for anyone involved with food carts, food trucks and other street food issues….Helsinki’s new street food carnival Streat Helsinki will be held 21-22 March 2014. The most international part of the set of events – a conference tackling the status quo and future prospects of street food – falls on 21 March 2014, as a part of the Gastro Helsinki fair at the Helsinki Exhibition and Convention Centre. Taking place at the end of March More info at: http://streathelsinki.com/en
Association Executive Director Erik Wolf was featured on the Travel Planners Show this week. Travel Planners is broadcast on the World Travel & Dining Channel and is produced by Kevin and Sue McCarthy. Listen to the two-part interview here:
March 2014 Food & drink tourism news for the trade.
THE FOODWORX CONFERENCE
Our second annual FoodWorx was another big success. We saw an 85% increase in attendance this year to 259 delegates! Attendees were 67% trade this year, down from 85% last year (we’re aiming for 50/50). Out of town attendees (traveled 150 miles/243 km+) were 23% of total delegates this year, up from 11% last year. Our top 3 speakers were Lisa Schroeder (Mother’s Bistro); Amelia Pape (My Street Grocery); and David Howitt (Meriwether Group). The #1 reason delegates cited for attending was networking opportunities. Word of mouth was the most effective kind of promotion – with 45% of delegates hearing about FoodWorx from friends and colleagues. As for value for money, 76% of people thought the value was excellent and 77% of delegates would return next year. All in all, our surveys show that FoodWorx is gaining tremendous interest, people are coming from further away to participate, and most people walked away extremely satisfied. Thanks to everyone who attended, as well as our amazing speakers, hard-working volunteers, and valued strategic partners. ! Next year’s FoodWorx is scheduled to take place on Saturday, January 31, 2015 (making it easier for consumer delegates to join – this year’s event was on a Tuesday). A special thanks to this year’s sponsors which include US Bank, Sacramento: America’s Farm to Fork Capital, Olio Communications, Sunny Marketing PDX, Heed Your Call Book, Bunk Sandwiches, and others.
SAVE THE DATE
NEXT WORLD FOOD TRAVEL SUMMIT & EXPO
APRIL 7-11, 2015 IN ESTORIL, LISBON, PORTUGAL
Brand new format! Business to business appointments for everyone. Larger exhibition area. Lots more networking & social events. And for the first time ever – a consumer day – reach the 3 million Lisbon metro area residents who love food! If you want to make sure you get updates about the Summit, please add your name to the Summit information request list here: www.worldfoodtravel.org/help.
HELP A COLLEAGUE IN NEED
TO ATTEND THE UPCOMING UNESCO
FOOD TOURISM & CULTURE CONFERENCE
Strangely, no one from the World Food Travel Association was invited to the upcoming UNESCO food tourism & food culture conference in Barcelona. But that’s OK because our awesome Ecuador affiliate candidate was invited and has the chance to win a scholarship to attend! The candidate is Carolina Perez from Ecuador and she seeks sponsorship of EUR 1800 to be able to attend. Details on the UNESCO website here (this is in Spanish so if you don’t read Spanish, use google translate).
Carolina thanks you for your help!
QUICK NEWS UPDATES
Association Director Erik Wolf attended the recent National Tour Association (NTA) annual convention in Los Angeles. There he met a number of culinary tour operators and destinations, and explored ways to forge new relationships with them. He particularly enjoyed the personal tour of the Original Farmers’ Market by LA’s own Melting Pot Tours culinary tour company. NTA is a strategic partner with the World Food Travel Association (WFTA).
The Association launched its new Ambassador Network for individuals who are passionate about promoting food and drink tourism to their area, but who do not yet have enough resources to form an affiliate. The Ambassador Network now has 22 people from all over the world. If you would like to participate and have a little bit of time each month to share our news with your area, and share your news with us, then let us know here: www.worldfoodtravel.org/help. There is no cost to participate.
Association Director Erik Wolf spoke at the Africa Travel Association (ATA) Summit in Washington DC in February. Our two organizations are currently exploring a food tourism training and certification program for African entrepreneurs. ATA is a strategic partner with the WFTA.
Our brand new book, Have Fork Will Travel, has launched! It has already been called the food tourism industry “bible” and an essential tool for industry professionals. Here is a link to the book on Amazon – you can peruse the pages or order your own copy today. http://bit.ly/HaveFork.
The Association sent in two applications for grants to move forward its Cascadian Cuisine Regional Economic Development Initiative. If successful, the grant money will be used to develop a “Best Food & Drink Experiences in Cascadia” website, smartphone app and PDF guidebook for promotion to potential inbound travelers and regional food exporters. The entire project is designed to create jobs in both urban and rural areas, increase tax revenue, increase visitor arrivals, increase food and drink exports, and promote a sense of regional food and drink pride. If you would like to explore doing something similar in your area, please let us know here: www.worldfoodtravel.org/help.
NEW CERTIFICATION GRADUATE
Recently the Association graduated Carol Truppi from our Certified Culinary Travel Professional program. Truppi Consulting delivers planning and development services to integrate local and organic food, and food tourism choices into land use practices to establish a healthy eco-system and healthy places. You can contact her at carol(at)truppiconsulting.com. Congratulations Carol!
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“HAVE FORK WILL TRAVEL”
FOOD & DRINK TOURISM INDUSTRY HANDBOOK
MOST COMPREHENSIVE SUCH BOOK EVER PUBLISHED
GLOBAL COLLABORATION: 70 AUTHORS/24 COUNTRIES
(Portland, OR, USA, February 13, 2014) – The World Food Travel Association has just released its first book in 7 years, Have Fork Will Travel. This book is the first ever of its kind, designed to be a practical handbook for the food, drink, and travel and hospitality trade. No matter whether you work for a tourism office, small food manufacturer or restaurant, a lodging property, a university, or the media, you will find plenty of reasons to pick up a copy of Have Fork Will Travel
MOST COMPREHENSIVE FOOD TOURISM INDUSTRY BOOK EVER PUBLISHED
Have Fork Will Travel is the most comprehensive book ever published for the world’s food and drink tourism industry. The first section of the book presents a thorough foundation of how the food tourism industry began and strategic issues involved in participating in food tourism. The second section covers product development in the food and drink tourism sector. The next section presents detailed case studies of, and examples from, the 19 different sub-sectors of the industry. The fourth and final section wraps up with heavyweight conclusions and looks to the future of the food and drink tourism industry. Some of the never-before seen subjects covered in Have Fork Will Travel range from Business Model Generation to Creative Funding Models; Evolution of Guidebooks & Rating Systems to the Role of Locals in Food & Drink Tourism; the Food & Drink Tourism Service Journey, and much more.
In all, 50 different topics are covered in as many chapters and 542 pages. Have Fork Will Travel is a collaborative effort by 70 industry experts in 24 countries.
INDUSTRY EXPERTS AGREE
The book is being lauded by food and drink tourism industry experts as the food tourism industry “bible”:
“An informative and collaborative food tourism industry bible,” Janice Ruddock, Executive Director, Taste of Nova Scotia, Canada
“Cuisine is part of the travel experience long overlooked. … Our industry now has a menu and a roadmap to put cuisine front and center.” Maureen O’Crowley, Vice President, Seoul (Korea) Convention Bureau
“This book is the best available source of information for the food and drink tourism industry.” Tommy Klauber, Chef Proprietor, Pattigeorge’s and Polo Bar & Grill, Sarasota, Florida, USA
Media professionals may request more information and interviews with the book’s Publisher, Erik Wolf, who is also the Executive Director and Founder of the World Food Travel Association, the world’s leading food tourism authority, supporting a community of 18,000+ professionals in 135 countries.
Attachment: Table of Contents and Chapter List
Preview the book on Amazon.com: http://bit.ly/HaveFork
Learn more about the Association: http://www.worldfoodtravel.org
Keywords: food, drink, travel, hospitality, tourism, book, resource, World Food Travel Association, Erik Wolf
Press Contact Erik Wolf, Executive Director, World Food Travel Association
Check out The ONE Travel Conference for Shopping, Dining and Cultural Tourism, Jan. 28-30 at the beautiful new Radisson Blu Mall of America in Bloomington (Minneapolis) Minn. The weather is always perfect in the nation’s largest enclosed shopping and entertainment center! Tourism, retail and cultural executives from throughout the USA, Canada, Brazil and China will share ideas and new opportunities to grow your business. Women In Travel & Tourism International (witti) will also host our annual meeting and dinner at ONE. So don’t miss it! See the full program featuring more than 25 expert presenters and register now at www.ONEtravelconference.com
Wow, thanks Royal Blues Choir from Grant High School for the cool flash mob tonight at the Whole Foods Market in Hollywood District, Portland! See you at FoodWorx on February 4!
The World Gourmet Society Festival will start on January 20, 2014. Top restaurants across the globe offer their interpretation of the World Gourmet Society’s mission to discover new culinary landscapes in the form of a side menu. “Discover New Culinary Landscapes” is the mission of the World Gourmet Society (WGS) and its members. To bring this mission to life, WGS has worked globally with more than dozen top chefs to translate that mission into side menus to be presented in their restaurants across the world. The festival will not take place at one venue. Rather, the festival menus will be offered during four weeks in restaurants around the world. Participating restaurants include the Michelin Starred Tamarind Group in London with Chef Alfred Prasad, the award-winning Ministry of Crab from Chef Drashant in Colombo, the Michelin Starred Restaurant Saüc from Chef Xavier Franco in Spain and many more. There are also festival participants in Italy, Poland, the Bahamas, Brazil, Austria, and Germany, among other countries. WGS is a worldwide club of gourmet and food enthusiasts. The society currently numbers more than 15,000 members worldwide on LinkedIn and is the largest group of its kind. The WGS website brings a smaller and more exclusive group of food enthusiasts together and offers its members the opportunity to build a detailed gourmet profile and network with likeminded food lovers. The festival will be complemented with a Guide that features all menus and participating restaurants. The Guide also provides insight into the gourmet world of the chefs who have created the menus to help discover new culinary landscapes. Matthias Baur, founder of the World Gourmet Society says: “It is my sincerest wish that all participating restaurants experience great moments when they present their dishes to their guests and for all guests to not only enjoy their dinner but also to discover a new culinary landscape. I hope that all those who download this World Gourmet Festival Guide but who are unable visit one of our participating restaurants get inspired by reading about what other food cultures have to offer”. For more information regarding the festival, the menus, and the participating restaurants, please visit the website.
The World Gourmet Society (WGS) is a worldwide club of gourmet and food enthusiasts that began on LinkedIn. WGS currently numbers more than 15,000 members worldwide and is the largest group of its kind. In May 2013, we launched the WGS website, www.world-gourmet-society.com, with the mission to discover new culinary landscapes from across the globe. From Michelin starred chefs to food writers, WGS members come from all backgrounds, and we encourage members to create their personalized Gourmet Profile to detail their culinary experiences for other WGS members to explore. Membership applications must be supported by other members for a membership to be approved. Our long term vision is to create a platform to support young and talented chefs and new culinary ideas.
We’re delighted to announce two brand new strategic partnerships – the World Gourmet Society and the Africa Travel Association. Read more about each organization on our Strategic Partners page.
CHANCE TO WIN 1 OF 3 FOODWORX TICKETS
FOODWORX: THE FUTURE OF FOOD CONFERENCE
IN PORTLAND FEBRUARY 4, 2014
FoodWorx is the exciting food issues event that takes place in Portland every year. It’s a TED-style one-day conference with local entertainment, local food and amazing speakers addressing a wide variety of issues that relate to Food & Health; Food & Economics; Food & Society and Food & Environment. All you have to do is Message photos of your favorite Cascadian food experiences to the FoodWorx Facebook page for a chance to win one of three free registrations! Read contest details here. Learn more about the next FoodWorx, including speakers, exhibitor and other visibility opportunities, and the food of course. A special thanks to this year’s sponsors and partners which include US Bank, Sacramento: America’s Farm to Fork Capital, Whole Foods, Olio Communications, Sunny Marketing PDX, Heed Your Call Book, Bunk Sandwiches, Water Avenue Coffee, and others.
Recently the Association graduated Anagha Godbole and Linda Mulkey (pictured right) from our Certified Culinary Travel Professional program. Visit Anagha’s website here or follow Anagha on Facebook. You can find Linda’s website here. We asked Linda about her experience with the certification and she replied, “I plan to use my certification primarily with the tour I’m selling for September 2014. I have a passion for the Czech Republic. I travel there frequently and have an in-depth knowledge of the history and culture of the country. Through my travels, I work with exceptional guides and translators and we have developed an exciting 2014 Wine and Culture tour to Austria and the Czech Republic. The tour is created around a Moravian wine festival. We will see the historical sights, but our goal is to expose our guests to the food, wine, music, art and history of the two countries. Along the way, we have three wine and food tastings. Each are unique and something that a traveler couldn’t experience on their own.” Congratulations to them both!