Christian Rümmelein from Germany’s Vintour just joined the Association’s Board of Advisors. Read more about Chris here.
The word on the street is BIG – that FoodWorx may sell out the 600 tickets that are available. World-class speakers and thought leaders from a variety of industries that intersect the food and drink sectors. There is literally something for everyone – consumers, trade, media and academics. If you love good food or care about where it comes from, FoodWorx is for you. Go here to learn more about FoodWorx or click “Buy Tickets” in the upper right corner to get yours before it’s too late.
Did you see our great speaker list? Head over to http://foodworxconference.com/session-speakers/ and we have a few more surprises up our sleeves. So far FoodWorx has confirmed:
- Dana Gunders from the Natural Resources Defense Council (San Francisco) who will talk about food waste and resource implications;
- Kurt Huffman from Portland’s ChefStable Group will talk about sexy restaurants and what sells in restaurant development.
- Local Portland superstar, Lisa Schroeder, Chef/Owner of Mother’s Bistro, who will talk about rediscovering the culinary legacy of our own forefathers and mothers;
- Gregg Abbott from the Oregon Street Foods Association will discuss the recent rise in food cart popularity and implications for restaurant businesses and food tourism;
- Rob Holmes from Green Living Project Films (Los Angeles) will show how storytelling in films is revolutionizing the food industry; and
New for this year is an industry roundtable for food and drink entrepreneurs, facilitated by industry experts including Eric Stromquist of Oregon Culinary Institute, restaurant industry consultant Ross Pullen and restaurant architect/designer Carter Case. Emceeing this year’s FoodWorx is food and travel media relations expert Deirdre Campbell, from Victoria, BC, Canada.
SUPER EARLY BIRD TICKET PRICING
For those in the know – like YOU – a super early bird discount of US$79 before the end of THIS MONTH. Then prices will increase to US$99 until January 24 after which they’ll go up again to US$129 until the event. You can get the best possible price by booking early. And if your plans change – we can do a name change to someone else for only US$25. (eventbrite fees extra). To go ahead and get your tickets, go to www.foodworxconference.com and click Buy Tickets in the upper right. The super early bird price ends on November 30 and will not be extended!
PRODUCT SAMPLING, EXHIBITION AND SPONSORSHIP OPPORTUNITIES
We’ve contacted many of you already with details about how to showcase your product or service at the next FoodWorx. This year there are PLENTY of opportunities to meet delegates and sample your goodies. If you did not yet get the information and would like information about the opportunities available and costs associated with each, please reply and I’ll send over the information to you. And thanks to 3 of our great sponsors so far for FoodWorx 2014 – US Bank, Sacramento: America’s Farm to Fork Capital and Sunny Marketing PDX. There is room for your business, destination, product or service – time is of the essence for maximum visibility.
Do you have a storefront, group of businesses, newspaper, radio station or juicy large newsletter list? Let us know – we may be able to feature your business as a marketing partner. We’re offering 5 inch x 7 inch four color postcards and 18 inch x 12 inch four color posters.
Has just joined the Association’s Board of Advisors. The World Food Travel Association (WFTA) established a strategic partnership with NTA earlier in 2013. Ms. Prather’s joining the WFTA’s Board of Advisors is an additional step the two organizations are taking to strengthen their ties. Ms. Prather will advise the WFTA in her areas of expertise, and notably with issues relating to packaged travel. Read more about Ms. Prather on our Boards page.
update: October 9: almost US$1200 raised!
This week our Have Fork Will Travel Kickstarter project saw a total of US$863 raised towards the required US$8850. A total of US$9713 is required to professional typeset the book and print the initial print run of the book. A special thank you so far to the following individuals and organizations that have already supported the book: Tourism Montreal (offline pledge), Ecuador Ministry of Tourism (offline pledge), Jose Luis Artiles from Spain, Harold Partain from Texas USA, Triin Luik, Ronald Figueroa from Argentina, Joe McCully from Oregon USA, Bruno Castro, Seth Resler from California USA and Han Zheguang. The offline pledges do not count towards the total required by Kickstarter to be pledged online.Learn more and support the project.
Here is a quick video update for this week:
3 GREAT REASONS TO SUPPORT THE HAVE FORK WILL TRAVEL BOOK ON KICKSTARTER
Only 14 days to go to raise an additional US$8850 to cover the cost of professional typesetting and initial print run. Here’s why we think it is a good investment for YOU to support the book:
1. GET THE BOOK FOR 33% LESS THAN THE FINAL PUBLISHED PRICE
The list price will be US$75 plus shipping on Amazon. By pledging just US$50 (plus US$20 for airmail outside the USA), you can save at least 33% off the list price. And for those outside the USA, this method means you can most likely save the VAT/GST!
2. PROMOTE YOUR OWN BUSINESS OR DESTINATION FOR YEARS TO COME
With an estimated shelf life of at least 5 years for the printed book, by pledging US$500 you can secure a prominent listing for your business or destination in the book – that includes URL, description, Facebook page, twitter, etc. For a little less, you can get your business or destination on our website, or your individual name in the book as a supporter. (yes, higher pledge amounts also include a copy of the book!)
3. REAL LIFE CASE STUDIES FROM 70 OF OUR INDUSTRY’S LEADING PROFESSIONALS IN ALMOST TWO DOZEN COUNTRIES
The book features 50 chapters from 70 industry leaders in two dozen countries. The information is practical, hands-on and how-to. Real case studies from real people. We intentionally kept research to a minimum. Lots of best practices from all over the world – not just the USA.
Only 21 days left to contribute to our Kickstarter campaign!
As you have heard, we have a Kickstarter campaign on to get our new book Have Fork Will Travel professionally typeset and published.
We have a project update on theKickstarter page for you already and would also like to thank our first three backers! Tourism Montreal (Quebec, Canada) has contributed US$500 to the project and we have two other backers who have donated as well! We still have a long way to go and only three weeks to get to US$9713.00, any amount helps, so please visit our page and make your donation!
Don’t forget there are rewards too! For just US$50, you receive a free copy of the book, which is US$25 off the cover price! Please visit our page to read about our other rewards.
Please support our project and all the hard work of over 70 authors to bring you a never-before-done handbook for the food tourism industry! From marketing best practices to business models, this book really does have it all for all of us in the industry.
The Summit has concluded and it’s time to report in. The final delegate count was just over 200 people representing 28 countries.
These numbers reflect a 40% increase in participation from the last World Food Travel Summit and a serious interest in food tourism as a rapidly expanding travel market niche. The Summit provided the forum for discussions with industry leaders as well as opportunities to connect with other businesses through SavorSearch.
Delegates were also treated to the best of what Sweden has to offer in the form of catered receptions and regional tours, as well as at a traditional Seafood Dinner and Party on Gothenburg’s beautiful harbor. Lunches were an “experience” courtesy of food stylist Björn Ylipää and Katarina Rimpi inspired the audience with her incredible voice and storytelling. Sweden embodies the best of what the food tourism industry has to offer and so was a perfect venue for the Summit.
This was all thanks to this year’s wonderful partners:
- VisitSweden, showcasing Sweden: the New Culinary Nation
- Gothenburg & Co., and
- West Sweden Tourist Board
And our sponsors:
- Gotland Region,
- Jämtland and Härjedalen Regions,
- My Nordisk Mad (New Nordic Food),
- Region of Östergötland,
- Sacramento: America’s Farm to Fork Capital,
- SAS Scandinavian Airlines,
- Tourism in Skåne AB, and
- Region of West Sweden
We at the World Food Travel Association consider this year’s Summit a big success and are inspired by the connections we made there. We have returned home to the US with a determination to get back to work creating and delivering products and services that help the food tourism industry provide the best possible experience to food travelers.
Many people wanted to know where the 2015 World Food Travel Summit will be. Right now we are in discussions with several destinations, all of which have presented excellent plans that build on the success of this year. Please stay tuned to the website and our social media pages as we plan to announce future locations and dates within the next few weeks.
A big thank you from the World Food Travel Association to all delegates and supporters for making it a successful 2013 World Food Travel Summit!
UPDATE: ONLY 21 DAYS LEFT TO CONTRIBUTE TO THE CAMPAIGN!
Please visit our Kickstarter page and donate to have Have Fork Will Travel professionally typeset and printed. We need your help, it’s not too late!
Today the World Food Travel Association launches its Kickstarter project to fund the printing of its new handbook Have Fork Will Travel to be released in January 2014.
The book is authored by over 70 respected industry leaders and filled with practical content for all types of food tourism practitioners. This book comes at an important time in our industry’s growth, when food and drink tourism is the fastest growing tourism industry sector. The World Food Travel Association recognized that it is simply time to compile lessons learned and best practices into one handbook that tradespeople can use to improve their businesses immediately.
Please visit our Kickstarter page to read more about the project, view our contributor rewards and contribute to our campaign. Thank you for supporting the hard work of all Have Fork Will Travel’s contributors!
At the conclusion of the World Food Travel Summit, WFTA conducted an interactive meeting to establish formal regional partnerships with destinations and food and drink associations around the world. The meeting was attended by people who were interested in developing formal partnerships to conduct WFTA activities in their own destinations. Our Association has a lot to offer partners in the development of their destination’s food and drink strategies, and we want to support efforts of local businesses to grow their business.
If you missed the meeting, but are interested in a regional partnership with the WFTA, including more details about this opportunity, please contact WFTA Executive Director, Erik Wolf at Erik(at)WorldFoodTravel(dot)org
Meet World Food Travel Summit Delegate Ruth Healy, Owner, Urru Culinary Store, Cork, Ireland & Food Ambassador for Failte Ireland
About Urru Culinary Store: An award-winning retail platform and cafe serving local artisan foods, and purveying culinary craftwares and cookery books where over 50% of producers are located within a 50-mile radius. Ruth is founder of Bandon Food Trail, Good Food Ireland Award Winner and appointed Failte Ireland Food Tourism Ambassador for West Cork region in 2012.
They see their role as ambassadors for their producers and a store that consistently bring their customers the newest, most innovative foods in Ireland by working holistically with producers and also other food providers (even competitors!) to be more than just a shop for food lovers. Urru is the first stop in the region for visitors to get behind the scenes on what is happening regionally in food; they work with producers to come up with new ideas and try them out and have a huge food network that enables media to identify and access key food people there.
Ruth looks forward to the Summit because: “As a Failte Ireland Food Tourism Ambassador for West Cork Region, I want to identify what is happening in food tourism in other places that could be replicated in West Cork and also to share the rich and dynamic food community activities already happening in West Cork.”