Because every traveler eats and drinks.

Visibility

Aligning with the world’s leader in food and drink tourism conveys considerable benefits to your business.  Upcoming visibility and partnership opportunities are available for the following products:

  • 2015 Year in Review Industry Report (deadline 15 November 2014)
  • Certified Culinary Travel Professional program (ongoing program)
  • World Food Travel Summit & Consumer Food Travel Expo (deadline 1 April 2015)
  • FoodWorx: The Future of Food Conference (deadline 1 February 2015)

The earlier you contact us with your request, the more we will be able to accommodate specific needs and interests.

June 2014 News

OUR NEW UNITED STATES OF FLAVOR (SM) GUIDE

At the request of a few overseas tour operators, we created a special overview guide to introduce non-Americans to the best eating and drinking experiences in the USA. The guide divides the USA into sections and avoids naming specific business by name. Instead, the guide focuses on foods visitors should try, like barbecue in the South, lobster rolls in New England, and burritos in California. If you are a tour operator who brings visitors into the USA or if you’re a non-American foodie traveler hoping for a quick, easy to read introduction to American food and drink, this is the guide for you. The format is a 24 page PDF and there is no cost. DOWNLOAD NOW

AFFILIATES NOW CALLED “EMBASSIES”: START ONE IN YOUR AREA

We have just renamed our affiliate network as our “Embassy Network” to more accurately reflect what these entities do. Some people misunderstood our affiliate network to be a kind of advertising commission network. That was never the case!. Affiliates (now Embassies) are our contacts in communities all around the world. If you’re familiar with the term “chapter”, you could look at our Embassies as “chapters” of our Association. Embassies are established or new organizations (not individuals) who want a much closer working relationship with our Association. We work with Embassies to help them build their food and drink tourism infrastructure, and providing entrepreneur experience as needed to help you succeed. An area must also have an Embassy in place before it can bid on a World Food Travel Summit. Portugal is our first Embassy and we’re in discussion with two other destinations that are interested in starting Embassies in their areas. Sound interesting to you? Read more about Embassies or if you’re ready, apply online right now.

ASSOCIATION BOARD OF DIRECTORS APPLICATIONS OPEN UNTIL JUNE 15
APPLY NOW

The Association’s Board of Directors has voted to expand our current board director number from 3 to 5. With one board member retiring, that means we will have a total of 3 openings for new board members as of the start of our new fiscal year on July 1. Sound interesting? Please find a detailed “job” description on the linked page below. If you are interested in applying for this prestigious role, please follow the link to complete the online application. Submit your application before June 15 at: http://www.worldfoodtravel.org/application/

SAVE THE DATE NEXT WORLD FOOD TRAVEL SUMMIT & EXPO
APRIL 7-11, 2015 IN ESTORIL, LISBON, PORTUGAL
THE WORLD’S LARGEST GATHERING OF FOOD & DRINK TOURISM PROFESSIONALS

Brand new format! Business to business appointments for everyone. Larger exhibition area. Lots more networking & social events. And for the first time ever – a consumer day – reach the 3 million Lisbon metro area residents who love food! For a chance to win one of several monthly giveaways for a complimentary Summit registration, please subscribe to our newsletter list here: www.worldfoodtravelsummit.com. You must be a current World Food Travel Summit newsletter subscriber (that is different from our regular newsletter which you are now reading). Promotion begins May 22, 2014 and closes at 11:59 pm US PST on February 28, 2015. Offer void where prohibited. One winner will be selected for each month for a total of 10 months. Beginning July 1, winners will be announced by the first Monday of the month following the previous month’s contest closing. Contest closes on last day of the calendar month each month. To be entered to win a free registration each entrant must be a subscriber who has consented to receiving emails from the World Food Travel Summit, each entrant must “like” the Summit on Facebook or “follow” the Summit on Twitter, and each entrant must share a monthly Summit email on at least one social media profile owned and operated by entrant. Prize includes Welcome Reception – Flavors of Portugal on Wednesday, April 8; all Summit events on Thursday, April 9, including Street Food Party; all events on Friday, April 10, including Gala Dinner & Awards and the Consumer Exposition on Saturday, April 11. Does not include any travel, lodging or other expenses, or other optional events.

IMPORTANT – WE’RE MOVING TO A NEW EMAIL SERVICE

We are migrating to a brand-new. full-fledged contact relationship managed system with a much more sophisticated email distribution service than what we currently use. The transition is currently underway and should be complete by mid-June. You will be able to subscribe and unsubscribe with ease, and join other product-specific mailing lists that we have not had before. We wanted to let you know so the next newsletter you receive will look a little different, and it will come from a different mail server as well. It’s still us so please don’t be confused.

SMALL BITES: QUICK NEWS UPDATES

Our new Ambassador Network has already grown to 50 ambassadors currently representing our Association around the world. Are you passionate about promoting food and drink tourism to your area, but do not yet have enough resources to form an Embassy? If you would like to participate and have just a little bit of time each month to share our news with your area, and share your news with us, then apply online or read more here. There is no cost to participate.

Our brand new book, Have Fork Will Travel, is out and is already being heralded as the food tourism industry “bible” and an essential tool for industry professionals. Here is a link to the book on Amazon – peruse the pages or order your own copy today. http://bit.ly/HaveFork. Amazon ships globally and you can pay in US$, GBP or EUR.

May 2014 News

BOARD OF DIRECTORS EXPANDING
ARE YOU INTERESTED?

The Association’s board of directors is expanding. We will have 3 openings to fill when our July 1 fiscal year begins. The purpose of the director role is to advise, govern, oversee policy and direction, and assist with the leadership and general promotion of the organization so as to support the organization’s mission and needs. We are committed to a diverse make-up of board members. Examples of diversity we seek include, but are not limited to, gender, nationality, age and industry sub-sector. You can find details about the role or apply directly on this page: http://www.worldfoodtravel.org/application Applications open today and close June 15.

PAST CCTP GRADUATES PLEASE GET IN TOUCH

We are creating a page on our website where past CCTP (our certified culinary travel professional) program graduates can show their name, picture and email address. Don’t miss this visibility opportunity. If you graduated the CCTP program at any time and would like to get listed, please send us your details through this form (there is no charge for verified CCTP graduates):  https://trekkerworx.wufoo.com/forms/cctp-graduates/

SAVE THE DATE: NEXT WORLD FOOD TRAVEL SUMMIT & EXPO
APRIL 7-11, 2015 IN ESTORIL, LISBON, PORTUGAL

Brand new format! Business to business appointments for everyone. Larger exhibiton area. Lots more networking & social events. And for the first time ever – a consumer day – reach the 3 million Lisbon metro area residents who love food! If you want to make sure you get updates about the Summit, please join the Summit update announcement list here: www.worldfoodtravelsummit.com.

SMALL BITES: QUICK NEWS UPDATES

Association Executive Director Erik Wolf and Proram Manager Laura Morgan attended the recent Oregon Governor’s Conference on Tourism in Bend, Oregon, USA. it was nice to reconnect with familiar faces. CCTP graduate Bette Fraser did a chef demo for the audience as well. Ask her for her hot chocolate recipe. Erik and Laura also got their photo taken with actor and travel journalist Andrew McCarthy. You can see their picture with Andrew on Erik’s facebook page: https://www.facebook.com/ErikWolfWFTA

Recently the Association launched its Ambassador Network for individuals who are passionate about promoting food and drink tourism to their area. The Ambassador Network now has 45 professionals from all over the world. If you would like to participate and have just a little bit of time each month to share our news with your area, and share your news with us, then let us know here: www.worldfoodtravel.org/help. There is no cost to participate.

Our brand new book, Have Fork Will Travel, has launched! It has already been called the food tourism industry “bible” and an essential tool for industry professionals. Here is a link to the book on Amazon – you can peruse the pages or order your own copy today. http://bit.ly/HaveFork (case sensitive).

NEW CERTIFICATION GRADUATE

In April, among several other graduates, the Association graduated Konstantinos (Kostas) Nikolopoulos from our Certified Culinary Travel Professional program. Konstantinos is hoping with this accreditation to be able one day to promote his area, Aigialia, Greece, as a culinary destination based on the excellent olive oil produced there, as well as the Corinthian variety of raisins and the rich religious culture with its special and unique Monastery recipes and of course the wonderful scenery of mountain and sea combination. You can contact him at kwn_nikolopoulos(at)yahoo(dot)gr Congratulations Kostas!

April 2014 News

1 April 2014. Food & drink tourism news for the trade.
======================================================
FOOD AS MEDICINE SYMPOSIUM
COMING UP: APRIL 5-6, 2014
LIVE IN PORTLAND OR STREAM ONLINE
This goes way beyond the fact that you should eat healthy. The conference is organized by the National College of Natural Medicine, which is the oldest naturopathic college in the United States. If you’re within driving distance to Portland, you can attend in person. If not, you can stream the event live into your home or office! To choose the streaming option, when you go to register you just choose the “webinar” option and that’s it. There are 2 registration options: 1 day for the public and 2 days for professionals (if you think a more advanced track would work for you). Read what our local Oregonian newspaper has to say about the event.
http://www.oregonlive.com/health/index.ssf/2014/03/portlands_new_food_as_medicine.html
Or register now for the event:
http://foodasmedicineinstitute.com/food-as-medicine-symposium

If you’ll be attending live in Portland, let us know. We’ll be on site and would love to say hello to you.
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2015 FOODWORX FORMAT TWEAK & DATE CHANGE

We’ve been working hard on our next FoodWorx event. We decided to shake up the format a bit. This means a greater variety of presentation types, from pecha kucha to demos and tastings. There will be more tastings and more interactions with food manufacturers and producers. We’re also changing the Cascadian Cuisine reception into a grazing lunch and regional food and drink showcase. To do this, we had to change from our fantastic former venue to a new one that would allow us to do more with food and drink. We’re pleased to announce that the 2015 FoodWorx will be held at Portland’s World Forestry Center complex on Saturday, February 7, 2015. We had originally planned for January 31 but February 7 works better for everyone. We hope you can join us. Please save the date, and put your name on the updates list at www.FoodWorxConference.com
If you’re interested in speaking at FoodWorx, please read our Call for Speakers page and if you’re a good fit, you can submit your proposal on that same page here: http://www.foodworxconference.com/speakercall/
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SAVE THE DATE
NEXT WORLD FOOD TRAVEL SUMMIT & EXPO
APRIL 7-11, 2015 IN ESTORIL, LISBON, PORTUGAL
Brand new format! Business to business appointments for everyone. Larger exhibition area. Lots more networking & social events. And for the first time ever – a consumer day – reach the 3 million Lisbon metro area residents who love food! If you want to make sure you get updates about the Summit, please add your name to the Summit information request list here: www.WorldFoodTravelSummit.com.
If you’re interested in speaking or getting involved at the Summit, let us know here:
https://trekkerworx.wufoo.com/forms/m1uwbf7b1fpy3xt/
——————————————————————————–
CALLING ALL CERTIFICATION (CCTP) GRADUATES
If you graduated from the Certified Culinary Travel Professional Program at any time since the program’s inception, we want to hear from you! We are creating a certification graduate portal, similar to our ambassador portal. It will give you public visibility on our website, with your name, email, region, country and photo. To see what it will look like, visit the ambassador page:
http://www.worldfoodtravel.org/findambassador/
So if you are a CCTP graduate, please complete this brief form. We will invite you into the system where you can create your public profile and network with other CCTP graduates as well:
https://trekkerworx.wufoo.com/forms/cctp-graduates/
——————————————————————————–
CALL FOR SPEAKERS & PARTNERS
FOR WORLD FOOD TRAVEL SUMMIT & FOODWORX
Our call is now open for speakers, sponsors, volunteers and exhibitors for both of our upcoming events: FoodWorx 2015 in Portland, Oregon, USA and the World Food Travel Summit, April 7-11, 2015 in Portugal. On the page below you will see 2 separate forms, where you can use indicate your interest in any of these:

·       Nominate a speaker, subject or session idea.
·       Suggest yourself as a speaker.
·       Express interest in exhibiting.
·       Express interest in sponsoring.
·       Express interest in volunteering.

http://www.worldfoodtravel.org/call-for-speakers-partners/
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SMALL BITES:
QUICK NEWS UPDATES
The Association launched its new Ambassador Network for individuals who are passionate about promoting food and drink tourism to their area, but who do not yet have enough resources to form an affiliate. The Ambassador Network now has almost 40 people from all over the world. If you would like to participate and have a little bit of time each month to share our news with your area, and share your news with us, then let us know here: www.worldfoodtravel.org/help. There is no cost to participate.
Association Executive Director Erik Wolf attended a Travel Oregon meeting to help craft an agritourism strategy for this U.S. state.
——————————————————————————–
DO YOU KNOW OF SUITABLE
HOSPITALITY & CULINARY PROGRAMS
THAT COULD USE HAVE FORK WILL TRAVEL BOOK?

Brenda Anderson of TastingScotland.com has been enjoying her copy of Have Fork Will Travel (pictured left holding her copy). Brenda loves the book and shared with us, “I have had a few late/sleepless nights with simply being unable to put it down!” Thanks for the kind words Brenda. You can get your own copy via this shortcut right to the book’s page on Amazon (case sensitive): http://bit.ly/HaveFork.
Now we need your help to spread the word to program instructors about the book. Are you aware of university, college, vocational or other programs in hospitality, tourism, culinary arts, restaurant management, and so on that would benefit from using this book as a textbook? If so, please contact me via email at erik@worldfoodtravel.org ( mailto:erik@worldfoodtravel.org ). Or if you can introduce me via email to the instructor, so much the better. We can’t possible know everyone in all the relevant programs world-wide. We need your help to reach them – thank you!
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Connect and share with us:
www.worldfoodtravel.org/social
for all of our links – pick and choose the projects you want to follow and like!
You can reach us at:
4110 SE Hawthorne Boulevard Suite 440
Portland Oregon 97214 | USA
(+1) 503-213-3700

March 2014 News

March 2014  Food & drink tourism news for the trade.

THE FOODWORX CONFERENCE
WAS AWESOME!

Our second annual FoodWorx was another big success. We saw an 85% increase in attendance this year to 259 delegates!  Attendees were 67% trade this year, down from 85% last year (we’re aiming for 50/50). Out of town attendees (traveled 150 miles/243 km+) were 23% of total delegates this year, up from 11% last year. Our top 3 speakers were Lisa Schroeder (Mother’s Bistro); Amelia Pape (My Street Grocery); and David Howitt (Meriwether Group). The #1 reason delegates cited for attending was networking opportunities. Word of mouth was the most effective kind of promotion – with 45% of delegates hearing about FoodWorx from friends and colleagues. As for value for money, 76% of people thought the value was excellent and 77% of delegates would return next year. All in all, our surveys show that FoodWorx is gaining tremendous interest, people are coming from further away to participate, and most people walked away extremely satisfied. Thanks to everyone who attended, as well as our amazing speakers, hard-working volunteers, and valued strategic partners. ! Next year’s FoodWorx is scheduled to take place on Saturday, January 31, 2015 (making it easier for consumer delegates to join – this year’s event was on a Tuesday). A special thanks to this year’s sponsors which include US Bank, Sacramento: America’s Farm to Fork Capital, Olio Communications, Sunny Marketing PDX, Heed Your Call Book, Bunk Sandwiches, and others.
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SAVE THE DATE
NEXT WORLD FOOD TRAVEL SUMMIT & EXPO
APRIL 7-11, 2015 IN ESTORIL, LISBON, PORTUGAL
Brand new format! Business to business appointments for everyone. Larger exhibition area. Lots more networking & social events. And for the first time ever – a consumer day – reach the 3 million Lisbon metro area residents who love food! If you want to make sure you get updates about the Summit, please add your name to the Summit information request list here: www.worldfoodtravel.org/help.
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HELP A COLLEAGUE IN NEED
TO ATTEND THE UPCOMING UNESCO
FOOD TOURISM & CULTURE CONFERENCE
Strangely, no one from the World Food Travel Association was invited to the upcoming UNESCO food tourism & food culture conference in Barcelona. But that’s OK because our awesome Ecuador affiliate candidate was invited and has the chance to win a scholarship to attend! The candidate is Carolina Perez from Ecuador and she seeks sponsorship of EUR 1800 to be able to attend. Details on the UNESCO website here (this is in Spanish so if you don’t read Spanish, use google translate).
http://turismoypatrimoniogastronomico.weebly.com/programa-aacutengeles—ayuda-a-profesionales-de-paiacuteses-en-viacuteas-de-desarrollo.html
Carolina thanks you for your help!
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SMALL BITES:
QUICK NEWS UPDATES
Association Director Erik Wolf attended the recent National Tour Association (NTA) annual convention in Los Angeles. There he met a number of culinary tour operators and destinations, and explored ways to forge new relationships with them. He particularly enjoyed the personal tour of the Original Farmers’ Market by LA’s own Melting Pot Tours culinary tour company. NTA is a strategic partner with the World Food Travel Association (WFTA).

The Association launched its new Ambassador Network for individuals who are passionate about promoting food and drink tourism to their area, but who do not yet have enough resources to form an affiliate. The Ambassador Network now has 22 people from all over the world. If you would like to participate and have a little bit of time each month to share our news with your area, and share your news with us, then let us know here: www.worldfoodtravel.org/help. There is no cost to participate.

Association Director Erik Wolf spoke at the Africa Travel Association (ATA) Summit in Washington DC in February.  Our two organizations are currently exploring a food tourism training and certification program for African entrepreneurs. ATA is a strategic partner with the WFTA.

Our brand new book, Have Fork Will Travel, has launched! It has already been called the food tourism industry “bible” and an essential tool for industry professionals. Here is a link to the book on Amazon – you can peruse the pages or order your own copy today. http://bit.ly/HaveFork.

The Association sent in two applications for grants to move forward its Cascadian Cuisine Regional Economic Development Initiative.  If successful, the grant money will be used to develop a “Best Food & Drink Experiences in Cascadia” website, smartphone app and PDF guidebook for promotion to potential inbound travelers and regional food exporters. The entire project is designed to create jobs in both urban and rural areas, increase tax revenue, increase visitor arrivals, increase food and drink exports, and promote a sense of regional food and drink pride. If you would like to explore doing something similar in your area, please let us know here: www.worldfoodtravel.org/help.
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NEW CERTIFICATION GRADUATE
Recently the Association graduated Carol Truppi from our Certified Culinary Travel Professional program. Truppi Consulting delivers planning and development services to integrate local and organic food, and food tourism choices into land use practices to establish a healthy eco-system and healthy places. You can contact her at carol(at)truppiconsulting.com. Congratulations Carol!
——————————————————————————–

Connect and share with us:
www.worldfoodtravel.org/social
for all of our links – pick and choose the projects you want to follow and like!
You can reach us at:
4110 SE Hawthorne Boulevard Suite 440
Portland Oregon 97214 | USA
(+1) 503-213-3700(+1) 503-213-3700

FoodWorx Tickets

The word on the street is BIG – that FoodWorx may sell out the 600 tickets that are available. World-class speakers and thought leaders from a variety of industries that intersect the food and drink sectors. There is literally something for everyone – consumers, trade, media and academics. If you love good food or care about where it comes from, FoodWorx is for you. Go here to learn more about FoodWorx or click “Buy Tickets” in the upper right corner to get yours before it’s too late.

AWESOME SPEAKERS

Did you see our great speaker list? Head over to http://foodworxconference.com/session-speakers/ and we have a few more surprises up our sleeves. So far FoodWorx has confirmed:

  • Dana Gunders from the Natural Resources Defense Council (San Francisco) who will talk about food waste and resource implications;
  • Kurt Huffman from Portland’s ChefStable Group will talk about sexy restaurants and what sells in restaurant development.
  • Local Portland superstar, Lisa Schroeder, Chef/Owner of Mother’s Bistro, who will talk about rediscovering the culinary legacy of our own forefathers and mothers;
  • Gregg Abbott from the Oregon Street Foods Association will discuss the recent rise in food cart popularity and implications for restaurant businesses and food tourism;
  • Rob Holmes from Green Living Project Films (Los Angeles) will show how storytelling in films is revolutionizing the food industry; and

New for this year is an industry roundtable for food and drink entrepreneurs, facilitated by industry experts including Eric Stromquist of Oregon Culinary Institute, restaurant industry consultant Ross Pullen and restaurant architect/designer Carter Case. Emceeing this year’s FoodWorx is food and travel media relations expert Deirdre Campbell, from Victoria, BC, Canada.

SUPER EARLY BIRD TICKET PRICING

For those in the know – like YOU – a super early bird discount of US$79 before the end of THIS MONTH. Then prices will increase to US$99 until January 24 after which they’ll go up again to US$129 until the event. You can get the best possible price by booking early. And if your plans change – we can do a name change to someone else for only US$25. (eventbrite fees extra). To go ahead and get your tickets, go to www.foodworxconference.com and click Buy Tickets in the upper right. The super early bird price ends on November 30 and will not be extended!

 

PRODUCT SAMPLING, EXHIBITION AND SPONSORSHIP OPPORTUNITIES

We’ve contacted many of you already with details about how to showcase your product or service at the next FoodWorx. This year there are PLENTY of opportunities to meet delegates and sample your goodies. If you did not yet get the information and would like information about the opportunities available and costs associated with each, please reply and I’ll send over the information to you. And thanks to 3 of our great sponsors so far for FoodWorx 2014 – US Bank, Sacramento: America’s Farm to Fork Capital and Sunny Marketing PDX. There is room for your business, destination, product or service – time is of the essence for maximum visibility.

 

MARKETING PARTNERSHIPS

Do you have a storefront, group of businesses, newspaper, radio station or juicy large newsletter list? Let us know – we may be able to feature your business as a marketing partner. We’re offering 5 inch x 7 inch four color postcards and 18 inch x 12 inch four color posters.

2013 Summit

IMG_3406The Summit has concluded and it’s time to report in. The final delegate count was just over 200 people representing 28 countries.

These numbers reflect a 40% increase in participation from the last World Food Travel Summit and a serious interest in food tourism as a rapidly expanding travel market niche. The Summit provided the forum for discussions with industry leaders as well as opportunities to connect with other businesses through SavorSearch.

Delegates were also treated to the best of what Sweden has to offer in the form of catered receptions and regional tours, as well as at a traditional Seafood Dinner and Party on Gothenburg’s beautiful harbor. Lunches were an “experience” courtesy of food stylist Björn Ylipää and Katarina Rimpi inspired the audience with her incredible voice and storytelling. Sweden embodies the best of what the food tourism industry has to offer and so was a perfect venue for the Summit.

This was all thanks to this year’s wonderful partners:

And our sponsors:

We at the World Food Travel Association consider this year’s Summit a big success and are inspired by the connections we made there. We have returned home to the US with a determination to get back to work creating and delivering products and services that help the food tourism industry provide the best possible experience to food travelers.

Many people wanted to know where the 2015 World Food Travel Summit will be. Right now we are in discussions with several destinations, all of which have presented excellent plans that build on the success of this year. Please stay tuned to the website and our social media pages as we plan to announce future locations and dates within the next few weeks.

A big thank you from the World Food Travel Association to all delegates and supporters for making it a successful 2013 World Food Travel Summit!

SavorSearch Opens

savorsearch logoDebuting at the World Food Travel Summit for the first time this year will be SavorSearch, a new type of business-to-business, or buyer and seller, matchmaking program.

How it works: Potential buyers and sellers meet for 10 minute appointments to exchange business information the day before the conference begins. If the match is successful, businesses will follow up with each other at a separate time during the conference or social functions to discuss opportunities further. If it turns out that the two businesses are not a good match, each delegate has only lost 10 minutes of their time.

How we facilitate SavorSearch: We use a sophisticated computer matchmaking system that asks you about your business, your products and your goals, and the types of businesses you would like to meet. Then we match your requests with what other companies offer and provide you with an appointment schedule for the SavorSearch meeting sessions (Sunday, September 22). We also provide the meeting venue and a complimentary lunch at the World Food Travel Summit official hotel, Radisson Blu Scandinavia in Gothenburg, Sweden.

SavorSearch is now officially open to delegates; all registered delegates should have received an invite from InvitePeople.com

If you have not registered yet, Register Now and you will automatically receive your invite to SavorSearch by email.

Summit News

Just announced: Laura Mandala will present at the World Food Travel Summit, read more about her topic below:

Laura-Mandala-82x114Just who are “food travelers”?

There is a lot of talk in our industry – and misunderstanding – about who these people are. What do Chinese culinary travelers look like, or Brazilians? Such research is difficult to find at best. With our industry now 10 years old, a lot of varying research has been done to paint a picture of who foodie travelers are. Such research is helpful to a point, but different methodologies do not always cross borders well. Laura Mandala, Managing Director of Mandala Research, LLC will summarize the state of the world’s food tourism research initiatives so far and present a plan for what our industry can expect in the next decade.

Mandala’s firm has pioneered the “firsts” of many niche studies in the industry and offers extensive knowledge of several growing demographics and trends, including U.S. Hispanic travelers, wine and culinary tourism, Gay and Lesbian travelers, The International Shopping Traveler, Travelers from Growth and Emerging Markets, and the African American Traveler.

Read more about Laura Mandala and Mandala Research here: http://mandalaresearch.com/index.php/about-us

Summit News

Locals: Your Most Powerful (and Often Forgotten) Marketing Asset

How can you harness the marketing power of the people that call your destination home? At the World Food Travel Summit, you will learn from two successful applications of this principle: Kirsti Tuominen’s Restaurant Day project and  Anna Wersén’s Hemmos Hos program at Destination Östersund.

Kirsti_TuominenKirsti Tuominen

If for one day you could create your ideal restaurant, in your ideal location, how would you do it? Kirsti will tell the story about Restaurant Day, a project that started with locals given the opportunity to open kiosks, shops and restaurants all over the city of Helsinki in Finland. By 2013 the program had gone viral and now takes place with great success around the world, with over 22,000 one-day restaurateurs catering to over 560,000 customers to date. This is an opportunity for local people to get directly involved with their local food scene and for international travelers to engage directly with the local population at their destination.

Anna WersénAnna Wersen

Östersund in central Sweden, is known for its winter sports and also has a rich culinary tradition supported by the group of businesses that make up Destination Östersund. The program “Hemma Hos,” one of the projects of Destination Östersund’s CEO Anna Wersén, lets visitors share a meal in the home of a local family, and gives visitors a truly unique opportunity to experience the destination authentically. This program has been a very successful draw for Östersund, proving that food is, in fact, the universal language.

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