiences.
- Dining is consistently one of the top 3 favorite tourist activities.
- Interest in cuisine in travel is not exclusive to a particular age, gender or ethnic group.
- The higher the dinner bill, the more likely the patrons are tourists.
- Food tourists are “explorers”. Cuisine offers a potential new discovery with every meal.
- Food Tourism is a tool for economic and community development.
- Food Tourism is not pretentious or exclusive. It’s not just about restaurants that have earned 4 stars or better or exclusive wineries. Culinary Tourism is inclusive and represents any type of food, beverage and travel experience that is unique and memorable, no matter where it takes place.
- Food Tourism perfectly represents the Medici Effect – the intersection of two seemingly unrelated concepts that combine to make a new industry.