Eat Well, Travel Better

April 2014 News

1 April 2014. Food & drink tourism news for the trade.
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FOOD AS MEDICINE SYMPOSIUM
COMING UP: APRIL 5-6, 2014
LIVE IN PORTLAND OR STREAM ONLINE
This goes way beyond the fact that you should eat healthy. The conference is organized by the National College of Natural Medicine, which is the oldest naturopathic college in the United States. If you’re within driving distance to Portland, you can attend in person. If not, you can stream the event live into your home or office! To choose the streaming option, when you go to register you just choose the “webinar” option and that’s it. There are 2 registration options: 1 day for the public and 2 days for professionals (if you think a more advanced track would work for you). Read what our local Oregonian newspaper has to say about the event.
http://www.oregonlive.com/health/index.ssf/2014/03/portlands_new_food_as_medicine.html
Or register now for the event:
http://foodasmedicineinstitute.com/food-as-medicine-symposium

If you’ll be attending live in Portland, let us know. We’ll be on site and would love to say hello to you.
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2015 FOODWORX FORMAT TWEAK & DATE CHANGE

We’ve been working hard on our next FoodWorx event. We decided to shake up the format a bit. This means a greater variety of presentation types, from pecha kucha to demos and tastings. There will be more tastings and more interactions with food manufacturers and producers. We’re also changing the Cascadian Cuisine reception into a grazing lunch and regional food and drink showcase. To do this, we had to change from our fantastic former venue to a new one that would allow us to do more with food and drink. We’re pleased to announce that the 2015 FoodWorx will be held at Portland’s World Forestry Center complex on Saturday, February 7, 2015. We had originally planned for January 31 but February 7 works better for everyone. We hope you can join us. Please save the date, and put your name on the updates list at www.FoodWorxConference.com
If you’re interested in speaking at FoodWorx, please read our Call for Speakers page and if you’re a good fit, you can submit your proposal on that same page here: http://www.foodworxconference.com/speakercall/
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SAVE THE DATE
NEXT WORLD FOOD TRAVEL SUMMIT & EXPO
APRIL 7-11, 2015 IN ESTORIL, LISBON, PORTUGAL
Brand new format! Business to business appointments for everyone. Larger exhibition area. Lots more networking & social events. And for the first time ever – a consumer day – reach the 3 million Lisbon metro area residents who love food! If you want to make sure you get updates about the Summit, please add your name to the Summit information request list here: www.WorldFoodTravelSummit.com.
If you’re interested in speaking or getting involved at the Summit, let us know here:
https://trekkerworx.wufoo.com/forms/m1uwbf7b1fpy3xt/
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CALLING ALL CERTIFICATION (CCTP) GRADUATES
If you graduated from the Certified Culinary Travel Professional Program at any time since the program’s inception, we want to hear from you! We are creating a certification graduate portal, similar to our ambassador portal. It will give you public visibility on our website, with your name, email, region, country and photo. To see what it will look like, visit the ambassador page:
http://www.worldfoodtravel.org/findambassador/
So if you are a CCTP graduate, please complete this brief form. We will invite you into the system where you can create your public profile and network with other CCTP graduates as well:
https://trekkerworx.wufoo.com/forms/cctp-graduates/
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CALL FOR SPEAKERS & PARTNERS
FOR WORLD FOOD TRAVEL SUMMIT & FOODWORX
Our call is now open for speakers, sponsors, volunteers and exhibitors for both of our upcoming events: FoodWorx 2015 in Portland, Oregon, USA and the World Food Travel Summit, April 7-11, 2015 in Portugal. On the page below you will see 2 separate forms, where you can use indicate your interest in any of these:

·       Nominate a speaker, subject or session idea.
·       Suggest yourself as a speaker.
·       Express interest in exhibiting.
·       Express interest in sponsoring.
·       Express interest in volunteering.

http://www.worldfoodtravel.org/call-for-speakers-partners/
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SMALL BITES:
QUICK NEWS UPDATES
The Association launched its new Ambassador Network for individuals who are passionate about promoting food and drink tourism to their area, but who do not yet have enough resources to form an affiliate. The Ambassador Network now has almost 40 people from all over the world. If you would like to participate and have a little bit of time each month to share our news with your area, and share your news with us, then let us know here: www.worldfoodtravel.org/help. There is no cost to participate.
Association Executive Director Erik Wolf attended a Travel Oregon meeting to help craft an agritourism strategy for this U.S. state.
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DO YOU KNOW OF SUITABLE
HOSPITALITY & CULINARY PROGRAMS
THAT COULD USE HAVE FORK WILL TRAVEL BOOK?

Brenda Anderson of TastingScotland.com has been enjoying her copy of Have Fork Will Travel (pictured left holding her copy). Brenda loves the book and shared with us, “I have had a few late/sleepless nights with simply being unable to put it down!” Thanks for the kind words Brenda. You can get your own copy via this shortcut right to the book’s page on Amazon (case sensitive): http://bit.ly/HaveFork.
Now we need your help to spread the word to program instructors about the book. Are you aware of university, college, vocational or other programs in hospitality, tourism, culinary arts, restaurant management, and so on that would benefit from using this book as a textbook? If so, please contact me via email at erik@worldfoodtravel.org ( mailto:erik@worldfoodtravel.org ). Or if you can introduce me via email to the instructor, so much the better. We can’t possible know everyone in all the relevant programs world-wide. We need your help to reach them – thank you!
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Connect and share with us:
www.worldfoodtravel.org/social
for all of our links – pick and choose the projects you want to follow and like!
You can reach us at:
4110 SE Hawthorne Boulevard Suite 440
Portland Oregon 97214 | USA
(+1) 503-213-3700

Food as Medicine Symposium Update

Dori’s Gluten-Free Kitchen will serve a delicious Farm to Table luncheon at the Food as Symposium in Portland on April 5th and Abby’s Table will serve the tasty lunch on Sunday April 6. What’s a Food As Medicine Symposium without local, in-season, slow food!!! Register by TOMORROW to enter the Bob”s Red Mill RAFFLE!”  http://ow.ly/uRihP

Eat Spain Up in Stockholm Next Week

Join representatives from Spain’s rich food community March 25-27 in Stockholm and experience Spain’s food culture. Details/free tickets at www.eatspainup.com

Join us at Food as Medicine Symposium in Portland

Confused about healthy eating?  Attend the Food as Medicine Symposium and listen to talks from noted physicians and nutrition experts on topics ranging from current nutrition trends to traditional knowledge on health eating. The symposium is produced by the Natural College of Natural Medicine, the oldest naturopathic college in the United States.

Association Staff will be attending the Food as Medicine symposium in Portland April 5 and 6. If you plan to attend, please introduce yourself – we’d like to meet you. If you’d like to attend but cannot get to Portland, you can STREAM the event live from the comfort of your own home or office!

Bob Moore of the world-famous Bob’s Red Mill will deliver a much anticipated keynote speech at the symposium. Read more about what Bob’s Red Mill as to say about the symposium here.

And if you register for the symposium by this Sunday, March 23, you will be entered into a raffle for a beautiful gift basket courtesy of Bob’s Red Mill Natural Foods!

REGISTER FOR SYMPOSIUM NOW

Call for Conference Speakers & Partners

Our call is now open for speakers, sponsors, volunteers and exhibitors for both of our upcoming events.

To submit for FoodWorx 2015 in Portland, Oregon, please complete this form.

To submit for the World Food Travel Summit in Estoril, Lisbon, Portugal, April 7-11, 2015, please complete this form.

Please note that each event has its own separate form, where you can indicate your specific interest(s) in any of these:

  • Nominate a speaker, subject or session idea.
  • Suggest yourself as a speaker.
  • Express interest in exhibiting.
  • Express interest in sponsoring.
  • Express interest in volunteering.

Helsinki hosting new global street food conference

for anyone involved with food carts, food trucks and other street food issues….Helsinki’s new street food carnival Streat Helsinki will be held 21-22 March 2014. The most international part of the set of events – a conference tackling the status quo and future prospects of street food – falls on 21 March 2014, as a part of the Gastro Helsinki fair at the Helsinki Exhibition and Convention Centre. Taking place at the end of March More info at: http://streathelsinki.com/en

Travel Planners Show Interview

Association Executive Director Erik Wolf was featured on the Travel Planners Show this week. Travel Planners is broadcast on the World Travel & Dining Channel and is produced by Kevin and Sue McCarthy. Listen to the two-part interview here:

Travel Planners Show part 1
Travel Planners Show part 2

March 2014 News

March 2014  Food & drink tourism news for the trade.

THE FOODWORX CONFERENCE
WAS AWESOME!

Our second annual FoodWorx was another big success. We saw an 85% increase in attendance this year to 259 delegates!  Attendees were 67% trade this year, down from 85% last year (we’re aiming for 50/50). Out of town attendees (traveled 150 miles/243 km+) were 23% of total delegates this year, up from 11% last year. Our top 3 speakers were Lisa Schroeder (Mother’s Bistro); Amelia Pape (My Street Grocery); and David Howitt (Meriwether Group). The #1 reason delegates cited for attending was networking opportunities. Word of mouth was the most effective kind of promotion – with 45% of delegates hearing about FoodWorx from friends and colleagues. As for value for money, 76% of people thought the value was excellent and 77% of delegates would return next year. All in all, our surveys show that FoodWorx is gaining tremendous interest, people are coming from further away to participate, and most people walked away extremely satisfied. Thanks to everyone who attended, as well as our amazing speakers, hard-working volunteers, and valued strategic partners. ! Next year’s FoodWorx is scheduled to take place on Saturday, January 31, 2015 (making it easier for consumer delegates to join – this year’s event was on a Tuesday). A special thanks to this year’s sponsors which include US Bank, Sacramento: America’s Farm to Fork Capital, Olio Communications, Sunny Marketing PDX, Heed Your Call Book, Bunk Sandwiches, and others.
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SAVE THE DATE
NEXT WORLD FOOD TRAVEL SUMMIT & EXPO
APRIL 7-11, 2015 IN ESTORIL, LISBON, PORTUGAL
Brand new format! Business to business appointments for everyone. Larger exhibition area. Lots more networking & social events. And for the first time ever – a consumer day – reach the 3 million Lisbon metro area residents who love food! If you want to make sure you get updates about the Summit, please add your name to the Summit information request list here: www.worldfoodtravel.org/help.
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HELP A COLLEAGUE IN NEED
TO ATTEND THE UPCOMING UNESCO
FOOD TOURISM & CULTURE CONFERENCE
Strangely, no one from the World Food Travel Association was invited to the upcoming UNESCO food tourism & food culture conference in Barcelona. But that’s OK because our awesome Ecuador affiliate candidate was invited and has the chance to win a scholarship to attend! The candidate is Carolina Perez from Ecuador and she seeks sponsorship of EUR 1800 to be able to attend. Details on the UNESCO website here (this is in Spanish so if you don’t read Spanish, use google translate).
http://turismoypatrimoniogastronomico.weebly.com/programa-aacutengeles—ayuda-a-profesionales-de-paiacuteses-en-viacuteas-de-desarrollo.html
Carolina thanks you for your help!
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SMALL BITES:
QUICK NEWS UPDATES
Association Director Erik Wolf attended the recent National Tour Association (NTA) annual convention in Los Angeles. There he met a number of culinary tour operators and destinations, and explored ways to forge new relationships with them. He particularly enjoyed the personal tour of the Original Farmers’ Market by LA’s own Melting Pot Tours culinary tour company. NTA is a strategic partner with the World Food Travel Association (WFTA).

The Association launched its new Ambassador Network for individuals who are passionate about promoting food and drink tourism to their area, but who do not yet have enough resources to form an affiliate. The Ambassador Network now has 22 people from all over the world. If you would like to participate and have a little bit of time each month to share our news with your area, and share your news with us, then let us know here: www.worldfoodtravel.org/help. There is no cost to participate.

Association Director Erik Wolf spoke at the Africa Travel Association (ATA) Summit in Washington DC in February.  Our two organizations are currently exploring a food tourism training and certification program for African entrepreneurs. ATA is a strategic partner with the WFTA.

Our brand new book, Have Fork Will Travel, has launched! It has already been called the food tourism industry “bible” and an essential tool for industry professionals. Here is a link to the book on Amazon – you can peruse the pages or order your own copy today. http://bit.ly/HaveFork.

The Association sent in two applications for grants to move forward its Cascadian Cuisine Regional Economic Development Initiative.  If successful, the grant money will be used to develop a “Best Food & Drink Experiences in Cascadia” website, smartphone app and PDF guidebook for promotion to potential inbound travelers and regional food exporters. The entire project is designed to create jobs in both urban and rural areas, increase tax revenue, increase visitor arrivals, increase food and drink exports, and promote a sense of regional food and drink pride. If you would like to explore doing something similar in your area, please let us know here: www.worldfoodtravel.org/help.
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NEW CERTIFICATION GRADUATE
Recently the Association graduated Carol Truppi from our Certified Culinary Travel Professional program. Truppi Consulting delivers planning and development services to integrate local and organic food, and food tourism choices into land use practices to establish a healthy eco-system and healthy places. You can contact her at carol(at)truppiconsulting.com. Congratulations Carol!
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Connect and share with us:
www.worldfoodtravel.org/social
for all of our links – pick and choose the projects you want to follow and like!
You can reach us at:
4110 SE Hawthorne Boulevard Suite 440
Portland Oregon 97214 | USA
(+1) 503-213-3700(+1) 503-213-3700

Book Launch!

JUST RELEASED

 “HAVE FORK WILL TRAVEL”

FOOD & DRINK TOURISM INDUSTRY HANDBOOK

MOST COMPREHENSIVE SUCH BOOK EVER PUBLISHED

GLOBAL COLLABORATION: 70 AUTHORS/24 COUNTRIES

 

(Portland, OR, USA, February 13, 2014) – The World Food Travel Association has just released its first book in 7 years, Have Fork Will Travel. This book is the first ever of its kind, designed to be a practical handbook for the food, drink, and travel and hospitality trade. No matter whether you work for a tourism office, small food manufacturer or restaurant, a lodging property, a university, or the media, you will find plenty of reasons to pick up a copy of Have Fork Will Travel

 

MOST COMPREHENSIVE FOOD TOURISM INDUSTRY BOOK EVER PUBLISHED

Have Fork Will Travel is the most comprehensive book ever published for the world’s food and drink tourism industry. The first section of the book presents a thorough foundation of how the food tourism industry began and strategic issues involved in participating in food tourism. The second section covers product development in the food and drink tourism sector. The next section presents detailed case studies of, and examples from, the 19 different sub-sectors of the industry. The fourth and final section wraps up with heavyweight conclusions and looks to the future of the food and drink tourism industry. Some of the never-before seen subjects covered in Have Fork Will Travel range from Business Model Generation to Creative Funding Models; Evolution of Guidebooks & Rating Systems to the Role of Locals in Food & Drink Tourism; the Food & Drink Tourism Service Journey, and much more.

 

GLOBAL COLLABORATION

In all, 50 different topics are covered in as many chapters and 542 pages. Have Fork Will Travel is a collaborative effort by 70 industry experts in 24 countries.

 

INDUSTRY EXPERTS AGREE

The book is being lauded by food and drink tourism industry experts as the food tourism industry “bible”:

 

“An informative and collaborative food tourism industry bible,” Janice Ruddock, Executive Director, Taste of Nova Scotia, Canada

“Cuisine is part of the travel experience long overlooked. … Our industry now has a menu and a roadmap to put cuisine front and center.” Maureen O’Crowley, Vice President, Seoul (Korea) Convention Bureau

“This book is the best available source of information for the food and drink tourism industry.” Tommy Klauber, Chef Proprietor, Pattigeorge’s and Polo Bar & Grill, Sarasota, Florida, USA

Media professionals may request more information and interviews with the book’s Publisher, Erik Wolf, who is also the Executive Director and Founder of the World Food Travel Association, the world’s leading food tourism authority, supporting a community of 18,000+ professionals in 135 countries.

 

Attachment: Table of Contents and Chapter List

 

Preview the book on Amazon.com: http://bit.ly/HaveFork

 

Learn more about the Association: http://www.worldfoodtravel.org

 

Facebook.com/WorldFoodTravel     Twitter.com/WorldFoodTravel

 

Keywords: food, drink, travel, hospitality, tourism, book, resource, World Food Travel Association, Erik Wolf

 

Press Contact Erik Wolf, Executive Director, World Food Travel Association

(+1) 503-213-3700 (GMT-8) erik(at)worldfoodtravel(dot)org

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The ONE Travel Conference for Shopping, Dining and Cultural Tourism, Jan. 28-30

Check out The ONE Travel Conference for Shopping, Dining and Cultural Tourism, Jan. 28-30 at the beautiful new Radisson Blu Mall of America in Bloomington (Minneapolis) Minn. The weather is always perfect in the nation’s largest enclosed shopping and entertainment center! Tourism, retail and cultural executives from throughout the USA, Canada, Brazil and China will share ideas and new opportunities to grow your business. Women In Travel & Tourism International (witti) will also host our annual meeting and dinner at ONE. So don’t miss it! See the full program featuring more than 25 expert presenters and register now at www.ONEtravelconference.com

Skysa App Bar