March 2014 Food & drink tourism news for the trade.
THE FOODWORX CONFERENCE
Our second annual FoodWorx was another big success. We saw an 85% increase in attendance this year to 259 delegates! Attendees were 67% trade this year, down from 85% last year (we’re aiming for 50/50). Out of town attendees (traveled 150 miles/243 km+) were 23% of total delegates this year, up from 11% last year. Our top 3 speakers were Lisa Schroeder (Mother’s Bistro); Amelia Pape (My Street Grocery); and David Howitt (Meriwether Group). The #1 reason delegates cited for attending was networking opportunities. Word of mouth was the most effective kind of promotion – with 45% of delegates hearing about FoodWorx from friends and colleagues. As for value for money, 76% of people thought the value was excellent and 77% of delegates would return next year. All in all, our surveys show that FoodWorx is gaining tremendous interest, people are coming from further away to participate, and most people walked away extremely satisfied. Thanks to everyone who attended, as well as our amazing speakers, hard-working volunteers, and valued strategic partners. ! Next year’s FoodWorx is scheduled to take place on Saturday, January 31, 2015 (making it easier for consumer delegates to join – this year’s event was on a Tuesday). A special thanks to this year’s sponsors which include US Bank, Sacramento: America’s Farm to Fork Capital, Olio Communications, Sunny Marketing PDX, Heed Your Call Book, Bunk Sandwiches, and others.
SAVE THE DATE
NEXT WORLD FOOD TRAVEL SUMMIT & EXPO
APRIL 7-11, 2015 IN ESTORIL, LISBON, PORTUGAL
Brand new format! Business to business appointments for everyone. Larger exhibition area. Lots more networking & social events. And for the first time ever – a consumer day – reach the 3 million Lisbon metro area residents who love food! If you want to make sure you get updates about the Summit, please add your name to the Summit information request list here: www.worldfoodtravel.org/help.
HELP A COLLEAGUE IN NEED
TO ATTEND THE UPCOMING UNESCO
FOOD TOURISM & CULTURE CONFERENCE
Strangely, no one from the World Food Travel Association was invited to the upcoming UNESCO food tourism & food culture conference in Barcelona. But that’s OK because our awesome Ecuador affiliate candidate was invited and has the chance to win a scholarship to attend! The candidate is Carolina Perez from Ecuador and she seeks sponsorship of EUR 1800 to be able to attend. Details on the UNESCO website here (this is in Spanish so if you don’t read Spanish, use google translate).
Carolina thanks you for your help!
QUICK NEWS UPDATES
Association Director Erik Wolf attended the recent National Tour Association (NTA) annual convention in Los Angeles. There he met a number of culinary tour operators and destinations, and explored ways to forge new relationships with them. He particularly enjoyed the personal tour of the Original Farmers’ Market by LA’s own Melting Pot Tours culinary tour company. NTA is a strategic partner with the World Food Travel Association (WFTA).
The Association launched its new Ambassador Network for individuals who are passionate about promoting food and drink tourism to their area, but who do not yet have enough resources to form an affiliate. The Ambassador Network now has 22 people from all over the world. If you would like to participate and have a little bit of time each month to share our news with your area, and share your news with us, then let us know here: www.worldfoodtravel.org/help. There is no cost to participate.
Association Director Erik Wolf spoke at the Africa Travel Association (ATA) Summit in Washington DC in February. Our two organizations are currently exploring a food tourism training and certification program for African entrepreneurs. ATA is a strategic partner with the WFTA.
Our brand new book, Have Fork Will Travel, has launched! It has already been called the food tourism industry “bible” and an essential tool for industry professionals. Here is a link to the book on Amazon – you can peruse the pages or order your own copy today. http://bit.ly/HaveFork.
The Association sent in two applications for grants to move forward its Cascadian Cuisine Regional Economic Development Initiative. If successful, the grant money will be used to develop a “Best Food & Drink Experiences in Cascadia” website, smartphone app and PDF guidebook for promotion to potential inbound travelers and regional food exporters. The entire project is designed to create jobs in both urban and rural areas, increase tax revenue, increase visitor arrivals, increase food and drink exports, and promote a sense of regional food and drink pride. If you would like to explore doing something similar in your area, please let us know here: www.worldfoodtravel.org/help.
NEW CERTIFICATION GRADUATE
Recently the Association graduated Carol Truppi from our Certified Culinary Travel Professional program. Truppi Consulting delivers planning and development services to integrate local and organic food, and food tourism choices into land use practices to establish a healthy eco-system and healthy places. You can contact her at carol(at)truppiconsulting.com. Congratulations Carol!
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