Food & Beverage Visitor Experience Assessment



We are often heard saying, "It's a memory and not a meal," in reference to a foodservice experience. Unfortunately, that concept is either not understood or forgotten when providing food and beverages to visitors. 

What kind of food or beverage experience does it take to lure foodies and non-foodies alike to your destination or business? A single focus on fine dining or photography featuring the ubiquitous food towers may not do the trick. Similarly, inconsistent service, food quality concerns, and food safety issues can also harm the reputation of your business or destination and adversely affect your ability to attract new visitors and customers.

We help destinations understand how visitors discover and experience their food and beverage products and experiences, and then use that information as a foundation for sustainable decision-making in product development and strategy.  


Features of the Food & Beverage Visitor Experience Assessment include:

  • Original primary research of your destination, including a wide variety of interrelated sectors (i.e. not just foodservice)
  • Photo and video evidence as required to substantiate claims
  • Primary research data analysis
  • Optional in-person presentation of findings to your stakeholders
  • Pre-trip, on trip and post-trip analysis
  • Final PDF report with action items, recommendations and next steps



The Food & Beverage Visitor Experience Assessment provides the following benefits:

  • Understand how to best position your destination to lure food travelers
  • Understand how visitors perceive your destination or business, before they depart, while they are there, and discover what they say after they return home
  • Discover your area's strengths and weaknesses regarding food and beverage experiences
  • Learn where your attention is needed in product development, marketing and stakeholder engagement
  • Avoid bias with our Impartial third-party expert analysis
  • Evidence-based recommendations, not theoretical academic discourse
  • Professional, high-quality research and analysis for a fraction of the cost of the big firms


Get a Taste

Want to experience a (very) short version of an assessment? Read our Tales of the Road: Kauai report here. This is a very informal, short assessment performed as tourists on the island of Kauai in the US State of Hawaii. Your assessment will be much, much longer and more in-depth, and include photo and video evidence, as well as our impartial analysis.

Want More Information?

Curious about this product and want to learn more? Send us a message here or initiate a chat in the lower corner of your screen.

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