At a Glance:
Whether your destination is already known as a culinary hotspot or yours is still undiscovered, we can help you create a food tourism strategy and framework for a sustainable food tourism brand.
What’s in a name? Is your destination known for great food and drink or are its culinary secrets still undiscovered? By celebrating your area’s food and drink delights as unique products, you can add intrigue to your destination. A Food Tourism Strategy will help you to identify stakeholder interests, prioritize your key issues, develop your organizational structure and funding scenarios, build a local awareness campaign, coordinate foodservice involvement and drive media visibility. Think of building a house. Before you build a house, you need architectural plans and then a foundation. The house does not look great until all the work has been done. A destination is the same and only looks great if all the culinary pieces are assembled together correctly. Think of a food tourism strategy like a roadmap to success.
- Tourism offices
- Food, drink or hospitality trade groups
- Nongovernmental organizations (NGOs)
- Final detailed report covering dozens of assessments and a roadmap of detailed recommendations for your success.
- The final strategy document is usually around 150-200 pages in length.
- Can take up to 3 months to complete depending on complexity of the required analysis, available existing research and destination size.
- Typically strategy work involves site visits and interviews with your constituents.